Ahrefs Podcast Ahrefs Podcast
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- Business
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Tim Soulo (Ahrefs' CMO) interviews the most interesting people from the worlds of online business and digital marketing. There's a lot we can learn from them. So let's learn together!
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The secrets to scaling to $150M with limited resources
Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers.
Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time.
In this episode, we cover:
(00:00) Introduction
(04:13) The Myth of Product-Led Growth
(10:08) Customer Acquisition and Inbound vs Outbound
(20:06) How Trust Fuels Growth
(23:50) Challenges to Community Building
(30:32) Writing the $150M Secret
(35:51) Turning down venture capitalist money for publicity
(43:41) Current Lemlist Marketing Tactics
(45:59) Getting Banned from LinkedIn
(49:55) Why Marketing Attribution and Branded Traffic Are BS
(1:01:00) The Secret to Making Great Hires
(1:07:29) Mentorship and Networking
Where to find Guillaume:
LinkedIn: https://www.linkedin.com/in/profit-led-growth/
Website: https://www.lempire.com/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/ -
How to charge THOUSANDS for SEO consulting
How can you land big-name clients like Zendesk, Quora, Wordpress, and Shutterstock? And how can you shift to a better-paying structure as a consultant?
Eli Schwartz reveals how coining the term "product-led" SEO and writing a book about it opened doors he never thought possible, why it's a mistake to charge by the hour instead of by the product, and why SEOs should be charging more than $100 per hour.
He also discusses his 2024 predictions for Google SGE, ChatGPT as a search engine, and whether guest posts will pass any value in the eyes of Google.
In this episode, we cover:
(00:00) Introduction and Eli's background
(02:15) Going Solo and Creating Product-Led SEO
(18:16) Holistic SEO vs Product-Led SEO vs Programmatic SEO
(24:42) Accepting Clients and Creating SEO Strategies
(35:27) How Long Should Client Engagements Be?
(39:39) Outbound Marketing and Client Acquisition
(44:44) The Unexpected Success of Writing a Book
(48:34) The Potential Impact of Google's SGE
(56:39) Will ChatGPT Launch a Search Engne?
(58:48) Will Google Announce That Guest Posts Pass No Value?
(01:06:29) Does SEO Ever Change?
(01:13:46) Company Size and Marketing Attribution
Where to find Eli:
LinkedIn: https://www.linkedin.com/in/schwartze
X: https://x.com/5le
Newsletter: https://productledseo.substack.com/
Website: https://www.elischwartz.co/
Where to find Tim:
LinkedIn: https://www.linkedin.com/in/timsoulo/
X: https://x.com/timsoulo
Website: https://www.timsoulo.com/ -
Peep Laja Unfiltered: Tackling Content Chaos & Mastering Message Testing
Tim Soulo met with the king of CRO to discuss building multiple brands, the importance of in-person events, and how to know when it’s time to pivot your business model.
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Defying Conventions with David Fallarme: Lessons from Hubspot, Startups and Fractional Marketing
How different is marketing within large, complex teams than working with smaller brands? Tim Soulo chatted with David Fallarme about large-team marketing, fractional marketing, and why he decided to join Owner.com as VP of Marketing.
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From Classroom to CEO: Dom Wells' Epic Digital Journey
When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.
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Rand Fishkin’s New Playbook: Scaling SparkToro without SEO
Rand Fishkin didn’t just walk away from Moz in 2018; he also walked away from SEO in general. So how is he marketing SparkToro? Tim Soulo sat down with him to find out.