100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Fashion & Beauty
    • 4.9, 58 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    0374: Survive & Thrive with Salon Owner, Candice Gliatto!

    0374: Survive & Thrive with Salon Owner, Candice Gliatto!

    Imagine starting the year with a 38% increase in revenue and just about to sign the lease for your second location when suddenly, you are getting shut down due to Covid-19. Joining us today is returning guest, Candice Gliatto who was working 24 hours per week and entering the best year of her salon business prior to experiencing the pandemic. Her perseverance will inspire you and it will be clear how her team brings so much joy to their craft. This is a must watch episode!
    WATCH ON YOUTUBE: https://youtu.be/rDmr-TIHWWI
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW CITRUS SALON!
    Website: https://www.citrus-salon.com
    Instagram: https://www.instagram.com/citrussalon

    • 37 min
    0373: Survive & Thrive with Salon Owner, Missy Megginson!

    0373: Survive & Thrive with Salon Owner, Missy Megginson!

    We are excited to bring Missy back to Beyond The Technique to share about her journey as a salon owner. Missy opened Collab & Co. about one year ago. Never would she expect to go through a pandemic as a new, eager business owner, but one thing she’s learned through all of this is how important it is to be flexible and creative—willing to revise your business model. There’s so many moments of inspiration in today’s conversation!
    WATCH ON YOUTUBE: https://youtu.be/iZf3t0-cklo
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW MISSY!
    Website: https://soyoureahairstylist.com
    Instagram: https://www.instagram.com/soyoureahairstylist
    Collab & Co: https://www.instagram.com/collabandcompany

    • 27 min
    0372: Survive & Thrive with Salon Owner, Donna Rodrigue!

    0372: Survive & Thrive with Salon Owner, Donna Rodrigue!

    Join us as we learn about Albuquerque, NM, salon owner, Donna Rodrigue's industry journey, and how she's working more hours than she ever has in order for her business to survive. She's digging into what it means to lead her team during this tumultuous season, and we promise you will appreciate her realist perspective and her grit to do whatever it takes to make it through this pandemic.
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW CASA VERDE SALON!
    Website: https://casaverdesalonspa.com
    Instagram: https://www.instagram.com/casaverdesalonspa

    • 28 min
    0371: Overcoming Stress & Pain, with Tim O’Brien!

    0371: Overcoming Stress & Pain, with Tim O’Brien!

    We have heard that life is not about having less stress but rather becoming more resilient to stress. Yet, we are more stressed than ever, and our health is suffering. We are seeing more and more industry professionals suffering from stress and physical pain—at younger and younger ages. Why is this happening, and what can we do about it? That is why we have returning guest and wellness expert, Tim O’Brien, here today to share his expertise on what natural solutions are available to us now. Share this episode with friends and family who may not be in the industry—every person and industry is feeling similar and can benefit from today’s topic.
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW THE HEALTHY PLACE!
    Website: https://findyourhealthyplace.com
    Email: tim@findyourhealthyplace.com
    PromoCode: BTTPODCAST

    • 30 min
    0370: Answering Your Top BTT (Beyond The Technique) Questions!

    0370: Answering Your Top BTT (Beyond The Technique) Questions!

    We are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 350 guest experts on our podcast—allowing us the humble opportunity to share our perspective on the most talked about topics that you care most about.
    If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique.com
    WATCH ON YOUTUBE: https://youtu.be/k-7vxnr2P9g
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop

    • 26 min
    0369: Survive & Thrive with Salon Owner, Lora Moore!

    0369: Survive & Thrive with Salon Owner, Lora Moore!

    It's not been easy and we're not out of the woods. But we will continue to give our blood, sweat, and tears for our dreams. These are just a couple of takeaways we had from Lora Moore's transparent talk in today's episode. Learn how MDG salons responded to the Covid Crises and how life has been since reopening. We are all in survival mode and we are all in this together.
    WATCH ON YOUTUBE: https://youtu.be/7ENsI3MXmWo
     
    PARTNER WITH MEET YOUR STYLIST!
    https://www.meetyourstylist.com
     
    OUR INSTAGRAM
    https://www.instagram.com/beyondthetechnique
     
    HERE’S THE LINK TO OUR PRIVATE FACEBOOK GROUP!
    https://www.facebook.com/groups/370912749922331
     
    EDUCATION WE OFFER
    https://www.beyondthetechnique.com/salon-education-business-classes
     
    SHOP OUR SALON BUSINESS RESOURCES!
    https://www.beyondthetechnique.com/shop
     
    FOLLOW MDG SALONS!
    Website: https://mdgsalons.com
    Instagram: https://www.instagram.com/mdgsalons

    • 28 min

Customer Reviews

4.9 out of 5
58 Ratings

58 Ratings

Lilsmartie ,

Great Content!

I just stumbled upon this podcast a few days ago and I’m binge listening! Love Katie already, feels like your talking to your girlfriend but also a mentor. I have been a licensed cosmetologist for over 30 years. I have learned a lot over the years, made many mistakes but things like Katie’s podcast can’t help you learn so much quicker and bring you to another level. You won’t be disappointed! Thank you Katie, I appreciate you!

Jennifer Jade Alvarez ,

Informative, Current, and the best

Katie your podcast is amazing! Love listening to your words or wisdom and encouragement in the beauty industry. We need more thought leaders like you in the industry.

HalstonL ,

From a booth renter

I’m an independent stylist, not an owner, and I really appreciate the content you are creating! I love how my salon owner encourages and educates our stylists! She inspires me to crave more knowledge and I think this podcast has a plethora of information!!!

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