100 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.

Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Chad Sanderson

    • Management
    • 5.0, 113 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.

Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy

    Differentiation Is More Than Your People, Culture & Values w/ Chala Dincoy

    What makes your company special?
     
    Is it your people? Experience? Customer service?
     
    Probably not. Everyone says that about their company. And if you’re saying the same thing as everyone else, you may as well not be saying anything.
     
    That’s why I caught up with Chala Dincoy, CEO & Founder at The Repositioning Expert, to learn more effective ways to stand out from the crowd.  
     
    Chala covered:
     
    - Why most companies are poorly differentiated
     
    - The formula for successful differentiation
     
    - The top 5 mistakes companies make in their messaging
     
    Check out these resources we mentioned during the podcast:
     
    - https://program.repositioner.com/podcastgift
     
    - https://www.amazon.com/How-Friends-Apple-Wins-Customers-ebook/dp/B016WU808A
     
    - https://www.amazon.com/Make-Anyone-Like-Seconds-Less-ebook/dp/B07PWGPDX6/ref=sr_1_2?dchild=1&qid=1595487660&refinements=p_27%3AChala+Dincoy&s=digital-text&sr=1-2&text=Chala+Dincoy

    • 44 min
    A Guide to Post-Sale Revenue Generation w/ Michael Tuso

    A Guide to Post-Sale Revenue Generation w/ Michael Tuso

    When the sale’s over... 
     
    What do you do to generate more revenue?
     
    Today I’m speaking with Michael Tuso, Director of Revenue Performance at Chili Piper, to find out the best ways to generate post-sale revenue.
     
    And, more importantly, how to make it scalable. 
     
    What we talked about:
     
    - What happened when Chili Piper split post-sales roles
     
    - How to think about coaching and champion enablement
     
    - How COVID-19 is impacting Chili Piper’s strategy



    This blogpost includes highlights of our podcast interview with Michael Tuso, Director of Revenue Performance at Chili Piper. 
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 24 min
    Never Underestimate the Power of Communication w/ Dr. Ethan Becker

    Never Underestimate the Power of Communication w/ Dr. Ethan Becker

    As toddlers, if we are around other humans…
     
    We can’t help but learn to communicate. We all learn how. 
     
    But we could all benefit from doing it more effectively. 
     
    Today, Dr. Ethan Becker, President, Senior Coaching Partner, Author and I/O Psychologist at The Speech Improvement Company, came on the show to explain the science behind effective communication… 
     
    And how you can use it to make more sales. 
     
    He explained:
     
    - Why it’s never too late to learn better communication
     
    - The difference between inductive and deductive reasoning
     
    - Why the best salespeople emphasize quality relationships 
     
    Check out these resources we mentioned during the podcast:
     
    - Mastering Communication at Work
     
    - Speech Companion 
     
    - https://speechimprovement.com
     
    This post includes highlights of our podcast interview with Dr. Ethan Becker, President, Senior Coaching Partner, Author and I/O Psychologist at The Speech Improvement Company.
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 31 min
    Better Content Means More Leads w/ Brad Smith

    Better Content Means More Leads w/ Brad Smith

    Everybody wants more leads...
     
    And when it comes to getting more leads, content is king. 
     
    Put simply: If you want more leads, you need better content.
     
    On our show today we have the king of content, Brad Smith, Founder of Codeless Interactive. 
     
    We sat down and went over what makes great content and how you can sharpen your content-creation skills.
     
    Brad explained:
     
    - Why content (and competition) is more complicated than it used to be
     
    - How to approach content and what to look for in a writer
     
    - Content under COVID-19
     
    This blogpost includes highlights of our podcast interview with Brad Smith, Founder at Codeless Interactive.
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 22 min
    Why Experience is the Key to Unlocking Digital w/ Bob Berry

    Why Experience is the Key to Unlocking Digital w/ Bob Berry

    Everyone loves throwing around the word “experience.”
     
    Buyer, employee, customer, insert-anything-here experience...
     
    Is it a platitude? How do you actually make sure you put experience at the forefront of what you do?
     
    Bob Berry, Principal User Experience Researcher at AnswerLab, takes a broad perspective on what experience actually means. 
     
    For Bob, experience is the whole context of an individual’s life and what they actually care about — and how we interact with this holistic view of the user.
     
    In today’s episode, Bob covers:
     
    - Why the internet is transforming our lives again
     
    - How companies big and small are innovating through this crisis
     
    - The biggest mistake to avoid in uncertain times
     
    Check out the resource we mentioned during the podcast:
     
    https://b2b.itstheusers.com/ 
     
    This blogpost includes highlights of our podcast interview with Bob Berry, Principal User Experience Researcher at AnswerLab.
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 23 min
    How to Stop Managing & Start Coaching w/ Sarah Wirth

    How to Stop Managing & Start Coaching w/ Sarah Wirth

    The path to leadership is broken. 
     
    We spend so little time developing leaders.
     
    And when we do, we create managers when we need coaches. 
     
    On today’s show, Sarah Wirth, President at EcSell Institute and Author of “The Coaching Effect,” explains why coaches get better results than managers. 
     
    She explains:
     
    - The difference between a manager and a coach
     
    - Why effective coaching means pushing people out of their comfort zone
     
    - Why great coaches build trust first
     
    This post includes highlights of our podcast interview with Sarah Wirth, President at EcSell Institute .
     
    For the entire interview, you can listen to The B2B Revenue Executive Experience. If you don’t use Apple Podcasts, we suggest this link.

    • 26 min

Customer Reviews

5.0 out of 5
113 Ratings

113 Ratings

David06co ,

Sales or Marketing Professional? This is for you!

Quick and insightful episodes that get you thinking and ready to attack work with fresh ideas and new energy!

320BF ,

Insightful Conversation

I love how Chad and his guests have a great conversation and don’t sugarcoat things. Even if you think you won’t be interested in the topic of the podcast, Chad and his guests make the topic extremely interesting.

Louise Artadi ,

New, useful facts

Been in sales for a while and have learned a lot of new facts that can greatly impact my sales process

Top Podcasts In Management

Listeners Also Subscribed To