#70 - When Your Why is Bigger Than Your How

In this episode of Referrals Done Right, host Scott Grates reflects on a powerful exercise that helped his team dig deep into their true motivations and push past perceived limitations. Using real-life examples, Scott illustrates the transformative impact of connecting goals to a meaningful "why" and how it can drive extraordinary achievements.

What You’ll Learn in This Episode:

• The Seven-Layers-Deep Exercise: Discover how asking “why” repeatedly can uncover the core motivations behind your actions and goals.
• Why Surface Answers Hold Us Back: Learn why digging deeper into your true motivations can clarify your purpose and strengthen your drive.
• The Power of a Big, Scary Goal: How setting ambitious goals, tied to your why, can inspire you to achieve what once felt impossible.
• When the Why Outweighs the How: Why understanding your purpose makes the obstacles and challenges in your path seem secondary.
• Practical Tips to Raise the Stakes: How to reframe your goals and connect them to your personal values to unlock untapped potential.

Tune in to hear how Scott's team transformed their thinking by identifying their deeper motivations, and how you can apply this technique to elevate your personal and professional life in 2025.

---
Scott Grates Links:
Referrals Done Right Book - https://www.referralsdonerightbook.com
Referrals Done Right FB Group - https://www.facebook.com/groups/296359076662332
Insurance Agency Optimization - https://www.agencyoptimization.com
Scott Grates Website - https://www.scottgrates.com
Love Living Local  - https://www.instagram.com/lovelivinglocal315
Scott's FB - https://www.facebook.com/scott.grates.1
Instagram - https://www.instagram.com/scottgrates

---
The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates. Scott is the co-founder of Insurance Agency Optimization & owner of multiple insurance agencies.