100 episodes

Born into the LBM industry, Bradley Hartmann graduated to building over 1000 homes for a national homebuilder before moving into an Area Purchasing role. He now trades those stories and insights with industry leaders in the Behind Your Back Podcast, dedicated to helping construction and LBM professionals sell, market, and work smarter and have more fun building America.

Behind Your Back Podcast with Bradley Hartmann Bradley Hartmann

    • Management
    • 4.7 • 54 Ratings

Born into the LBM industry, Bradley Hartmann graduated to building over 1000 homes for a national homebuilder before moving into an Area Purchasing role. He now trades those stories and insights with industry leaders in the Behind Your Back Podcast, dedicated to helping construction and LBM professionals sell, market, and work smarter and have more fun building America.

    Ep. 175 :: The Single Most Important Variable to Improve Sales Performance

    Ep. 175 :: The Single Most Important Variable to Improve Sales Performance

    A friend of the show reached out with a simple question. He had recently been promoted to lead a pair of locations that had opportunities to grow. Upon arriving, he found the sales culture lacked accountability, goal-setting, and prospecting. Evaluating dozens of potential starting points, he asked us this:
     
    "If I could only do one thing to begin to change the sales culture here, what should I do first?"        
     
    This is our answer. 
     
    * * *
     
    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     
     
    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     
     
    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
     
    behindyourbacksales.com/newsletter
     
    For more info: behindyourbacksales.com/podcast 
     
    Instagram: instagram.com/behindyourbackceo

    • 21 min
    Ep. 174 :: How to Predict the Future By Creating It: Framework and Downloadable Template included

    Ep. 174 :: How to Predict the Future By Creating It: Framework and Downloadable Template included

    The most efficient way to predict the future is to create it.
     
    Look in the rearview mirror for a moment and reflect on what you did—and did not—achieve last year. Then set a goal for what you plan to do this year. Plot it out month-by-month to create a series of smaller, 30-day goals, and think through what has to happen for each one. 
     
    Easy to write, harder to do. Switching time horizons, from the past to the present and into the future, is not easy for most people. But like most things in life, it's a skill that can be acquired with some practice and a bit of guidance. 
     
    That's what this episode is about. Jenny T and Bradley break down a simple, 1-page template to help you evaluate 2020 and predict the future of 2021 (entering its third week already!) by creating it. Listen to this episode and download the tool at behindyourbacksales.com/tools.     
     
    * * *
     

    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     

    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     

    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
    behindyourbacksales.com/newsletter
     
    For more info: behindyourbacksales.com/podcast 
     
    Instagram: instagram.com/behindyourbackceo
     

    • 18 min
    Ep. 173 :: Tommy Boy: A Cinematic Sales Analysis with Matt Potter

    Ep. 173 :: Tommy Boy: A Cinematic Sales Analysis with Matt Potter

    In episode 173 of the Behind Your Back Podcast, sales leader and cinephile Matt Potter joins the show to break down the key scenes from the classic sales film, Tommy Boy.  
     
    Starring Chris Farley and David Spade, this 1995 comedy details how Tommy Callahan, the charismatic and underachieving son of an auto parts tycoon teams up with a snide accountant to try and save the family business after Tommy's father dies unexpectedly.
     
    Apart from being hilarious, Tommy Boy offers several memorable selling scenes that viewers can learn from. Matt Potter and Bradley Hartmann review 5 of them.   
     
    * * *
     
    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     
    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     
    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
     
    https://www.behindyourbacksales.com/newsletter
    For more info: www.behindyourbacksales.com/podcast 
    Instagram: https://www.instagram.com/behindyourbackceo 

    • 1 hr 25 min
    Ep. 172 :: The $48.97 Habit Challenge with Hartmann: Are you in?

    Ep. 172 :: The $48.97 Habit Challenge with Hartmann: Are you in?

    "People do not decide their futures, they decide their habits and their habits decide their futures."
    - F. Matthias Alexander
     
    In this episode, host Bradley Hartmann breaks down the simple, yet effective habit management framework he has used for the last 18 months: The Clear Habit Journal (developed by James Clear, the author of Atomic Habits) and The Greatest Salesman In The World by Og Mandino.
     
    These 3 tools—Atomic Habits, The Clear Habit Journal, and The Greatest Salesman In The World—can be purchased for $48.97 (give or take a few pennies).
     
    If you would like to make 2021 your best year ever and achieve your goals, buy these tools and email Bradley at bradley@behindyourbacksales.com to join others from across the country who wish to support each other—and hold each other accountable—this year. We will meet via Zoom once each month for 30 minutes. The first session will be at the end of January. 
     
    * * *
     
    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     
    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     
    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
     
    https://www.behindyourbacksales.com/newsletter
    For more info: www.behindyourbacksales.com/podcast 
    Instagram: https://www.instagram.com/behindyourbackceo 
     
     

    • 22 min
    Ep. 171 :: Constructing the Intl Space Station and Beyond with Dr. Ginny Whitelaw

    Ep. 171 :: Constructing the Intl Space Station and Beyond with Dr. Ginny Whitelaw

    In episode 171, you'll learn about leadership from Dr. Ginny Whitelaw. Ginny holds a Ph.D. in Biophysics from the University of Chicago and was a senior leader at NASA responsible for building the International Space Station—a project that provides her with some unique insights into the challenges within the construction community.   
     
    Ginny is the Founder and CEO of the Institute for Zen Leadership, has earned a 5th-degree black belt in Aikido, and joins the podcast to discuss how all her achievements and experiences have led to her new book, Resonate: Zen and the Way of Making a Difference.
     
    https://www.amazon.com/Resonate-Zen-Way-Making-Difference/dp/164663134X
     
    Thank you for listening—you are in for a treat.
    Enjoy the conversation with Dr. Ginny Whitelaw.
     
    * * *
     
    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     
    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     
    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
     
    https://www.behindyourbacksales.com/newsletter
    For more info: www.behindyourbacksales.com/podcast 
    Instagram: https://www.instagram.com/behindyourbackceo 

    • 24 min
    Ep. 170 :: Bradley joins the Smarter Building Materials Marketing Podcast with Zach Williams and Beth Pop-Nikolov

    Ep. 170 :: Bradley joins the Smarter Building Materials Marketing Podcast with Zach Williams and Beth Pop-Nikolov

    In episode 170, you'll hear Hartmann's guest appearance on one of his favorite podcasts: Smarter Building Materials Marketing with Zach Williams and Beth Pop-Nikolov.
     
    If you are not already a subscriber to Smarter Building Materials Marketing, click the link below to resolve that immediately:  
     
    www.venveo.com/podcast
     
    Zach Williams, founder of Venveo which specializes in building materials marketing, was a guest on The Behind Your Back Podcast episode 127 talking about "unessential business" with TJ Shaheen of Builders General (NJ) and The Lumberjack Brett Thorne of Thorne Lumber (MO). 
     
    Here is the Smarter Building Materials Marketing description of Hartmann's appearance on their show:
     
    #103: Strengthening Relationships With Channel Partners This week, Zach and Beth talk with Bradley Hartmann from The Behind Your Back Sales Co. to discuss strategies on communicating with channel partners during the pandemic and how to build those relationships.
     
    Zach and Beth get tips from Bradley on how communication should change to fit the market, how to be proactive in your company, and how to maintain business when times are tough.
     
    https://www.venveo.com/podcast/103-strengthening-relationships-with-channel-partners
     
    * * *
    If you enjoyed this podcast, we'd sincerely appreciate it if you left a review on Apple Podcasts. The feedback helps improve the show and helps with our visibility as well. The more people listen to the podcast, the more we can invest into it to make it even better.
     
    Since we're asking for things . . . we'd also love it if you recommended this show to your friends and colleagues. Your network looks to people like you to learn where to invest their time and attention. We'd love the opportunity to add value to more people in our community.  
     
    Sign up for the Behind Your Back Newsletter that arrives twice each month and delivers insights and ideas to help you sell more, faster, at higher margins:
     
    https://www.behindyourbacksales.com/newsletter
    For more info: www.behindyourbacksales.com/podcast 
    Instagram: https://www.instagram.com/behindyourbackceo 

    • 31 min

Customer Reviews

4.7 out of 5
54 Ratings

54 Ratings

JoshCrist ,

Empowering, insightful and actionable! 🔥

Whether you're well established as a leader in the LBM industry, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Bradley does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a profitable business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

pbthorne ,

Top Shelf Performance

If you sell in the building materials industry, this podcast is a must! Bradley goes into deep analysis of every single step of the sales process and does it in a very entertaining and dynamic way.

ElTeegray ,

Red is En Fuego

Been a big fan of BH for several years and have witnessed him grow his presence exponentially into the LBM space, and he is leaving a path of inspiration behind him and followers wanting more. He is engaging, energetic

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