Ad Age Insider

Ad Age
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  • BUSINESS NEWS
  • UPDATED WEEKLY

Weekly crash course on the stories, trends and innovations shaping advertising, marketing and media.

  1. 2D AGO

    Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

    Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge, which place paid content in chatbots such as ChatGPT. Dig into the debate between maintaining chat quality and monetizing the technology. And Svedka has resurrected its Fembot character in a plea for people to put down their phones and go out with friends. Dig deeper on the topics mentioned in this week's episode: ~The latest on the Cracker Barrel rebrand saga ~Refresh yourself on American Eagle’s Sydney Sweeney campaign backlash ~Inside E.l.f. Cosmetics’ Matt Rife social campaign ~Keep up with the latest account reviews ~Buy tickets to Ad Age’s Business of Brands conference ~Listen to Hinge’s CMO talk connecting with Gen Z

    26 min

  2. AUG 20

    Marketing Trends of 2025 so far, with Tim Nudd

    Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are staying flat. Dig deeper into the differentiators. And E.l.f. Cosmetics finds itself the latest subject of consumer scrutiny after partnering with controversial comedian Matt Rife. Find out where experts are saying the brand went wrong. Dig deeper on the topics mentioned in this week's episode: ~Tim's list of the top ads of 2025 so far ~Coca-Cola's AI-generated holiday campaign ~Google's not-so-good Olympics AI ad ~Walton Goggins' Doritos porn spoof ~Apply to join Ad Age's Small Agency Network ~Keep track of agency account reviews here

    25 min

  3. AUG 19

    Introducing Ad Age Insider

    Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media’s biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and brand campaigns—from the rise of AI and streaming ads to the future of ad creativity—with the Ad Age reporters who cover it all.

    1 min

  4. 12/16/2020

    Why Rick Astley is never gonna give up snacks or drums

    The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

    40 min

  5. 12/11/2020

    How The Lincoln Project’s endless stream of viral ads were actually made (in record time)

    Ben Howe of Howe Creative, one of The Lincoln Project’s key video collaborators, on the making of ‘Mourning in America’—and what it takes to go viral

    41 min

  6. 12/03/2020

    Behind Hendrick's Gin's quirky ad approach

    On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has included stunts like the "Hendrick’s High Wheel,” a decidedly old-fashioned exercise bike. It's part of the brand’s Luddite marketing shtick, which has included the Horatio, a “somewhat smart” speaker and the Hendrick’s Streaming Service, which consists of videos of actual streams—yes, running water.

    30 min

  7. 11/24/2020

    Behind Calm's unexpected Election Night win

    In this week's episode Ad Age's Jeanine Poggi is joined by Katie Shill, senior director of brand marketing at Calm. The meditation app won election night with its sponsorship of CNN’s “Key Race” alerts, encouraging viewers to take a break and find a moment of calm. Shill discusses how the sponsorship came together, results of the buy and how the meditation company plans to sustain the momentum moving into 2021.

    29 min

  8. 11/19/2020

    How Activision Blizzard found success amid a global pandemic

    On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.

    33 min
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About

Weekly crash course on the stories, trends and innovations shaping advertising, marketing and media.

Information

  • Creator
    Ad Age
  • Years Active
    2017 - 2025
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2017
  • Show Website
    Ad Age Insider

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