The Nutritionist Podcast NutriAdmin

Welcome to the nutritionist podcast.

 

This is Diego from NutriAdmin. I am recording from London and I will be your host for today.

 

In today’s episode, we have a guest that knows the worlds of both nutrition and marketing: Ana Reisdorf. Ana is on a mission to help wellness brands rank on the first page of Google with evidence-based marketing strategies and content created by experts.

 

Ana specialises in content strategy and creation. She is the founder of Reisdorf Writing Service, a Health and Nutrition Marketing Agency she has been running for over 6 years. Ana also holds a Master's degree in Clinical Nutrition from Central Michigan University.

 

Listen in to learn:

- The importance for nutrition and wellness brands to do marketing

- Why content marketing is such a key piece of the strategy for a wellness brand

- The kind of content that Ana has seen working well over the years for health brands

- How to promote your business with SEO online without spending a fortune

- What you can expect when working on your content strategy with someone like Ana

- Top advice for a nutritionist or wellness brand that has never done any marketing before

- How to rank on the top of Google for your niche keywords

- And more!



This episode is sponsored by NutriAdmin – the all-in-one software for nutritionists and dietitians. Sign up for a 14-day trial today at nutriadmin.com and get a 50% off discount for 2 months with promo code PODCAST50.



Learn more about Ana Reisdorf in the following social media channels:



Facebook group, RDs who write:

https://www.facebook.com/groups/1758105677849876



Linkedin personal:

https://www.linkedin.com/in/ana-reisdorf-ms-rd-33b414/



Linkedin Business:

https://www.linkedin.com/company/reisdorf-writing-services



Instagram: Nutrition_writers:

http://www.instagram.com/nutrition_writers

Try NutriAdmin today 50% off for the first two months at https://nutriadmin.com by signing up with promo code PODCAST50.



In today’s episode Diego from NutriAdmin will be interviewing Finlay MacLaren. Finlay is on a mission to help people Build their health so they can live the life they want, you can see his passion from the content he publishes online!



Finlay is a strength and nutrition coach. Finlay is also the Chatting Fit Podcast Host, a Strength Athlete, and an Entrepreneur. He holds a Master's degree in Nutrition and Physical Activity from the University of Bristol.



One of the traits that makes Finlay stand out amongst coaches is that he has a background in business too as well as in nutrition/fitness. His coaching business has allowed him to blend together these two passions of his to serve clients.



Today’s episode is packed with marketing tips and strategies that Finlay uses himself to grow his audience. You will learn:

• The crucial importance of word of mouth and story-telling, using case studies and testimonials

• How to grow an audience in social media starting from scratch

• How to create content that your customers will engage with

• How to test out multiple approaches to content until you find something that resonates with your audience

• The mindset you must have to build rapport with clients and build your brand

• Tips on coaching and helping clients succeed

• The importance of picking a niche in your market, and how you can test out different types of client profiles until you find an audience that you synergise with



If you are a nutritionist, coach, personal trainer, or anyone else in the fitness & wellness space trying to grow a private practice/business then this episode is for you! They don’t teach you these kind of real-life marketing skills in school!



You can learn more about Finlay in the following social media channels:



Instagram - @finlay_squats and @Chatting_fit_ 



LinkedIn - Finlay Maclaren 



Youtube - @Chatting Fit 

  

And also follow Finlay's podcast Chatting Fit at:

  

Spotify: 

https://open.spotify.com/show/0K9sgP3I8Try0Qs5zcSyHv 

  

Amazon Music: 

https://music.amazon.co.uk/podcasts/f532f5d1-fe1f-44e0-a75b-076a2dad5e31/chatting-fit 

  

Apple Podcasts: 

https://podcasts.apple.com/us/podcast/chatting-fit/id1553613407  

To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription.



Jan is an Accredited Clinical Nutritionist. Specialising in evidence based functional testing and treatments; Autoimmunity, Gastrointestinal Disorders i.e. IBS/SIBO, Ulcerative Colitis/Crohn’s/IBD, Hyperpermeability/Leaky Gut, Microbiome Restoration, Pyrrole/Mauve factor, MTHFR, Family planning/Pregnancy. The list does go on and on.



She’s based in Adelaide Australia and has been working for over 10 years as a resident nutritionist, nutritionist feature writer, and clinical nutritionist.



Within this episode we talk all things gut health and discuss her style of fusion which incorporates  both holistic and clinical nutrition. To all those out there looking to learn more about your gut health or simply want to know the kind of work Jan does, this is the episode for you.



All the links to Jan’s social media and websites are posted below.



It’s a Gut Thing: 

https://view.flodesk.com/emails/633aaaba4c3dd14d9602116c



Instagram: 

https://www.instagram.com/nutritionwithjanmarie/



LinkedIn:

https://www.linkedin.com/in/jan-macfarlane-a39a4143/



Website:

www.janmarie.com.au

To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription. 



Laura is a Registered Dietitian and beyond that has lived the ups and downs of extreme dieting for the majority of her life. 



Laura’s passion is to help women who have been riding the diet roller coaster, with the aim of getting them off the ride for good. 



Her style focuses not on excessive dietary restriction or through burning out in the gym. To the contrary, her style provides her clients with a proven system that includes "building sustainable habits and mental resilience"



Laura is very much on a mission to STOP the diet culture nonsense and get to the core of what is really going on. To her health is the priority, not body fat %, but she acknowledges that most women, want to lose weight for the latter not the former. Her aim to the shatter that common belief system and instead offer a truly sustainable approach with proven results. 



Within this episode we discuss her approach, and some of the great success stories that come with that. Her program, a 12-week intensive workshop, aims to break the traditional conceptions around dieting, offering instead a proven method that doesn’t involve complex theories of change but rather a simple and digestible plan of action which has already changed the lives of so many.  



If you’re interested in learning more about Laura’s approach, check out the links listed below. 



Website: 

https://empowernutrition.info/links



Instagram: 

https://instagram.com/laura_empower.nutrition



Facebook: 

https://facebook.com/empowernutrition



Pinterest:

https://pinterest.com/empower_nutrition



TikTok:

https://tiktok.com/@laura_empowernutrition



Twitter: 

https://twitter.com/BestDiet_4You

To learn more about how nutriadmin.com can help you cut down in paperwork, create meal plans, and handle your admin work more efficiently, please visit nutriadmin.com. We offer a 14-day free trial and if you enter the code PODCAST50 upon sign up you will get a 50% discount for the first 2 months of your subscription. 



Episode 8  introduces our fourth external guest, Barbara Karafokas. Barbara is a qualified Holistic Nutritionist earning a MSc., a member of the Pancyprian Association of Nutritionists, and also holds a certificate in #Paediatric #Nutrition to assist parents facing gut issues with their children from 4 months of age.



Barbara brings a blend of skills to her practice and teaching. For over twenty years she has been committed to creating awareness about the hidden dangers to health. She promotes healthy eating, a healthy lifestyle combined with the Mediterranean diet, the raw food diet, wholefood supplements, herbs, exercise, stress management advice and other healthy lifestyle tips.



As a health, nutrition, and wellness consultant, she offers counselling in person or online. Her passion is to inspire and empower others to create the life that they dream of, content and free from disease. 



This episode discusses a whole systems approach, delving into nutrition, not just in terms of nutrients, but also from a social and philosophical perspective. To all those interested in Barbara’s work, please check out her links to her social media and website, listed below: 



Website ->

https://www.barbarakarafokas.com/holistic-nutritionist-barbara-karafokas.html



Twitter -> 

https://mobile.twitter.com/themedlifediet



LinkedIn ->

https://www.linkedin.com/in/barbara-karafokas-03ab0932/?originalSubdomain=cy



Podcast -> 

https://open.spotify.com/show/5xd7TLTybqyIsd85Y4v9jx

Welcome to episode 7 of The Nutritionist Podcast.



In today’s episode, Diego from NutriAdmin is here to give you an overview of online marketing as a nutritionist. How to get more clients, and how to grow your practice or business.



Diego started NutriAdmin back in 2016 and has over 7 years of experience running a business. Moreover, he has had contact with thousands of nutritionists and dietitians over the years. So his background should be highly relevant to our audience of nutritionists and wellness professionals.



Before we start, a brief message from our sponsor – NutriAdmin. Nutriadmin.com is the all-in-one software for nutritionists where you can manage your practice, create meal plans, and keep all your data organised. It’s rated close to 5 stars by our users, and you can get a free trial at nutriadmin.com. Moreover, if you use the code PODCAST50, you will get it half price for the first 2 months, so if you are interested check this out.



So, marketing for nutritionists - Why this is needed?



Firstly, let’s consider specialist vs business skills. Most nutritionists will be experts in nutrition, and that will be their educational and professional background. However, it takes a different skillset to thrive in business/private practice. We talk about this in the podcast.



Also, we consider the important of defining your audience, being as specific as you can. E.g.

- Middle aged women that are trying to get into sports, in this location

- People with diabetes in the state

- People with specific eating disorders and age groups.



Then we delve into a brief overview of the different marketing strategies out there, including:



1. Creating a website

2. SEO to rank in Google

3. Social media marketing

  a. Instagram

  b. Twitter

  c. Facebook

    i. Page

    ii. group

  d. Linkedin

    i. Page

    ii. Group

    iii. Personal profile

  e. Youtube

  f. Podcast

  g. Tiktok

4. Advertising

  a. Google

  b. Facebook

  c. Linkedin

  d. Twitter

  e. Etc

5. Remarketing

6. Email marketing

  a. Building an email list

  b. Sending regular newsletters

  c. Segmenting audience

  d. Following rules

7. Partnerships

  a. Referrals from doctors

  b. Supplement companies

8. Follow up

9. Cold calls

10. Cold emails

11. Leaftlets

12. Offline marketing



We also talk about different techniques for grading results of your marketing efforts:

a. Grading them

b. Time they take

c. Effort

d. Whether you like it

e. Money cost



Hope you find this useful and we intend to bring marketing experts into the show as guests to delve deeper into many of the strategies above.