100 episodes

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

Beyond The Technique Podcast Kati Whitledge

    • Arts
    • 4.9 • 74 Ratings

Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!

    540: 100k in Less Than 3 Days

    540: 100k in Less Than 3 Days

    Do you love details? Great! Today we dive into the weeds with award-winning salon owner, Erika Brown. She's here to share her booking strategy that helps her experienced stylists earn six-figures in less than three days per week. You don't want to miss this conversation!
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW POSH SALON & BOUTIQUE
    Website: https://www.poshsalonandboutique.com/ 
    Instagram: https://www.instagram.com/erikarose_poshsalon/

    • 28 min
    539: Tools to Make Your Life Better

    539: Tools to Make Your Life Better

    Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW SUSTAIN BEAUTY CO
    Website: https://sustainbeauty.co/ 
    Instagram: https://www.instagram.com/sustainbeautyco/

    • 29 min
    538: Fire Your Front Desk

    538: Fire Your Front Desk

    What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!
    WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 
     
    FOLLOW STYLESMART VA
    Website: https://www.stylesmartva.com/
    SS Instagram: https://www.instagram.com/stylesmartva/ 
    Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/

    • 30 min
    537: Grow, Evolve, Repeat!

    537: Grow, Evolve, Repeat!

    It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!
    WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw 
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 
     
    FOLLOW FALLON HELM
    Instagram: https://www.instagram.com/fallonhelm/ 
    Website: https://www.reviver3.com/

    • 22 min
    536: Revolutionize Color Formulation!

    536: Revolutionize Color Formulation!

    536: Revolutionize Color Formulation!
    How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world!
    WATCH ON YOUTUBE: https://youtu.be/L9BE3fcbDJg 
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ 
     
    FOLLOW COLOR COACH
    Website: https://www.colorcoachapp.com/ 
    Instagram: https://www.instagram.com/ColorCoachApp

    • 30 min
    535: Smoothing Cash Flow Turbulence

    535: Smoothing Cash Flow Turbulence

    535: Smoothing Cash Flow Turbulence
    Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
    WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
     
    JOIN mya! joinmya.com
     
    LET’S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/
     
    GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
     
    FOLLOW CELENE & HER SALONS!
    Website: https://www.revampsaloncompany.com/revamp-salon-company
    Instagram: https://www.instagram.com/celenedupuis/

    • 41 min

Customer Reviews

4.9 out of 5
74 Ratings

74 Ratings

JC.Beauty ,

Beyond Great!

I love this podcast! I’ve been in biz almost 8 years. I found Beyond the Technique probably 6 years ago. This review is long over due! Katie has helped shape so much of what I’ve learned about how to run a successful salon. It’s a regular in my podcast rotation and I’m thankful for every episode I’ve heard! Especially when she sings a few notes! -Jennifer @ Gamine Beauty

Jacbei7 ,

Beyond the Technique

Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!

SA4601 ,

So Many Actionable Ideas

I have been listening to Beyond the Technique for years and love what this show offers!! Katie is always having relevant conversations about where the beauty industry is right in the moment and what we need to be thinking of to prepare for the future. Not only does she present the topic, but she gives actionable steps to take. I love the broad range of topics and look forward to listening every week!

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