189 episodes

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building.

On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! Plus, you’ll find the occasional expert guest interview or lifestyle-related episode. Let’s build a business that feels amazing on the inside and also looks great from the outside.

We’re talking online marketing, graphic design, business strategy, and so much more! It’s time for you to build a breakthrough brand!

Breakthrough Brand Podcast Elizabeth McCravy

    • Business
    • 5.0 • 240 Ratings

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building.

On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! Plus, you’ll find the occasional expert guest interview or lifestyle-related episode. Let’s build a business that feels amazing on the inside and also looks great from the outside.

We’re talking online marketing, graphic design, business strategy, and so much more! It’s time for you to build a breakthrough brand!

    191: The Most Wonderful Time of Year: How to Actually REST This Christmas Season as a Business Owner (Taking Time Off, Holiday Bucket Lists, and Business Dreaming for 2023)

    191: The Most Wonderful Time of Year: How to Actually REST This Christmas Season as a Business Owner (Taking Time Off, Holiday Bucket Lists, and Business Dreaming for 2023)

    Today’s episode is a fun friend-to-friend chat about Christmas, and I am certainly bringing the Christmas ENERGY in this episode. I’m totally a “Christmas person” and I start getting excited about Christmas in July typically (not kidding). But, let’s talk about the elephant in the room… Resting and actually taking time off for the holidays doesn’t always come easy as business owners. There’s often a lot to do to “close out the year” and at the same time you’re ready to dream about the next year in your business, PLUS you have the everyday to do’s of life to keep up with. 
     
    That’s what we’re talking about today. I’m sharing with you: 
    My time-off and rest strategy for Christmas that I do basically every year, and how you can do this yourself as well! (We’re talking practical planning here!)  Holiday bucket list ideas for you to do to strengthen your faith and enjoy the month of December, even in its chaos.  Tradition ideas – I’m totally a NEW mom, and I don’t have tons of traditions to share for with kiddos. But, I am sharing some traditions you could try with your spouse that we do and some family tradition ideas I love!  I’m sharing Advent resources, books, other podcast episodes, and things I think will help you out as you plan your own holiday season.   
    So, that is our agenda. This is a GOOD EPISODE, if you often tell me that you wish I did more personal content – this is it. I’m excited to chat. Go get a peppermint mocha, a sugar cookie latte, or some wine and let’s dive into it! 
     
    Lots of links mentioned today that you can find below:
    Get the full show notes at http://elizabethmccravy.com/191 
    Shop website templates (today is the last day of Black Friday!): https://elizabethmccravy.com/shop 
    Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/ 
    Connect with me on my website: http://elizabethmccravy.com/ 
    Check out our sponsor, Haute Stock and save 15%: https://elizabethmccravy.com/hautestock 
     
    Advent Devotionals To Check Out:
    - The Dawning of Indestructible Joy by John Piper
    - Unwrapping the Names of Jesus by Asheritah Ciuciu
    - Come, Let Us Adore Him by Paul David Tripp 
    - Emmanuel: An Invitation to Prepare Him Room at Christmas and Always by Ruth Chou Simons 
    - Jesus Storybook Bible Advent Plan for Kids
    - FREE Advent Reading Plan for Really Little Kids
    - Risen Motherhood Advent Round Up List
     
    Advent/Christmas Podcast Resources:
    - Risen Motherhood Episode #81 Celebrating Advent with Little Ones
    - Risen Motherhood Episode #42 Making Christmas Traditions Matter
    - Risen Motherhood Episode #146 Finding Rest in Advent  
    - Risen Motherhood Episode #177 The Most Wonderful Time of the Year
    - Work and Play Episode #90 Our Favorite Christmas Traditions 
    - Work and Play Episode #172 My Christmas Game Plan
    - Behind the Bliss Episode #208 An Invitation to Prepare Him Room at Christmas and Always with Ruth Chou Simons 
     
    Random Links I Mentioned:
    - Peppermint Mocha Nutpods  
    - Red Christmas Pajamas from Amazon 
    - Sugared Cranberries Recipe
    - “The Hunting Party” Book



    P.S. Today is the LAST DAY of our 35% off Black Friday Sale! Shop templates here: https://elizabethmccravy.com/shop 
     
    Thanks to our podcast sponsor, Haute Stock! Haute Stock is my favorite stock photo company, and I use their images ALL over my business. You can get 15% off your subscription with the referral code: ELIZABETH at checkout or by visiting this link: https://elizabethmccravy.com/hautestock  

    • 54 min
    190: 3 of My VERY Strong Opinions About What Makes a Great Website

    190: 3 of My VERY Strong Opinions About What Makes a Great Website

    What makes a great website? What makes a dud? Besides all the obvious things like don’t make your text too small, don;t use 1,000 fonts at once and things like that… What are the major keys?! No matter what you do in your work, if you have a website — you should be asking these questions. Today I’m sharing 3 things that I consider top things to making a successful website, and they are things people often miss. I’m calling these “strong opinions”, but this could also be called “unpopular opinions” because these aren’t said enough. I hope this short and sweet episode gives you some business and website ideas to run with!  



    *GET 35% OFF TEMPLATES RIGHT NOW *
    I go BIG for Black Friday. It’s my biggest sale of the year, and the actual best time to get a website template. All EM Shop templates are 35% off. The last time they were discounted this much was LAST Black Friday and they won’t be on sale again this much until Black Friday 2023. 
    In addition to the major savings, you’re getting an awesome line up of bonuses:
    - *TODAY ONLY!* On 11/22 only, you’re getting the fast action bonus of a website page audit from myself or a talented designer on my team. You’ll be able to get our take in a video reviewing any page of your website. You’ll have months to claim this so you can use it whenever you’re done customizing your new template! 
    - LAUNCH LAB: You’re getting access to my brand new pop-up facebook community, Launch Lab. Inside of Launch Lab, we’ll be sharing tips and strategies to help you as you customize your EM shop template, you’ll be able to ask questions and get feedback, and meet other like minded business owners. If you’re craving community or worried you’ll never actually get your template customized, this is for you. 
    - LIVE CLASS WITH ELIZABETH: You’re also getting a LIVE workshop with me all about how to customize your site like a designer. I’ll be going over tips for getting started in your website customization process, design strategies for customizing a template and launch tips too. Plus, you’ll be able to ask me anything in our Q&A at the end of the training! If you can’t attend live, there will be a replay. The training is happening December 14th. 
     - PROFIT SHEET: You’re getting Profit Sheet ($37 value) absolutely free with your purchase. Profit Sheet is my financial spreadsheet for helping you track your upcoming income as a service provider, track tax payments, paying yourself, expenses and #allthethingsmoney. I 
    - LANDING PAGE KIT: Lastly, you’re getting my Landing Page Kit. This is 5 Showit templates that can be added to any template to give you more options for your landing pages for things like a coming soon page, email opt-in, waitlist, and more! Easy to customize and add to your site. 
    And of course, you get your amazing EM Shop template at 35% off and access to the Showit Blueprint Course and our world class in-house customer support. If you’re needing a new website, or even just a page for that podcast you’re wanting to start or the course you plan to launch in 2023, you need to shop this sale! Shop before 11/29 to lock in the savings! And use the code “BLACKFRIDAY” to save. Get all the bonus details here: https://elizabethmccravy.com/BF 
     
    Links mentioned in this episode:
    - Get the full show notes at https://elizabethmccravy.com/190 
    - Get Black Friday deals: https://elizabethmccravy.com/BF 
    - Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/ 

    • 21 min
    189: Stop Saying THIS on Your Sales Pages

    189: Stop Saying THIS on Your Sales Pages

    I’ve got a quick tip for you today about your sales page and one thing you should probably stop saying on it. This thing you’re saying might be hurting the potential customer experience and is a lazy marketing habit. It’s a simple change — will take you just minutes, but will make an impact in your business! This tip comes from a mistake I myself made that my copywriter, Emily, pointed out to me. I think you might be making it too, so let’s fix it! 
     
    Links mentioned in this episode: 
    - Get the full show notes at http://elizabethmccravy.com/189 
    - Connect on Instagram: https://www.instagram.com/elizabethmccravy/ 
    - Shop the Showit Sales Page Templates: https://elizabethmccravy.com/showit-sales-page-templates 
    - Shop all of my website templates: https://elizabethmccravy.com/shop 
     
    Black Friday is just around the corner and kicks off on November 22! This is my BIGGEST sale of the year, and I’d argue that this Black Friday is the best yet. You’ll get my biggest sale on templates all year long plus some other perks and bonuses to help you build a successful website and business. Stay tuned for the details, and mark your calendar to shop on 11/22. Have questions? Need help picking a template? Message us at http://elizabethmccravy.com/contact! 

    • 16 min
    188: From Wealth Manager of 25 Years to Building a Successful Business as a Brand Photographer with Angela Brown (Photography Business Tips, Showit Templates, and More!)

    188: From Wealth Manager of 25 Years to Building a Successful Business as a Brand Photographer with Angela Brown (Photography Business Tips, Showit Templates, and More!)

    Today’s episode with Angela is so fun, so inspiring, and full of nuggets of wisdom about life and business. So, friends, meet Angela Brown — she’s a talent brand and portrait photographer based in Brighton, Michigan. She was a wealth advisor for 25 years before doing a 180 on her career to become a photographer — proving it’s never “too late” to make a major career shift. Angie also enjoys educating other photographers in building personal brands to attract their ideal clients. She’s got plenty of tips for you photographers listening, but we also talk about her awesome career story, her experience with EM Shop templates, and so much more. 
     
    Highlights from this interview:
    How Angela pivoted to being a brand photographer after 25 years as a wealth advisor  Angela’s experience customizing her EM Shop template - spoiler, she had FUN!  The Showit Blueprint Course and how it guides you through your website build out  Changes Angela made to her template to making it uniquely her own  Why Angela switched from ProPhoto (WordPress) to Showit  Tips and strategies for building a successful business as a brand photographer 


    Thinking about getting a template from EM Shop like Angela did? Here’s a little blurb with what she had to say about EM Shop: "I am so thankful I found Elizabeth and the EM Shop! As someone who has always hired a designer to customize my Wordpress site, it was a big step to take that responsibility into my own hands. But Elizabeth and her team gave me support when I was stuck. Most importantly, the Showit Blueprint course was simply incredible. I got almost all the answers and best-practices I needed to create my dream site. Even Elizabeth's launch and marketing tips were so helpful! I would recommend EM Shop to anyone looking to up her game!"



    Links mentioned in this episode:
    - Get the full shownotes for this episode: https://elizabethmccravy.com/189 
    - Check out EM Shop Templates: http://elizabethmccravy.com/shop 
    - Get a free month of Showit: https://elizabethmccravy.com/showit-coupon-code 
    - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/ 
    - Connect with Angela on her website: https://angelabrownphotography.com/ 
    - Connect with Angela on her Instagram: https://www.instagram.com/angelabrown23/ 

    • 49 min
    187: Real Talk: It's Ok to Not Always Be Growing Your Business

    187: Real Talk: It's Ok to Not Always Be Growing Your Business

    This episode is the short encouragement that maybe you need today, and it is the encouragement I’ve needed a lot in my season of business. And that is that it’s OKAY to not be growing your business. It’s ok to stay put. It’s ok to even “go backwards”. It’s ok to say no to really good opportunities. It’s ok to make less money than you did last month or last year. It’s ok to work less. Simply put: You don’t always have to be growing. And, we’re talking about this often “untold truth” on today’s episode. Press play for the encouragement! I hope this blesses you and encourages you in whatever season you’re in right now. 
     
    Links mentioned in this episode:
    - Get the full shownotes for this episode: https://elizabethmccravy.com/187 
    - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/

    • 14 min
    186: From Side Hustling with a 9-to-5 to Her First $10k Month as a Web Designer with Katelyn Dekle

    186: From Side Hustling with a 9-to-5 to Her First $10k Month as a Web Designer with Katelyn Dekle

    Today I’m chatting with Katelyn Dekle from Launch the Damn Thing. Katelyn and I first connected when she heard me on James Wedmore’s podcast and she sent me the world’s sweetest email. This was BEFORE Booked Out Designer even existed, but later when the course was created, she joined and has been an essential part of our community ever since. We’re talking through her business journey, her advice for niching down and finding clients as a designer, and her experience with Booked Out Designer! I love Katelyn, her unique approach to business and marketing, and her love of teaching what works for her is so evident. I hope you all enjoy this conversation! 
     
    Also, today is my 30th BIRTHDAY! You can bet that today I’ll be relaxing, reflecting, and appreciating life and these last 10 years as I leave my 20s and enter a new decade. And perhaps a 30th birthday reflect episode will come later. 
     
    Highlights from this episode:
    - How Katelyn made the free time to work on her business while also being at a 9 to 5 
    - Katelyn’s story of leaving her day job during the pandemic and going full time in her business
    - How Katelyn isn’t very active on social media, and 98% of her clients are finding her through Google search
    - Alternative ideas for “niching down” — Katelyn shares how she niched to a personality-type not an industry 
    - How Katelyn made $10k after implementing just 2 modules from Booked Out Designer 
     
    Links mentioned in this episode:
    - Get the full show notes for this episode: https://elizabethmccravy.com/186 
    - Check out Booked Out Designer: http://elizabethmccravy.com/BOD 
    - Connect with Elizabeth on her Instagram: https://www.instagram.com/elizabethmccravy/ 
    - Connect with Katelyn on her website: https://www.launchthedamnthing.com
    - Follow Katelyn on Instagram: https://www.instagram.com/launchthedamnthing/?hl=en 
    - Get the ASAP Client Booking Guide to help you find your next client as a designer: http://elizabethmccravy.com/asap 

    • 59 min

Customer Reviews

5.0 out of 5
240 Ratings

240 Ratings

💙🇺🇸❤️ ,

Love this podcast!✨

THE BEST PODCAST for creative female entrepreneurs!!! I can’t say enough GOOD about Elizabeth, she is so kind and such a wise educator! 💖💖💖

ChristinaMarie84 ,

An Actionable Podcast with an incredible host!

I never miss Elizabeth’s podcast. She is an amazing hostess and she gives fresh, actionable tips to really help your brand break through the noise and stand out, in the best way possible. The content flows really well and the episodes are easy to digest. I highly recommend this podcast to any entrepreneur no matter what stage of business they are in. The Breakthrough Brand podcast is an absolute must!

Devonnae Williams ,

Just press play you’re gonna love it!

Elizabeth has so much wisdom to share and she does so generously here. You’re bound to walk away with ahas & action steps that’ll move you forward after each episode. Ready to grow? You’re in the right place. Press play - it’s gonna be good.

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