Closing Time: quick insights from sales & marketing experts Insightly

Small changes...BIG results. If you want to grow your business, spending money on getting more web traffic may seem like the right move.
However, Sahil Patel and his team at Spiralyze take a different approach. Why not increase conversions from the traffic you already have? 
In this episode of Closing Time, Sahil shares specific tactics to increase web conversion rates on landing pages and web pages. What content converts higher for enterprise vs. SMB? To include or not to include videos? Where should testimonials, client logos, and badges land in the hierarchy?
Learn what small adjustments you can make today to yield big results in the future.
 
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Sahil Patel: LinkedIn // Website 
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

Quality discovery questions separate good sales reps from great ones.
In this episode of Closing Time, Chip House welcomes Krysten Conner, a sales coach whose résumé includes experience at Outreach.io, Salesforce, and Tableau.
Krysten shares five of her nine ‘deal doubling’ discovery questions, making you come across as informed yet curious and positioning yourself as a helpful advisor rather than a pushy seller.
 
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Krysten Conner: LinkedIn // Website 
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

If you're not directly serving clients or customers, then what's the point of having a CRM? Nonprofit companies, especially in dynamic industries like film and television, face unique challenges—they must navigate industry shifts, uphold value for their members or communities, and ensure smooth operations without increasing costs.
And having a powerful CRM like Insightly on your team can make all the difference. In this episode of Closing Time, Melinda Prescher talks with Neil Hatton, CEO of UK Screen Alliance, about leveraging Insightly CRM to maintain efficiency during the pandemic, the Hollywood actors' strike, and beyond.
Neil shares how Insightly CRM, paired with integrations via Insightly AppConnect, has automated administrative tasks and member communication, allowing them to focus on what's at the core of their business—advocacy for their members.
Watch the episode on YouTube.
 
Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.
 
Connect With: 
• UK Screen Alliance: Website // Neil LinkedIn 
• Melinda Prescher: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

It doesn’t seem that long ago when SaaS purchases were easy to make based on the needs of one team or individual. Those days may be gone forever.
 
Whether real or perceived, SaaS bloat emerged at a time when cost-cutting became the top priority, and it’s up in the air as to whether the industry will ever recover.
 
In this episode of Closing Time, Eric Christoper shares compelling data from Zylo's 2024 SaaS Management Index that illustrates how SaaS buying is changing, what the future holds, and why platforms vs. point solutions are gaining momentum.
 
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Eric Christopher: Zylo's Website // SaaS Management Index Report // LinkedIn
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

Since the advent of the telephone, cold calling has been a staple in the world of B2B sales. For decades, call volume has served as a primary measure of a salesperson's success. But hold the phone—times (specifically, the buyer's journey) are changing!
In the modern selling landscape, the old-school cold call is starting to feel a bit frosty. To cut through the noise, buyers need to see personalized outreach and authentic interactions with salespeople.
In this landmark 100th episode of Closing Time, Sam McKenna of #samsales Consulting offers a more effective and efficient sales methodology—one that feels less salesy and more intentional. So grab a cup of coffee (or bubbly) and tune in as we bid farewell to the era of cold calling.
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Sam McKenna: Website // Twitter // LinkedIn
• Chip House: Twitter // LinkedIn
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube 

How does fostering internal and external communities in B2B help drive sales?
Organizations that build an internal community around sellers to boost engagement and morale have more success. Similarly, organizations that build an external community of engaged users via forums and social media help convince sellers to trust them.
Join author Simon Severino in this episode of Closing Time to learn how ‘community’ can de-risk the buying process in your organization.
Watch the episode on YouTube.
 
Shopping for a new CRM? Get a demo or start a free trial of Insightly's modern CRM that teams love. 
 
Connect With: 
• Simon Severino: LinkedIn // Strategy Sprints
• Val Riley: LinkedIn 
• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube