Aesthetic Pulse

Smith and Crawford Company
  • 5.0 (12)
  • MARKETING
  • UPDATED WEEKLY

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

  1. 1D AGO

    The Secret to Consultations That Sell Themselves

    Having a well-structured consultation process for your medspa can transform both your client experience and the success of your esthetic practice. In today's episode, Andrea and Taleesa are chatting about the importance of having a consistent process for consultations and sharing how you can create a seamless and client-focused consultation process for your own esthetic practice.  Listen to this episode to get practical tips for how you can improve client satisfaction and build trust with your client base through consultations.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why the consultation process is so important 2:50Check-in process and the client experience 12:24The consultation warm up 15:25The importance of creating a physical treatment plan for clients and the follow up 23:59Closing the consultation and aftercare 33:02 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    41 min

  2. SEP 4

    From Audit to Action: 15 Marketing Fixes Before the Holiday Rush

    Are you ready to upgrade your marketing strategy this month so your esthetic practice is fully optimized for a successful Q4? Today, Andrea and Taleesa are sharing the 15 key marketing strategies you should audit to help boost your visibility, engagement, and results heading into Q4. Join both Andrea and Taleesa to learn how to audit and optimize your esthetic practice’s marketing strategy across social media, email, your website, and your Google Business Profile so you can have a successful year end.   If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Your social media profiles 3:32Making sure your email marketing is consistent and professional 22:03Updating your website and utilizing seasonal content 33:36Optimizing your Google Business profile 41:13 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    46 min

  3. AUG 28

    Touchdowns & Tactics: What Football Can Teach You About Marketing

    Have you ever wondered how the strategies and positions in football could help you win the game of marketing for your esthetic practice? In today’s episode, Andrea and Taleesa are comparing football positions to marketing tactics and sharing how you can improve your overall growth and client loyalty through better marketing. Listen to this fun episode to get tips on setting up a clear and practical marketing strategy for your business.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Offensive marketing strategies 7:20Defensive marketing strategies 23:20Marketing strategy and client loyalty 34:18Understanding your market and staying competitive 38:42 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    43 min

  4. AUG 21

    Sweater Weather & Sold-Out Events: How to Make Fall Fun and Profitable

    Have you been stuck in a rut when it comes to hosting fun and successful events at your medspa?  Today, Andrea and Taleesa are talking about the importance of hosting events in Q4 and sharing some of their favorite event themes for October, November, and December.  Join Andrea and Taleesa to learn tips for planning, promoting, and executing successful events including how you can leverage these opportunities for client retention so you can end 2025 with a bang.   If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why you should host events in Q4 2:29Client retention and relationship building through events 6:26Easy and fun event themes for the fall 9:26 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    34 min

  5. AUG 14

    We’re Not Anti-Chat Anymore… But We’ve Got Rules

    Are you curious how you can effectively—and safely—use ChatGPT and AI tools to enhance your marketing and business operations within your practice? In today’s episode, Andrea and Taleesa are diving into some of the best ways you can use AI in your esthetic practice to enhance your marketing and content.  Listen to this helpful episode to get tips on how you can use AI for your business without becoming overly reliant and replacing your creativity.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Using AI and ChatGPT for your personal life 5:33Using AI for your esthetic practice 15:35How you can make sure you don’t become too reliant on AI for your marketing 26:53What you should avoid using AI for in your business 30:05 Links: Free Blog Guide: https://smithandcrawford.com/killer-blog Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    35 min

  6. AUG 7

    LaLa Land No More: The Weekly Agenda That Keeps Us Sane(ish)

    Are you looking for a game-changing way to organize, connect, and boost productivity in your esthetic practice each week? Today, Andrea and Taleesa are discussing the benefits of their weekly executive meetings, which have significantly improved their business productivity and organization, emphasizing consistent scheduling and a comprehensive agenda.  Join both Andrea and Taleesa as they give you the inside scoop to hosting your own executive meetings, including actionable steps and organizational tools to improve productivity and communication in your medspa.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Setting up consistent meetings with your team and sharing resources 9:10Reviewing finances, distribution, and savings 11:32Strategies for client follow-ups and maintaining team accountability. 17:03Continuously refining your meeting processes for better results 27:14 Links: Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    36 min

  7. JUL 31

    Christmas in July: Because No One Wants to Black Out During Black Friday

    Is the thought of owning a medspa during the holiday season stressing you out already? Today, Andrea and Taleesa are sharing practical strategies for esthetic practice owners to prepare for the holiday season so you can have stress-free Q4 that maximizes your business potential while preserving your peace of mind. Listen to this episode to get a roadmap for a lucrative Q4 holiday season that you can still enjoy without being overstressed and overwhelmed.  If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  Why it’s so important to plan ahead for the holiday season 3:25Why early photo shoots matter 15:20How your past successful promotions can help you for the holidays 30:05Getting a head start on planning Q4 events now 37:50 Links: Picture Perfect Photography Guide: https://smithandcrawfordstore.com/products/picture-perfect-photography-guide Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    52 min

  8. JUL 24

    The SEO Glow-Up: Making Every Marketing Move Work Smarter

    Are you struggling to get your med spa noticed online without spending a fortune on marketing? In today’s episode, Andrea and Taleesa are giving you six creative and affordable SEO strategies to help your med spa get found online without spending thousands of dollars on marketing. Join Andrea and Taleesa to learn some budget-friendly SEO tactics that will boost your visibility on Google and Instagram and attract more clients without breaking the bank. If you enjoyed this episode please share, rate and review it!  Also mentioned in today’s episode:  What is SEO and the Google update 5:15How you can use client testimonials 20:44Getting Google reviews 25:15Optimizing your Instagram content and profile for SEO 32:04 Links: $24 Profile Guide: https://shop.smithandcrawford.com/products/polished-profile Show transcripts: https://smithandcrawford.com/notes Email us: hello@smithandcrawford.com Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/

    50 min
See All (70)

5
out of 5
12 Ratings

About

Aesthetic Pulse is a weekly podcast hosted by Andrea Smith and Taleesa Crawford, founders of Smith and Crawford Company—a marketing agency dedicated to helping med spas, esthetician practices, and nurse injectors grow profitable, high-end aesthetics businesses. Each week, Andrea and Taleesa share real-world marketing strategies backed by years of experience helping clients in the aesthetics industry stand out, attract loyal clients, and increase revenue. From step-by-step guidance to guest interviews with industry pros, Aesthetic Pulse is your must-listen podcast for growing your medspa, building a magnetic brand, and turning strategy into success.

Information

  • Creator
    Smith and Crawford Company
  • Years Active
    2024 - 2025
  • Episodes
    70
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Smith and Crawford Company
  • Show Website
    Aesthetic Pulse

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