100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.9 • 76 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    549: Modern Financials for The Growing Salon

    549: Modern Financials for The Growing Salon

    Join first time guests, Kristi and Jolene, the salon industry's bookkeeping besties, as they reveal the most crucial financial report salons need to monitor. Discover their expert tips on ensuring salon owners and their businesses earn what they need, reasonably paying themselves, understanding employee costs, and calculating chair profitability. Tune in for invaluable insights to elevate your salon's financial health!
     
    WATCH ON YOUTUBE: https://youtu.be/xbN_FvrYvHg
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    Join the PBA: https://www.probeauty.org/ 
     
    FOLLOW SUMMA COLLECTIVE: 
    Website: https://www.thesummacollective.com/ 
    Instagram: https://www.instagram.com/thesummacollective/ 
    FREE GIFT: https://the-summa-collective.ck.page/95d4f2aba2

    • 33 min
    548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly

    548: Stages of Pain & Processing When Someone Exits Unethically & Unexpectedly

    Join Kati Whitledge, founder of mya and multi-location, award-winning salon owner, and our beloved host of the Beyond The Technique podcast. In this episode, Kati intimately shares the stages of pain and processing that occur when someone exits your business unethically or unexpectedly. Stay tuned until the end to discover a special resource designed to help you mitigate risks in operating a unique business model where revenue can be lost when team members leave.
    WATCH ON YOUTUBE: https://youtu.be/eGz9D-_QVf0
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    Join the PBA: https://www.probeauty.org/ 

    DOWNLOAD EXAMPLE EMPLOYEE AGREEMENT: https://joinmya.com/mya-employee-agreement-example

    • 22 min
    547: My Salon Does 44% RTS!

    547: My Salon Does 44% RTS!

    In today’s episode, we share the success story of The Headroom Salon, owned by the visionary Danielle Cherewyk. Remarkably, retail constitutes 44% of the salon's total sales, with a starting benchmark of 35% for entry-level stylists—a testament to the effective strategies Danielle has implemented. Firmly believing in elevating support over lowering expectations, she has pioneered robust systems that emphasize retail importance during every client interaction. Join us as we explore how Danielle's commitment to comprehensive training and meticulous inventory management has not only boosted her business but also set a new standard in the industry for achieving retail excellence.
     
    WATCH ON YOUTUBE: https://youtu.be/dJKLiW6BWvU
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    Join the PBA: https://www.probeauty.org/ 
     
    FOLLOW THE HEADROOM SALON
    Website: https://www.theheadroom.ca/ 
    Instagram: https://www.instagram.com/theheadroomgp/ 

    • 32 min
    546: How to Put Your Salon Up for Sale

    546: How to Put Your Salon Up for Sale

    In this episode, we dive into the unique world of salon and spa brokerage with Susan Wos, founder of the only niche brokerage specializing in these businesses on a global scale. Susan offers three tailored paths for owners looking to sell their salons or spas, drawing from her own experience as a former salon owner who successfully sold her business. With deals brokered across Canada, the United States, Dubai, and soon Australia, Susan's expertise is unparalleled. Her website offers a wealth of free resources, including a quick valuation tool to help you understand your salon's worth. Don't miss out on this insightful episode and be sure to visit her site after the show!
    WATCH ON YOUTUBE: https://youtu.be/PKe01j6pJEs
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    Join the PBA: https://www.probeauty.org/ 
     
    FOLLOW SALON SPA CONNECTION
    Website: https://salonspaconnection.com/ 
    Instagram: https://www.instagram.com/salonspaconnection/ 
    LinkedIn: https://www.linkedin.com/in/susanwos/

    • 22 min
    545: Grow 43% This Year!

    545: Grow 43% This Year!

    In this episode, we're thrilled to feature award-winning salon owner and first-time guest, Janet Whetston. Janet's salon has achieved an impressive 43% growth in revenue, a testament to her dedication and strategic approach. She shares how pivotal one-on-one coaching, meticulous tracking of numbers, reenvisioning her salon business model, and optimizing retail and prebooking practices have been in driving this remarkable success. Janet's mission is to empower her stylists to earn six-figure incomes, even in a rural town in Minnesota. Tune in to hear her inspiring journey and actionable insights for salon owners and beauty professionals.
    WATCH ON YOUTUBE: https://youtu.be/-6av4GMqKgw
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    Join the PBA: https://www.probeauty.org/ 
     
    FOLLOW ABODE SALON & SPA
    Website: https://www.theabodesalon.com/ 
    Instagram: https://www.instagram.com/abodesalon/

    • 27 min
    544: Build A Culture with A Diverse Team!

    544: Build A Culture with A Diverse Team!

    We have award-winning salon owner Andi Wintzer here to share her insights behind her thriving salon. Andi emphasizes the importance of fostering a diverse and inclusive team culture. She dives into the environmental practices that set her salon apart, highlighting their commitment to sustainability. This year, her salon spa is focused on personalizing their guests’ experience by prioritizing consistent and thorough consultations to tailor every visit to individual needs. Join Andi as she reveals how these core values drive their success and inspire a loyal team and clientele.
     
    WATCH ON YOUTUBE: https://youtu.be/2COoUicbI9A
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW STUDIO 16 SALON SPA
    Website: https://www.studio16salonspa.com/ 
    Instagram: https://www.instagram.com/studio16salonspa/

    • 20 min

Customer Reviews

4.9 out of 5
76 Ratings

76 Ratings

Mother$&@?in Bike ,

LOVE this podcast!

Beyond the Technique has quickly become a favorite of mine. I have gained an abundance of leadership knowledge and inspiration from each episode. I exited the industry a few years ago, but continue to listen as the information is easily applied to any leader looking for continued growth & support. I only wish I had found this podcast sooner!!

JC.Beauty ,

Beyond Great!

I love this podcast! I’ve been in biz almost 8 years. I found Beyond the Technique probably 6 years ago. This review is long over due! Katie has helped shape so much of what I’ve learned about how to run a successful salon. It’s a regular in my podcast rotation and I’m thankful for every episode I’ve heard! Especially when she sings a few notes! -Jennifer @ Gamine Beauty

Jacbei7 ,

Beyond the Technique

Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!

Top Podcasts In Arts

Fresh Air
NPR
Pop Culture Debate Club with Aminatou Sow
Lemonada Media and BBC
99% Invisible
Roman Mars
The Moth
The Moth
The Book Review
The New York Times
Tetragrammaton with Rick Rubin
Rick Rubin

You Might Also Like

Thriving Stylist Podcast
Britt Seva
Profitable Salon Owner Podcast
Jason Everett, Kayla Swanson
The Jasmine Star Show
Jasmine Star
The Mel Robbins Podcast
Mel Robbins
THE ED MYLETT SHOW
Ed Mylett | Cumulus Podcast Network
Salon Owners Collective
Larissa Macleman