Be you Brand - The Podcast Ati Grinspun

Such an exciting topic, moving from employee-mindset working on our business to becoming the CEO .
 
We talked about all the “un-sexy” topics that usually MAKE or BREAK your business like systems, delegating and building a business YOU LOVE not one that you are a slave to.
Become the CEO of your business and regain your freedom with Amy Traugh.
 
Amy is a Business Strategist and  the Author of The CEO Method: An Entrepreneur's Guide to Business Success  , I read it and IT IS AMAZING and so many nuggets.
you can grab a FREE copy ( how generous! ) HERE 
 
Main topics in this episode:
 How business owners can scale their businesses by adopting a CEO mindset.
The importance of clarity and systems on desired business outcomes to ensure business success.
 
About Amy Traught:
 
Amy Traugh is a business strategist, bestselling author, and the host of The Motivated CEO Podcast. Helps online service providers shatter their sales plateaus and generate consistent income by teaching them how to leverage data to drive decisions in their business using her signature CEO Method.
 
Connect with Amy:
 
Website: amytraugh.com
Instagram: @amytraugh
Email: amy@amytraugh.com
 
 
 
 
JOIN US for the STAND OUT 90 MIN MASTERCLASS July 1st 10am 
On pre-sale get it https://atigbranding.thrivecart.com/standoutmasterclass/



FREE
FREE:  AUTHENTIC PERSONAL BRAND checklist download
https://atigrinspun.com/free-resources/
 
FREE:  Take the profitable personal brand quiz and know what is the next step on the road to profitability wit your brand.
https://atigrinspun.com/quiz/



Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 
Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand
( Got questions, send me a DM on instagram!)
 
I answer to my DM's personally !
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

 Do you know your numbers? 
In the last few weeks 3 conversations, one with a client, one with a dear friend who also owns an online business and another friend who crossed the million dollar mark in 2023 and has not paid herself a salary the whole year, had me on fire for this episode.
If you don’t know your numbers:
1- you are most likely making decisions in your biz from emotion and not data.
You cannot grow like that…you will always be blindsided by your believes instead of what is TRULY happening in your business.
2- Your pricing as a service provider DEPENDS in the fact that you understand your cost, your hourly rate, so eventually you can start delegating. ( I know you probably hate that word right now, because you think you cannot afford it….that is because you dont know you numbers!)
Reading the Book Profit First 4 years ago changed my life and the trajectory of my business it invited me to re-wire and reshape my relationship with Money and go deep in the Money trauma I was carrying.
It MADE ME look at my money.
Main topics in this episode : 
👉What I did and you can do too, to  change your relationship with money NOW. once and for all and KNOW your numbers.
👉5 questions that will change your money perspective so you can GROW A TRUE PROFITABLE personal brand.
Named on this episode:
Porfit First by Mike Michalowicz : Amazon link
The Psycology of Money by Morgan Hausel Amazon link
High Yield savings account w/ Raisin :   Click here to open your own account  select a savings account or CD, and enter code andreag015264 during the quick sign-up process to be eligible. Terms and conditions apply.
( This are the highest returns I had found and I might earn a small comission at no cost to you for the referral)
💸Purchase the The 300k Blueprint masterclass : https://beyoubrandacademy.podia.com/300k-blueprint-masterclass
💸Want the full experience of breaking down your limiting believes and start the journey of money healing .👉Enroll into HIGHEST SELF HIGHEST INCOME : https://beyoubrandacademy.podia.com/1acda14e-f196-4342-8cd8-2629a6780443
 
FREE: Take the profitable personal brand quiz https://atigrinspun.com/quiz/
FREE: Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?
Download our Authenticity Self Discovery Checklist:  
https://atigrinspun.com/free-resources/
Inquire about the Be you Brand academy https://atigrinspun.com/contact/
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...
 

In this episode, I’m interviewing Amy Bartko, founder of Chatterbox PR and Marketing, and it was FIRE! She shares her expertise on PR and how to take your personal brand to the next level. 
 
She emphasizes the importance of community and building relationships in the world of PR. ( can you see how it all comes back to the community ?) Amy Is walking you through step by step how to pitch yourself for the media and actually GET YOUR EMAIL OPENED!
 
What you can expect at every step of this episode:
 
14:50 Preparing for PR
17:30 When to Pursue PR
19:22 PR on a Budget
25:12 Building Relationships with Journalists
32:14 Crafting the Perfect Pitch
34:28 Subject Lines and Follow-Up
37:59 Online Places for Pitching
41:38 Pitch Template and Tracker
43:08 Cracking the Media Code
Download your free Pitch template and tracker https://chatterbox.mykajabi.com/friends
Amy is Launching her digital academy  " Crack the Media Code From Pitch to placement.
Connect with Amy for full info:
Email: amy@chatterboxbrands.com
Instagram: https://www.instagram.com/chatterboxprandmarketing/
Facebook: https://www.facebook.com/profile.php?id=61553209820839
Linkedin: https://www.linkedin.com/in/amybartko/
Website: https://chatterboxbrands.com/
 
🔥Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?
Download our Authenticity Self Discovery Checklist:  
https://atigrinspun.com/free-resources/
 
🔥Not sure if you are set up for success?
Take the profitable personal brand quiz 
 https://atigrinspun.com/quiz/
🎉Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 🔥Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand
( Got questions, send me a DM on instagram!)
I answer to my DM's personally !
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...
 

In this episode, Ati.G.Branding discusses the importance of living out your brand and bringing your message to the world. She emphasizes that your brand is the mark you leave in the world and that it's important to remember your why and the collective change we want to create in the world behind the why in your  your business. 
 
Ati  shares strategies for connecting to your brand message and how to LIVE IT OUT.
the episode highlights the significance of aligning your actions with your brand and leaving a lasting impact.
 
00:00 Introduction and Importance of Living Out Your Brand
01:54 The Role of Brand Strategy and Implementation
04:15 Helping Women Show Up Authentically
07:19 Discovering Your Brand Essence
14:17 Dressing for Success and Creating a Brand Image
23:16 Leaving a Lasting Impact with Your Brand
 
 
 
 
Ready to build a personal brand you are proud of:
 
Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?
Download our Authenticity Self Discovery Checklist:  
https://atigrinspun.com/free-resources/
 
Not sure if you are set up for success?
Take the profitable personal brand quiz 
https://atigrinspun.com/quiz/
 
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 
Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand
( Got questions, send me a DM on instagram!)
 
I answer to my DM's personally !
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

Welcome to the new episode of the Be You Brand Podcast! Today’s episode, Kirsten Zeigler joins me for an insightful discussion about hiring, managing employees and growing business. Kirsten shares her wonderful journey in  transitioning from solopreneurship to building a team. You'll hear practical advice on the importance of creating employee handbooks and SOPs, tips for hiring the right candidates, offering competitive benefits, and much more.
 
Tune in and take your business to the next level!
 
About the Guest:
 
Kirsten Zeigler is an HR expert and consultant with over a decade of experience across a variety of industries. She’s founder and principal at KDZ HR Consulting. Her expertise lies in the creation of inclusive cultures, protection of businesses, enhancing employee engagement, and establishing standards through comprehensive compliance programs. By offering expert HR support through energy, empathy & ethics, she enables business owners to concentrate on the growth and development of their company, empowering them to build their businesses with confidence!
 
Connect with Kirsten:
Email: kirstendrewzeigler@gmail.com
Social Media Handles: @kdz_hrconsulting
Linkedin: https://www.linkedin.com/in/kirsten-zeigler-humanresources/
Website: https://www.kdzhrconsulting.com/
 
 
 
 
Ready to build a personal brand you are proud of:
 
Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?
Download our Authenticity Self Discovery Checklist:  
https://atigrinspun.com/free-resources/
 
Not sure if you are set up for success?
Take the profitable personal brand quiz 
https://atigrinspun.com/quiz/
 
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 
Inquire/ enroll on the  Be You Brand Academy https://www.atigrinspun.com/beyoubrand
( Got questions send me a DM on instagram!)
 
I answer to my dm’s personally !
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...

In this episode, I’m discussing  the importance of authenticity in personal branding and the dangers of perfectionism. Why you need to be true to yourself  and not be afraid to express opinions and unique perspectives. I will break down  the concept of authenticity and I’m giving you  practical tips for finding the balance between authenticity and striving for excellence. 
 
We dove deep into: 
 
00:00 Introduction: Authenticity versus Perfectionism
02:55 Defining Authenticity and the Dangers of Perfectionism
07:21 The Importance of Self-Discovery in Building an Authentic Personal Brand
31:44 Striking the Balance: Authenticity and High Standards
35:54  Conclusion: Bringing Your True Self into Your Personal Brand



This episode is full of gems and I cannot wait to hear your main takeaways.



 
 
 
Ready to build a personal brand you are proud of:
 
Ready to build an AUTHENTIC PERSONAL BRAND but not sure where to start ?
Download our Authenticity Self Discovery Checklist:  
https://atigrinspun.com/free-resources/




Not sure if you are set up for success?
Take the profitable personal brand quiz 
https://atigrinspun.com/quiz/
 
Buy tickets for BE YOU BRAND LIVE https://atigrinspun.com/beyoubrandlive/
 
Inquire/ enroll on the  Be you Brand academy https://www.atigrinspun.com/beyoubrand
( Got questions send me a DM on instagram!)
 
I answer to my dm’s personally !
 
Connect with me:
Instagram:   / ati.g.branding  
Website: https://atigrinspun.com/
Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/perso...