101 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.9 • 66 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    438: Keeping It in The Family with Sisters, Toni and Cher!

    438: Keeping It in The Family with Sisters, Toni and Cher!

    Their father started it all and later passed the torch to daughters Toni and Cher. Join us as we learn about the legacy of La Jolie Salon & Spa. Two sisters who’ve endured an early transition walk-out to navigating new times post-Covid. They are as passionate as ever to reinvent themselves, their team, and their award-winning salon and spa!
     
    WATCH ON YOUTUBE: https://youtu.be/W8ATDdwDhkM
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW LA JOLIE SALON & SPA
    Website: https://lajoliesalonandspa.com/
    Instagram: https://www.instagram.com/lajoliesalonandspa/

    • 19 min
    437: Controlling Your Growth, with Alicia Strobl!

    437: Controlling Your Growth, with Alicia Strobl!

    Join us today as we dive into Alicia’s journey and discover what has led to her numerous expansions! She’s completely renovated how she approaches her stylists’ schedules and their benchmarks. You’ll hear how her profits soared after she eliminated double-booking, and how she’s reinvented her level system to follow a Chakra flow. She has some exciting news to share in today’s episode that makes her full-circle story so sweet. Enjoy!
     
    WATCH ON YOUTUBE: https://youtu.be/5V4UFvX2woI
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW SALON FLEUR DE LIS
    Website: https://www.salonfdl.com/
    Instagram: https://www.instagram.com/

    • 24 min
    436: Investing in Your Salon, Stylists, Future, and Yourself

    436: Investing in Your Salon, Stylists, Future, and Yourself

    Introducing first-time guest and salon owner, Bobbi Zmiewsky! She’s here to share her industry journey and why financial literacy is one of our top priorities for her team and our industry. Bobbi is an inspiring woman who is at the forefront of top technology trends that boost her salon’s revenue and profitability. Share today’s episode with a beauty friend you know!
     
    WATCH ON YOUTUBE: https://youtu.be/Cm1QXraTuXs
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW ALLURE BEAUTY BAR!
    Website: https://www.beautybarallure.com/
    Instagram: https://www.instagram.com/BEAUTYBAR_ALLURE/

    • 29 min
    435: A Rewards Program that Works!

    435: A Rewards Program that Works!

    Do you have a rewards program? Maybe you answered, yes, but it’s not that big of a focus and guests aren’t really aware of what it entails. You’re in the perfect place! Today we have first-time guests, Tara Jones and Scotty Taylor here to share their new approach to their rewards program and how it’s been the most impactful rewards program they’ve ever done. Enjoy!
     
    WATCH ON YOUTUBE: https://youtu.be/Y8MIeBLSzrs
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW SALON W
    Website: https://www.salonwokc.com/
    Instagram: https://www.instagram.com/salonwokc/

    • 25 min
    434: Front Desk Business Training for Beauty School Students

    434: Front Desk Business Training for Beauty School Students

    Are you looking to hire new stylists this year? Learn the strategic way Lorry Green, owner of Elle Marie Hair Studio, is recruiting new stylists before they complete beauty school. Her two-prong approach equips her future stylists with business knowledge that ensures their success throughout their training and new-to-the-floor process.
     
    WATCH ON YOUTUBE: https://youtu.be/0qBDMevyCtE
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW ELLE MARIE HAIR STUDIO!
    Website: https://www.ellemariehairstudio.com/
    Instagram: https://www.instagram.com/ellemariehairstudio/

    • 29 min
    433: The Psychology of Coaching Your Salon Team

    433: The Psychology of Coaching Your Salon Team

    We have first-time guest, Andrea Salemme here to share her industry journey and how she went back to college to get her MBA in the midst of running her award-winning salon! If that weren’t enough, Andrea become a Certified International Coach so she could combine psychology and coaching to empower her team and help them grow beyond an everyday job—many of whom have gone on to be business owners themselves!
     
    WATCH ON YOUTUBE: https://youtu.be/G12wInXISwM
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYS Instagram: https://www.instagram.com/meetyourstylist
     
    FOLLOW LE PETITE SALON
    Website: https://www.lepetitesalonandspa.com/
    Instagram: https://www.instagram.com/lepetitesalon

    • 24 min

Customer Reviews

4.9 out of 5
66 Ratings

66 Ratings

Mackenzie.Spence ,

Favorite podcast

This podcast is my favorite all time podcast. Kati’s voice is so soothing to listen to. Every topic she talks about with her guests are relevant topics. They are exactly what we want to hear and exactly what we need to hear. I do not do hair but I run a salon and finding salon oriented podcasts that dive into the business side of the salon, without being outdated in their approach. I cannot recommend this podcast enough!!

JC.Beauty ,

Beyond Great!

I love this podcast! I’ve been in biz almost 6 years. I found Beyond the Technique probably 3 years ago. Katie has helped shape so much of what I’ve learned about how to run a successful salon. It’s a regular in my podcast rotation and I’m thankful for every episode I’ve heard! Especially when she sings a few notes!
-Jennifer @ Gamine Beauty

Lilsmartie ,

Great Content!

I just stumbled upon this podcast a few days ago and I’m binge listening! Love Katie already, feels like your talking to your girlfriend but also a mentor. I have been a licensed cosmetologist for over 30 years. I have learned a lot over the years, made many mistakes but things like Katie’s podcast can’t help you learn so much quicker and bring you to another level. You won’t be disappointed! Thank you Katie, I appreciate you!

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