Brands, Beats & Bytes

Brand Positioning Doctors
  • 5,0 (24)
  • MARKETING
  • SEMANAL

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

  1. Album 8 Track 13: Win the Room - Accelerate Your Career w/Bernard Bell

    HÁ 5 DIAS

    Album 8 Track 13: Win the Room - Accelerate Your Career w/Bernard Bell

    How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator. In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million programming misstep and the valuable lesson in humility and due diligence it taught him. Tune in to learn how to curate your personal brand and win the room before you ever open your mouth. In this episode, you’ll learn: The F.O.R.M. Framework: A tactical guide to engaging anyone, anywhere.The 8-Slice Pizza of Success: Why your degree is only one slice of your professional value.Ego Management: Why Bernard keeps his ego in his back pocket to lead effectively.The $55 Million Mistake: A vulnerable look at what happens when instinct replaces market research.Whether you're a junior marketer looking for your first break or a Director aiming for the CMO chair, this episode is your blueprint for career acceleration. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 44min
  2. REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

    16 DE ABR. ·  BÔNUS

    REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr.

    REMIX: Album 7 Track 15 - From Setback to Startup w/Jodi Anderson Jr. Brand Nerds, we have a great full circle moment today on the show, a first for us - Jodi Anderson Jr. is our esteemed guest AND former producer of our show! From his days on Stanford's campus to the CEO of Rezme, a tech-start up, Jodi's story truly inspires. Jodi is a multifaceted professional with an incredible background that defies the odds - you don't want to miss this.  Welcome back to the virtual building, Jodi Anderson Jr.!  Here are a few key takeaways from the episode: Education is a Transformational ForceBrand Identity Matters, Looking at Allen IversonVisionary Leadership, Thinking 5, 10, 15 Years in the FutureLeadership in Action, working alongside your teamBrand Clarity, Is important to understand your brand lover!Human Connection is still important with tech and Ai Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1h 21min
  3. REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

    9 DE ABR. ·  BÔNUS

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang

    REMIX: Album 7 Track 20 - Brands, Meet Humanology w/Ivan Juzang In this thought-provoking episode of Brands, Beats & Bytes, the Brand Nerds sit down with Ivan Juzang, founder of MEE Productions, to explore how heart and humanity drive meaningful impact in marketing, storytelling, and social change. Ivan shares lessons from his unique journey—bridging private and public sectors, blending technology with “humanology,” and using emotional connection to make brands and messages resonate deeply. From his early work crafting shareable film trailers for New Line Cinema to developing campaigns that spark authentic word-of-mouth in underserved communities, Ivan unpacks how behavior change happens in a social context—and why marketers must understand the environments their audiences live in. Hosts Darryl “DC” Cobbin and Larry Taman reflect on key takeaways, including: Leading with purpose, not money.Building emotional connection between brands and audiences.Balancing data-driven strategy with empathy and integrity.The importance of humanology in brand and marketing Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1h 20min
  4. Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    2 DE ABR.

    Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move. Key Takeaways: Transitioning from "Marketer" to "Peopler"Having a Proactive Career StrategyThe Importance of Leadership and "Cover"Let’s Talk About Ethical Marketing and TechHow You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 22min
  5. Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble

    26 DE MAR.

    Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble

    Album 8 Track 10: What's Poppin? The Almighty Algorithm w/Jonathan Trimble Join hosts DC and LT for a high-energy "What’s Popping" session featuring friend and marketing expert Jonathan Trimble. The trio explores the shift from "social media" to an "algorithmic attention economy." Trimble explains why brands are losing control of the "top of the funnel" and why "do nothing" is sometimes the most powerful strategy a CMO can employ. Whether you are a brand manager at a global giant or a founder of a B2B startup, this episode provides a framework, The Volcano Analogy, to help you sense the heat before the eruption. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 2min
  6. Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

    19 DE MAR.

    Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

    Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck.  If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover.  In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands.  Key Takeaways: The 2-1 Rule for Career AccelerationMimic the MasteryThe Space to FailHigh-Octane BrandingAI as a Production Tool Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 14min
  7. Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

    12 DE MAR.

    Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

    Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager. If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service. In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play." Key Takeaways: The Illusion of BrandThe Rhythm of CopyTechnology Cannot Fix Bad StrategyAI Must Be Your "Thought Partner"Stop Playing the Volume GameMentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams  Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 27min
  8. Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell

    5 DE MAR.

    Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell

    Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell. After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact. Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars. Key Takeaways: The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign.Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win.The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure.Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients.Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1h 29min
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Sobre

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Informações

  • Criado por
    Brand Positioning Doctors
  • Anos de atividade
    2019 - 2026
  • Episódios
    297
  • Classificação
    Explícito
  • Copyright
    © Brand Positioning Doctors
  • Site do podcast
    Brands, Beats & Bytes