Business on the Bright Side Jess Ekstrom

Season 2 is coming on September 5th! We're taking a quick break for the summer, so will you do these two things for me?
Hit subscribe so you're alerted on September 5th when we return. Then leave us a review!Text HYPE to 706-228-9495 to receive my Monday morning Hype Text
Transcript:
Hey, Hey. Business on the Bright Side is taking a quick break and we will be back September 5th. Before I get into why we're taking a break, there are a few things you should do in the meantime. Number one, hit subscribe if you're not subscribed already. That way, you'll be alerted when we come back September 5th for season two. And while you're at it, would you mind leaving me a little review?
When you're searching for your next book that you want to read, or the next podcast that you want to listen to, or even the next pair of yoga pants that you want to buy on Amazon, and the first thing you do is you look at the reviews. I know I do. That's why it's super helpful for me to have reviews on my podcast. So if you could take two minutes and review it, I would really, really appreciate it. And step two, if you still want that Monday quick hit of inspiration even while we're on hiatus, I'm still sending out my Monday hype text, so text me the word hype, H-Y-P-E to (704) 228-9495. That's the word hype to (704) 228-9495
Now, why am I taking a break? My first sassy response is because I damn want to. Don't wait until you feel like you deserve a break to take one. If you're in a position where you can take a break, take it. And really, I'm saying this advice to myself as much as I'm saying it to you because I'm not going to lie, I feel like I've shifted into this high gear since the end of 2019 with Chasing the Bright Side coming out. And then, of course, there was this little global pandemic and then all the work we did at Headbands of Hope. And then there was the election, which made me sprout probably 20 gray hairs, and so much more. I'm sure you can rattle off a list of craziness over the past two years as well.
But if I'm being honest, one thing I've noticed recently is that my gear shift has been sticky. I've been stuck in this high gear for about two years and I feel like I've forgotten how to downshift. We cannot forget how to downshift because why work so hard to create a life for ourselves that we can't even enjoy? I've put a lot of time into my business getting it to a place where I can take time off if I want to. So, it's time to freaking downshift. We're exploring the Northeast in the Airstream this summer and I fully intend to stuff my face with a lot of lobster rolls and find beautiful greenways to bike along. Even if you can't take two months off, what can you do to downshift this summer? Can you move a little slower on the weekends? Can you read instead of watch TV? Can you use a French press instead of a Keurig? What are some ways that you can just maybe move a little bit slower?
Remember to hit subscribe to get the first episode when we're back on September 5th and then don't forget to join my Monday hype text, texting the word hype to (704) 228-9495. That's the way the cookie crumbles, folks. Thanks for being such an awesome community. Whether this is the first episode you've listened to or you've binged every single one of them, I appreciate you. See you all September 5th.

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Do you find it hard to separate your personal worth from your business, allowing every little failure to eat you up? I'm going to let you in on a little secret and daily mantra I use: it's just business.
Over the last few years, I've dealt with the pain that comes from someone not loving a product, because I was taking it personally. When I started using this mantra, I found more space to focus on growth. 
About the Phrase: It's just business. (1:21)
Using "It's just business." as a Mindset Hack (2:02)
How Moods Affect Your Day (3:01)
Putting Space Between the Person You are and the Product You're Creating (6:29)
Removing Ego From Your Work (7:16)
Returning September 5th for Season 2!
Text HYPE to 7042289495

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As a speaker, you're always looking for ways to gain experience and land speaking gigs, right? Suz Chadwick is sharing 3 ways to qualify yourself as a speaker and get booked for speaking engagements.
Listen in as she walks us through what it looks like to call yourself a speaker, how to show your value, and where you need to start today!
Get to Know Suz (2:41)
Three Ways to Land Speaking Engagements:1. Practice with low hanging fruit: Podcast, FB/IG Live, Webinar, Events (3:14)
2. Create assets that qualify you as a speaker and make you credible. (7:42)
3. Start calling yourself a speaker. (16:38)
Title it on social media. Sample
Add a speaking page to your website. Sample
Add yourself as a Speaker title on your LinkedIn position. Sample
One Liner: Being a successful speaker is about using your story to help people in their story.
Links
suzchadwick.com
Suz's Webinar
Review the Transcript at businessonthebrightside.com
 

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Are you dreaming of standing on a stage next to those three big, red letters? Let's get you ready to land a TED Talk!
In this episode of Business on the Bright Side, I'm sharing the four P's to getting booked for a TED Talk!
Jess' First TedX Talk (1:06)
Ted X Talk vs. Ted Talk (1:47)
Ted X Talk: Localize Events
Ted Talk: Main Events
The Benefit of the Ted X Talk: (2:10)
- You can feature the logo on your site.
- You can prove your speaking ability for a Ted Talk.
- It will propel your speaking career.
- Provides credibility as a speaker.
- Lists you on their speaking directory.
The Four P's to Land a Ted Talk: (2:54)
Passion
Prepare
Practice
Pitch
Passion: What's a unique subject or concept that you're passionate about? (3:09)
Bright Pages Speaker Pathway
Prepare (4:31)
The Importance of Your Ted Talk Title (4:33)
The Transformation Promise (5:25)
Jess' Transformation Promise: I help audiences become more optimistic by believing that the future is good and they can be the ones to create it.
Practice (7:43)
Pitch (8:57)
1. Apply to all Ted X Talks, not just your local ones.
2. Review the theme of the event to tweak your pitch to fit that theme.
Get my Pitch Templates from Mic Drop Workshop
Set Up Google Alerts & Get Notified (9:47)
Links
Find a Ted X Event
Mic Drop Workshop
Free Keynote Planner
Monday Morning Hype Text: To sign up, text HYPE to 7042289495
Review the transcript at businessonthebrightside.com.

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We live in a society where it's hard to be direct and say what you want—but I want to change that, starting with myself.
Erica Reitman joins us today for a straightforward conversation on three ways to be more direct in both your life and your career. Listen in as she walks us through her journey and how being direct has moved the needle forward!
Erica’s Past as an Interior Designer (1:44)
Inner Shift to Coaching (3:31)
Three Ways to Be More Direct (7:07)
1. Setting the tone for being direct (7:07)
2. Being straightforward in your pricing (14:40)
3. Be clear about who you want to work with (17:18)
Parting Advice (20:47)
Links:
instagram.com/ericareitman
ericareitman.com
Review the transcript at businessonthebrightside.com

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Are you ready to make your website accessible for everyone? Let's test your website's accessibility!
Myrna Daramy is an advocate for Digital Media Optimization, encouraging others to create an inclusive and accessible space in their brands. Listen in as she walks us through opportunities for improvement and how we can start optimizing our websites today!
DMO: Digital Media Optimization (1:50)
Digital Inclusivity: Your digital platforms are accessible to any and everyone. (3:41)
ADA Compliance (5:53)
Disabilities to consider: Mobility, Hearing Impaired, Hard of Hearing, Vision Loss, Deaf, ADHD, Epilepsy, Cognitive (7:42)
Three Ways to Make Your Website Accessible:1. Run an automated test to be ADA compliant (9:03)
Wave, ace, Site Improve (only 25% accurate)
Levels of ADA Compliance
A - Lowest Level of Compliance
AA - Industry Standard of 38 Checkmarks
AAA - 100% ADA Compliant
2. Working with your designer or developer to ensure you’re compliant.
Myrna’s checklist
3. Add Active ADA Widget
One Liner: In order to accomplish Digital Media Optimization, you not only have to consider how diverse you are, how inclusive you are, but also how accessible you are. (20:23)
Links:
myrnadaramy.com
Myrna’s checklist
instagram.com/myrnapdaramy
Active ADA Widget

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