101 episodes
Beyond The Technique Podcast Kati Whitledge
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- Arts
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4.9 • 66 Ratings
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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438: Keeping It in The Family with Sisters, Toni and Cher!
Their father started it all and later passed the torch to daughters Toni and Cher. Join us as we learn about the legacy of La Jolie Salon & Spa. Two sisters who’ve endured an early transition walk-out to navigating new times post-Covid. They are as passionate as ever to reinvent themselves, their team, and their award-winning salon and spa!
WATCH ON YOUTUBE: https://youtu.be/W8ATDdwDhkM
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW LA JOLIE SALON & SPA
Website: https://lajoliesalonandspa.com/
Instagram: https://www.instagram.com/lajoliesalonandspa/ -
437: Controlling Your Growth, with Alicia Strobl!
Join us today as we dive into Alicia’s journey and discover what has led to her numerous expansions! She’s completely renovated how she approaches her stylists’ schedules and their benchmarks. You’ll hear how her profits soared after she eliminated double-booking, and how she’s reinvented her level system to follow a Chakra flow. She has some exciting news to share in today’s episode that makes her full-circle story so sweet. Enjoy!
WATCH ON YOUTUBE: https://youtu.be/5V4UFvX2woI
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW SALON FLEUR DE LIS
Website: https://www.salonfdl.com/
Instagram: https://www.instagram.com/ -
436: Investing in Your Salon, Stylists, Future, and Yourself
Introducing first-time guest and salon owner, Bobbi Zmiewsky! She’s here to share her industry journey and why financial literacy is one of our top priorities for her team and our industry. Bobbi is an inspiring woman who is at the forefront of top technology trends that boost her salon’s revenue and profitability. Share today’s episode with a beauty friend you know!
WATCH ON YOUTUBE: https://youtu.be/Cm1QXraTuXs
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW ALLURE BEAUTY BAR!
Website: https://www.beautybarallure.com/
Instagram: https://www.instagram.com/BEAUTYBAR_ALLURE/ -
435: A Rewards Program that Works!
Do you have a rewards program? Maybe you answered, yes, but it’s not that big of a focus and guests aren’t really aware of what it entails. You’re in the perfect place! Today we have first-time guests, Tara Jones and Scotty Taylor here to share their new approach to their rewards program and how it’s been the most impactful rewards program they’ve ever done. Enjoy!
WATCH ON YOUTUBE: https://youtu.be/Y8MIeBLSzrs
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW SALON W
Website: https://www.salonwokc.com/
Instagram: https://www.instagram.com/salonwokc/ -
434: Front Desk Business Training for Beauty School Students
Are you looking to hire new stylists this year? Learn the strategic way Lorry Green, owner of Elle Marie Hair Studio, is recruiting new stylists before they complete beauty school. Her two-prong approach equips her future stylists with business knowledge that ensures their success throughout their training and new-to-the-floor process.
WATCH ON YOUTUBE: https://youtu.be/0qBDMevyCtE
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW ELLE MARIE HAIR STUDIO!
Website: https://www.ellemariehairstudio.com/
Instagram: https://www.instagram.com/ellemariehairstudio/ -
433: The Psychology of Coaching Your Salon Team
We have first-time guest, Andrea Salemme here to share her industry journey and how she went back to college to get her MBA in the midst of running her award-winning salon! If that weren’t enough, Andrea become a Certified International Coach so she could combine psychology and coaching to empower her team and help them grow beyond an everyday job—many of whom have gone on to be business owners themselves!
WATCH ON YOUTUBE: https://youtu.be/G12wInXISwM
PARTNER WITH MEET YOUR STYLIST!
https://www.meetyourstylist.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYS Instagram: https://www.instagram.com/meetyourstylist
FOLLOW LE PETITE SALON
Website: https://www.lepetitesalonandspa.com/
Instagram: https://www.instagram.com/lepetitesalon
Customer Reviews
Favorite podcast
This podcast is my favorite all time podcast. Kati’s voice is so soothing to listen to. Every topic she talks about with her guests are relevant topics. They are exactly what we want to hear and exactly what we need to hear. I do not do hair but I run a salon and finding salon oriented podcasts that dive into the business side of the salon, without being outdated in their approach. I cannot recommend this podcast enough!!
Beyond Great!
I love this podcast! I’ve been in biz almost 6 years. I found Beyond the Technique probably 3 years ago. Katie has helped shape so much of what I’ve learned about how to run a successful salon. It’s a regular in my podcast rotation and I’m thankful for every episode I’ve heard! Especially when she sings a few notes!
-Jennifer @ Gamine Beauty
Great Content!
I just stumbled upon this podcast a few days ago and I’m binge listening! Love Katie already, feels like your talking to your girlfriend but also a mentor. I have been a licensed cosmetologist for over 30 years. I have learned a lot over the years, made many mistakes but things like Katie’s podcast can’t help you learn so much quicker and bring you to another level. You won’t be disappointed! Thank you Katie, I appreciate you!