54 episodes

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.

Breakthrough Brand Podcast Elizabeth McCravy

    • Entrepreneurship

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.

    054: How to Deal With a Difficult or Angry Client

    054: How to Deal With a Difficult or Angry Client

    Today we are talking about a sensitive topic — difficult clients! What do you do when you’re dealing with a difficult client right now? Maybe they are angry? Maybe you are angry? And, you’re just defeated. If you’re struggling with the next steps and how to find a resolution, this episode is for you. I have been there, and in this episode, I’m going to teach you 10 specific (and practical) tips on how to deal with a difficult client situation. 
     
    If you’ve come here feeling defeated and ready to throw in the towel, then I want to tell you first EVERYTHING will be ok. You’ve got this. This isn’t the end of the world, and I’m here to help you through it! Maybe your situation is a really dramatic situation with lawsuits, refunds, and angry text messages. Or, maybe it’s more tamed, like the client being unsatisfied and frustrating you. There are many levels to a “difficult experience”, but no matter where you are you can manage this. And, this episode is full of advice to help you do just that. 
     
    What You’ll Learn:
    The first step towards resolution when things are heated or painful with a client How you can lead your client right now and set boundaries for your working relationship  3 steps for conflict resolution and making things right  Why you need to avoid confrontationally emailing and texting at all costs How to know when a refund is necessary    How to make sure you learn from this experience and apply what you’ve learned to future projects  A journaling exercise to work through any anger and pain  How having grace changes everything   
    And, stay tuned next week for PART TWO of this difficult client situation series! Next week, we’ll be chatting about how to prevent difficult client situations. 



    Get the full show notes for this episode at https://elizabethmccravy.com/54 
    Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/   
     
     
    Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes  
    Thank you for supporting the show!

    • 48 min
    053: How to Repurpose the “Juicy” Content You Create in Your Business with Keleigh Lauermann

    053: How to Repurpose the “Juicy” Content You Create in Your Business with Keleigh Lauermann

    On today’s episode, I have a very special guest, my sweet friend, Keleigh Lauermann! Keleigh is a creative gal from New Hampshire and is the owner of Anchor Design Co. She loves strategy about as much as I do, so we always have fun chatting business! Her business helps Mary Kay beauty consultants run sustainable, profitable businesses. 
     
    In this episode, Keleigh is teaching us all about how to take the amazing content you are already creating and repurposing it to get more out of your hard work and to reach more people. We are talking through why repurposing your “juicy” content is important, tips on exactly how to do this, and even walking through specific examples. Seriously, I learned so much from Keleigh in this episode, and I know you will too! 
     
    What you’ll learn: 
    Why you should repurpose your “juicy” content What it means to repurpose content 5 great tips for learning how to repurpose content A full example of over 15 ways to repurpose topic Plus, we talk about how you can build a team that helps you do this! 


    Links Mentioned in This Episode:
    Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy Connect with Elizabeth on her website: http://elizabethmccravy.com Connect with Keleigh on Instagram: https://www.instagram.com/keleighlauermann/ Connect with Keleigh on her website: http://anchordesignco.com Keleigh’s Workbook Freebie https://anchordesignco.com/elizabeth  
    Get the full show notes and links mentioned in this episode https://elizabethmccravy.com/53

    • 59 min
    052: How to Make Sharing Your Affiliate Links EASY

    052: How to Make Sharing Your Affiliate Links EASY

    Have you ever promoted companies as an affiliate? If so, chances are you’ve been in the position of wanting to send the link to someone, but obviously, you don’t remember the long link the company gave you. Right?
     
    This short episode is going to teach you some tips to start sharing your affiliate links with more ease and strategy. Not sure what affiliate marketing is all about? We talk about that briefly too! 
     
    I love affiliate marketing, and my business brings in thousands a month in affiliate income. And, in 2019, we brought in multiple five-figures in affiliate income. (And yes, all without the “swipe up” feature on Instagram!) In this episode, I’m sharing one, very specific tip to help you get more out of your affiliate promotions too. 
     
    These tips are going to make promoting affiliates:
    - Easier for YOU to do
    - Easier for the person you’re sharing the link with
    - Better for the company you’re promoting 



    This episode has major time-savers in it, and I can’t wait for you to listen in! 
     
    To see affiliates I love to work with, head to https://elizabethmccravy.com/tools 

    Get the full show notes from this episode at https://elizabethmccravy.com/52

    • 14 min
    051: Your Guide to Hiring Your First Team Member with Kaylan Thompson

    051: Your Guide to Hiring Your First Team Member with Kaylan Thompson

    Thinking about hiring your first team member, but not sure where to start? Today’s episode is for YOU. I’m chatting with leadership and hiring coach, Kaylan Thompson about how to prepare for and make your first hire. We talk about fears around hiring, how to not micromanage your team, who to hire first in your business, great interview questions and so much more! 
     
    Episode Highlights:
    - What to do when finances are the reason you can’t hire quite yet 
    - How to build a team that you don’t have to micromanage 
    - How do you know when it’s the “right time” to hire 
    - How to prepare your business for future hiring in advance 
    - Important job application questions to ask 
    - Important interview questions to ask 
     
    Maybe you think this episode isn’t for you because you don’t want to hire yet. I totally get it! Even if you’re not ready to hire yet, you can still start now in preparing your business for that future expansion and growth. We talk about exactly how in this episode, and I share an example of how I prepared to hire before actually doing the hiring. 



    P.S. Guess where I’ll be this week?! Listen to the intro to this episode to hear updates about the trip to Cabo I’ll be on with Showit this week! Follow along with me on Instagram for behind the scenes of our trip! 



    Get the full show notes and all links mentioned in this episode at https://elizabethmccravy.com/51 
    Visit Kaylan’s website at https://joytolead.com 
    Shop website templates at https://elizabethmccravy.com/shop 
     
     

    • 44 min
    050: 8 Mistakes to Avoid When Naming Your Business, Course, or Program

    050: 8 Mistakes to Avoid When Naming Your Business, Course, or Program

    We are talking about naming your business! I’m walking you through specific mistakes to avoid when naming your business. Whether you have an established business name already or you’re a new business owner trying to figure out what to call yourself, this episode has something for you! If you already have your business name figured out, these same steps apply to naming your course, podcast, membership site, or really ANYTHING in your business that needs a name! And, you can listen to these 8 mistakes to make sure your current name isn’t making any of them. 



    Your brand name is just as important as your branding itself. But, most people don’t seek out a professional brand designer or business strategist on this step in the process. Typically as a designer, someone is coming to me with their name or just buying a template with their name already picked out. But, your NAME is so important. It’s worth naming with intention. I have named my business three times (which sounds ridiculous, I know. I’ll explain more in this episode), and I’ve helped many other entrepreneurs hone in on their perfect brand name — both as clients and through my “Name your Business” workbook. In this episode, I’m going to help YOU name your business or program in the same way and avoid all the common pitfalls along the way. 
     
    - Get the Name Your Business workbook here: http://elizabethmccravy.com/name
    - Get the full show notes here: http://elizabethmccravy.com/50
     
    Be sure to enter our 50th episode giveaway over on Instagram this week! You’ll be entered to win a 1:1 coaching session with me! Directions are over on Instagram: https://www.instagram.com/p/B73l9kZhRUe/ 

    • 40 min
    049: Self Care, Boundaries, Burnout, and Living Intentionally as an Entrepreneur with Callie Ammons

    049: Self Care, Boundaries, Burnout, and Living Intentionally as an Entrepreneur with Callie Ammons

    You’re in for a treat with Callie Ammons on this episode! Callie is an enneagram life coach for women, podcaster, writer, and speaker. Callie uses the enneagram to help her clients understand their God-given gifts and step into the abundant life that was carved out for them. Callie loves Jesus and is seriously just a LIGHT to learn from. She is wise beyond her years and has so much to teach us in this podcast. 
     
    On this episode, we are focusing on self-care based on your Enneagram type and specifically self-care for ambitious women! We discuss setting boundaries, how to avoid burnout, knowing your why, and how to simply live with intention. 
     
    What You’ll Walk Away With:
    Practical self-care ideas for your specific enneagram type  How you can avoid burnout as a business owner  How to set boundaries around time-consuming activities like social media  Advice for fellow life coaches on building your coaching business  Straight up JOY and motivation to get going today 


    Links Mentioned in This Episode:
    Get the full show notes and links mentioned in this episode: http://elizabethmccravy.com/49 Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ Connect with Elizabeth on her website: http://elizabethmccravy.com/ Connect with Callie on her website: https://www.callieammons.com/  Connect with Callie on Instagram: https://www.instagram.com/callieammons/  Listen to Callie’s Podcast “Living Enneagram”: https://podcasts.apple.com/qa/podcast/living-enneagram/id1441883861

    • 49 min

Customer Reviews

Lisa Laurin ,

THE BEST!!

This is the very best podcast for entrepreneurs, at all stages of business. Elizabeth gives relatable and tactical advice, so you can get moving towards your business goals. She tells you what you need to know in an easy to understand way, and strips it down so you’re not overwhelmed. She’s easy to listen to and is the one podcast I listen to consistently. I usually don’t leave reviews, but this podcast deserves a raving one! ☺️

longmeadowstudio ,

Quality Content

I love Elizabeth’s podcast! The content is so relevant and helpful. She gives really specific examples and good advice that’s so easy to apply within your own life and business!

Kristen Dawn Smith ,

Super Helpful for a Business Owner!

I love Elizabeth’s podcast. She offers business advice you won’t hear other entrepreneurs talking much about, which I love and so appreciate. She shares her experiences and lessons learned and Kees things interesting

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