73 episodes

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

Brought to you by..‪.‬ Business Insider

    • Business
    • 4.6 • 2.2K Ratings

Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name

    This was Brought to you by...

    This was Brought to you by...

    For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 29 min
    Kellogg v. Kellogg

    Kellogg v. Kellogg

    John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min
    The Levi's That Came In From the Cold

    The Levi's That Came In From the Cold

    At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 32 min
    The Pepski Generation

    The Pepski Generation

    In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 40 min
    The House That Sears Built

    The House That Sears Built

    A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about these houses from the podcast 99% Invisible. Today, we’re sharing that episode with you.

    99% Invisible is a show that explores all the thought that goes into the things around us that we never think about. Learn more about this episode and listen to more of their show here: https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 24 min
    Bacardi and the Long Fight for Cuba

    Bacardi and the Long Fight for Cuba

    Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cuban identity from abroad. It’s the history of Cuba and what it means to be Cuban, distilled into a glass of Bacardi rum. 

    Thanks to Tom Gjelten for letting us use the title of his book, "Bacardi and the Long Fight for Cuba": https://www.penguinrandomhouse.com/books/296309/bacardi-and-the-long-fight-for-cuba-by-tom-gjelten/

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    • 35 min

Customer Reviews

4.6 out of 5
2.2K Ratings

2.2K Ratings

wendy2238 ,

Come back don’t leave us !

Seriously, I just binged this podcast and so addicted. You can’t say goodbye. I love love love love this podcast . Why do all good things have to come to an end ? I am so sad

dldnh ,

Excellent

An excellent podcast, always very interesting.

spideyparker202 ,

Great little-known stories about brands; bring it back!

I loved this podcast when it was airing. I learned a lot about brands I thought I knew most everything about already. Please bring this podcast back.

Top Podcasts In Business

NPR
Ramsey Network
Guy Raz | Wondery
Vox Media Podcast Network
Jocko DEFCOR Network
BiggerPockets

You Might Also Like

American Public Media
Roman Mars
Freakonomics Radio + Stitcher
Vox
iHeartPodcasts
Dallas Taylor

More by Stitcher

Freakonomics Radio + Stitcher
Freakonomics Radio + Stitcher
Freakonomics Radio + Stitcher
Stitcher & Team Coco, Rob Lowe
LeVar Burton and Stitcher
Witness Docs & Atlas Obscura