Brick and Mortar Visibility

Melissa Rose - SEO Expert for Local Business
  • 5.0 (80)
  • MARKETING
  • UPDATED WEEKLY
Brick and Mortar Visibility

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

  1. The Blog Blueprint: How to Write Posts That Actually Drive Sales

    1D AGO

    The Blog Blueprint: How to Write Posts That Actually Drive Sales

    🎯 Stop Guessing: What to Write About in Your Blog Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what? In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings. I'll walk you through: ✅ Why featuring specific products or services drives BIGGER results ✅ How I realized my 2-year-old dance classes were struggling—and the simple marketing shift I made to fix it ✅ Easy steps to create blog content that attracts your dream clients If you’re ready to create content that works for you and fills the gaps in your marketing, this episode is a must-listen. 🎧 Tune in now and learn how to write blog content that boosts visibility, builds trust, and gets results! Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    15 min
  2. Two Pieces of Advice You Must Hear if You're Contemplating Divorce

    FEB 24

    Two Pieces of Advice You Must Hear if You're Contemplating Divorce

    🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route. I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally unexpected. So for the next few weeks, I’m sharing these reflections right here on the podcast as a single mom who owns a brick and mortar business.  Today is Day 17, and I found myself thinking about a question I’ve been asked many times: What advice would you give to someone contemplating divorce? I know—this feels like a hard left from marketing. But as brick and mortar business owners, we aren’t just our business. We are partners, parents, and sometimes, we become co-parents. And after walking this road myself—five kids under 11, fifteen years of marriage—I’ve learned a thing or two. So if you’ve been here, or you know someone who has, I’d love for you to share this episode and drop your own words of wisdom. Because no matter the journey, we learn best when we learn together. 🎧 Listen in, reflect, and let’s talk. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    12 min
  3. 5 Simple Blog Hacks to Boost Visibility & Attract Clients

    FEB 17

    5 Simple Blog Hacks to Boost Visibility & Attract Clients

    Ever feel like your blog posts are just sitting there, collecting digital dust?  You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business. In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish: 🧠 Start with Client Questions: Write blog posts that answer the exact questions your ideal clients ask. (Hint: Google loves this!) 📩 Email Gold: Are you emailing your list with your blog goodness every time?  What about when people inquire for your services? When responding to inquiries, link a relevant blog post for extra value and longer engagement. 📲 Social Media Magic: Repurpose blog content into posts, carousels, and yes—even your Google Business Profile updates! 🔗 FAQ Power Move: Link your blogs to your website’s FAQ section for easy, SEO-friendly navigation. 🎯 Share & Repeat: The secret sauce? Make blog sharing a habit—not a one-and-done event. Your blogs can help position you as THE go-to expert—so let’s dust them off and put them to work! 💥 🎧 Tune in now! 💬 Ready to go even deeper? DM me “Level UP!” to learn more about our mastermind where we make brick-and-mortar businesses the ONLY option in town. Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    12 min
  4. Google is Deleting Our Reviews?! 😱 Here’s What to Do

    FEB 11

    Google is Deleting Our Reviews?! 😱 Here’s What to Do

    Holy cats, Google—WHAT. THE. ACTUAL. 😡 If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility. The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue. But here’s the deal: this isn’t the first time, and it won’t be the last. That’s why in today’s episode, I’m breaking down three things you NEED to do right now to protect your Google reviews and make sure you’re not left scrambling the next time something like this happens. 🔥 Don’t wait—press play, take action, and let’s keep your business visible! And hey—if this episode helped you, leave me a review on Apple Podcasts (ironically, it won’t disappear there! 😉). Other Podcasts: A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews SoarWhy Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation - Mastering Excellence with Your Google Business Profile"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!How to Give (and Respond to) Exceptional Google Reviews Without Losing Them - Mastering Excellence with Your Google Business Profile Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    9 min
  5. From Invisible to Unstoppable: Turning Business Setbacks into Comebacks

    FEB 10

    From Invisible to Unstoppable: Turning Business Setbacks into Comebacks

    Ever feel like your business is stuck in a visibility slump? Maybe your marketing isn’t working, foot traffic is slow, or a competitor just opened nearby. It’s frustrating, but here’s the truth: your greatest setbacks are actually a setup for your comeback. In this episode, I’m sharing how to shift your mindset and take strategic action when things aren’t going your way. Inspired by the Super Bowl and the struggles of the Kansas City Chiefs, we’ll break down three key steps to recover from a business visibility setback: ✅ Pause & Assess – What’s really happening? Are you relying too much on referrals? Is your Google Business Profile out of date? Are you marketing consistently? ✅ Get an Outside Perspective – Sometimes, we’re too close to see what’s missing. A mentor, business coach, or mastermind group (hello, Level UP!) can help you pinpoint what’s not working. ✅ Reframe & Take Strategic Action – Instead of feeling stuck, take one small, intentional step forward. Update your GBP, ask for new reviews, optimize your website—these small moves lead to big wins. Every business faces setbacks, but the ones that thrive are the ones that adapt and come back stronger. What’s one thing you can do today to boost your visibility? DM me or join the Level UP Mastermind—because we don’t do business alone! 👉 If this episode helped you, do me a favor—leave a review on Apple Podcasts! It helps other brick-and-mortar business owners like you get the strategies they need to stand out. 🎧🔥 Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    21 min
  6. Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up

    FEB 3

    Visibility Through Simplicity: A Golf Pro’s Journey to Leveling Up

    We’ve all been there—staring at a cash flow crunch and feeling desperate to try everything to bring in revenue. But what if the secret isn’t doing more, but doing less with purpose? In this episode, I’m sharing an inspiring story straight from my Level Up Mastermind. One of our members, a golf pro, came to us overwhelmed, offering way too many services and struggling to make it work. He needed cash fast but wasn’t sure where to start. With the support of the mastermind, we helped him: ✅ Narrow his focus to just three core offerings for clarity and impact.✅ Introduce price anchoring with a high-ticket option (spoiler alert: it worked!).✅ Shift his mindset and reconnect authentically with past clients, setting him up for a thriving season. In just 30 days, his business—and his outlook—completely changed. If you’re feeling stuck or unsure about your next move, this episode is packed with actionable tips and motivation to help you simplify, focus, and create results. 🎧 Tune in now to hear how small shifts can create big wins! Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    13 min

  7. JAN 27

    How to Build Trust, Credibility, and Authority That Sells

    Have you ever wondered how to build trust, showcase your expertise, and dominate your local market? In this episode, we’re diving into the world of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and breaking down how these principles can take your small business to the next level. I’ll share how Google uses E-E-A-T to evaluate online content and why trustworthiness is the ultimate game-changer for your business. Plus, I’ll walk you through real-life examples from my own dance studio to show you how to apply these principles in a practical, impactful way. You’ll discover:✅ How to showcase your unique experience to build a relatable brand.✅ Tips for demonstrating your expertise and boosting credibility.✅ Strategies for establishing authority through reviews, partnerships, and content.✅ Actionable steps to create a secure, trustworthy online presence. Whether you’re looking to attract more clients, improve your SEO, or simply strengthen your reputation, this episode is packed with insights you can implement right away. 🎧 Tune in now and learn how to build a business that not only stands out but also stands strong! 👉 Don’t forget to share your favorite takeaway in the comments or tag me on social media—I’d love to hear how E-E-A-T is transforming your business! Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    17 min
  8. Profit First Wins: The Cash Car Milestone You Can Achieve Too!

    JAN 13

    Profit First Wins: The Cash Car Milestone You Can Achieve Too!

    Today’s episode is extra special because I’m sharing a personal milestone that’s been years in the making. 💥 I just bought my very first car… with cash! 🚗💰 As a small business owner, you know the struggle of managing cash flow. One minute you’re flush, the next, you’re wondering how to make it through the month. Sound familiar? Trust me, I’ve been there! Clients paying late, surprise expenses, and that never-ending hustle—it’s enough to drive anyone crazy. But then, I discovered Profit First by Mike Michalowicz, and WOW—game changer! This simple, practical system helped me take control of my finances, stop the constant juggling, and finally start paying myself first (just like my dad always said). In today’s episode, I’m spilling all the details on how Profit First transformed my business, my mindset, and my life. I’ll walk you through how I implemented it, the challenges I faced, and the amazing results I’m seeing today. If you’ve ever felt like you’re working hard but not seeing the financial freedom you deserve, this one’s for you. Tune in and learn how to get your money working for you—so you can hit those big life goals, just like I did! 🎧 Ready to get your finances in check? Hit play now and let’s do this! Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more. Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    19 min
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5
out of 5
80 Ratings

About

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

Information

  • Creator
    Melissa Rose - SEO Expert for Local Business
  • Years Active
    2020 - 2025
  • Episodes
    258
  • Rating
    Clean
  • Copyright
    © 2020 The Dancing House
  • Show Website
    Brick and Mortar Visibility

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