79 episodes

Ready to put yourself out there but feeling stuck?

Is it hard to articulate who you are and how you should present yourself online? In other words, are you tired of feeling hidden, held back, and wondering, "What's my brand?"

Ask The Brand Therapist℠ -  Personal Branding and Thought Leadership for Standout Women, ranked #1 by Feedly for personal banding podcasts, is the show for women in business to get unstuck, level up, and build industry influence. 

Come listen, learn, and take action as your host, Michelle B. Griffin, aka The Brand Therapist,™ helps you "own your lane" and untangle your most pressing questions and roadblocks so you can grow your online presence to accelerate your business and impact.We cover personal branding, personal marketing, thought leadership, and PR topics as well as LinkedIn tips from my book, The LinkedIn Branding Book.

Each episode covers an actionable takeaway to implement so you’re clear, confident, and competitively advantaged to powerfully position yourself for success.

𝗔𝗕𝗢𝗨𝗧 𝗠𝗜𝗖𝗛𝗘𝗟𝗟𝗘 𝗕 𝗚𝗥𝗜𝗙𝗙𝗜𝗡Michelle B. Griffin aka "The Brand Therapist," is a personal branding & PR strategist, speaker, and author. She is the founder of Standout Women,  a platform empowering women in business to build their personal brands, visibility, and thought leadership to create impact and accelerate their businesses forward.With more than two decades in communications & marketing and a master's degree in PR, she is a sought-after personal branding expert, women's empowerment speaker, and workshop facilitator on personal branding, self-advocacy for women, professional visibility, and human connection in the age of AI.Michelle authored "The LinkedIn Branding Book," hosts the "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn Branding Show," and leads a LinkedIn personal branding community of 1,700+ professionals. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺.
𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗟𝗮𝗻𝗲™ - 𝘃𝗶𝘀𝗶𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺 𝘁𝗼 𝗰𝗵𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐝 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 "𝗽𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲" 𝗯𝘂𝗶𝗹𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲. 

Ask the Brand Therapist: Personal Branding and Thought Leadership for Standout Women Michelle B. Griffin

    • Business
    • 5.0 • 8 Ratings

Ready to put yourself out there but feeling stuck?

Is it hard to articulate who you are and how you should present yourself online? In other words, are you tired of feeling hidden, held back, and wondering, "What's my brand?"

Ask The Brand Therapist℠ -  Personal Branding and Thought Leadership for Standout Women, ranked #1 by Feedly for personal banding podcasts, is the show for women in business to get unstuck, level up, and build industry influence. 

Come listen, learn, and take action as your host, Michelle B. Griffin, aka The Brand Therapist,™ helps you "own your lane" and untangle your most pressing questions and roadblocks so you can grow your online presence to accelerate your business and impact.We cover personal branding, personal marketing, thought leadership, and PR topics as well as LinkedIn tips from my book, The LinkedIn Branding Book.

Each episode covers an actionable takeaway to implement so you’re clear, confident, and competitively advantaged to powerfully position yourself for success.

𝗔𝗕𝗢𝗨𝗧 𝗠𝗜𝗖𝗛𝗘𝗟𝗟𝗘 𝗕 𝗚𝗥𝗜𝗙𝗙𝗜𝗡Michelle B. Griffin aka "The Brand Therapist," is a personal branding & PR strategist, speaker, and author. She is the founder of Standout Women,  a platform empowering women in business to build their personal brands, visibility, and thought leadership to create impact and accelerate their businesses forward.With more than two decades in communications & marketing and a master's degree in PR, she is a sought-after personal branding expert, women's empowerment speaker, and workshop facilitator on personal branding, self-advocacy for women, professional visibility, and human connection in the age of AI.Michelle authored "The LinkedIn Branding Book," hosts the "Ask The Brand Therapist" podcast, co-hosts "The LinkedIn Branding Show," and leads a LinkedIn personal branding community of 1,700+ professionals. 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺.
𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗟𝗮𝗻𝗲™ - 𝘃𝗶𝘀𝗶𝘁 𝗠𝗶𝗰𝗵𝗲𝗹𝗹𝗲𝗕𝗚𝗿𝗶𝗳𝗳𝗶𝗻.𝗰𝗼𝗺 𝘁𝗼 𝗰𝗵𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗮𝗻 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐚𝐧𝐝 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗹𝘆 "𝗽𝘂𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲" 𝗯𝘂𝗶𝗹𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲. 

    ANNOUNCEMENT: My TWO BIG Updates to Amplify the Personal Brands of Women In Business

    ANNOUNCEMENT: My TWO BIG Updates to Amplify the Personal Brands of Women In Business

    Hey everyone!

    Thanks for tuning in after my brief hiatus. I've been busy working and launching my new pivot.. a direction that I was meant to be on all along. I think I called it my life's work in a recent LinkedIn post (see link below)

    Without giving too much away, I'll just say it's for women in business. especially those in mid-career who are so ready to get visible and get out there in a bigger way.

    I'm sharing TWO NEW announcements. Plus, more coming soon. This short episode gets right to it...I can't wait to share.

    LINKS
    Announcement 1
    Announcement 2
    LinkedIn Post That Details This
    Ready to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 8 min
    How to Flex Your Courage Muscle and Get What You Want as a Woman In Business (More Visibility/More Money) With Laura Khalil

    How to Flex Your Courage Muscle and Get What You Want as a Woman In Business (More Visibility/More Money) With Laura Khalil

    As a woman in business. you're ready for bigger things this year, wrote the vision board, and documented it in the journal...

    But two weeks in...let's do a reality check. 🤔

    Following last week's themes. It's about taking action.
    Are you making progress or stalled for that ONE big thing you want for yourself this year?
    Getting visibleAttracting better-fit clientsMaking more money
    Whether you want to go after promotions, attract perfect-fit clients for your consultancy, speak on stages, guest on podcasts, write a book, or share insights on LinkedIn, it's all about powerfully positioning yourself with a clear brand to become seen, and heard, and valued in your field.

    Today's show is all about getting and keeping the 3 steps to build the HABIT of COURAGE to do those things (and more),

    And as a women consultant, service provider, and founder, this episode is for you. This week's guest, Laura Khalil helps women consultants and founders go after higher-paying B2B clients 

    𝗦𝗵𝗲'𝗹𝗹 𝘀𝗵𝗮𝗿𝗲:


    𝘞𝘩𝘺 𝘊𝘰𝘶𝘳𝘢𝘨𝘦 𝘐𝘴 𝘢 𝘏𝘢𝘣𝘪𝘵 𝘏𝘰𝘸 𝘵𝘰 𝘍𝘭𝘦𝘹 𝘛𝘩𝘦 𝘔𝘶𝘴𝘤𝘭𝘦𝘴 𝘵𝘰 𝘎𝘦𝘵 𝘞𝘩𝘢𝘵 𝘠𝘰𝘶 𝘞𝘢𝘯𝘵How to Make More Money This Year + Advice on Niching and Pricing
    LINKS
    Connect with Laura Laura Kahlil on LinkedIn
    Ready to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 24 min
    How These 4 “Redirects” Overcome Your Inaction So You Can (Finally!) Put Yourself Out There with Jen Laffin

    How These 4 “Redirects” Overcome Your Inaction So You Can (Finally!) Put Yourself Out There with Jen Laffin

    Are you living in your "comfort cave" -- warm and cozy, but getting NOWHERE
    (and ready to do something about it?) 
     
    For many of us, when we're ready for bigger outcomes and opportunities, we stay paralyzed with fear and inaction.
     
    Watching the world and others go by doing things we dream of and deserve.
     
    Let's make this the year you FINALLY do that thing.
     
     On this week's episode of Ask the Brand Therapist, The Personal Branding Show for Standout Women, join me and this week's guest, Jen Laffin, a Success Mentor, who turns goal-setters into goal-getters to share her frameworks for ACTION.
     
    You'll learn:
     
    1. Why we're biologically wired to want to stay inside our Comfort Cave where everything is familiar. and how to finally leave comfort for growth.
     
    2. Why mistakes and failures are just data and how to redefine what they mean to us.
     
    3. How every human experiences the self-doubt roadblocks that keep us stuck (procrastination/perfectionism/comparison/ imposter syndrome/confusion/etc. and how to contain them.
     
    4. Her bonus tips to overcome "daily doubt" required for doing big things.

    LINKS
    Connect with Jen Laffin on LinkedIn
    Grab Her Goal Journaling PDF
    Learn my PYOT Pyramid Framework to (Finally) Put Yourself Out There

    TRANSCRIPT
    Read Here


    Ready to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 27 min
    How to Triple Your Business in One Month: The Power of Niching and Positioning With Claire M Davis

    How to Triple Your Business in One Month: The Power of Niching and Positioning With Claire M Davis

    As a female founder, are you exhausted from constant social media and marketing efforts that just don't seem to pay off?
    If that's you, it might be because your strategy is too broad. It could be time to hone in on your niche, sharpen your positioning, and fine-tune your messaging. This can be your key to shifting from blending in to standing out.
    This week's episode features Claire M. Davis, who faced a similar challenge. Guided by her mentor to niche down for scaling up, Claire was hesitant but gave it a try. The results? Rapid and remarkable. 

    Tune in to hear how she transformed her hobby business into tripling her sales in just three weeks. That’s not a typo. 

    This is a perfect case study  on the call "narrow lane" approach I speak often about.  Yes, specificity and focus can propel you and your business. 💯

    What You'll Learn:
    Niche Down Like a Pro: Claire shows how focusing on one area can boost your business.Brand Yourself Differently: Get tips on standing out in your field.Practical Steps for Growth: Claire shares how to turn theory into action for business success.For female founders wanting to sharpen their branding and positioning skills, this episode is a must. Claire's journey and insights are both inspiring and practical.

    Links
    Connect with Claire M Davis on LinkedIn

    TractionResume.com
    Ready to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 22 min
    How to Start Creating Content (or Better Content) on LinkedIn For Your Personal Brand With AuthoredUp Founder Ivana Todorovic

    How to Start Creating Content (or Better Content) on LinkedIn For Your Personal Brand With AuthoredUp Founder Ivana Todorovic

    Ready to start creating content on LinkedIn but don't know where and how to start?

    Last year, Ivana Todorovic was in your shoes and got so fed up with the overwhelm that she founded AuthoredUp, (my go-to, all-in-one creation and analytics creator tool) for personal brands to create with ease and consistency on LinkedIn.

    As a 7x entrepreneur and female founder, Ivana is determined to help more of us "put ourselves out there" and I'm thrilled to interview for this week's episode.

    LEARN
    She'll share:

    • Enhance your professional brand with high-quality content.
    • Increase engagement and visibility on LinkedIn.
    • Save time and streamline your content creation process.
    • Gain valuable insights to tailor your content strategy.
    • Ensure your content aligns with LinkedIn standards.

    This is a don't-miss episode if you're ready to step out and learn more of what's in, what's out, and what's ahead with content creation on Linkedin in 2024.This week's guest 
    LINKS
    Ivana Todorovic on LinkedIn

    AuthoredUp.com - All-In-One-Content Creation ToolReady to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 37 min
    How to Be "Opportunity Ready" for Your Personal Brand with Cher Jones

    How to Be "Opportunity Ready" for Your Personal Brand with Cher Jones

    You never know who is watching you...and you never get a second chance to make a first impression.

    In other words... is your brand #OpportunityReady? Whether it's your boss, your clients, colleagues, or the media, and especially on LinkedIn, opportunities are waiting for you but are you ready for them?


    This week's guest and fellow personal brand strategist, Cher Jones of Your Brand at Work,™ shares her brilliant #OpportunityReady framework so you will never miss a beat or a better opportunity in your work and career.


    LEARN
    The essential strategies for enhancing your personal brand, focusing on readiness for opportunities, clarity in communication, and a strong, cohesive digital identity.


    Foundational Work Needed for Your 'Opportunity Ready' Zone: How to fine-tune and align your brand with your current job and future ambitions. Master Your Message: Learn what and why a succinct, powerful message is key to being remembered, recommended, and referred.Boosting Your Online Presence: Why it's not just LinkedIn where to align a consistent and compelling personal brand across all digital platforms.LINKS

    Connect with Cher Jones on LinkedIn
    Ready to build your personal brand?

    Hi, I'm Michelle, The Brand Therapist,℠ a personal branding & PR strategist author and speaker. As the founder of Standout Women, I'm here to empower and equip women in business build their personal brands, visibility and thought leadership to create impact and accelerate their businesses forward.

    Learn more at MichelleBGriffin.com
    Join the movement: StandoutWomen.org

    GET STARTED
    HIRE ME TO SPEAK: Keynotes & Workshops
    WORK WITH ME: Personal Brand Strategy Roadmaps
    READ MY BOOK: The LinkedIn Branding Book
    JOIN: My LinkedIn personal Branding Community
    LISTEN: The LinkedIn Branding Show
    CONNECT: With Me on LinkedIn

    • 30 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Val**butterfly^^ ,

Excellent!

Michelle has an excellent way of sharing value and empowering others with practical ideas that make a difference. Her guests are outstanding!

I especially enjoyed the episode with Michelle and Lisa Richer - very encouraging with great ideas being shared! Both are amazing and their passion for helping others is wonderful!

B2b marketing leader ,

Listen to Michelle’s advice!

Building a personal brand is a journey of self discovery and commitment! It can be tempting to give up but Michelle inspires with her consistency, easy-going attitude and positivity.

The Business of You podcast is all about helping you gain confidence to show up as yourself, spread your knowledge and stop being the best kept secret!

DanMott63 ,

One of my favorite people!!

Michelle is hands down one of my favorite creators. She always has so much wisdom to share about personal branding and that’s exactly what you’ll find right here on The Business of You podcast! Maybe it’s the yellow branding or the fact that she’s from Florida, but she’s definitely a ray of sunshine : ) Listen to this podcast, you will NOT be disappointed!!

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