The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
How Photogrammetry & Web3 Fit Into B2B Marketing
Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech of making measurements from photographs – are exciting new tools that can build deeper emotional connections with customers.
In this episode, David shares details on photogrammetry, how it fits in the B2B marketing landscape and practical ways to leverage this new technology to build relationships with potential customers.
How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives
Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company.
In this episode, we chat with Tabitha about her experience creating a “Triwizard” training program for Slalom’s global marketing team to build a better learning community within the group. The two-time B2B Innovator Award winner also shares her thoughts on prioritizing and promoting diversity, equity and inclusion (DE&I) in the B2B space.
The 7 Pillars of a P.E.R.F.E.C.T. Go-to-Market Strategy
Revenue leaders know that having an effective go-to-market strategy is critical for the success of their business. But the number one challenge many organizations face is achieving scalability—how can you "do more with less?"
In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO of BoostUp.ai! Lisa offered amazing insights and actionable tips on how revenue leaders must change their go-to-market approach among the constantly changing buyer expectations we experience.
How To Assess ABM Advertising Strategies In 2023
Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem a bit murky — to say the least. In this episode, we’re looking back at another session from the 2022 B2B Marketing Exchange presented by John Arnold, Principal Analyst at Forrester, who discussed how the task now falls upon marketers to navigate these challenging waters for ABM advertising success.
How To Measure The Success Of Your Revenue Strategy
Co-hosts Klaudia Tirico and Kelly Lindenau are kicking off the new year with a welcome blast from the #B2BSMX past! We are throwing it back to Mason Cosby, Director of Growth at Gravity Global, as he discussed why modern CMOs are shifting to a revenue flywheel approach when tasked with building a sustainable growth strategy.
2022 #B2BMX Event Series Year In Review
Much like the spirits who brought Ebeneezer Scrooge back through time, co-hosts Klaudia Tirico and Kelly Lindenau are doing the same for the B2B marketing community — just in a nicer, more educational way.
Must-listen for anyone in B2B marketing!
Awesome podcast for anyone who works in B2B. Episodes cover both marketing and sales related topics (ABM, interactive media, etc) and other important topics like women in marketing and diversity. It’s a nice weekly check-in for your marketing brain.
I recently started listening to the B2B Marketing Exchange podcast and I've really been enjoying it. Alisha and Claudia are awesome hosts and they bring on great guests to speak about all things B2B. Entertaining and insightful -- definitely recommend!