The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.
Delivering An Experience-First Marketing Strategy At Scale
If there was anything positive that came out of the Covid-19 pandemic and its effects on B2B businesses, it’s the amount of agility, creativity and innovation that marketers from all industries were able to pull off.
One of those companies was Cedar, a patient payment and engagement platform for hospitals, health systems and medical groups that elevate the end-to-end patient experience. Their ability to scale experiential marketing by almost 2X to keep customers engaged and pipeline moving forward with a small team was truly mind-blowing.
In this episode, we take a look back at a B2BMX session led by Cedar’s Experiential Marketing Manager, Adrienne Lichten and Senior Director of Demand Generation, Caryne Say, who shared their shift to virtual experiential marketing and how the company delivered 21 experiences to keep customers engaged as they remain focused on ABM goals.
Bringing Your Irresistible Ideas To Life w/ Tamsen Webster
Roll out the red carpet because Tamsen Webster is back on the B2BMX Podcast!
In this episode, we talk to Tamsen about her upcoming book “Find Your Red Thread: Make Your Ideas Irresistible” and get all the tools and tips you need to succeed in bringing your great ideas to life in the B2B world
Using Storytelling To Drive Engaging Relationships With Customers
Storytelling has become a powerful business tool because it begins and ends with empathy, drives an emotional experience with audiences and humanizes the brand at a deeper level.
In this episode, Miri Rodriguez, storyteller and author of the book “Brand Storytelling: Put Customers at the Heart of Your Brand Story,” shares practical tools to help you design a brand story that drives engaging relationships with your customers — and theirs.
Taking ABM From Startup To Scale
It’s time to de-bunk the misconception that ABM is just for large organizations with large budgets. In fact, marketing teams of any size and scale can successfully use account-based approaches — and we dive deep into that with Randi Barshack, CMO of RollWorks, in today’s episode!
Not only that, but we sprinkled in key insights, takeaways and best practices on this topic from a recent session at #B2BMX presented by Devon Watts and Allison Dyer of RollWorks.
Season 4 Premiere
Welcome back to a new season of the B2BMX Podcast! In this kick-off episode, hosts Klaudia Tirico and Alicia Esposito look back at some of the top sessions from the 2021 B2B Marketing Exchange to set the stage for what’s to come in Season 4.
In this episode, we highlight an overarching trend that took over the entire event (and the industry as a whole): Account-Based Marketing (ABM). With more organizations doubling down on ABM over the course of the past year, Alicia and Klaudia dive into the key trends and even some challenges presented by those who live and breathe ABM every day.
Powering Digital-First CX With A Stronger Focus On Brand
Brand touches and impacts everything we do. Yet, we don't often think about brand beyond shiny messages or cool logos ... but we should!
With the acceleration of digital transformation, and the sudden pause of physical interactions, brand has quickly jumped to the top of the priority list for many B2B organizations. In fact, one-third of CMOs now place it as a top marketing capability, according to Gartner. It's time to shift the focus on how to have a brand perspective, make sure purposes are communicated and how you're differentiating yourself from the competition.
Michael Ruby, Chief Creative Officer at Retina Communications (the ANA 2020 Agency of the Year), will shine a light on the importance of brand in 2021 and beyond during his session at the upcoming B2B Marketing Exchange, which he will present alongside his CEO Ted Kohnen.
I recently started listening to the B2B Marketing Exchange podcast and I've really been enjoying it. Alisha and Claudia are awesome hosts and they bring on great guests to speak about all things B2B. Entertaining and insightful -- definitely recommend!