Dr. Justin interviews other doctors, marketers and leaders to help grow your practice while also learning about new specialties and keeping a healthy family life. Listen to successes, overcoming trials, marketing, staff concerns and home life balance tips from viewpoints in and out of your own degree. You never know what piece of advice could turn your practice around and keep your personal life rock solid. It’s the least expensive coach you can hire; just implement what you learn so we can ascend the success ladder in work and life.. Let’s go behind the curtain with a doctor’s perspective.
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E 180 House Call Chiropractic How & Why Jillaine St Michel DC
Jillaine St Michel, DC talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
Learn the In’s and Out’s of house call chiropractic. Going to someone’s home or office has many questions and Jillaine St. Michel DC answers them. See if mobile chiro is right for you.
While working in a traditional brick and mortar higher volume practice, she quickly gained lots of experience but also learned some of the negatives of a traditional practice. This led her to pursue the mobile - house call - doctor comes to you - type of chiropractic practice.
What is a good niche for mobile chiropractic?
She noticed a niche in people who couldn’t keep asking off from work and those who hated the traffic and commute to the doctor’s office. As she crunched the numbers, she also realized that house call chiropractic could be profitable as well.
You can offer services like: pinch and release, myofascial tools for muscles, kineisology taping, of course the adjustment, laser, rehab, stretches and ergonomics
What kind of niche is a good idea to target for house call: individuals, corporate, small businesses or is anyone who actually wants the convenience of a mobile chiropractor good enough?
Liability for a Business Having a Chiro there
In a sue happy society, if you treat someone in a business, is that owner liable if the patient gets hurt? Can you just treat in a van or RV right off the premises? Can employees sign a waiver releasing the business of liability and consider it just a non-mandatory service that comes over once a month? (obviously she isn’t a lawyer and all these questions are not answered completely. Seek professional advice for all law related questions)
Although she does not use a camper, RV or van, what are some of the pros and cons that she has heard from being in the mobile chiro forum?
Does it make more sense to target under 5 employee companies, 100, 500, 1000+ employees etc?
How do we handle pets at a house call visit?
Considerations in Setting Fees
What are the considerations when picking a fee for service? Do you include travel time to and from, equipment, actual treatment and listen to hear the other things she mentioned?
Reasons to have your fees on the website.
Should you do paper or electronic notes? Any regulations with paper driving around town?
How do we determine what the travel fee should be? I’ve heard of flat rates and different prices based on mileage from a center point.
How do you schedule your day so you aren’t bouncing from the north and south end of town 5 times a day?
How automated can you get with scheduling, calls being answered, payments being made as well as automatic text or email reminders to schedule, appointment reminders and asking for reviews?
What is a typical treatment plan for a house call chiropractor patient?
Staying Safe in Other People's Homes
Dr. St. Michel is obviously a women and now a mom, so of course we discussed dual-working parents, how are the roles divided and the nuances that women doctors usually have to deal with more than their male counterparts.
Any corporate rates or discount rates for X amount of people or buy 5 get 1 visit free or a yearly fee?
What precautions can you take so that you as the treating doctor feel safe going into a stranger’s house as well as not being accused of inappropriate behavior?
E 179 Health Care Workers Mental Health Simon Maltais MD
Simon Maltais, MD talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
The last two years have been intense for healthcare workers. With long hours, canceled vacation and strained home life, how do we manage mental health and what should we be aware of. Cardiac surgeon Simon Maltais, MD discusses his new book.
What trends do you find causing the most mental anguish for physicians and staff?
How are they coping with a pandemic, overtime, extra stress and strained family life?
What are some of the symptoms of maladapted health care workers mental health?
Last year health care workers risked their life to help covid-19 patients and were seen as heroes and this year if a medical staff is skeptical about taking a vaccination they can be fired ... how do we make sense of this? A underpinning emotion with the way it’s been politicized is that, health care workers feel a bit left out and lonely. We canceled vacation, risked our lives and now what.
Are people being misdiagnosed or delayed diagnosis or delayed symptom onset of more serious heart issues because of the fear of corona virus?
ICU beds are filled up, hospital resources are strained and that means surgeries that should be easier and quicker to access are delayed.
When on call as much as many have been the past two years, has that led to burnout, being tired and perhaps not performing at the level the health care workers would expect from themselves and make mistakes?
One of the unintended effects are highly experienced doctors retiring or quitting early and now the patients suffer and younger doctors don’t get to learn from them.
How are doctors and nurses handling home life when they are required to be on call or just plain work more hours than usual?
How do you keep your family happy when at any moment you called back to work, this could be at your kids game, a wedding or even on your hard earned vacation?
We must find a way to get relief from the High Alert State that we find ourselves in because it can damage our family and lead to mental health problems.
Being called away from family vacation and date night and your kids game is a part of the doctor life and each time you do it, it can chip away at your family’s foundation if you aren’t proactive to mediate these disturbances.
What can hospitals and clinics do to support the staff?
Dr. Simon Maltais is a cardiac surgeon and author of Healthcare Anonymous. He advocates for healthcare workers' mental and physical health. Dr. Maltais is has a doctorate degree in biomedical engineering and heart regeneration. He does heart transplantation, mechanical heart devices, and alternative cardiac interventions and has published more than 160 articles
He is forming a community to help health care workers in dealing and healing of chronic unhealthy behaviors, addictions, and associated physical and mental health-related issues like depression, burnout, and anxiety.
Show notes can be found at https://adoctorsperspective.
E 178 Narcissism Explained with TikTok Fame Kelsey Phalen Straatmann
Kelsey Phalen Straatmann talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
Narcissism and co-dependency are not healthy behaviors and KP_Straatmann of TIKTOK viral videos on these topics will explain it all for us.
As a collegiate softball athlete she naturally became a personal trainer (9 years now). She was fascinated by the mental aspect of sports. When asked why she didn’t do sports psychology instead of a Master’s in Social Psychology and a Master’s in Mental Health Counseling with an emphasis on marriage and couple therapies (still in progress), the answer is quite surprising.
How does an elite athlete like Simone Biles make a decision to quit or continue with the impossible amount of pressure laid on her shoulders?
Narcissism and Co-dependency: what are they and how do the co-mingle so often
Narcissism: lack of empathy, dissatisfied with life, bouts of anger, always center of attention, self-obsession, thinking you are better than othersCo-dependency: people pleasing, not able to function without the other person
Don’t be surprised that a narcissist will gaslight a highly empathetic person who doesn’t understand proper boundaries to get what they want and everything they can out of you. Commonly they will make everything your fault and not take any personal responsibility.
What is Love Bombing and what - how - when does the switch get flipped?
Watch out for Negative Comments ie normally I don’t like girls in glasses but on you.. type of comments.
Person was so enamored with gifts and love tokens and kind words that when negative comments or criticisms do occur, they think they did something wrong and try to please the narcissist.Listen to find out why this is not the case and how a narcissist will always take more and manipulate you.
Fight - Love Bomb - Fight Cycle
Fight - Love Bomb - Fight Cycle is all too common and even family and friends have a hard time getting the victim to understand that this is not healthy.
Narcissist has a hard day. Other person does something and narcissist yells at them and then later instead of apologizing will say something like, I wouldn’t have yelled at you IF YOU did not do xyz. Then the normal person feels guilty and tries to fix the situation.
What are the warning signs when they are trying to separate you from your friends and family?
How did she get 2.9 million views on a single TIKTOK video?
What is her strategy to have made several other viral videos and to keep the entertaining but learning aspect of mental health going?
How do you pivot that to making money, endorsements and of course getting new clients?Analyze why you watch the videos you watch
Who are you following on social media and actually consuming their videos? As we say, it could be videos related to your profession that you find interesting and engaging and you can mimic that style. Is your goal to appeal to new patients or to other professionals because that will change your creativity.If you do find yourself watching mindless videos, what do you gravitate towards that are funny? Can you imitate that but with a learning and fun way for others to enjoy about your profession?
Business Types and practice setups for Psychologists are discussed.
Relationship Advice: It’s not just about communication but Comprehension on what the other is talking about. Also, respecting each other’s boundaries.
M 72 Video Creation Ideas and Restricted Content
Minisode 72 Video Creation Ideas and Restricted Content
How to discover what videos to shoot for your own patients. Why embed them on your site with log in restrictions?
Again, just want to thank you for choosing an end to these short minisodes today. It's about content creation for videos, that kind of alluded to this at the end of a, the last episode. But let's expand a little bit an easy thing.
You can do is just bought, go online, go to YouTube, find some doctors that you like to watch, or physical therapist, whatever, and find videos that you enjoy. Are you think that I really show the exercises that you would want to teach a patient for whatever song? And you want and you can just link those.
Like if you have an email list set up for low back patients, sciatica patients headache. Patients, older patients. You can curate your top six videos and drip those every day or every week to these patients.
So, when they come in, you put in your software that they have this condition, and then they're on a certain email list and then those emails are set up with these videos so that they can watch them at their Leisure. You could potentially be also have a web page with say shoulder problems. And then, you just linked those videos in your bedroom in your site and then you get to go.
Now if you want to take it to a step further and get your own views and have yourself look like the expert at home. Anyways, you just record you doing the exercises that you like to watch or the stretches. And the nice thing is, if you spend an hour or two watching different videos and different exercises, you can pick the top, whatever you like, top ten things that you like for low back pain and you can show them and you do like progressions and just you doing, it doesn't have to be high quality and all the bells and whistles, you know, just take out your smartphone.
Have your staff help you record it off. You can actually send that the fiber and have someone put a logo to the front and the back and brand it, but your phone number in it and they can do that for you for a few bucks, maybe 5 or 10 bucks. That might be worth it because now you're going to get views and then you have it all in your web page, and you can email your own links to these people. And I think it's kind of nice cuz if you're if you're in a busy practice and you don't really want to do a lot of rehab, then you just tell patients, hey, this is a practice member only section of the web page. So if you're on WordPress, there's plenty of membership, site plugins some, that causes some that are free that you can go through, and I did get a course Builder from appsumo. That's for like an entire course. This is like, you can do like, a restrict content Pro. That's a one that I use, but you can just put it behind a a membership.
So if there are patient, then you can give them the username and the password that they can access this area with member patient only information and that'll give you a lot more clicks on your site, more pageview time which is great for Google. So they'll say wow this is a really popular site because wage Actually watching the videos that they're supposed to be doing at their house.
What do you think about this? What would you be recommending? If you want to leave a message in the, in the reviews or on Facebook, just took em, c, c, or whatever you want to do it, but let me know what were some of the exercises that you would give for headaches or back pain, knee, pain, shoulder pain and maybe we can get a, a list going.
So takes the guesswork out for other body else and the easy button for everyone.
If you're looking at ways to support the show,
M 71 Teach and Pitch Ads
Minisode 71 Teach and Pitch Ads
Learn the simple formula for getting new patients from the teach and pitch video ad. Also covered are cold and hot leads and what ads to serve up for them.
transcript by audioburst, yes there are errors.
Thursday. Well, sign off on minisode, 71, teach and Pitch. Add it's summertime, I hope you're enjoying it off. These were Ahmed, the coronavirus has reduced enough, so that countries are open, so violent going to be able to go and travel. Oh, can't wait to the end of August. Now it's trying to find hotels or airbnb's if you remember in the beginning of a doctor's perspective podcast, I used to do travel tips.
The first fifty episodes is always at the end of the episode, if you're ever interested in knowing wage, Those are going through the transcripts and the show notes Pages, have fun episode. We're going to talk about teach and Pitch type ads. So I'll break that down for you real quick in a minute. But first choice, if you want to support the show in any way, you go to a doctor's perspective. Net / support. It's got different ways you can buy cup coffee. You can use affiliate links for different products that I use a class on Amazon, all those types of things. I really appreciated, okay?
A short sales pitch for Justin today. Anyway, teach in Pitch, the beginning of the video, you got to do some kind of motion. I've heard things like throw a book, wave your hand, put something in front of the camera and you know, then drop it just something that it catches your eye, but you also want to do a cock logo. So within the first five seconds, has something to like catch their eye with your scrolling, through Facebook and Instagram and things. And then you want to have like a your logo pop up somehow, you know, fiber, you can get this done really cheesy. They have all sorts of styles that you can choose from people that do it on. Fiver is just a program and then they just type in whatever you want to put your logo in usually, as a p e file where there's a clear background and then they can animate it for you. They'll give you a few few samples for a few bucks, it's pretty convenient. Once you have that, you can use it, whatever you want.
So anyway, you want it to be a square video square. And then less than two minutes. So there's that. So these you want to teach something it could be, you know, if you're a chef, I'm just saying. If you're a chef, you show them how to do a quick scrambled egg, a really good scrambled egg. So obviously, we're not chefs were talking about Chiropractic, physical therapy, so you can do like some quick wins.
Do this to improve your neck range of motion today how to do a pelvic tilt throughout the day, I bought a strengthened your abs and pelvic girdle. Three steps to increase your shoulder range of motion that you can do anywhere, right? So then you quickly show them these three things at this one thing, really.
And then afterwards, You invite em. Hey, if you like this video, if you tell this was helpful, then you just subscribe to the show. It's a YouTube or click this link and find out what we can do for you.
Here's, you know, faith in or discount exam or even a full price exam, just say, especially if it's an impressive thing that you showed, you know, you just do the full price exam, but you want to get them to click a button, fill out a form, especially on Facebook. If you set it up correctly,
E 177 Profit First System and Onboarding Staff Sabrina Starling PhD
Sabrina Starling , PhD talks to Dr. Justin Trosclair, DC on A Doctor's Perspective Podcast
Discover the profit first system for doctors. Implementation, red flags, and we discuss onboarding staff to get A players. Dr. Sabrina Starling of Tap the Potential shares so many nuggets you can implement.
If you treat profit like a leftover you will never have profit and for many, not much of a salary neither. The business owner should not have to experience sleepless nights worrying about paying their personal expenses.
Profit First in a nutshell.
· Bank accounts: Income, Profit, Owner’s Compensation, Taxes, and Operating Expenses· Tax and profit accounts at a different bank to make it more delineated and harder to spend· When you make a sale money goes to said accounts as follows: Taxes 15%, profit 15%, salary 25%, expenses 45-55%. (For 250-1m of revenue)· For sub 250k: Taxes 15%, profit 5%, salary 30%, expenses 45-55%.· Take 50% of amount in the profit account as a dividend quarterly.· Rainy day / emergency fund· Cutting expenses, up to a certain point
The owner salary can eventually be a set dollar amount instead of percent because when the business makes enough money, you want to pay yourself in more tax advantage ways than to just keep it a percent.You can only cut a certain amount of expenses before you start letting key members of staff go or reducing marketing that is important.
How do we deliver more value so we can charge more for our services. Hint: part of finding that balance is niching down.
What mind-shift and best practices do we need to go from a sales- expense = profit model to the profit first model of sales- profit = expenses.?
Some profit does have to be reinvested into the business, how do we know when enough is enough?She has the Tap The Potential Solution to handle implementing Profit First, On-boarding, and more business coaching needs.Owner salary is for the work they do in the business and the profit is your compensation for the entrepreneurial risk you bear.
Line Of Credit
Don’t forget that a Rainy Day fund or Emergency Fund does need to be in place. Cash is king as they say and it really helps you to get a bank loan or line of credit for operating expenses or equipment purchases when the bank sees a cash reserve. Plus, they usually wont give you enough money without you putting up a certain percentage.
What are the 5 components to hire the best and actually trust the employees so you can unplug for a week or two?What do employees most want so they stick around: coffee, sleeping pods, money, autonomy, the best micro manager?
Best Ways to Train New Employees so we Hire the Best
Why are task flow videos not quite the best way to train your new staff? Instead of videos to save you time, listen to her view on setting goals as to what makes an A List employee a year from now.
Hire with a clearly defined role and someone who has the personality strengths to achieve the goals of that role. Then identify a clearing defined result that they are responsible for. Train this person for 1 clear role. For a receptionist it could be answering the phone for new patients and rescheduling.
How do we become the Employer of Choice even If you are in a Rural Area?Where do the A players hang out: online and offline? What values in a person are you looking for?
Marriage and Kid tip: have blocked out time with your loved ones with no electronic devices.
Show notes can be found at a href="https://adoctorsperspective.
Dr. Justin, host of the A Doctor's Perspective podcast, highlights all aspects of health, wellness and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Great content here, was my pleasure to be a guest!
Dr. Justin, host of A Doctors Perspective Podcast, highlights all aspects of alernative health and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!