Cannabis in 10 8th Revolution

What does your business do better than anyone else's?

This is your competitive advantage.

As we move away from the "growth at all costs" mindset, businesses are doubling down on their strengths—Grown Rogue has emphatically done just that. Battle-tested in highly competitive markets, this high-end cultivator consistently proves its ability to design cultivation operations that produce high-quality flower at consistent prices. With a repeatable, profitability-focused model, they are now expanding to new markets like New Jersey and Illinois to disrupt the flower market.

This week, we sit down with Obie Strickler to discuss the following:

The challenging conversation of refocusing the business.
How to produce craft cannabis at scale profitably
Genetics, strains, and much more
Guest Links

https://www.grownrogue.com/
https://www.instagram.com/grownrogue/
https://www.youtube.com/watch?v=bLPvB2qWVM0&ab_channel=GrownRogue
https://www.linkedin.com/company/grown-rogue/
https://x.com/grownrogue
https://x.com/ObieStrickler
About Grown Rogue:

Grown Rogue’s mission is to bring low cost, high quality, craft cannabis from the amazing terroir and legacy of Oregon’s Rogue Valley to consumers nationwide.

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney

New York's Cannabis Program can only be described one way: Broken.

Despite lessons learned from other states and a goal to help those previously harmed, the program has faced significant financial and operational challenges, falling short of its intended success. With government officials labeling the rollout a disaster and promising an overhaul, the extent of the program's issues is clear. Were these problems evident from the start, and how can they be fixed? We sat down with Neil Kaufman to break it all down and discuss the following:

Where everything went wrong
What Neil would do to fix it
The two-tier system and investment issues



About Neil Kaufman:

Neil M. Kaufman is the managing member of Kaufman McGowan PLLC, Long Island’s Corporate & Securities Law Firm ™ and Corporate & Securities Counsel to the Cannabis Industry™. He is one of the leading corporate cannabis lawyers in New York and the USA and a fixture of the New York and Long Island corporate and securities legal community.

Mr. Kaufman represents emerging growth, middle market and public companies and investment firms in their corporate, securities, financing, borrowing, merger & acquisition and other legal matters. Mr. Kaufman is particularly well known for advising clients with respect to SEC regulation, public offerings, private placements and mergers & acquisitions, as well as all types of commercial contracts. He is a frequent speaker on corporate, securities and cannabis law topics, and is an approved Vistage speaker on mergers & acquisitions.

Guest Links

https://www.linkedin.com/in/neilmkaufman/
https://kaufmanmcgowan.com/
https://x.com/NeilMKaufman

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney

Public companies dominate the headlines for the cannabis industry, but a few private beasts operate in plain sight. Motif Labs is one of them. Their deep focus on profitability and data at every step is why they have built such a deeply rooted and successful organizational philosophy.

This week, we sit down with Mario Naric to discuss:

How he builds process efficiency at every step
What understanding the data really means
When to bring services in-house

Mario Naric, CEO & Founder of Motif Labs

Mario Naric is the Founder & CEO of Motif Labs, a leading brand house shaping Canada's cannabis 2.0 market with a portfolio of iconic brands, including BOXHOT (#1 vape brand in Canada), DEBUNK, and Rizzlers. With an unwavering passion for creating exceptional products and a background in chemical engineering, Mario has grown Motif Labs into the retailer's brand of choice, solidifying its position as a leader in Canada's 2.0 cannabis market. Mario's cannabis journey began in 2017 when he founded Motif Labs with a vision to define high standards of excellence and to create products that leave a lasting impression. Mario has led Motif Labs to unparalleled success and profitability, holding top market share positions in vapes and infused pre-rolls. Mario's hands-on leadership style and youthful energy infuse a unique vitality into Motif Labs. Guided by his passion, the company continues to push boundaries, creating products that exceed consumer expectations. Mario is known for his approachable demeanor and genuine commitment to making a difference. Mario and his wife live in London, Ontario.

Guest Links

https://www.linkedin.com/company/motif-labs
https://www.instagram.com/motif.labs/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney

Pricing and promotion in the retail business may seem closely linked but are fundamentally different. Understanding the intention behind a promotion across the organization is a critical yet often overlooked element in the cannabis industry. Using pricing as a tool to drive sales can have unintended consequences.

For example, if a customer typically purchases one product every 30 days but buys two products when offered at a lower price, they might not return for 60 days.

Did leveraging the price as a tool for additional sales work as intended?

This week, we dive into the intricacies of cannabis retail, exploring all components of the system to understand what is needed to achieve profitability.

Join us as Krista Raymer discusses how to put the pieces of the puzzle together for a successful retail strategy, covering topics such as:

The difference between pricing and promotion
Internal alignment on promotional strategies
The potential pitfalls of using price to drive sales
Strategy for long-term profitability in cannabis retail
About Vetrina Group

Create Cannabis Retail Experts. It’s been our mission since day one. We understand that unlocking success in cannabis retail is no easy feat. It takes dedication, hard work, and a deep understanding of what drives your consumers. By understanding what your consumers want and utilizing data-driven strategies, you can confidently execute innovative plans that lead to greater profitability. The Cannabis industry can be difficult, but we know retail can be strategic, planned, and successful when informed by data and experience.

Guest Links

https://www.vetrinagroup.com/
https://www.linkedin.com/in/krista-raymer/
https://x.com/k_raymer
https://x.com/vetrinagroup
https://www.youtube.com/channel/UCAJkvtzo2RYpg0DnNITm8iQ
Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney

Synthesis, a process that may sound complex, is actually quite common in our daily lives. From the production of everyday items like Advil, organic milk, citric acid, to the creation of vitamins A and D, and multivitamins, synthesis is a key player.

Why does this realization often provoke a negative reaction?

Perhaps it's because there's a desire for clean, safe, and consistent natural products, especially when they originate from plants.

Surprisingly, synthesis enhances our ability to deliver such products.

This week, we're joined by Shane Johnson to delve into the following topics:

How minors are manufactured, synthetic vs. biosynthetic
Upcoming Minors to keep an eye on
Novel APIs & Analogs
About Dr. Shane Johnson

Dr. Shane Johnson’s career has focused principally on offering strategic business advisory services to companies in the biotechnology and healthcare sectors. His work has included guiding regulatory strategy, product portfolio assessment and valuations, and product development and launch strategies for companies including Biogen Idec, Amgen, and Genentech. Shane was a Principal at Hamilton BioVentures (a Life Science venture capital firm), an Engagement Manager at L.E.K. Consulting (an international strategy consulting firm), and held operational roles in several early stage companies. For the past 4 years, Shane’s work has been focused on the cannabis and cannabinoid science space, and he has developed a strong working knowledge of clinical opportunities in the sector. He is currently on the Board of Directors of several cannabis-related companies, and is a co-founder of one of Nevada’s leading cultivators and producers of premium cannabis products including a patented lozenge. Shane holds a B.A. in Studio Art and a B.S. in Neuroscience (with honors) from Brown University, an M.D. from the Stanford University School of Medicine, and is a Fulbright Scholar.

Guest Links

https://www.baymedica.com/
https://www.linkedin.com/in/shanejohnson3/
https://www.youtube.com/channel/UC-XRZ0FMzcWgFL_mqdAOPRw
https://twitter.com/BayMedica
Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube: The Dime

📸 Instagram: The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney

The economic impact of Hop Latent Viroid on cannabis cultivation remains a significant concern, costing the industry millions annually.

In our latest episode, we dive into proactive measures to combat this threat with Dr. Tassa Saldi.

Affecting ~80% of cultivators, Dr. Saldi sheds light on the necessity of proactively testing.

While some may question the need for proactive testing, likening it to insurance, the truth is stark: overlooking this crucial step could result in catastrophic consequences for your crops and business.

Join us as we explore:

The nuances of Hop Latent Viroid
Strategies for proactive testing
Assessing the value of a mother plant
Identifying other pathogens demanding attention in cannabis cultivation

Guest Links:

https://tumigenomics.myshopify.com/

https://www.linkedin.com/in/tassa-saldi-phd-03174a179/

https://twitter.com/tumigenomics

https://www.instagram.com/tumigenomics/

Follow us: Our Links.

At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.

8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain

The Dime is a top 5% most shared global podcast

The Dime is a top 50 Cannabis Podcast

Sign up for our playbook here:

🎥 YouTube:  The Dime

📸 Instagram:  The Dime

Twitter :

https://twitter.com/TheDime\_8th
https://twitter.com/bryanfields24
https://twitter.com/kellan\_Finney