Bitesized: Marketing | Entrepreneurship | Brand Building Bitesized

The truth about entrepreneurship!
Jess is founder and CEO at Longplay, a retention and lifecycle marketing agency and Backbone, an email strategy and automation tool for e-commerce brands. Had such a blast having Jess on the pod, and loved the honesty with which she spoke about entrepreneurship as well as getting super tactical on how brands should be thinking about retention and lifecycle marketing for the now. If you are an entrepreneur, a retention or lifecycle marketer, building SaaS, you will want to listen to this episode.

Covered in the Episode:
From running an agency to launching a software company - Jess’s entrepreneurial journeyThe emotional hurdles with running a service based companyThe importance of separating your identity from your businessJess's key learnings on hiring, operations, scalingFrom start up to scaling - how to navigate the seasons of business growthA 101 on Retention Marketing for DTC brands - and what so many get wrong!The importance of understanding consumer psychology to be the best marketerWhat companies should be focused on at different stages of scaleJess's take on using platforms to support retention marketing and how that changes at different levels of scale+ much much more
Full Episode is available NOW on Spotify, Apple and YouTube.

If you liked the episode, please subscribe, like, share and leave a review. Thank you for the support!

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Connect with Daniel on LinkedIn: linkedin.com/in/danieljamesgraham/
Connect with Daniel on Twitter: https://x.com/foodog85
Connect with Jess on LinkedIn: www.linkedin.com/in/jesschann/
Connect with Jess on Twitter: x.com/jjesschan

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Listen on Apple: tinyurl.com/Bitesized-Apple
Watch on YouTube: tinyurl.com/Bitesized-YouTube

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Motion empowers your creative and marketing teams with the data they need to make the right decisions, visualized with easily digestible and customizable reporting that clearly identifies the key drivers of creative performance taking the guesswork out of creative to generate more revenue from your paid social ads.
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Read by over 2,000 Founders, Brand Builders, Marketers join here: bitesized.beehiiv.com/subscribe

Have feedback? Send me an email: daniel@bitesizedpod.com

'Creative is your targeting'.... but why?

It's not just because of data loss.

Platforms are feeding you content, relevant to your interests.

If its not immediately compelling and relevant, 'your ads are TOAST'

Its not just about attention, its about RELEVANT attention.

Barry Hott and I talk through how to win with advertising on social platforms in 2024.

Listen to the full episode: HERE

Need help understanding your ad performance? MOTION is the only platform that breaks down your ad creative performance, by funnel stage in customizable and easy to interpret reporting. It's helped my agency ship thousands of winning ads across over $40M in Social Ad Spend in the last 12 months.
Check it out and get a free demo HERE

Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.


Episode includes:

How to win with social media ads in 2024Media buying vs creative strategyWhy media buyers shouldn't wear the finance hatOrganic social and the role it plays in growth marketingThe interplay between Brand & Performance marketingWhy marketing should influence product developmentThe differences for growth teams being agency side / brand sideThe ultimate conversion funnel for ecommerce growthBarry's 2024 predictions for content

Watch Bitesized on YouTube HERE
Follow Daniel on LinkedIn: HERE
Follow Daniel on Twitter: HERE
Follow Barry on LinkedIn: HERE


Motion is the world’s best performance-creative analytics tool.
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
Start shipping more winning ads HERE


Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

In 2024, amidst a sea of digital noise and fleeting trends, building a robust community around your brand isn't just beneficial – it's essential. In an era where authenticity reigns supreme and consumer trust is hard-won, fostering a loyal community cultivates a stronghold of support, advocacy, and longevity for your brand.

This community becomes the heartbeat of your brand, driving innovation, providing invaluable feedback, and amplifying your message through brand advocacy.

Moreover, in an age where social connection is more virtual than ever, nurturing a genuine community offers a sense of belonging and shared purpose, creating lasting relationships that transcend transactions. In 2024, the brands that thrive are those that prioritize building authentic connection with their consumers, recognizing that community isn't just a strategy – it's the cornerstone of sustainable success.

Ross Mackay, founder of Cadence and Daring Foods gives his take on why brand and community matters and how to develop and cultivate this within your brand.

In the first of the NEW in-person 'Extra Bite' formats of Bitesized Podcast I had the pleasure of taking to Ross Mackay - founder of Daring Foods, Co-Founder Cadence & one of the most inspirational founders I've met.
The episode is packed full of insight into Ross entrepreneurial journey. I was inspired and motivated talking to him about his approach to business, entrepreneurship, fitness, leadership & for anyone starting or even like me, some way down the path of building teams and companies, it's a must listen.

Episode Includes:

- Moving to the US from Scotland fueled by a dream
- Starting his first company in a competitive, nascent space
- Raising Capital
- Building a brand and a community
- The 'new era' of entrepreneurship - the anti hustle culture
- The highs and lows of entrepreneurship and how he's navigated his way through it
- The role fitness plays in his life and how it supports his business ventures
+ so so much more

Ross has also just launched his new hydration brand, Cadence, with George Heaton, founder of fashion brand Represent - learn more here: https://lnkd.in/g6PcHgM6

Follow Ross on Instagram: HERE
Follow Ross on YouTube: HERE

Follow Daniel on LinkedIn: HERE
Follow Daniel on Instagram: HERE

Subscribe to the Bitesized Newsletter: https://bitesized.beehiiv.com/subscribe
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.
In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:

Chris's journey from non profits to agencies and working with 300+ brandsThe biggest takeaways for ecomm & growth marketing in 2023The agency landscape shift: from executional partners to strategic partnersShifts in core platforms last year: the year of AIThe keys to customer acquisition successThe agency / in-house dynamic: how to winHow to utilize consumer insights to inform strategyBFCM 2023 takeaways and predictions for BFCM 2024 Chris's rapid fire thoughts on: YT Shorts, TT Shop & the metrics that matter#1 advice for brands under $10M in 2024Predictions, emerging trends and hot takes for 2024
Motion is the world’s best performance-creative analytics tool. 
If you are spending on META or TikTok Ads, effective creative analytics is a must.
At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $30M in META ad spend alone in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.
They also recently launched their newsletter Thumbstop - a weekly newsletter covering the art and science of creating winning ads across Meta., TikTok and YouTube.
Check it out: HERE

Subscribe to the Bitesized Newsletter: HERE
Get weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Follow Daniel on LinkedIn: HERE