Surprising stories about how the biggest, household name brands affect our lives and culture — for better or worse. Host Charlie Herman finds tales of tragedy, love, strange histories, unintended consequences, and accidental success.
More information at www.businessinsider.com/household-name
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For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.
Kellogg v. Kellogg
John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?
The Levi's That Came In From the Cold
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separated them from the West. East German officials started to worry: Could a pair of pants bring down the government?
The Pepski Generation
In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.
The House That Sears Built
A few months ago, a listener in our Facebook group suggested we look into Sears mail-order homes for a potential episode. We loved the idea, and it turns out there’s already a fantastic story about these houses from the podcast 99% Invisible. Today, we’re sharing that episode with you.
99% Invisible is a show that explores all the thought that goes into the things around us that we never think about. Learn more about this episode and listen to more of their show here: https://99percentinvisible.org/episode/the-house-that-came-in-the-mail/
Bacardi and the Long Fight for Cuba
Since its founding nearly 160 years ago in Cuba, one family has run Bacardi. They fought for Cuba’s freedom, fostered an artistic community in the country, and rebuilt their business after fleeing the country because of Fidel Castro. Even today, they continue the struggle for Cuban identity from abroad. It’s the history of Cuba and what it means to be Cuban, distilled into a glass of Bacardi rum.
Thanks to Tom Gjelten for letting us use the title of his book, "Bacardi and the Long Fight for Cuba": https://www.penguinrandomhouse.com/books/296309/bacardi-and-the-long-fight-for-cuba-by-tom-gjelten/
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Please don’t leave
Please keep this show going. You guys are literally the only reason why I listen to podcasts. Please please don’t stop. But if that is imminent and there is no way to continue then can you tell me any advice on other podcasts that could be almost as good as you guys?
I wish I had reviewed this earlier because I’ve truly enjoyed this podcast and sad it has ended. I love seeing brands come alive and getting to know the back stories.
What a great podcast! Highly recommended!
A product veteran