19 episodes

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Every week, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

B2B Marketing Exchange Demand Gen Report

    • Marketing

The B2B Marketing Exchange Podcast was created to bring sessions from Demand Gen Report’s top-selling events from the stage...to your ears. Every week, we’ll spotlight an attendee favorite, with sessions touching on everything from content strategy, to account-based marketing, sales enablement and so much more. Subscribe to get exclusive insights from some of your favorite thought leaders and tactical takeaways from your peers.

    #B2BMX 2020 Sneak Peek

    #B2BMX 2020 Sneak Peek

    For the season one finale of the B2B Marketing Exchange podcast, the Demand Gen Report team sits down with a few friends to reflect on how the event has grown and evolved. This jam-packed session, which is co-hosted by Alicia Esposito and Editor Klaudia Tirico includes three special guests: Andrew Gaffney, Editorial Director of Demand Gen Report; Christine Elliot, Global Leader, Demand Center and Content Strategy at JLL; and Dave Bruno, Marketing Director at Aptos.

    • 48 min
    Inspiring Creativity Amidst Chaos w/ Todd Henry

    Inspiring Creativity Amidst Chaos w/ Todd Henry

    Todd Henry has made a living from creativity. A creative type himself, he has spent the last few years helping companies and individuals prioritize creative thought in their increasingly chaotic lives. During this episode of the B2BMX podcast, we sit down with Todd to hear his perspectives on how B2B organizations are balancing the need for creativity and the need for quick and efficient workflows.

    • 38 min
    Finding Your Next Big Idea w/ Tamsen Webster

    Finding Your Next Big Idea w/ Tamsen Webster

    Tamsen Webster has a heritage in marketing. With about two decades in the biz, she has held positions at Weight Watchers, Tedx and helped numerous marketers and brands uncover big ideas and tell incredible stories. Think B2B isn't a space for creative stories? Tamsen will prove otherwise.

    • 29 min
    Speak Your Customers' LINGO W/ Jeffrey Shaw

    Speak Your Customers' LINGO W/ Jeffrey Shaw

    Jeffrey Shaw has experience quite the career evolution, starting out as a photographer and eventually becoming a brand strategist, speaker and author. Why the jump? According to Jeffrey, it's all connected. During our sit-down, we talked this connection and so much more.

    • 34 min
    Extending Events Into Content W/ Dave Bruno

    Extending Events Into Content W/ Dave Bruno

    Events are a big investment. When designed and promoted effectively, they can drive big business value. But many times, events exist in a vacuum. When it's all over, it's never discussed again. During this presentation, Dave Bruno, Marketing Director at Aptos, explains how he implemented a completely new approach, using event content to fuel a multi-month content strategy and a series of programs.

    • 25 min
    How To Make Video Marketing A Money Maker

    How To Make Video Marketing A Money Maker

    Over the past five years, we've seen video explode. What was once a blip on marketers' radar has become an integral format to engage, educate and nurture buyers at all stages of the decision-making process. Why? Because buyers today crave content that's not just helpful and valuable; they want content that's easily to consume and react to. During this panel discussion, Candyce Edelen of PropelGrowth, Andreas Hauke of Hauke Digital, and Paul Casinelli formally of BrightCove offer tactical best practices that can help B2B brands bolster their video marketing efforts.

    • 26 min

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