B2B Marketing Exchange Demand Gen Report

All this talk about intent data is enough to get every marketer’s head spinning. There’s a lot to process and understand, and not enough expert commentary about how to put it into action… until now. 

In this episode, OpenSesame’s Director of Growth Marketing, Sarah Sehgal, sat down with co-host Kelly Lindenau on the show floor at B2BMX in Scottsdale to discuss the importance of understanding different types of intent data in marketing. Sehgal shared takeaways from her presentation at B2BMX to help listeners better understand and act on intent data, suggesting that marketers can start using intent data immediately by accessing and analyzing their own data to gain insights into their customers' intentions. 

The duo also uncover: 
The importance of using intent data to personalize marketing efforts; The need to make intent data simple and actionable for marketers; andTrends around using AI-powered data to inform tactics.Tune in today to learn exactly how to better your marketing efforts with intent data! 

RELATED LINKS: 
Learn more about OpenSesame here.Connect with Sarah Sehgal on LinkedIn here. Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

In the ever-evolving world of B2B marketing, content is still king. But the generic, static content of the past will no longer resonate with the modern B2B buyer. 

It's time to connect with buyers on a personal level, and in this episode of the B2BMX Podcast, Unreal Digital Group's Dana Harder discussed the importance of creativity and AI-assisted content creation to maintain the unique voice and brand of the content creator. 

Today's episode takes us back to the B2B Marketing Exchange in Scottsdale, Ariz., where Harder sat down with co-host Kelly Lindenau on the show floor to dive into creativity, authenticity and human connection in B2B marketing. The conversation unraveled into various top-of-mind topics for content marketers, including: 
New and noteworthy formats to make content more accessible and engaging, including shorter, more digestible pieces and interactive content such as video and podcasts;The challenges with using AI for content creation, and how the human element can make or break AI-assisted content; How AI tools can help improve content creation for SEO and customer centricity; The importance of content audits using AI tools to inform content creation and identify gaps in a brand's content library; andMuch more! Tune in today to learn how to take your content to the next level! 

RELATED LINKS: 
Learn more about Unreal Digital Group here. Connect with Dana Harder on LinkedIn here. Check out Demand Gen Report’s latest Content Preferences Survey Report here.Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

At the B2B Marketing Exchange, speakers, experts, attendees and even staff have always emphasized the fact that "B2B doesn't have to be boring." And time and time again, our community has proven that B2B marketing can be fun, creative, and authentic. Of course, there are various challenges surrounding creativity in B2B, but during this conversation between host Kelly Lindenau and NinjaCat's Jake Sanders, it's clear that these challenges are nothing data and better buyer insights can't help to resolve. 

On the show floor at B2BMX in Scottsdale earlier this year, Lindenau and Sanders emphasized the need to connect creative ideas with the audience to generate demand and use data to inform marketing strategies to build relationships with future customers. Sanders put a spotlight on the "product perception paradox," and how products are perceived differently by different people, despite consistent experiences. 

The duo also discussed: 
How to generate greater marketing insights through customer conversations; The importance of understanding customers' pain points and dreams through direct feedback; Challenges around the product perception paradox and how managing and analyzing large amounts of data from various sources can be difficult; Data management and its importance in marketing; andSo much more! Make sure you tune into this lively conversation for tons of content inspiration!
Learn more about NinjaCat here; See Jake Sanders’ Killer Content Award-winning musical here;Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

As the newly appointed President of Pipeline 360, a provider of B2B demand gen tools, Tony Uphoff is keeping busy bringing the company's future plans and strategies to life. Hosts Klaudia Tirico and Kelly Lindenau had a chance to catch up with Tony at the B2B Marketing Exchange in Scottsdale earlier this year to learn about the company's future endeavors. 

In this episode, Tony, Kelly and Klaudia talk shop about the challenges of managing the complex landscape of B2B marketing technology, including the gap between sales and marketing expectations, the growing discontent among marketers with technology and the need for high-quality, scalable and compliant demand generation.
The trio also dives into new research that highlights 80% of B2B marketers are prioritizing lead generation, yet only half can meet their pipeline goals. Tony shares his insights on why that is, and discusses:
Why marketers want outcomes, not platforms, which can spark technology burnout; How a data-driven approach is necessary to understand customer needs; Why content and intent data are crucial for resonating with independent buyers; andMuch more! This is the only place to listen to thought-provoking conversations from the B2BMX show floor... be sure to tune in! 

RELATED LINKS: 
Learn more about Pipeline 360 here.Read more about “The State of Pipeline Growth” here.Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

When we think of Taylor Swift, we can't help but realize how much she has pushed the envelope and evolved creatively to please her audience. She knows how to take risks and experiment, and in this episode of the B2BMX Podcast, Forrester's VP, Principal Analyst Phyllis Davidson encourages marketers to follow suit. 

Experimentation is the key word here; without it, the tune of content and campaigns can quickly fall flat. According to Phyllis, experimenting with content personalization is critical to improving the customer experience. During their conversation on the show floor at the B2B Marketing Exchange in Scottsdale, co-host Kelly Lindenau and Phyllis dive into all things content strategy and operations, including: 
The impact of generative AI on B2B strategies; Why content intelligence is the next step beyond content measurement; The role data plays in content intelligence, serving as the foundation for insights and actionable recommendations; The importance of understanding audience needs and preferences to create effective content; andSo much more!Tune in now to get all the tips and tricks you need to take your content strategy to the next level!

RELATED LINKS: 
Learn more about Phyllis Davidson here.Read up on the latest trends in content from Forrester here and here.Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

The B2B Marketing Exchange Podcast is back for Season 10, and hosts Klaudia Tirico and Kelly Lindenau are excited to get back on the mic to celebrate this milestone. To kick off the season, Klaudia sat down with Pam Didner, B2B marketing consultant, author, speaker and #B2BMX veteran, on the show floor in Scottsdale, Ariz. to talk all things go-to-market (GTM) strategy. 

Pam Dider hosted a lively Workshop at B2BMX in Scottsdale to provide attendees with the tools they need to develop a winning GTM strategy. During the conversation, Pam shared key takeaways from her session, emphasizing how critical it is to align product, sales and marketing teams by setting clear and specific objectives from the jump. The two also dove into key objectives such as: 
The critical role of content in GTM planning; The importance of delivering tailored content formats on the channels your audience frequents most; How to determine GTM objectives, timelines and goals that the whole team can rally around; andHow to get started with AI. Don't miss this lively, fun and thought-provoking conversation!

RELATED LINKS: 
Learn more about Pam Didner here;Get all the information you need about our new event, B2BMX East, here;Register for B2BMX East using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.