Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Adrian Knoll
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Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.

  1. 11/22/2022

    26 - Programmatic Advertising in Email | Jason Oates

    Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into programmatic email advertising and why it is important to use this first-party data opportunity to deliver the right ad to the right person. F...

    47 min

  2. 11/15/2022

    25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis

    Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to change regarding online marketing. A lot has happened since then, both technically and legally. Now it’s more than just a cookie or other identifi...

    52 min

  3. 11/08/2022

    24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke

    Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organiza...

    49 min

  4. 10/31/2022

    23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

    Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns.For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you pr...

    48 min

  5. 10/25/2022

    22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

    We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important t...

    45 min

  6. 10/18/2022

    21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli

    Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at GeoEdge - to join us in this episode. Fraud comes in many forms and appears in many places, and the digital marketing environment is no exception - cl...

    43 min

  7. 10/10/2022

    20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal

    #IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iOS 14.5 privacy update. How did it affect how we target audiences on Facebook/Instagram, and how did it limit the web/app-tracking possibilities...

    39 min

  8. 10/03/2022

    19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo

    Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry.To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, KPIs, and the difference between DSP offerings. We also discussed the technical perspective of niche DSPs and which unique features and capabilities...

    54 min
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About

We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.

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