Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

In this episode, I share six powerful strategies to add an extra $10,000 to your revenue, a challenge we give our Growth Factor® students, which they typically achieve in just two months. Across the country, spas are facing a challenging environment where it feels harder to move the needle and maintain business despite working three times as hard. Let's explore smarter ways to increase revenue and focus on profitability.
I challenge each and every listener to take on their own 10k challenge by applying these six strategies to their business. 
Learn the importance of having a specific focus for the increased revenue and how it will benefit your company.
Join me as I share these valuable insights and strategies to help you navigate the challenges of growing your business in today's competitive landscape. By making micro-changes and staying focused, you can create a massive impact on your revenue and profitability.
In this episode, we discuss:
The importance of maintaining target margins and adjusting prices for inflation
How upselling and enhancing existing services can increase revenue per hour
Strategies for boosting customer lifetime value through add-on service offerings
The significance of identifying and overcoming fears of increasing revenue


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/379
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
 

In this episode, I share a powerful 3-step process that I personally use when facing the inevitable downs of the entrepreneurial journey. As entrepreneurs, we often experience a roller coaster of emotions, with high highs and low lows.

However, it's important to remember that if you're not experiencing these ups and downs, you may not be taking enough risks in your business.
I openly discuss the two times in my entrepreneurial journey when I felt ready to quit and close my business. Having a process in place to navigate these challenging times is crucial for any entrepreneur.
Join me as I share my personal experiences and insights on overcoming the challenges of being an entrepreneur. Discover the importance of self-care, seeking help when needed, and having a solid process in place to navigate the ups and downs of your journey.
In this episode, we discuss: 
Self-assessment: Checking in with yourself as the CEO of your company
Identifying the root cause of your entrepreneurial down
Creating a strategic action plan to address the issues head-on


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/378.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I share practical tips and training on using Monday.com as a project management tool to streamline your day-to-day operations as a spa CEO.

If you've ever wondered how to document your responsibilities, track projects, and create standard operating procedures (SOPs), this is the episode for you.
I discuss the importance of clearly understanding your role as CEO and how to effectively delegate tasks to your team. I then walk you through the template I use that helps organize your monthly, quarterly, and yearly responsibilities, ensuring that your business can run smoothly even in your absence.
By documenting your processes and using a tool like Monday.com, you'll gain the freedom to step away from your business while knowing that everything is under control.

This episode is packed with practical tips and strategies to help you become a more efficient and effective leader.
In this episode, we discuss:
The critical importance of documenting your day-to-day operations and responsibilities as a spa CEO
How to use Monday.com to track projects, create SOPs, and delegate tasks to your team
Strategies for prioritizing your workload and ensuring that you're focusing on the most important tasks each day
The value of having a clear understanding of your role as a CEO and how to communicate that to your team effectively
How documenting your processes and using a project management tool can give you the freedom to step away from your business with confidence
A special gift for listeners who sign up for Monday.com using our affiliate link – a customizable template to help you get started


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/377
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In this episode, I take you behind the scenes of our transformative Sedona Spa CEO Intensive. This sold-out, two-day event brought together 50 incredible spa owners and leaders for an immersive experience focused on the fundamentals of running a successful business.
We kick off by discussing the unique format of our intensives, which are included for free in our Growth Factor® Membership. With the support of our amazing sponsors – Mangomint, High Level Marketing, Emage, and Dermaconcepts – we crafted an intimate and impactful event.
Day one began with a powerful 6-mile hike to a vortex, a high-energy area that pushed participants out of their comfort zones. The sense of accomplishment and camaraderie set the tone for the rest of the intensive.
Day two dove into the business essentials, with a strong emphasis on profitability. We explore the importance of focusing on profit margins and creating a livelihood through your spa business.
Join us for an inside look at an event that combines personal growth, business strategy, and the power of community. 
In this episode, we discuss: 
The power of stepping outside your comfort zone and doing hard things, as demonstrated by the group hike.
The value of connecting with like-minded entrepreneurs who understand the unique challenges of running a spa business.
Strategies for maintaining a focus on profit and creating a sustainable livelihood through your spa.
The importance of understanding the bigger picture and the "why" behind each member's business journey.
 
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/376

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
 

Today, we're addressing a scenario every spa owner will likely face at some point: the decision to fire a bad client. But what exactly makes a client "bad" for your business?

From those who consistently show up late or cancel at the last minute to those seeking endless discounts or disrespecting your team, we'll explore the types of behaviors that disrupt your business flow and negatively impact your team's morale.
Before you take the step to sever ties, I guide you through a reflective process. Have you set clear boundaries and communicated your policies effectively?

Sometimes, the solution starts with us.
For those moments when letting go of a client becomes necessary, we'll discuss how to handle the situation with professionalism, including a template for drafting that difficult email or letter.
The heart of this conversation is about protecting your team's energy and ensuring your spa's environment remains positive and productive.
In this episode, we discuss: 
Identifying a bad client and understanding the impact they have on your spa and team.
Key questions to ask yourself before making the decision to part ways with a client.
Strategies for clear communication and enforcing policies to prevent misunderstandings.
Best practices for firing a client with dignity, including how to craft a respectful goodbye message.
Plus, we created a sample email that you can download and use as a template.


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/375
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

In today's episode of the Spa Marketing Made Easy podcast, we are honored to share the inspiring story of Debbie Lee, a Gold Star Mother who turned her heart-wrenching loss into a powerful mission to support our troops, veterans, and their families.


Debbie's life was forever changed when she received the devastating news that her son, Marc Alan Lee, was the first Navy SEAL killed in Iraq. Despite her unimaginable grief, Debbie chose to rise above and dedicate her life to defending our defenders and keeping the freedoms our troops have fought for.


Listen in as Debbie shares her incredible journey of resilience, love, and unwavering commitment to our military heroes.

In this episode, we discuss: 
How Debbie found the strength to turn her tragedy into a purpose-driven life, honoring her son's legacy and last letter home.
The incredible impact of Debbie's foundation, America's Mighty Warriors, in providing support and healing to veterans and their families.
The power of touch and self-care in helping veterans with PTSD, and how Debbie's foundation offers facials, treatments, and massages to those in need.
Debbie's tireless advocacy for our military community, from visiting combat zones to meeting with presidents and lawmakers on Capitol Hill.


To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/374
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.