Brick and Mortar Visibility

MELISSA ROSE: Business Coach
  • 5.0 (79)
  • MARKETING
  • UPDATED WEEKLY
Brick and Mortar Visibility

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

  1. Can’t Find Your Business on Google? Here’s What to Do

    1 DAY AGO

    Can’t Find Your Business on Google? Here’s What to Do

    You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene. If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literally. Here’s what we’ll cover:✨ How to locate your Google Business Profile (even if it’s MIA)✨ The top 4 reasons your business might not be showing up in search✨ What to do if you're stuck or facing verification issues Spoiler Alert: This isn’t just about fixing the problem—it’s about becoming the only option in town. Links Mentioned in This Episode:💻 Google Verification🔑 Google My Business Login📞 Google Business Support✨ Google Business Advisor You don’t want to miss this. Tune in now and let’s get your business back in the spotlight! 🌟

    17 min
  2. Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

    NOV 11

    Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

    Ever wonder why 59% of shoppers research a product or service before they buy? Yep, it’s a big deal—especially with the busiest shopping season coming up! If you're not showing up on Google when buyers are ready to spend, you're leaving money on the table. But don’t stress—I’ve got you covered. Snag my FREE Google Business Profile workshop to learn exactly how to optimize your profile so you’re the go-to choice, trusted faster, and liked more. Basically, you’ll be the only option in town. Now, let’s dive into today's podcast. I had a major epiphany this past weekend while reviewing my business growth over the last 16 years. I noticed a pattern: during periods of growth, there were a few key factors. But one thing consistently stood out—it wasn’t a marketing hack or strategy. It was being part of a mastermind. Why am I so fired up about masterminds? Let me break it down: Intentionality—We showed up to learn, grow, and implement.Consistency—Same time, every other week, no excuses.Authenticity—A safe space to share real struggles and get real support.Accountability—We took action and then reported back on what worked.If you're ready to level up and keep your momentum going, my mastermind might just be the secret sauce you need. Tune in to hear more about the success I've seen and what makes this mastermind different from the rest. Trust me, you don’t want to miss it! Level UP Mastermind, join us in time for our November 19th meetup! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must-reads! Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

    16 min
  3. SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf

    NOV 4

    SEO vs. Networking: How to Be Found by Google, Remembered by People with guest expert Luke Wolf

    SEO is amazing for getting you found when people don’t know who you are. But let’s be real – as local business owners, what we really want is to be the first name that pops into people’s minds when they need what we offer. That’s where the magic happens. Enter Luke Wolf – a mortgage lender who’s taken a totally different approach to becoming unforgettable. Luke created The Social Minute, an online community that’s all about connecting local professionals, sharing insights, and building relationships that last. In today’s episode, we’re talking about how to show up, get in the room, and build a network that supports your business. We’ll cover the do’s and don’ts of networking, what Luke and I have learned along the way, and some great tips if you’re more of an introvert (I see you!). Plus, you’ve got to check out The Social Minute – it’s a genius way for business owners to connect, collaborate, and find their next great referral partner. Remember, your network is your net worth! Luke Wolf on InstagramLuke Wolf on YoutubeThe Social Minute Level UP Mastermind join in time for our Nov. 19th meet up! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    29 min
  4. The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

    OCT 28

    The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

    It’s here – my most popular episode of the year! 🎉 Ready to map out your best weekend of 2024? As brick-and-mortar business owners, we have an incredible opportunity to shine – especially during the Holidays. While big box stores focus on quantity, we deliver the kind of personal service they just can’t match. And if you’re the go-to spot in town because of you're excellent SEO,  Black Friday becomes your moment to stand out. In this episode, I’m diving into why I believe 2024 could be your best Black Friday yet. I’ll walk you through my proven framework, from structuring irresistible deals and pricing strategy to long-term wins and creating those magical touchpoints that turn browsers into buyers. Plus, I’m sharing key lessons I’ve learned from running this event over the past five years. Let’s design an epic Black Friday that puts some serious jingle in your pocket and sets you up to finish 2024 on a high note. ✨ Oh, and don’t miss the free download of my exact template that added an extra $5K to my business – and how I’m using it this year for even bigger results! Key take aways: 1. Why are you doing a Black Friday Event2. Strategy in products and pricing3. Who are you really competing with4. How to make your black friday event SEO savvy5. The timeline of your marketing efforts  6. What can you expect Grab it here: https://www.msmelissarose.com/blackfriday Level UP Mastermind join in time for our Nov. 19th meet up! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    21 min
  5. Call Out the Obvious! Your SEO Strategy Can be That Simple!

    OCT 21

    Call Out the Obvious! Your SEO Strategy Can be That Simple!

    Let's cut to the chase – who are you really talking to? You don't want everyone, and that's where SEO becomes your best ally in attracting exactly the right people. People crave feeling special and unique, part of something bigger. When you're crystal clear about who you serve and call out those distinctive qualities, you’ll have the perfect clients walking through your door. And this isn't just about messaging – it absolutely needs to ripple over into your SEO strategy. In today’s episode, I’m sharing two real-life stories from this past week – one from my experience and one from a client – that show how powerful this approach can be. By the end of this episode, you’ll know exactly how to fine-tune who you're talking to, with easy, actionable tips you can implement right away. You won’t believe how simple it can be! Level UP Mastermind join in time for our Nov. 19th meet up! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    17 min
  6. Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer

    OCT 14

    Turn Dusty Leads into Dollars: Secrets from CRM Expert Jason Kramer

    Welcome to another episode of Brick and Mortar Visibility! Today, we’re diving into something that, frankly, a lot of business owners overlook. Do you ever find yourself focusing so hard on attracting new leads that you forget about the goldmine of people who’ve already raised their hands for your freebie or one-time offer? Those leads are just sitting there collecting dust in your database, waiting to be re-engaged. But what if, instead of chasing new leads, we focused some of our marketing efforts on nurturing those existing contacts? Here’s the kicker: re-engaging current customers is so much more cost-effective—five to 10 times less expensive, in fact, than attracting brand-new ones. So, what can we do to tap into this untapped potential? Well, that’s why I’m thrilled to have Jason Kramer on the podcast! Jason is the founder of Cultivize, a CRM consulting firm that helps companies identify, nurture, and transform leads into real revenue. With over 15 years of experience running a creative agency, Jason saw firsthand where businesses were missing out—especially in their marketing and sales funnels. So, he launched Cultivize to provide customized CRM solutions for distributors, service providers, marketing agencies, and manufacturers. Jason’s expertise helps businesses connect their prospect and customer data with their marketing campaigns and sales activities. When he’s not geeking out over CRM strategies, Jason is enjoying family time with his wife, two kids, and two dogs in their vibrant New York home. In today’s episode, we’ll talk about what to look for in a CRM, how to maximize its value, and hear real-life success stories from clients who’ve made serious bank by nurturing their current client lists. It’s a reminder we all need: your current customers are your best asset. If you’re not taking care of them, you’re leaving money on the table. And if you’re anything like me and you want to really dive into this work over the next 90 days—or maybe you’ve got a task that’s been sitting on your to-do list for way too long—consider joining Level Up, my monthly mastermind. It’s a space where we learn, support, and empower ourselves to hit that next level in our businesses. Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility or tag Jason KramerLeave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empo

    36 min
  7. Ready for a Storefront? 10 Must-Ask Questions Before You Commit

    OCT 7

    Ready for a Storefront? 10 Must-Ask Questions Before You Commit

    Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front! In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumping in, they wanted to make sure they were asking all the right questions. Smart, right? Now, while we can’t predict the future, we can set ourselves up for success. That’s why I’m sharing 10 must-ask questions to consider before investing in your first, second, or even third brick-and-mortar location. Whether you're in the process of renting a space or just dreaming about it, you’ll want to tune in! And because this is a conversation, I’d love for YOU—especially those who’ve been down this road—to share your tips or any concerns I may have missed. We're in this together, and this community is all about helping each other rise! Let’s do this! 💥 Level UP Mastermind join our October Co-hort! Your GO-TO LINK for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads!Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    26 min
  8. Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success

    SEP 30

    Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success

    Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet. But what if we did things differently this time around? What if you weren’t completely burned out by December and actually felt energized heading into January? Imagine starting the new year with momentum, not “same goals, different year” vibes. In this episode, I’m breaking down 5 game-changing ways I’m setting myself up for success—both in business and personally. Free Gift: https://www.msmelissarose.com/outsource Level UP Mastermind join our October Co-hort! Interested in learning more about Peptides and a ground-floor opportunity? Would you be interested in an SEO Marketing Consultant? Hire me! 1. VIP DAY - hire me to do the work for your Google Business Profile and receive customized SEO strategy for your specific industry. 2. Customized packages of SEO and marketing services are available.  From blog writing, to Google Business Profile management email campaigns to social media.  Customize it to what you need and desire.  3. Monthly SEO Consulting Calls.  Hop on a 45 minute call every month to talk strategy as well is hold you accountable to your goals.   Love today’s podcast? 🙌 Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility Leave us a rating and review on Apple Podcast!Also, if you haven’t done so already, follow the podcast. Your GO-TO LINK for all Melissa Rose-related things: Google Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, One-on-One Coaching, Healthy in the Valley, and my list of must-reads! Want FREE Money? I'm a huge fan of "Profit First" and use Acorns to save.  Grab my link to start your profit-first account and get some free money to boot!In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing.  With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership. Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes, playing in her garden.

    28 min
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5
out of 5
79 Ratings

About

Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”

Information

  • Creator
    MELISSA ROSE: Business Coach
  • Years Active
    2020 - 2024
  • Episodes
    243
  • Rating
    Clean
  • Copyright
    © 2020 The Dancing House
  • Show Website
    Brick and Mortar Visibility

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