Ambitious Podcast Kate Perkovic

Welcome to another episode of Ambitious. Today, we're tackling a question I've been asked time and time again - can you mix business with family and friends? I've heard it said you should never hire family or friends, but my personal journey tells a different story. Listen in as I explore the ups and downs of working with those closest to you. You'll hear about the stability and emotional investment that comes from having loved ones in your team, and the profound impact it can have on the collective success of your business.



It's not all smooth sailing, though. This episode takes a brutally honest look at the challenges of working with family and friends in a professional setting. From the difficulty of having candid conversations, to the potential complications of intertwined personal and professional conversations, we dissect it all. We also explore the importance of setting clear expectations and boundaries, acknowledging the need for space, and the risks of having all your eggs in one basket.



We round off the discussion with some real-life experiences, with my own mom and sister who've become integral parts of my business. Their emotional investment, coupled with the understanding of our unique family dynamics, has had a beneficial effect on the growth of my business. However, maintaining a professional relationship has its own set of challenges. Despite this, I firmly believe that working with family and friends can be a rewarding experience. Join us as we share more about this unique blend of business and personal relationships.



(0:00:08) - Working With Family and Friends in Business

(0:09:12) - Friends and Family in Business the Worry of Stability

(0:13:57) - Working With Family in Business

(0:18:18) - Challenges of Working With Family and Friends

(0:42:15) - Setting Boundaries and Recognizing Team Wins



To connect with Kate on Instagram, click ⁠HERE⁠.



To apply for ITI, click ⁠HERE⁠.

Ever wondered how to bring your story to life through the written word? Together with Lindsay Bednar, CEO and founder of Rodney K Press Publishing House, we dive into the world of publishing and uncover the secrets of becoming a successful author. Lindsay, with her unique blend of teaching experience and passion for writing, shares invaluable insights on crafting a compelling story that resonates with the intended audience.



This episode covers an array of topics from the initial steps of story mapping to the fascinating realm of ghost writing. Lindsay takes us under her wing as we explore various publishing formats, the art of a captivating book cover, and even the role of Amazon's algorithm in reaching potential readers. We provide a balanced view on traditional, vanity, and independent publishing, and delve into the financial elements behind the publishing process. Lindsay shares her wisdom on the pros and cons of different publishing avenues, the financial aspects of publishing, and the power of crowdfunding.



If you're an aspiring author seeking guidance or curious about the publishing journey, this episode is a must-listen. Tune in and join us on this journey into the world of publishing.



(0:00:08) - Becoming an Author

(0:09:09) - The Importance of Sharing Personal Stories

(0:17:21) - The Process of Writing a Book

(0:21:50) - Ghost Writing and Book Production Process

(0:31:11) - Book Cover Design and Publishing Insights

(0:40:48) - Pros and Cons of Independent Publishing

(0:50:36) - Working With Publishers and Publishing Costs

(1:00:19) - Exploring Publishing Opportunities With Lindsay



To connect with Lindsay on Instagram, click HERE.



To learn more about ways to work with Lindsay, click HERE.



To connect with Kate on Instagram, click ⁠HERE⁠.



To apply for ITI, click ⁠HERE⁠.

Ever wondered just how much untapped potential you might be carrying around within you? What does the ideal version of you look like and what will it take to become that person? As someone who is passionately invested in personal development, I want to share with you a different perspective on self-growth and the changes required to actualize your potential. The goal here isn't just to overcome obstacles but to recognize that the old tools and strategies may no longer be effective.

In this episode, we dive into the realm of introspection, challenging you to visualize your best self and identify the necessary changes to manifest that vision. We delve into the importance of updating your resources and toolkits, emphasizing that clinging onto antiquated information is counterproductive. Personal development is not just about overcoming hurdles, but about driving us to greater heights, empowering us to navigate life's challenges more effectively. Tune in and discover the profound impact of personal development on your journey to become the best version of yourself.



(0:00:22) - Understanding Your Core Motivator

(0:06:53) - Defining Success and Lifestyle Goals

(0:13:51) - Creating Your Ideal Life

(0:22:15) - Defining Health and Mental Well-Being

(0:31:51) - Personal Development and Contribution

(0:38:28) - Achieving Success With Purpose and Intention



To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Join me as we venture into the future and examine the upcoming business trends for 2024. Listen as I reveal 13 significant market trends that I believe will profoundly impact businesses. We discuss everything from effective branding in an increasingly competitive online space, the rise of AI, and the significance of client satisfaction to the need for keeping updated on market demands. This is a goldmine of insights for business owners seeking to excel in the future.

The conversation continues as we look at how AI is revolutionizing industries, especially media and education. I talk about the changing roles of editors and course creators and how they must evolve to stay valuable in the market. We also explore the potential shift in marketing strategies and the increasing use of AI and automation in marketing. Furthermore, we discuss the increasing complexity of social media and the future of marketing, with a focus on video content, email marketing, the rise of TikTok, and the power of influencer marketing.

Finally, we examine the current market state and its impact on businesses, the importance of focusing on client experience, and the future of hybrid business models. We also look at how the COVID-19 pandemic has influenced the business world, leading to a surge in demand for in-person connections and experiences. We close the conversation by exploring the importance of adaptability in business success and how businesses can identify and monitor the latest trends to stay ahead. It's a must-listen for anyone looking to succeed in the ever-changing business world.



(0:00:16) - Business Trends for 2024

(0:12:28) - AI's Impact on Editing and Marketing

(0:25:56) - Marketing Challenges and Business Fallouts

(0:36:12) - Relationships to Social Media and Growing Your Brand

(0:42:33) - Selling the Client Experience

(0:49:48) - Business Culture and Online Engagement Shifts

(0:58:00) - The Importance of Adaptability in Business

(1:03:55) - Identifying and Monitoring Business Trends



To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Are you pushing yourself too hard in pursuit of success? Are the sacrifices you're making leading you down a path of exhaustion? Don't ignore the warning signs of burnout; instead, learn to recognize them and take action. As business owners, entrepreneurs, or ambitious individuals, the challenge of maintaining a balanced life can often lead to burnout. I share my personal journey through the different stages of burnout, and the lessons I learned along the way.

Burnout is not just a phase; it's a serious problem that can affect your physical and emotional health. I experienced this firsthand when I neglected my self-imposed expectations, leading to a strain that took a toll on me. We dive into this topic, addressing the warning signs of burnout and how to cope. Discussing the unique challenges of entrepreneurship and the struggle to maintain balance.

Take control of your business and make decisions that align with your values, rather than external pressures! The journey towards success shouldn't come at the cost of your well-being. Remember, the sweet spot between ambition and self-care is where you'll find true success.



(0:00:08) - Understanding and Overcoming Burnout

(0:08:34) - Addressing Burnout in Pursuit of Success

(0:14:30) - Understanding and Preventing Burnout in Entrepreneurship

(0:16:01) - The Stages and Signs of Burnout

(0:30:53) - Values-Based Decisions, Avoiding Burnout

(0:39:07) - Nighttime Routine & Staying Rooted in Vision

(0:46:50) - Embracing Stillness and Taking Control

(0:56:15) - Finding Harmony and Preventing Burnout



To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.

Wondering how to conflict in your business? You can not only manage conflict but turn it into an asset for your business. Get ready to unlock the secrets of conflict management with our expert guest, Susannah Margison, a highly sought-after conflict strategist, lawyer, and consultant. Susannah takes us on a fascinating journey through the intricacies of conflict, shedding light on various scenarios from minor issues like a failure to pay for services to complex legal matters.

During our discussion, Susannah spills the tea on core strategies for resolving conflicts, emphasizing the critical role of setting expectations and the protective power of solid contracts. She provides invaluable advice on handling high-conflict personalities and managing conflict in relationships. Susannah also guides us on how to navigate various levels of disagreements strategically. You don't want to miss this episode if you're looking to enhance your conflict resolution skills and turn disagreements into stepping stones for growth.



(0:00:16) - Navigating Conflict in Business

(0:06:46) - Conflict Resolution and Setting Expectations

(0:13:19) - Understand and Manage Conflict in Relationships

(0:23:58) - Navigating Conflict and Emotional Triggers

(0:33:00) - Managing Reputation and Diffusing Conflict

(0:41:26) - Conflict Resolution

(0:50:09) - Conflict Resolution and Empathy in Conversations

(0:54:56) - Advice for Young Leaders



To connect with Susannah on Instagram, click ⁠HERE⁠.

To learn more about ways to work with Susannah, click HERE.

To connect with Kate on Instagram, click ⁠HERE⁠.

To apply for ITI, click ⁠HERE⁠.