44 episodes

Do you feel like you were made for more, but you don’t know where to begin? Do you have a story you want to tell, but you’re not sure how to tell it? Have you ever dreamed of speaking on stages, writing books and selling products that make both an impact and an income? 
Well, you’ve come to the right place.
Named The Ultimate Game Changer by Women’s Health Magazine and Top Motivation Speaker by Forbes, Jess Ekstrom’s goal is to help women make a living and make a difference at the same time. As the bestselling author of Chasing the Bright Side, founder of Headbands of Hope and Bright Pages, Jess teaches from real life experiences (the good, the bad and the funny) in order to give you tangible tips and takeaways to help you craft your story that serves, so you can sell. 
Jess believes life doesn’t have to be a tug-of-war between passion and profit...and she’s here to help you do both. This podcast is for people that DO, so episodes are short because we know you have places to be and we’re not going to waste your time. 
Welcome to Business on the Bright Side with Jess Ekstrom. Let’s get started!

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Business on the Bright Side Jess Ekstrom

    • Business
    • 5.0 • 244 Ratings

Do you feel like you were made for more, but you don’t know where to begin? Do you have a story you want to tell, but you’re not sure how to tell it? Have you ever dreamed of speaking on stages, writing books and selling products that make both an impact and an income? 
Well, you’ve come to the right place.
Named The Ultimate Game Changer by Women’s Health Magazine and Top Motivation Speaker by Forbes, Jess Ekstrom’s goal is to help women make a living and make a difference at the same time. As the bestselling author of Chasing the Bright Side, founder of Headbands of Hope and Bright Pages, Jess teaches from real life experiences (the good, the bad and the funny) in order to give you tangible tips and takeaways to help you craft your story that serves, so you can sell. 
Jess believes life doesn’t have to be a tug-of-war between passion and profit...and she’s here to help you do both. This podcast is for people that DO, so episodes are short because we know you have places to be and we’re not going to waste your time. 
Welcome to Business on the Bright Side with Jess Ekstrom. Let’s get started!

See acast.com/privacy for privacy and opt-out information.

    Season 2: Coming September 5th!

    Season 2: Coming September 5th!

    Season 2 is coming on September 5th! We're taking a quick break for the summer, so will you do these two things for me?
    Hit subscribe so you're alerted on September 5th when we return. Then leave us a review!Text HYPE to 706-228-9495 to receive my Monday morning Hype Text
    Transcript:
    Hey, Hey. Business on the Bright Side is taking a quick break and we will be back September 5th. Before I get into why we're taking a break, there are a few things you should do in the meantime. Number one, hit subscribe if you're not subscribed already. That way, you'll be alerted when we come back September 5th for season two. And while you're at it, would you mind leaving me a little review?
    When you're searching for your next book that you want to read, or the next podcast that you want to listen to, or even the next pair of yoga pants that you want to buy on Amazon, and the first thing you do is you look at the reviews. I know I do. That's why it's super helpful for me to have reviews on my podcast. So if you could take two minutes and review it, I would really, really appreciate it. And step two, if you still want that Monday quick hit of inspiration even while we're on hiatus, I'm still sending out my Monday hype text, so text me the word hype, H-Y-P-E to (704) 228-9495. That's the word hype to (704) 228-9495
    Now, why am I taking a break? My first sassy response is because I damn want to. Don't wait until you feel like you deserve a break to take one. If you're in a position where you can take a break, take it. And really, I'm saying this advice to myself as much as I'm saying it to you because I'm not going to lie, I feel like I've shifted into this high gear since the end of 2019 with Chasing the Bright Side coming out. And then, of course, there was this little global pandemic and then all the work we did at Headbands of Hope. And then there was the election, which made me sprout probably 20 gray hairs, and so much more. I'm sure you can rattle off a list of craziness over the past two years as well.
    But if I'm being honest, one thing I've noticed recently is that my gear shift has been sticky. I've been stuck in this high gear for about two years and I feel like I've forgotten how to downshift. We cannot forget how to downshift because why work so hard to create a life for ourselves that we can't even enjoy? I've put a lot of time into my business getting it to a place where I can take time off if I want to. So, it's time to freaking downshift. We're exploring the Northeast in the Airstream this summer and I fully intend to stuff my face with a lot of lobster rolls and find beautiful greenways to bike along. Even if you can't take two months off, what can you do to downshift this summer? Can you move a little slower on the weekends? Can you read instead of watch TV? Can you use a French press instead of a Keurig? What are some ways that you can just maybe move a little bit slower?
    Remember to hit subscribe to get the first episode when we're back on September 5th and then don't forget to join my Monday hype text, texting the word hype to (704) 228-9495. That's the way the cookie crumbles, folks. Thanks for being such an awesome community. Whether this is the first episode you've listened to or you've binged every single one of them, I appreciate you. See you all September 5th.

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    • 3 min
    42: 1 Mantra That Will Rock Your World

    42: 1 Mantra That Will Rock Your World

    Do you find it hard to separate your personal worth from your business, allowing every little failure to eat you up? I'm going to let you in on a little secret and daily mantra I use: it's just business.
    Over the last few years, I've dealt with the pain that comes from someone not loving a product, because I was taking it personally. When I started using this mantra, I found more space to focus on growth. 
    About the Phrase: It's just business. (1:21)
    Using "It's just business." as a Mindset Hack (2:02)
    How Moods Affect Your Day (3:01)
    Putting Space Between the Person You are and the Product You're Creating (6:29)
    Removing Ego From Your Work (7:16)
    Returning September 5th for Season 2!
    Text HYPE to 7042289495

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    • 9 min
    41: 3 Ways to Get Speaking Gigs with Suz Chadwick

    41: 3 Ways to Get Speaking Gigs with Suz Chadwick

    As a speaker, you're always looking for ways to gain experience and land speaking gigs, right? Suz Chadwick is sharing 3 ways to qualify yourself as a speaker and get booked for speaking engagements.
    Listen in as she walks us through what it looks like to call yourself a speaker, how to show your value, and where you need to start today!
    Get to Know Suz (2:41)
    Three Ways to Land Speaking Engagements:1. Practice with low hanging fruit: Podcast, FB/IG Live, Webinar, Events (3:14)
    2. Create assets that qualify you as a speaker and make you credible. (7:42)
    3. Start calling yourself a speaker. (16:38)
    Title it on social media. Sample
    Add a speaking page to your website. Sample
    Add yourself as a Speaker title on your LinkedIn position. Sample
    One Liner: Being a successful speaker is about using your story to help people in their story.
    Links
    suzchadwick.com
    Suz's Webinar
    Review the Transcript at businessonthebrightside.com
     

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    • 23 min
    40: How to Land a TED Talk

    40: How to Land a TED Talk

    Are you dreaming of standing on a stage next to those three big, red letters? Let's get you ready to land a TED Talk!
    In this episode of Business on the Bright Side, I'm sharing the four P's to getting booked for a TED Talk!
    Jess' First TedX Talk (1:06)
    Ted X Talk vs. Ted Talk (1:47)
    Ted X Talk: Localize Events
    Ted Talk: Main Events
    The Benefit of the Ted X Talk: (2:10)
    - You can feature the logo on your site.
    - You can prove your speaking ability for a Ted Talk.
    - It will propel your speaking career.
    - Provides credibility as a speaker.
    - Lists you on their speaking directory.
    The Four P's to Land a Ted Talk: (2:54)
    Passion
    Prepare
    Practice
    Pitch
    Passion: What's a unique subject or concept that you're passionate about? (3:09)
    Bright Pages Speaker Pathway
    Prepare (4:31)
    The Importance of Your Ted Talk Title (4:33)
    The Transformation Promise (5:25)
    Jess' Transformation Promise: I help audiences become more optimistic by believing that the future is good and they can be the ones to create it.
    Practice (7:43)
    Pitch (8:57)
    1. Apply to all Ted X Talks, not just your local ones.
    2. Review the theme of the event to tweak your pitch to fit that theme.
    Get my Pitch Templates from Mic Drop Workshop
    Set Up Google Alerts & Get Notified (9:47)
    Links
    Find a Ted X Event
    Mic Drop Workshop
    Free Keynote Planner
    Monday Morning Hype Text: To sign up, text HYPE to 7042289495
    Review the transcript at businessonthebrightside.com.

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    • 11 min
    39: 3 Ways To Be More Direct with Erica Reitman

    39: 3 Ways To Be More Direct with Erica Reitman

    We live in a society where it's hard to be direct and say what you want—but I want to change that, starting with myself.
    Erica Reitman joins us today for a straightforward conversation on three ways to be more direct in both your life and your career. Listen in as she walks us through her journey and how being direct has moved the needle forward!
    Erica’s Past as an Interior Designer (1:44)
    Inner Shift to Coaching (3:31)
    Three Ways to Be More Direct (7:07)
    1. Setting the tone for being direct (7:07)
    2. Being straightforward in your pricing (14:40)
    3. Be clear about who you want to work with (17:18)
    Parting Advice (20:47)
    Links:
    instagram.com/ericareitman
    ericareitman.com
    Review the transcript at businessonthebrightside.com

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    • 24 min
    38: 3 Ways to Make Your Website More Accessible with Myrna Daramy

    38: 3 Ways to Make Your Website More Accessible with Myrna Daramy

    Are you ready to make your website accessible for everyone? Let's test your website's accessibility!
    Myrna Daramy is an advocate for Digital Media Optimization, encouraging others to create an inclusive and accessible space in their brands. Listen in as she walks us through opportunities for improvement and how we can start optimizing our websites today!
    DMO: Digital Media Optimization (1:50)
    Digital Inclusivity: Your digital platforms are accessible to any and everyone. (3:41)
    ADA Compliance (5:53)
    Disabilities to consider: Mobility, Hearing Impaired, Hard of Hearing, Vision Loss, Deaf, ADHD, Epilepsy, Cognitive (7:42)
    Three Ways to Make Your Website Accessible:1. Run an automated test to be ADA compliant (9:03)
    Wave, ace, Site Improve (only 25% accurate)
    Levels of ADA Compliance
    A - Lowest Level of Compliance
    AA - Industry Standard of 38 Checkmarks
    AAA - 100% ADA Compliant
    2. Working with your designer or developer to ensure you’re compliant.
    Myrna’s checklist
    3. Add Active ADA Widget
    One Liner: In order to accomplish Digital Media Optimization, you not only have to consider how diverse you are, how inclusive you are, but also how accessible you are. (20:23)
    Links:
    myrnadaramy.com
    Myrna’s checklist
    instagram.com/myrnapdaramy
    Active ADA Widget

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    • 21 min

Customer Reviews

5.0 out of 5
244 Ratings

244 Ratings

kaitsoule ,

This is gold!

This podcast has so many great tips and tools for female entrepreneurs and creatives…all the good stuff without having to spend hours listening! Thank you, Jess!

EricaBushwell ,

Awesome podcast!

Jess, host of the Business on the Bright Side podcast, highlights all aspects of entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

@ashleybrasso ,

Transparent and Encouraging

Jess is an authentic host who, while optimistic, isn’t afraid to share the dirty details of what it really takes to run a successful 7-figure business.
She shares the risks, the fears, and wins of entrepreneurship and her experiences are encouraging to those who aspire to create their own version of success!

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