Brands, Beats & Bytes

Brand Positioning Doctors
  • 5.0 (25)
  • Marketing
  • Cada semana

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

  1. Summer Remix: Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    hace 6 días

    Summer Remix: Album 8 Track 11: Marketing vs People-ing w/Todd Putman

    Welcome to our Summer Remix series! What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move. Key Takeaways: Transitioning from "Marketer" to "Peopler"Having a Proactive Career StrategyThe Importance of Leadership and "Cover"Let’s Talk About Ethical Marketing and TechHow You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 25 min
  2. Album 8 Track 18: What's Poppin? World Cup 2026

    25 jun

    Album 8 Track 18: What's Poppin? World Cup 2026

    Album 8 Track 18: What's Poppin? World Cup 2026 The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes, hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion. From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Mentioned in the Show: 1994 Powerade Ad Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 8 min
  3. REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner

    18 jun

    REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner

    REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want to miss!  Here are a few key takeaways from the episode: Are you balanced in the boardroom?Go places you are loved, encouraged, and supported. That's where you thrive.Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world.   NOTES:Connect with Jeryn at: www.JerynTurner.comInstagram: @spelmangeminiTwitter: @JerynTurnerFacebook: Jeryn TurnerView Her Books Here.  Show Partner: SpecificityLearn More About Specificity  Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1 h 19 min
  4. Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis Monoyudis

    11 jun

    Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis Monoyudis

    Album 8 Track 17: The Mythology Behind a Great Marketer w/Louis Monoyudis What does an undergrad degree in folklore and mythology have to do with scaling direct-to-consumer (D2C) brands to millions in revenue? Everything. In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry Taman sit down with seasoned executive Louis Monoyudis (CMO at Artware Editions, former global CMO at Bokksu, Fable Pets, Levo, and Roam). Louis pulls back the curtain on how a deep understanding of human narrative, ritual, and "belief" acts as the ultimate foundation for hyper-growth marketing. Discover why data infrastructure must balance founder intuition , the real reason crowdsourced fashion platforms face massive scaling hurdles , and what "agentic shopping" means for the survival of the traditional brand website. Whether you are a founder battling hubris or a marketer trying to stay ahead of the AI curve, this episode provides a masterclass on balancing creative judgment with business performance. Key Takeaways:  The Fine Line Between Religion and MythEscaping the Echo ChamberThe Reality of Decision FatigueAgentic AI & The Future of ShoppingHuman Taste vs. Machine DataThe ROI of Community Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 26 min
  5. REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10

    4 jun ·  Contenido extra

    REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10

    REMIX: Album 4 Track 12 – Matt Tumminello, President at Target 10 Hey Brand Nerds! We have a treat for you today! We have Matt Tumminello in the virtual building dropping jewels from both his career and personal experiences as a leader in the LGBTQ+ marketing space. Jolted to impactful and meaningful action after witnessing 9/11 as a New Yorker, Matt dove head first into the LGBTQ+ marketing space through the launching of his business Target 10. As they say, "they apply deep LGBTQ consumer insights and cultural intelligence to brand strategy, marketing and creative, demonstrating to LGBTQ consumers that your brand 'gets it and gets me.'" A few key takeaways from the episode: Be fearless. In work and in life. Be very careful with your comments from a business perspective, you may also be making a comment about that very human that's in front of you.There is beauty in duality   NOTES: Learn More About Target 10 Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

    1 h 19 min
  6. Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut

    28 may

    Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut

    Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth. From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer. We dive deep into: The Famous Oprah Winfrey "You Get a Car!" BackstoryThe Art of the Career PivotMarketing with "Guts"The Problem with Modern AdsIf you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 33 min
  7. Album 8 Track 15: The Currency of Purpose w/Stephen Greene

    21 may

    Album 8 Track 15: The Currency of Purpose w/Stephen Greene

    Album 8 Track 15: The Currency of Purpose w/Stephen Greene What happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile.   SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business.   In this episode, you’ll learn: How to Trade in "The Currency of Purpose"The "Inverse Correlation" Rule of Deal-MakingThe Blueprint for the "Triple Benefit" StrategyHow to Define What is at the "Center" of a BrandDon't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 34 min
  8. Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann

    14 may

    Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann

    Album 8 Track 14: YES as a Career Strategy w/Scott Stuckmann How does a mechanical engineer from Wisconsin become a global marketing powerhouse? In this episode of Brands, Beats and Bytes, DC and LT sit down with Scott Stuckmann (Kraft Heinz, Nestle, Coca-Cola) to deconstruct a career defined by "The Art of Navigation." Scott shares his unique journey from documenting radar processes to launching the first fat-free hot dog and leading billion-dollar beverage portfolios across Asia and Oceania. We dive deep into the "hunger" required to switch industries, the reality of international family moves, and why AI will never replace creative judgment and taste in brand management. In this episode, you’ll learn: The "Stalking Strategy": How Scott used pure hustle to land his first role at Kraft.Customer vs. Consumer: Why the customer is the lens to your consumer.International Career Growth: How moving abroad changes your marketing DNA.AI in CPG: Why "Synthetic Research" is a tailwind, not a replacement for intuition.The "F-Up" Lesson: Why choosing the "safe route" can be your biggest career mistake.Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

    1 h 30 min
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Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Información

  • Creador
    Brand Positioning Doctors
  • Años de actividad
    2019 - 2026
  • Episodios
    307
  • Clasificación
    Explícito
  • Copyright
    © Brand Positioning Doctors
  • Mostrar sitio web
    Brands, Beats & Bytes

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