100 episodes

The Profit Talk is for entrepreneurs who want to maximize profits in their business no matter what shifts happen in the economy. I’m Susanne Mariga, a Certified Public Accountant and Fractional CFO specializing in high net worth tax strategies for 7 and 8 figure entrepreneurs using the Profit First System. I have helped hundreds of small business owners for almost two decades create the cashflow in their business that allows their business work for them and not the other way around. Guest experts will be featured regularly to cover anything from life and mindset to growth and scaling.

The Profit Talk: Entrepreneurship With A Profit First Spin Susanne Mariga

    • Business
    • 5.0 • 51 Ratings

The Profit Talk is for entrepreneurs who want to maximize profits in their business no matter what shifts happen in the economy. I’m Susanne Mariga, a Certified Public Accountant and Fractional CFO specializing in high net worth tax strategies for 7 and 8 figure entrepreneurs using the Profit First System. I have helped hundreds of small business owners for almost two decades create the cashflow in their business that allows their business work for them and not the other way around. Guest experts will be featured regularly to cover anything from life and mindset to growth and scaling.

    Overcoming Trauma History for Business Success

    Overcoming Trauma History for Business Success

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 

    In this podcast, Annie Wright, a Licensed Psychotherapist specializing in relational trauma, discusses the impact of unresolved childhood trauma on ambitious women entrepreneurs. She explores how trauma can manifest in maladaptive beliefs and behaviors that hinder personal and professional growth, and emphasizes the importance of addressing these issues through therapy to build a strong foundation for success. Annie also shares insights on navigating the challenges of entrepreneurship, such as perpetual incompetence and fear, and provides valuable resources to help individuals recover from trauma and improve their mental health. Throughout the podcast, Annie stresses the significance of evaluating whether one's business is serving their life or if they are sacrificing their well-being for their business, and reminds listeners that leaving or closing down a business can also be a success.
    Key Takeaways:
    - Evaluating if your business is serving your life or if you're sacrificing your life for your business
    - Avoiding recreating your trauma history within your business
    - Understanding how unresolved childhood trauma can manifest in businesses built by ambitious women
    - Recognizing that trauma is any experience that subjectively overwhelms one's ability to cope
    - Addressing maladaptive beliefs and behaviors stemming from unresolved trauma through therapy
    - Dealing with perpetual incompetence and fear when rapidly growing a business, especially with a history of trauma or lack of a safety net
    - Having adequate internal and external supports, such as a trauma-trained therapist and business professionals, to alleviate stress and provide sound advice
    Connect with Annie at https://anniewright.com/ 


    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 37 min
    Entrepreneurial Resilience: Navigating Burnout and Setbacks

    Entrepreneurial Resilience: Navigating Burnout and Setbacks

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 

    In this episode, I interviewed Terry Rice. He is a high-performance coach to entrepreneurs, keynote speaker and staff writer at Entrepreneur magazine. He's also the host of Reclaim + Advance, a podcast that helps entrepreneurs overcome setbacks and perform at their highest level.  
    Prior to becoming a creator-entrepreneur, Terry’s previous experience includes internal consulting roles at Adobe and Meta.  
    In addition to his role as Director of Growth and Partnerships at Good People Digital, Terry is an instructor at New York University, speaks at events for leading companies - including Amazon and Google - and has been featured as a subject matter expert by Good Morning America, Fast Company and the Wall Street Journal. 
    Based in Brooklyn, he is a husband, father of five children, and is an advocate for mental and physical fitness.
    Check out this episode to learn:
    - Strategies to help entrepreneurs maximize profits, overcome setbacks, and perform at their highest levels
    - Addressing the often-overlooked issue of burnout among entrepreneurs, especially in the post-COVID era
    - The importance of efficient scheduling for entrepreneurs to avoid burnout and prioritize mental and physical health
    - Conducting a time audit to identify tasks within your zone of genius and eliminate or delegate the rest
    - Dealing with setbacks by monitoring thoughts, feeling emotions, and practicing divergent and convergent thinking
    - Combating loneliness by finding and actively engaging with a professional community or accountability partner
    - Pushing through personal and professional challenges with inspiration and tactical advice from a high performance coach
    Connect with Terry. Visit his website at https://www.terryrice.co/ 

    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 25 min
    Cultivating Leadership: Strategies for Building a Strong Management Team

    Cultivating Leadership: Strategies for Building a Strong Management Team

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 

    In this episode, I interviewed Sean Barnes. Sean is a seasoned cross-functional leader with more than two decades of progressive expertise in Leadership Development, Digital Strategy, Operational Excellence, Human Resources, ESG, and HSE.​
    Throughout his career, Sean has successfully led and played integral roles in the acquisition and integration of over 50 companies, in addition to guiding two initial public offerings for oilfield services firms.​
    Today, you'll:
    - Discover the key skills needed to transition from an individual contributor to an effective manager
    - Learn how employers and employees can work together to develop leadership skills
    - Understand the importance of identifying and promoting natural leaders within an organization
    - Explore the benefits of involving team members in the hiring process, especially for leadership roles
    - Learn strategies for addressing struggling managers, including coaching, demotion, and removal
    - Discover how to navigate the challenges of implementing stricter standards as a company grows
    - Understand the impact of toxic team members and the potential benefits of removing them from an organization
    ​Visit his website at https://www.wsssolutions.com/


    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 31 min
    Human-Centric Leadership & Industry Innovation

    Human-Centric Leadership & Industry Innovation

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 
    In this episode, I interviewed Jim Mayer. He is a passionate advocate for the manufacturing industry, driven by a belief that the middle class, and thus the nation, is built on the foundation of manufacturing. 
    As the founder of TCO Strategies, Jim leverages his expertise in company culture assessments, employee engagement surveys, and leadership development to help manufacturers align their teams, cultivate stronger cultures, and enhance engagement. Holding a degree in Business and Political Science from Arizona State University and an MBA with a focus on Executive Management from Ohio University, Jim possesses the knowledge and skills to drive meaningful change. 
    Check out this episode to:

    - Learn how a human-centric leadership model can create a thriving business environment that boosts employee retention and profitability.
    - Understand the pivotal role manufacturing plays in the economy, and how industry perceptions are shifting alongside generational changes.
    - Explore how AI, automation, and innovative training programs like Baltu Technologies can address skill gaps and accelerate workforce readiness.
    - Discover strategies for attracting and retaining Generation Z workers by aligning company missions with their values for meaningful career paths.
    - Gain insights into managing international manufacturing teams with respect to local cultures while maintaining global accountability and metrics.
    - Recognize the importance of understanding employee motivations and the optimal number of direct reports for executives and middle managers in manufacturing.
    Visit Jim's website at https://themfgconnector.com/

    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 36 min
    Securing Your Legacy: Strategies for Entrepreneurs with Taylor Willingham

    Securing Your Legacy: Strategies for Entrepreneurs with Taylor Willingham

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 
    In this episode, I interviewed Attorney Taylor Willingham. He owns WG Title a Commercial Title Company in Texas which closes multi-million dollar projects all over the United States. Taylor Willingham is a distinguished estate planning and probate attorney located in Texas. He founded Willingham & Galvan in 2010 and is the visionary behind the innovative approach of Posterity Planning, which focuses on creating opportunities for his or her family, friends, or loved ones. 

    Beyond his legal practice, Taylor is a prolific author with four published books. He has helped draft over 10,000 estate plans and has probated over 1,000 estates. His expertise extends beyond the mere transfer of assets, focusing also on asset preservation for future generations through Posterity Planni 

    As a seasoned estate planning and probate attorney, Taylor brings over a decade of expertise to guide us through creating a legacy for the generations to come. With more than 10,000 estate plans under his belt, he shares insights on: 

    ✅ The importance of estate planning for business owners 

    ✅ Navigating probate complexities and avoiding hefty fees 

    ✅ Choosing the right people to handle your business and assets 

    ✅ Finding a reputable estate planning attorney 

    ✅ Relationship dynamics and their impact on your estate 

    Don't miss out on this thought-provoking discussion that will help you take control of your future and protect your wealth. Planning for the inevitable ensures your business and personal assets are well taken care of. 

    To learn more about Taylor and the services he provides, visit his website at  https://www.willprobateattorneys.com/  


    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 32 min
    Things To Look Out For When You Are Conducting TAP Transfers

    Things To Look Out For When You Are Conducting TAP Transfers

    Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I’m a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business! 

    In this powerful podcast, we unpack the essentials of 'Target Allocation Percentage Transfers' a.k.a TAPs. Doing these twice a month isn’t just about moving money; it's about seizing the opportunity to reflect on your business, identify the gaps, and course-correct for success.
    TAPs are not just optional but a lifetime commitment for a thriving business. It’s time to get strategic with your funds and ensure you’re on the path to your most profitable year yet!

    Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.  

    If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business! 

    DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law. 

    • 23 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

Liz Elting ,

A Must-Listen for Entrepreneurs and Leaders!

It was an absolute delight to join Susanne on her podcast. As an entrepreneur and business leader, I find The Profit Talk to be an extremely valuable and in-depth resource for any aspiring entrepreneur or leader. If you’re looking to get your business off the ground or just need leadership advice, I strongly recommend giving The Profit Talk a listen.

Elfrom NYC ,

Great guests and content.

Susanne has a great repore with her guests and delves deep . She has a unique perspective. I enjoyed being on her show too and look forward to learning more from her and her guests.

Profit Answer Man ,

If you struggle to be Profitable it’s a must listen

Susanne shares valuable, actionable tips to help you achieve your profit goals. She explains how in an easy to understand way that makes it simple.

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