Builder365 Jeff Shore

In today’s episode:
Jeff Shore and Ryan Taft discuss the importance of being a good storygetter and how it can lead to deeper relationships and more sales. They emphasize the need for genuine curiosity and the ability to listen and ask meaningful questions. They also highlight the power of retelling stories, reliving the emotions associated with those stories, and creating a deeper connection with others. The conversation touches on the motivation behind being a good storygetter and the importance of focusing on the other person's needs and improving their life. They also discuss the pitfalls of traditional sales techniques and the need to avoid being a 'weirdo' in sales interactions.
Timestamps:
00:00 Importance of Being an Empathetic Listener 
02:20 Dealing With Travel Woes
05:37 Homes For Cancer Patients 07:55 What is Client Love? 09:30 The 10 Most Expensive Zip Codes in the USA
12:40 Beverly Hills, 90210 Mansion Just Sold 14:24 Airbnb Icon Series 17:10 How do You Become A Good Storygetter 22:45 What Happens When You Retell Someone's Story 25:14 The Importance of Focusing on Others' Needs
29:15 Are Storygetters Born or Made? 31:40 Do You Have A Desire To Get Better
34:05 Don't Be A Weirdo
About Ryan:
Before joining Shore Consulting over a decade ago, Ryan Taft was the National Sales Training Manager for a $10B Fortune 100 homebuilder and a licensed Realtor® in Arizona. Ryan is consumed with a passion for helping others achieve breakthrough results in sales, business and life. 
With a career spanning two decades training and coaching sales teams from call centers to new homes sales counselors, Ryan combines his knowledge of human performance, psychology and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels. Ryan is the author of Storygetter: How To Leverage The Power of Curiosity to Make More Sales and Build Deeper Relationships.
Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Mollie Elkman discusses the importance of understanding the target demographic and making informed decisions in marketing. She also talks about the evolution of marketing trends, the impact of AI, and the need to constantly adapt and improve in the industry. The conversation highlights the significance of connecting with the audience's problems and finding creative ways to differentiate a brand from competitors. 
Timestamps:
00:00 The Importance of Understanding the Target Demographic
06:30 In Which State is it the Most Difficult To Purchase A Home?
08:09 What State Has The Highest Level of Affordability? 
10:30 What Are The Odds That You'll Work Past The Age of 62?
15:45 A Conversation With Mollie Elkman
19:28 Making Informed Decisions in Marketing
25:44 The Evolution of Marketing Trends and Strategies
31:37 The Impact of AI in the Marketing Industry
38:36 Connecting with the Audience's Problems and Offering Solutions
45:08 Constantly Seeking Improvement and Learning in Marketing
 
About Mollie:
Mollie Elkman is the owner and president of Group Two, a full-service marketing partner for many of America’s most successful builders. Driven by her passion for marketing, she is devoted to sharing the stories of individual home building companies and the industry she loves. As a creative problem solver, Mollie is dedicated to contributing to a long-term solution to the labor shortage.
In 2021, she authored The House That She Built, a best-selling children’s book designed to spark conversation and curiosity around careers in STEM and Construction. Since then, The House That She Built has grown into an International Movement, which includes free academic lesson plans, a Girl Scout patch program, and the support of hundreds of individuals and companies. Mollie was recognized as the Sales and Marketing Professional of the year by the National Association of Homes Builders in 2022. 
Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Erica Lockwood discusses her journey into executive recruiting, emphasizing the importance of cultural alignment and the challenges of finding the right fit for both candidates and companies. She highlights the significance of not just chasing titles or salaries but finding a role and company culture that align with one's values and professional goals. Erica shares personal anecdotes and professional advice, making this episode a valuable listen for those in the home building industry and anyone interested in career development and recruitment!
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365
Erica Lockwood is a Managing Director and Executive Partner at Joseph Chris Partners. Known for her deep expertise in the construction and real estate development industries, Erica has a strong track record of securing top talent for companies nationwide for over 2 decades. Her commitment to excellence is evident in her approach to recruitment, where she leverages her extensive network and keen understanding of client needs to deliver exceptional results.

In today’s episode:
Sara Williams shares her evolving journey with AI technology and its transformative impact on her life and career. She emphasizes the importance of mastering AI technologies, like ChatGPT and YOU.com, to boost productivity and efficiency across various life and work domains. Sara also explores AI's promising potential within the construction industry, especially in mitigating skilled labor shortages. She urges listeners to experiment with AI tools to enhance their productivity and maintain a leading edge.
Timestamps:
00:00 Where will AI be in 10 years? 02:22 Gen Z Views on AI 03:47 Safety and Security Concerns of AI 05:41 Moving Trends of Different Generations 11:42 What Can AI Do? 18:39 Sara Williams Interview 27:12 Embracing AI: From Early Encounters to Evolution 36:28 Enhancing Productivity and Efficiency With AI 42:22 AI in the Construction Industry 48:03 Staying Ahead of the Curve: Exploring and Experimenting with AI About Sara:
For almost 20 years, Sara has been working in the new home industry in sales, marketing and leadership for builders and tech companies, and has had a hand in growing each company she has worked for by putting strategic sales and marketing processes and technology in place. Her own work on sales teams gained her national recognition from the National Association of Home Builders Sales and Marketing Council when she won the first Gold award in 2013 for Online Sales. 
In her current role as Director of Sales at Anewgo, Sara has had the opportunity to help with rebranding initiatives, building industry relationships, marketing, product development, product launches, sales, advisory boards, training, and business consulting with Anewgo builder partners. Sara and her team at Anewgo have been industry trailblazers and disruptors for selling new homes online via ecommerce platforms and the AI revolution for new homes sales and marketing. 
Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

In today’s episode:
Liesel Cooper shares her journey in the home building industry, where quick decision-making and embracing risks are part of the daily grind. Tune in as Liesel discusses navigating the complexities of a male-dominated field with empathy and self-awareness, revealing the keys to her successful career and impactful leadership.

Timestamps:
00:00 Don't Take No as an Answer 05:50 Self Repairing Concrete 09:44 Addressing the Housing Affordability Crisis with Startup Companies 14:46 The Importance of Passion in the Home Building Industry 23:50 Why Fast Decision-Making in Home Building Matters 25:15 Keys to Success - Talent, Intelligence, Hard Work, and Determination 26:09 Surrounding Yourself with Smart and Capable People 27:34 The Value of Mentors in Personal and Professional Growth 33:08 Finding the Right Role Through Self-Awareness 35:00 The Challenges and Rewards of Being a Female Executive 39:13 Passion, Empathy, and Self-Awareness in Leadership About Leisel:
Liesel Cooper, Regional President at Dream Finders Homes, has had a long history of success spanning 36 years in the homebuilding industry, having served in prominent positions for several national builders.
Liesel brings a wealth of experience to the table. With a diverse background spanning land acquisition, land development, land entitlement, construction, purchasing, product development, sales, corporate marketing, customer service functions, and finance—resulting in over $3 billion in revenue for the company in 2022 while delivering just over 6,600 homes. 
Acknowledgements:
Builder365 is powered by Opendoor for Builders. For easy sales and smooth moves, visit www.opendoor.com/builder365

Larry Webb, a veteran in the home building industry, joins Jeff Shore as the first guest on the Builder365 podcast! Larry shares his journey from being a history teacher to becoming a successful home builder and emphasizes the importance of people and relationships in the industry!
Builder365 is powered by Opendoor for Builders. 
For easy sales and smooth moves, visit www.opendoor.com/builder365 
Starting the episode off, Jeff quizzes Amy on some homeownership statistics! Then, the Larry Webb interview dives deep into the challenges and triumphs of the homebuilding industry, from navigating the economic impacts of the Great Recession and the COVID-19 pandemic to addressing the urgent need for more women in leadership roles. Larry and Jeff also discuss the stark differences between small boutique builders and major construction firms, the growing housing affordability crisis, and the nation’s homelessness issue.
Plus, get a personal glimpse into the lighter side of the industry with stories from Larry and Jeff, including their long-standing participation in an exclusive fantasy football league!
 
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