Business Lunc‪h‬ Roland Frasier

Roland Frasier is referred to as ‘the smartest guy in the room’ with much affection from fellow entrepreneurs. We want to share his insight and expertise with you on your own entrepreneurial journey. This episode follows on from Episode 255, delivering Roland’s thoughts on building long-term wealth. In other words, HOW ROLAND DOES IT. 
Listen Today if you want to grow your business faster than you ever imagined possible, and work on building wealth for the long term.
“A good long-term plan should provide enough wealth assets to replace ‘from your efforts’ income for the rest of your life – post-earning years”. Roland Frasier.
Who Is Roland Frasier? As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.
5 Proven Strategies For Building Long-Term Wealth. 1) Real Estate is one of the best wealth-building assets that you can find, and there are a million ways you can get involved. You can do it with no money down, and you can play both the long-term and the short-term game with Real Estate.
“Real Estate has been a constant throughout my life. I’ve built, owned, flipped, or held more commercial or residential real estate than I can remember”. Roland Frasier
2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk; therefore, businesses with guaranteed sales are attractive.
“You don’t have to know how to code to start or own a SASS company. Many people don’t realize that. You just have to know someone else who does – bring them in as a partner. Buy in or earn in.” Roland Frasier
3) *Buying and Selling Businesses – Just as you can buy Real Estate with no money down, fix it up and sell it on, you can purchase businesses with no money out of pocket and do the same. In fact, this has been one of the most outstanding wealth-building opportunities that Roland has found. 
4) *Equity Investing – Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock, or some form of ownership in someone else business. It’s a win-win.
*Epic Challenge
You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. If you’re interested in finding out more about this strategy, go to BusinessLunchPodcast.com/EPIC.
5) Trend-Based Investing In Private Companies That Have Momentum.
Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups. He does, however, love Investing in private companies that are already operating.
Also, take note of what he conspicuously does not invest in for the long-term and why.
“Don’t give me any startups unless you have a ridiculously inside access to deals that everybody wants.” Roland Frasier
The Long And The Short Of It. To summarize, don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth. Create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets. 
And There’s More. In this episode, Roland goes on to talk about finding growth levers in your business. Ways to grow much faster than you thought possible. He dives into the topic of Media and Equity Acquisitions. This co

Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 
In this two-part series, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you want to scale your marketing WITHOUT going too corporate-y.
“Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.
If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.

This episode is for you if you want to make your brand more interesting and likable.
The (Simplified) Character Diamond (For Business Branding). Listen to Episode 254 for Part 1. Ryan covered the North and South quadrants of the diamond. “The North and South are what creates interest. It’s what gets people’s attention. It’s what makes you worthy of more than just a glance”. Ryan Deiss.

• Ask yourself, what is your North Star? Your brands’ mutant power?  
• Then, what is your ‘Counter Star’? What is the external conflict that provides interest?
Today In Part 2, Listen For, • Digital Marketer’s Character Diamond.

• The ‘East West’ Quadrants of The Character Diamond: “These are things that are a little more internal. You may not put this at the top of your website, right? Your website may be speaking more about benefits, but when you get into the mission and what you’re all about, this has got to ring true”. Ryan Deiss. 

(East) What is your non-negotiable? What is that for your brand?

‘If you stand for nothing, nobody will trust you. So having a non-negotiable, having a Hill that you’re prepared to die on is what builds trust'. Ryan Deiss.
Ryan shares examples, including the non-negotiable for Digital Marketer, which is:
‘It must be step by step and proven. No theory.’
(West) What is your quirk, your mask, your flaw? You’re not-so-secret sin?

This is what creates a sense of humanity. It makes your brand LIKE-ABLE.

“We like brands when we know that they screw up just like us”. Ryan Deiss.
Get Started Building Your Brand’s Character Diamond: Step 1- Identify a person or persons in your company that most exemplify the brand. It doesn't have to be the founder or CEO, but it does need to be someone within the organization that speaks on behalf of the company.
“This incidentally is another reason why founder-led companies tend to outperform companies that aren't founder-led. And it's also the reason why when founders are taken from companies and, you know, the corporate types are moved in, that they fail”. Ryan Deiss.
Step 2- Have this person make a list of favorite books, movies, TV shows, comic books, Bible stories, favorite characters.
Step 3: Take note of the characters. The characters are the important piece.
Thank You For Listening. 
Step 4: Group the characters based on character traits and general themes.
You can also find this podcast on these platforms here. 
Find Ryan Deiss
On Twitter 
Visit Scalable.co 
Follow Roland Frasier
On Facebook 
On Instagram 
Through his Website 
Dig deeper into Ethical Profits In Times Of Crisis, With Roland Frasier.
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Roland Frasier is known for his out-of-the-box strategies and higher-level thinking. He's helping Entrepreneurs and leaders to see further down the line, and t0 work over their businesses, not in them (or even 'on' them). 
Are you building your income or building your wealth? Which receives most of your efforts?
The rare few focus on creating income for the short term and wealth for the long term.
In this episode, Roland establishes that YOU CAN have it all and teaches you how to do just that. It’s a great episode! Be sure to follow or subscribe to the show, so you get Part 2 when it drops next week. 
Who Is Roland Frasier?
As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here.
Episode 255, The Long and The Short Of It Most people either,
Focus on creating as much income as possible in the short term, and they don’t think about building wealth for the long term. Focus on building wealth in the long term, and they don’t think about building income for the short term. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier
Listen Today For, The insidious trap that high-income earners fall into. The scenario that the asset-rich find themselves in all too often. “I can’t count how many very land rich, or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term, and they ran out of the income to support their wealth-building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier

First, Let’s Look At Income.
How To Quickly Add $10,000 To Your Income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier
Public Speaking – Whether you’re keynoting for cash or selling something from the (online) stage. Product Launch Affiliate Marketing – The second safest, fastest, low-cost way to increase income. Small Events Tollgate Deals Masterminds Roland Frasier Shares His 1). Affiliate Marketing Playbook
Including his 15 Steps To Product Launch Affiliate Marketing Success (We’ve written those out for you here)
2) Mastermind Strategy
3) Formula For Small Events (How To Get Started).
Be sure to tune into Episode 257 to hear the long-term wealth-building strategies. Sign up on our home page for our podcast newsletter, and hit subscribe/follow on Apple Podcasts. 
Roland’s EPIC Challenge You may have heard about Roland’s EPIC challenge, which he moved online when the Pandemic hit. It focuses on Ethical Profits In Times of Crisis and dives into no-money out-of-pocket business acquisition strategies. It’s been an absolute hit and could help you too. If you’re interested in finding out more about it, click here.
Referenced In This Episode Pete Vargus, Advance Your Reach 
Contact & Follow Roland On Facebook 
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Through his Website 
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Ryan Deiss is an entrepreneur, author, and investor, and according to Shark Tank star Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer and one of Roland Frasier’s partners. 
In this episode, you get to be a fly on the wall as he talks to a room full of entrepreneurs. He shares a way of thinking about your business that is both critical and powerful. Ryan takes the Character Diamond concept that emerged out of the acting/story-telling space and simplifies it for business and branding purposes. You will find this super interesting and helpful if you dig into it for your own company. 
This episode comes with a disclaimer.  When is this subject dangerous?
“Branding and character diamonds, in particular, are an essential subject once you’re making sales. It is a very dangerous subject if you are brand spanking new, just getting started. Because it allows you to waste a lot of time doing what I call ‘organizing the file drawers’. Ryan Deiss
If you love this show and it helps you with your business(es), head over to our home page and sign-up for our weekly memos. It would also really help us get the word out if you would subscribe/follow us on ApplePodcasts.
“The Ultimate Hack, The Ultimate Shortcut.” “If you think about the brands that are most loved, they don’t need celebrities to endorse them. The brands themselves are the celebrities. The brands themselves have become loved. How do we do that with our brand?” Ryan Deiss
How to scale your business if you’re the face of the brand. How do you transition from a personal brand to a corporate brand? “If you’re not the face of your business, you have to be really, really careful that you don’t become boring and inhuman”. Ryan Deiss
The answer? Transfer the most desirable and interesting character traits of the founder onto the brand.
Plus, Where many brands go sideways. The real reason you’re winning if you’re competing. The (Simplified) Character Diamond (For Business Branding). “Much Like A Hero, A Brand Is A Fictional Entity”. Roy Williams, Wizard Academy.
Step 1. What is your North Star? Your brands’ mutant power?  
Step 2. What is your ‘Counter Star’? What is the external conflict, that provides interest?
“Think about the fictional characters that you like. Guess what, the reason that you like certain characters is because they exemplify certain attributes that you admire in yourself, whether you’re willing to admit it or not”. Ryan Deiss
Step 3. Subscribe on Apple podcasts so you can hear part 2 (Episode 256) as soon as it drops.
Thank You For Listening.  Find us on these platforms here. 
More Episode From Ryan Deiss Four Different Entrepreneur Types
The Million Dollar Napkin
Find Ryan Deiss On Twitter 
Visit Scalable.co 
Follow Roland Frasier On Facebook 
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Through his Website 
Follow Business Lunch Podcast On Twitter
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This is your seat at the table, with. Marcus Lemonis. A Lebanese-born American businessman, television personality, philanthropist, and also a politician! You’ve probably seen him on the hit TV series, ‘The Profit’. So, if you're looking for insight and encouragement on your entrepreneurial journey, you've come to the right place. This episode with Roland Frasier will deliver just that.
Lemonis shares his thoughts on post-2020 business, partnerships, working with investors, and more.
“If you’re not capable of thinking differently about people, you probably shouldn’t be a business leader” – Marcus Lemonis.
Did You Know March is a 'Power month' for Business Lunch With Roland Frasier. Why? Because we're celebrating 250 episodes and a whole ton of downloads! So, make sure you go back and listen to our  'power episodes' with business Titans Sir Richard Branson, Arnold Schwarzenegger, and Sara Blakely.
“Don’t try to tell a fictional story about yourself to other people. Instead, be your true self, and convey that to others”. Lemonis.
Marcus Lemonis's Advice For Working With Investors And Partners If you’re going to partner with someone, make sure they bring capital, expertise, or contacts. Lemonis considers money to be the least important. Never do a 50/50 Deal. “Either be the minority holder because you trust the other person to take the lead and believe in them, or be the majority holder who drives the business.” Lemonis 
The Three P’s To Evaluate In A Business (And why this universal framework helps Entrepreneurs)
Product: You want a real-time, relevant product that adapts and changes. It needs to be driven by the market and not your emotion. Process (How you develop the idea, test it, deliver it to customers, and continue to improve on it). People: It’s important to remember that people work with you, not for you. Collaborative and thoughtful as a leader. Plus, Listen For Why he is attracted to ‘Turnarounds’ and businesses that are ‘broken’. When to walk away and cut your losses (and why he sticks with people longer). Why he’s sometimes nicknamed ‘the Mayor’ “You can change the world more as a business leader than you can as a politician” – Marcus Lemonis.
The fastest way to lose a client or potential acquirer of your business. What to expect (and accept) if you choose to work with family and friends. Why you must have gender and racial diversity in your business (and it’s not just to be politely correct). And more! Thank you for listening on Apple Podcasts. You can also find us on these platforms here. 
Enter Our Apple Giveaway We're celebrating our listeners as we pass the 250-Episode mark. Enter To Win
Follow Marcus Lemonis On Twitter
Visit MarcusLemonis.com
Who Is Roland Frasier As the Co-founder or principal of 5 different Inc, Magazine’s fastest-growing companies (e-commerce, e-learning, SaaS + real estate), Roland is a serial entrepreneur who has built or sold over 30 businesses with adjusted sales ranging from $3 million to just under $4 billion. He’s a mentor and investor and an excellent podcaster too! Read more about Roland here. 
On Facebook 
On Instagram 
Through his Website 
Follow Business Lunch Podcast On Twitter
On YouTube

Sara Blakely took on a declining industry and ended up changing the way women dress. She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012).
Two years ago, we aired part of Roland Frasier's conversation with Sara Blakely. You can hear that here. Today, we're sharing some of the conversation that we held back: More questions that we think Entrepreneurs (and our business-minded listeners) will want to hear. Whether you're growing a successful business, dreaming up ideas, or struggling to navigate challenging times, this episode will encourage you on your Entrepreneurial journey. 
 "What he was doing was just reframing our definition of failure...The only failure for me is not trying" – Sara Blakely.
Listen For How Sara Blakely - • Stays Motivated (and who inspired her to break through the ceiling)?
• Wrote a profound (and very specific) goal in her journal two years before she had her billion-dollar idea.
• Continues to get great ideas (by making her 5-minute commute last an hour).
"I think a lot of my next inventions and ideas in the car" – Sara Blakely.
Plus, Sara Answers... 1. How Spanx's customer acquisition channel has changed over the years.
2. Her strategy for maximizing customer lifetime value.
3. How she expanded Internationally.
4. Which Book has she gifted the most.
5. Does she ever take time off and recharge?
Today's Top Takeaway What you don't know (in business) can turn out to be your biggest asset.
Did You Know?   March is an extra special month for the podcast. We've also lined up the release of Roland's interviews with Sir Richard Branson, Arnold Schwarzenegger, Marcus Lemonis, and a special International Women's Day episode too.
Subscribe/Follow us on ApplePodcasts, so you don't miss it! 
And don't forget to enter to win our Apple Giveaway! Here's that link.
You can also find us on these platforms here.  
Follow Sara Blakely On Instagram
Check out The Spanx Foundation
Follow Roland Frasier On Facebook 
On Instagram 
Through his Website 
Follow Business Lunch Podcast On Twitter
On YouTube