63 episodes

Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

Women in B2B Marketing Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

    • Business
    • 5.0 • 10 Ratings

Women in B2B Marketing is a biweekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.

This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them.

Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.

Made by and for women, insightful for all.

Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.

LinkedIn: https://www.linkedin.com/in/janeserra/

Instagram: https://www.instagram.com/womeninb2bmarketing/
Twitter: https://twitter.com/womeninb2bmktg

    62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women

    62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women

    In this episode of "Women in B2B Marketing," host Jane Serra is joined by Melissa Moody and Nycole Walsh to dissect their "Balancing the Boardroom" research report. They delve into gender equity in leadership, the impact of societal norms on women's career choices, and the balancing act of family and work life. The conversation reveals generational shifts in leadership aspirations and the hurdles women face in seeking speaking opportunities.
    Emphasizing the need for systemic change and allyship, the speakers share personal stories and stress the importance of language in shaping gender roles. They conclude with empowering advice for women to trust their inner voice and challenge stereotypes, urging listeners to spread the word and continue the dialogue for a more inclusive professional landscape.
    Nycole and Melissa help us unpack:
    The importance of addressing disparities in leadership representation for womenGenerational differences in attitudes towards leadership rolesThe impact of childhood messaging on women's confidence and career choicesChallenges women face in balancing family and professional responsibilitiesGender gaps in applying for speaking opportunities and societal conditioningThe importance of raising awareness and promoting events to prioritize diversity and inclusionBeing mindful of language and stereotypes when it comes to parenting and gender rolesEmbracing the "second voice" for personal growth and decision-makingEncouraging women to challenge gender stereotypes and pursue their goals with confidence
    Key Links:
    Guests:
    Nycole Walsh - https://www.linkedin.com/in/nycole-walsh/
    Melissa Moody - https://www.linkedin.com/in/melissammoody/

    Host: Jane Serra - https://www.linkedin.com/in/janeserra/

    Balancing the Boardroom - https://www.wednesdaywomen.org/post/balancing-the-boardroom-2024

    • 41 min
    61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata

    61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata

    In this episode of "Women in B2B Marketing," host Jane Serra chats with B2B rockstar Sydney Sloan, CMO of Drata, about the power of personal branding and networking for career advancement. Sydney also shares her B2B marketing journey, emphasizing the need to understand the market and be passionate about solving customer problems. She advises listeners on building networks, engaging with industry influencers, and the steps to transition into advisory and board roles.
    Sydney walks us through:
    the importance of personal branding and its impact on career growthher journey in B2B marketing and transitioning into techbuilding a strong professional network and engaging with industry influencerstips for effective networking, making relevant connections, and the importance of being prepared for mentoring sessionsexploring career goals and the value of seeking advice from multiple sourcesovercoming discomfort in networking situations and the importance of putting oneself out theretransitioning into advisory and board rolesnavigating the competitive job-seeking landscapeasking the right questions when looking for a new role to ensure the fit is right, and the value of regularly assessing if the role still feels rightunderstanding one's worth and leveraging networks for job opportunities
    Key Links:
    Guest: Sydney Sloan - https://www.linkedin.com/in/sydsloan/
    Host: Jane Serra - https://www.linkedin.com/in/janeserra/

    Women in Revenue - https://womeninrevenue.org/
    Breaking the Tech Ceiling - https://www.breakingthetechceiling.com/

    • 42 min
    60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?

    60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?

    **Introducing WIB2BM Roundtables**
    A new monthly episode - published the second Friday of every month. Don't worry, the usual weekly episodes will still publish every Wednesday. We're adding additional formats to engage more women and see what you enjoy best!
    Like (or don't like) the new roundtable format? Feel free to share feedback directly with Jane: jane@womeninb2bmarketing.com or via LinkedIn: https://www.linkedin.com/in/janeserra/
    In this episode:
    In this inaugural WIB2BM Roundtable episode, Jane Serra sits down Dina Otero, Karrie Sanderson, and Julie Polito to tackle a controversial remark from a CMO Coffee Talk. The conversation explores the nuances of gender profiling, the unique hurdles women face in a predominantly male sector, and effective tactics for confronting such biases.
    Our panelists share candid experiences, highlighting the significance of data, storytelling, and self-advocacy in overcoming stereotypes. They also stress the crucial role of allyship and leadership in fostering diversity and inclusion within the industry. This episode is a must-listen for marketing professionals seeking to champion equality and support their female colleagues' ascent to leadership positions - in and outside of marketing.

    Roundtable Speakers:
    Dina Otero - Vice President, Demand Generation @ Mission CloudJulie Polito - Head of Brand + Content Communications @ OsanoKarrie Sanderson - CMO & GTM Strategist

    Host of WIB2BM: Jane Serra

    CMO Coffee Talk: https://6sense.com/cmo-coffee-talk/

    • 35 min
    59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue

    59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue

    In this episode of "Women in B2B Marketing," host Jane Serra chats with Katie Berg, VP of Marketing at Klue, about the innovative Compete Network. Katie recounts her unique marketing journey, from events marketing to nonprofit work in Africa, and how it shaped her approach to B2B marketing. They delve into the creation of Klue's Compete Network, a centralized hub for product marketers to access and share content.
    Katie and Jane discuss:
    Katie Berg's unconventional journey into marketing and her experiences in Ghana and ZambiaThe launch of the Compete Network at Klue, a centralized platform for content creators in the product marketing spaceThe collaborative nature of the network and its early success in promoting new podcastsThe focus on empowering creators and providing them with options rather than imposing payment plansThe goals of the Compete Network as a brand and company, including category ownership and resilience in the face of AI disruptionThe importance of doing things scrappy and proving value before overspendingThe process of reviewing and renewing shows, connecting content to the go-to-market strategy, and potential show revivalsThe belief in continuous learning and improvement through self-reflection and feedbackThe use of qualitative feedback to reinforce the success of the Compete NetworkThe belief in the power of community and the importance of owning access to audience communitiesManaging multiple responsibilities as a VP of Marketing and owning a thriving media hub
    Key Links:
    Guest: Katie Berg - https://www.linkedin.com/in/katiepberg/
    Host: Jane Serra - https://www.linkedin.com/in/janeserra/

    The Compete Network - https://thecompetenetwork.com/

    • 51 min
    58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS

    58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS

    In this episode of "Women in B2B Marketing," host Jane Serra speaks with Jamie Tharp, UPS's Digital Access Program Director, about the nuances of B2B partnerships. With a rich background in strategic account management, Jamie shares her journey and the evolution of partnerships across various industries. They explore the importance of aligning partnerships with sales, marketing, and product teams, and Jamie highlights essential tools and metrics for success. 
    Jamie talks us through:
    differences in partnership models: including SaaS versus non-SaaS, referral-based partnerships versus reseller-based partnerships, and services enablement capacitythe evolving role of partnerships in the sales processthe role of partnerships in facilitating conversations between product teams and ecosystem ownersmetrics that matter most in partnerships, including share of wallet in volume-driven partnerships and traditional sales funnel metrics for sales-driven partnershipsthe power of relationships, especially post-COVID, and the hunger for human interactionleveraging partnerships to gain insights into the customer's experience and needsbuilding trust in partnerships, especially in white label or reseller situationsestablishing relationships with partners in new markets and understanding their needsfocusing on the value provided to the customer in partnerships and professional relationships
    Key Links:
    Guest: Jamie Tharp - https://www.linkedin.com/in/jtharp/
    Host: Jane Serra - https://www.linkedin.com/in/janeserra/

    • 45 min
    57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health

    57: Leading Your Marketing Team Through Change: Mergers, Acquisitions, and Rebrands - with Erica Morgenstern, CMO at Personify Health

    In this episode of "Women in B2B Marketing," host Jane Serra interviews Erica Morgenstern, CMO at Personify Health, about the intricacies of mergers and acquisitions and the journey of rebranding. Erica shares her accidental entry into marketing and the significance of empathy and communication during organizational changes. She discusses the strategic considerations behind the merger of Virgin Pulse and HealthComp, and the creation of Personify Health's new brand identity. Erica also touches on career growth, advocating for curiosity and the embrace of learning opportunities.
    Erica walks us through:
    finding value and growth within organizationsher experience with mergers and acquisitions, including being on both sides of the process and the lessons learnedcreating a new brand post-merger launching the new brand and the timeline for the brand migration and market positioningthe impact of rebranding and the importance of thoughtful and strategic communication with the teamtips for leading teams through mergers, emphasizing the need to lean in and look for opportunities during uncomfortable phasesadvocating for yourself and adding valuethird-party partnerships and the shift from 1-to-1 marketing to a community-based approachthe value of leaning into new experiences and career paths
    Key Links:
    Guest: Erica Morgenstern - https://www.linkedin.com/in/ericamorgenstern/
    Host: Jane Serra - https://www.linkedin.com/in/janeserra/

    • 42 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

NARunnerMom ,

Round table- “pink collar” jobs

What a powerful episode! I appreciated hearing different perspectives about C-suite roles and the percentages held by males vs females. As women leaders, we need to be assertive and supportive of each other, so we shatter long-held “standards” in the workplace. If you need to hear empowering stories from leaders (in this case, marketing) this is the podcast you need!

Ab2bBrandMarketer ,

Smart podcast with smart guests!

Finally a podcast shining light on amazingly talented female b2b marketers!
Great show where we can all learn a little more about b2b marketing, episode after episode!

CQA2 ,

Messy Middle episode is pure gold

Loving this podcast. Great host, smarty guests.

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