Business Lunch Roland Frasier

The inflation rate is the highest it’s been in 40 years. It’s absolutely going to affect your business, but you can make adjustments that lessen the impact.
On today’s episode, co-hosts Roland Frasier and Ryan Deiss put their heads together and “fix inflation” once and for all. Okay, not quite, but Roland does have five very practical and innovative ways you can keep your business growing—and your margins high—as inflation rates continue to rise. The first thing you can do is optimize your pricing strategies. Ryan admits to freaking out whenever they raise prices on any of their products/services, but Roland is the voice of reason, explaining why it’s okay and how to do it right. You’ll want to take notes during this value-packed episode. Roland believes inflation will eventually come back down as things stabilize, but right now you have to take action if you want to stay in business.
Listen in for five things you can do to help your business stay ahead of inflation, no matter how fast it climbs.
IN THIS EPISODE YOU’LL LEARN:
The only reason it might be smart to lower your prices right now
Why you need to restructure your lowest margin customers and products (and how)
Tips for creating profit-optimized offers
How to recapture value through vertical integration

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Ask Roland and Ryan a question http://businesslunchpodcast.com/ask (HERE).

OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get 3% Cash Back on Your Digital Advertising!
The Highest Cash Back Card For Your Digital Ad Spend.
Made By Advertisers.
https://business-lunch.captivate.fm/adcard (Ad Card)
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)
Optimize Your Website with Conversion Fanatics
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)

One of the keys to building true wealth, and not just income, is to differentiate yourself and your business from everybody else out there.
On today’s episode, host Roland Frasier talks about the importance of setting yourself apart from the crowd and setting your business up like a private equity fund. As other people come to you for advice, what are the patterns you see? What is your specific set of skills and how can you leverage and optimize that so that you’re not just bringing in more money, you’re building up equity and increasing your wealth exponentially? He gives a ton of examples of cash alternatives you can provide in exchange for equity and shares personal stories of acquiring millions of dollars in this shrewd and brilliant way.


Listen in for some great tips on differentiating yourself so you can build wealth through equity.
IN THIS EPISODE YOU’LL LEARN:
Why Roland takes care of people first, asks for equity later
Why most companies that are raising money want to give it away
10+ cash alternatives you can provide in exchange for equity
What to write in your LOI (letter of intent) to a company you’re interested in

OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

The optimal-hours-in-a-work-week debate is neverending. Four hours a week? Four hundred hours a week? Somewhere in between?
On today’s episode, co-hosts Roland Frasier and Ryan Deiss sit down to solve the optimal work week puzzle once and for all. Okay, not really, since the two of them don’t even agree. But that’s not the point. Doing what works best for you is. For Ryan personally, he wants to get more intentional about the work he’s doing, what categories that work fits in, and how many hours he’s spending on each category. He has found that, past a certain point, working more hours results in diminishing returns. Over the past few months, his personal and professional goals have gotten out of alignment, and that’s not acceptable to him, so he’s making some big changes.


Listen in for helpful tips and actionable steps you can take to make sure your work hours line up with what you value most.


IN THIS EPISODE YOU’LL LEARN:
What Ryan writes in his “work diary” and why
The 4 categories of work and which ones you want to optimize for
How to keep meeting-creep from overtaking your calendar
Why you should limit your hours of flow-state work (even though it’s counterintuitive)



OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)



Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)
Optimize Your Website with Conversion Fanatics
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)
Get 3% Cash Back on Your Digital Advertising!
The Highest Cash Back Card For Your Digital Ad Spend.
Made By Advertisers.
https://business-lunch.captivate.fm/adcard (Ad Card)

Have you ever had someone tell you, “I’d love to pick your brain,” and you spend valuable time giving them free advice which they ultimately ignore?
On today’s episode, host Roland Frasier talks about why he’s done handing out his wisdom for free. It’s not because he’s greedy or snobby. It’s because he’s shrewd and it’s better for the other person in the long run as well. He’s learned from experience that humans rarely follow through—unless they have skin (i.e., money) in the game. He did 42 four-hour consults in 2020 for $25k each. Not a bad deal, but he has no plans to become a consultant. “No matter how high your hourly price,” he says, “it’s still dollars for hours. You’re still a dancing bear.” No, he’s doing it because he wants equity in deals. And he’s been racking up that equity as well.
Listen in to find out how you can increase your profits without giving up your time.
IN THIS EPISODE YOU’LL LEARN:
What’s included in the automated text Roland sends to anyone asking for advice
Why Roland raised his consult fee from $18k to $25k
How you can elevate your credibility which leads to more equity deals
What barbell investing is and why Roland is a fan

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://scalable.co/epic-challenge/ (EPIC Challenge)
https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680/ref=sr_1_1?keywords=anti+fragile+bookandqid=1651699366ands=booksandsprefix=Anti+fragil%2Cstripbooks%2C85andsr=1-1 (Antifragile)

OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

You start building a business for a very specific purpose, but when you shift into growth mode, you may have to switch psychological gears to get where you want to go.
On today’s episode, host Roland Frasier interviews his good friend Jonathan Cronstedt, President of https://kajabi.com/ (Kajabi), a business valued at $2 billion. This conversation took place at a recent https://www.warroommastermind.com/ (War Room Mastermind), which members pay $35k/year for, so you’re getting a valuable inside look. Jonathan was actually the CEO of DigitalMarketer for a bit in 2013, then moved on to a few other companies before landing at Kajabi. When he came on board, they had 30 employees and $6 million in annual recurring revenue. Now they’re at 400 employees and a 9-figure ARR. He talks openly and honestly about the things they did right (and wrong) as they built Kajabi into the billion dollar business it is today.
Listen in for some actionable tips and strategies for growing your business in big ways.
IN THIS EPISODE YOU’LL LEARN:
What “living breathing” tool the Kajabi team uses as much as their iPhones
Why (and how) to be proactive instead of reactive with your hiring
What you should be writing on LinkedIn every single day
Why it’s so important to recognize and celebrate success within your community

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://kajabi.com/?utm_source=googleandutm_medium=paid-searchandutm_campaign=all_search_brand_na_brandedandutm_term=kajabiandutm_content=responsive_controlandg_network=gandg_adid=582267561029andg_keyword=kajabiandkw=kajabiandg_adtype=searchandg_adgroupid=80766498220andg_keywordid=aud-849830671094:kwd-315594571635andcpn=6977013582andg_campaign=Brand-Search-All-NA-Brandedandg_campaignid=6977013582andg_acctid=426-534-7195andutm_term=kajabiandutm_campaign=Kajabi+-+Brand+North+Americaandutm_source=adwordsandutm_medium=ppcandhsa_acc=4265347195andhsa_cam=6977013582andhsa_grp=80766498220andhsa_ad=582267561029andhsa_src=gandhsa_tgt=aud-849830671094:kwd-315594571635andhsa_kw=kajabiandhsa_mt=eandhsa_net=adwordsandhsa_ver=3andgclid=Cj0KCQjwma6TBhDIARIsAOKuANxmA2V-f3r6P2-G1rrZvx-NaRYKDNfRXKLJIK8cNywNRKry0qmbggkaAqWDEALw_wcB (Kajabi)
https://www.linkedin.com/in/cronstedt/ (Jonathan on LinkedIn)
https://www.warroommastermind.com/ (War Room Mastermind)

OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Optimize Your Website with Conversion Fanatics
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://business-lunch.captivate.fm/conversion-fanatics (Conversion Fanatics)
Get 3% Cash Back on Your Digital Advertising!
The Highest Cash Back Card For Your Digital Ad Spend.
Made By Advertisers.
https://business-lunch.captivate.fm/adcard (Ad Card)
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)

What is the ONE big thing you need in order to keep up with an ever-changing world so you don’t lose customers to your competitors?
On today’s snackable episode, host Roland Frasier continues a two-part series on one of his favorite topics: creativity. There are a million reasons why creativity is an invaluable trait to have as an entrepreneur, but one of those reasons has risen to the top of the list in 2022. You need creativity to keep up with a world—and a market—that’s changing almost faster than we can come up with ideas. If you can’t creatively adapt to your customer’s needs, someone else will. In this short but powerful episode, Roland talks about being creative in all areas of your business—your finances, your people, your operations, your sales. He even shares ways you can get creative with your creative.
Listen in for some easy-to-implement ideas that will give you a competitive edge in today’s environment.
IN THIS EPISODE YOU’LL LEARN:
How to creatively acquire assets your business needs without using any of its funds
Ways to apply a scientific/creative hybrid to your advertising
Creative ideas for reducing waste and eliminating constraints in your operations
Why you should embrace change and challenges instead of trying to avoid them



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://www.rolandfrasier.com/ (RolandFrasier.com)



OUR PARTNERS:
https://scalable.co/7-levels-assessment/?utm_source=business-lunchandutm_medium=podcastandutm_campaign=lead-gen (7 Steps to Scalable workbook)
Get a free proposal from https://conversionfanatics.com/ (Conversion Fanatics)
Get 3% cash back on your ad spend with https://www.funneldash.com/adcard (AdCard)
https://yourzerodownbook.com (Get my book, Zero Down, FREE)

Thanks so much for joining us this week. Want to subscribe to Business Lunch? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get Roland's Training on Acquiring Businesses!
Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

https://business-lunch.captivate.fm/epic (EPIC Training)