Coaches on a Mission Dallas Travers

My guest today is Angela Tan, who is like a systems fairy godmother. Angela believes that the fastest yet most sustainable way to make it easy for your people to discover you, pay you, and rave about you is by automating your marketing, sales, and client management process.

Dreamy, right?

That’s why Angela is passionate about educating online business owners on easy-to-implement automated marketing, sales, and client management workflows, so you can run a sustainable and hands-off business. But Angela understands that many of us waste way too much time and money on apps that we simply don’t need. Well, that pattern stops today thanks to Angela’s four step process to help you make informed choices about what tools your business actually needs and which ones work best for your brain.

I wasn’t joking when I said that this episode might save you money and a ton of time.

Timestamps & Key Topics[02:32] Angela identifies the harmful practice of blindly following others' software recommendations or dropping big money on a fancy tech stack[05:41] Financial implications and challenges of switching software[07:10] Angela recommends finding software tailored to individual business needs[08:00] Importance of treating software choices as thoughtfully as hiring employees[11:42] Importance of doing quarterly software audits[14:33] Take advantage of free software trials[18:27] Consistently explore software features to optimize business processes[25:23] Avoid premature investment in courses or setups for new software[28:23] What’s possible when following the 4 step process for your tech stack[29:37] Importance of self-trust in making software decisions[30:00] The deeper significance of cultivating self-trust as a business owner[30:30] Importance of embracing uniqueness and developing a systems mindset

Key Takeaways:


Regular Audits: Conduct quarterly audits of your software stack to ensure efficiency and avoid unnecessary expenses.
Individualized Approach: Avoid blindly following others' software recommendations and prioritize finding tools that meet your unique business needs.
Free Software Trials: Take advantage of free trials to explore their features and their compatibility with your other software.
Explore Software Features: Invest time in exploring existing software tools to maximize their potential.
Delay Investment: Hold off on investing in courses or setups for new software until you've thoroughly assessed its suitability for your business.
Empowerment Through Systems: Cultivate a systems mindset and trust in your ability to make informed software decisions, empowering your coaching business for sustainable growth. 

Connect with Angela:INSTAGRAM: @thesystemsrxWEBSITE: www.thesystemsrx.com 

Connect with meINSTAGRAM: @dallastravers

Today we’re going to talk about scholarships. Let's draw a clear distinction between discounts and scholarships. A while back, inside the Hive, we had a member share that someone requested a scholarship into her program. After a little negotiation back and forth, this coach said yes to the client’s scholarship request. But when we really looked at the circumstance, this client didn’t earn a scholarship, they just got a discount, which is not equitable or sustainable. There's nothing wrong with offering discounts, but don’t confuse them with scholarships. A scholarship is something that is awarded on the basis of merit, achievement or other qualification. Scholarships require structure, clear criteria, intention and an equitable process to evaluate the winners. We need be thoughtful about when, why and to whom we decide to grant scholarships.

So that sets the stage for today’s episode. Dani Abernathy is back and this time, she’s ready to begin the process of rolling out an equitable, sustainable scholarship program. Now, I am not a DEIB coach, but I have given a lot of thought to the idea of scholarships and you’ll hear me ask Dani some essential Getting Started questions to help her begin to evaluate the shape of her scholarship program. So, if you have ever made the common mistake of slapping a discount on your offer and calling it a scholarship or maybe you want to develop an aligned scholarship program in your own business, then this episode is for you.

Key Takeaways


Alignment with Mission
Equity over Fairness
Clear Expectations and Support
Clarity in Selection
Financial Aid Approach
Focus on Impact

Timestamps & Key Topics


[03:10] Introduction and setting the stage
[05:33] Intention behind a scholarship program
[06:55] The goal of the scholarship program and its alignment with the company's mission
[08:12] Differentiating between fairness and equity in scholarship programs
[11:00] Establishing criteria for the scholarship program
[12:13] Addressing financial criteria and the complexities of assessing financial need
[16:26] Considering the time commitment and support needed for scholarship recipients to succeed
[18:38] Setting expectations for scholarship recipients
[21:14] Finalizing criteria for scholarship recipients and ensuring ongoing support and communication
[22:57] Establishing criteria for the company in regards to the scholarship program
[26:25] Dallas outlines three key questions for Dani to contemplate regarding the program's structure/qualifications
[28:10] Start the scholarship program with clear criteria and gradually refine it
[30:35] Framing the program as a financial aid program rather than a scholarship program
[31:30] How to determine the operating costs of the program and using a tiered approach for scholarship recipients
[35:35] Starting the scholarship program with a clear goal and a manageable number of recipients
[37:53] Importance of focusing on deep impact vs quantity
[38:55] Dani discusses her next steps

Connect with Dani:INSTAGRAM: @daniabernathyauthor WEBSITE: daniabernathy.com PINTEREST: @daniabernathycoach

Connect with meINSTAGRAM: @dallastravers

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:➡️8-10 private clients➡️1-2 VIP Days each month➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Timestamps[02:40] Michelle shares her experience with the coaching content[03:28] Michelle discusses growing her coaching business and the challenges she faces[04:43] Dallas helps Michelle envision her ideal business model for scaling[07:13] Dallas explains the difference between outcomes and offers[07:55] Michelle discusses the obstacles she has faced that lead to a lack of sustainability[09:44] Dallas identifies the challenges Michelle faces with list building[12:38] A repeatable plan for Michelle to build her list and nurture her audience effectively[14:45] Strategy to create engaging content on Instagram using reels and client success stories[21:07] The importance of consistent email marketing and a strategy to engage the audience[23:55] How podcast pitching can attract an ideal client[28:45] Summary of plan to build Michelle’s list through social media and podcast pitching[29:30] A process to move subscribers from your mailing list to discovery sessions[31:45] Using direct messages (DMs) to engage potential clients and how to incorporate into a marketing strategy[34:42] Making building your mailing list the top priority for scaling a business[39:05] Michelle summarizes her action steps

Key Takeaways:


Clarity Leads to Growth
Focus on Strategy Over Tactics
Engage Your Audience
Consistency is Key
Focus on List Building
Play the Long Game

CONNECT WITH MICHELLE:INSTAGRAM: @michellemeltoncox_bookcoachWEBSITE: www.bookcoachingworks.comCONNECT WITH ME:INSTAGRAM: @dallastraversbizmentor

So this is the 4th episode in our special Greatest Hits List Building series. This week and next, we’re going to focus on strategy, so buckle up my friend.

My guest is Amy Goldmacher. Amy helps aspiring nonfiction authors go from book idea, to proposal, to draft to getting to a publishable book. Her clients are often experts who just need help taking all of their expertise and putting it into a book.

Amy has a super fun lead magnet. It’s a bookmark that walks would-be writers through 4-ways to nail down the title of their book. What’s been missing for Amy is a concrete and repeatable strategy to actually get her lead magnet out in the world. Not only to build her list, but test the effectiveness of her lead magnet marketing, opt-in page conversion, and how well the lead magnet leads to paying clients.

So, Amy and I walk through 4 simple and repeatable ways she can start promoting her lead magnet and get more aspiring authors on her list. Get ready to take some notes because I know you can try out at least one of the strategies we discuss in this episode.

Key Takeaways


Data-Driven Optimization: Tracking key data points is essential for evaluating lead magnet effectiveness
Contextual Clarity: Provide clear context and value proposition on lead magnet landing pages
Consistent List-Building Habits: Implement a repeatable lead magnet promotion plan monthly
Authentic Direct Messaging: Be transparent and concise when reaching out to followers and focus on providing value rather than pushing for a sale
Four-Week Promotion Plan: Implement a structured approach to promote your lead magnet
Segmentation for Effective Communication: Tag subscribers appropriately to segment your email list for future promotions

Timestamps & Key Topics

[01:50] Introduction and setting the agenda
[03:30] Tracking data points for lead magnet effectiveness
[06:06] Amy describes her audience and services
[06:48] Overview of Amy's lead magnet concept/span>
[11:05] Review of Amy's landing page
[16:23] Exploration of Amy's current lead magnet marketing efforts
[19:29] Four-step monthly list-building plan
[20:40] Leveraging social media platforms for lead magnet promotion
[21:44] Using direct messaging for sharing lead magnets
[25:42] Dallas outlines a four-week lead magnet promotion plan
[27:40] Segmenting your email list for different audiences
[30:40] Reviewing Amy’s action items
[31:32] Dallas and Amy discuss accountability for implementing the strategy and measuring success

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply

CONNECT WITH AMY:
INSTAGRAM: @solidgoldmacher
WEBSITE: amygoldmacher.com
FACEBOOK: facebook.com/amy.goldmacher

CONNECT WITH ME:
INSTAGRAM: @dallastravers

Welcome to the 3rd of our 5 episode series dedicated to helping you build your list. List building is crucial for a whole host of reasons. But for me, #1 is the fact that it’s your big mailing list that gives you options: Options to:


Scale when you feel like it
Or run a flash sale for a quick cash infusion
Or host retreats

It also makes lead magnet swaps easier and it just makes you feel like you’re doing this coaching thing.

I’ve hand picked some of my favorite episodes dedicated to list building and lead magnets to help make your list building life easier. My guest today is Aissa Thalia. She came into the episode knowing that she needs to update her lead magnet to match her target audience. Aissa is a happiness expert who helps actors that haven’t booked work in a while feel great, happy and confident regardless of their booking status. And she didn’t want just any lead magnet. She wanted something that stands out and feels like, what I call, experiential marketing. That's the kind of marketing that gives folks a true and accurate taste of what it’s like to work with you. So, some sort of pdf download wasn’t going to cut it.

After some brainstorming and troubleshooting, Aissa and I came up with a fantastic lead magnet idea that checks all the boxes

✅ It has a clear promise✅ It’s easy to implement✅It’s unique to Aissa✅And… it relies on experiential marketing

I’m not going to tell you what it is… you’ll have to listen in to find out. Before you dive in, be sure to have a notebook handy because you’ll want to take yourself through the same process Aissa and I follow so you can check all the boxes on your lead magnet too.

Timestamps & Key Topics[03:21] Using Niche marketing to enhance audience engagement[07:21] Aissa’s goal for a lead magnet[08:30] Defining the offer and the promise[11:50] Core beliefs Aissa’s clients need to adopt for successful coaching[18:20] Using affirmations and guided meditations[21:40] Exploring strategies to help actors detach from others' opinions[27:22] Using a seven-day meditation ritual for the lead magnet[29:45] Brainstorming ideas for the lead magnet's components and delivery[38:53] A title for the lead magnet[44:25] Defining action steps for the lead magnet[49:56] Dallas discussed current client surge vs creating the lead magnet

Key Takeaways


Using Niche marketing to enhance engagement and foster connections
Design lead magnets that prepare clients for your core coaching services
Using affirmations and guided meditations in your lead magnet
Combining movement, meditation, and affirmations to help actors feel more confident and energized
Prioritizing current client surge before delving into lead magnet creation

List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.

CONNECT WITH AISSA:FACEBOOK: fb.com/happymindsetterINSTAGRAM: @happymindsetter

CONNECT WITH ME:INSTAGRAM: @dallastravers

Do you ever worry that your email list hates getting emails? It’s a valid question, I suppose. Yet, everywhere we turn, we hear how important list building is if you ever want to expand beyond 1:1 coaching. In fact, our last episode was about this very thing.

But what if your target audience just doesn’t dig email? Maybe they're the texting kind or just too darn busy to pay much attention to their inbox. That was the case for Valerie Recore in this throwback episode which is part of our special list building series this month.

Valerie helps overwhelmed and over-committed moms stop feeling pulled in too many directions and start spending quality time with their families and on themselves. Valerie’s got a lead magnet she likes, so that’s taken care of. But what she wasn’t totally sure about was whether or not emails are the best way to nurture the list she’s building.

Today, you’re going to hear us solve Valerie’s email engagement problem by layering in text messaging so that the busy moms on her list can more easily engage with her incredible content. I have a feeling that our conversation just might spark some fresh ideas for you.

Timestamps & Key Topics[01:44] Setting the stage for the lead magnet discussion[05:35] 3 stages of awareness and relationship to lead magnets[11:15] Valerie's need for a quick, engaging lead magnet[14:08] Speaking directly to our audience’s lived experiences.[19:00] Using a quiz as a lead magnet tailored to different mom archetypes[20:50] Using audio-based follow-ups for further engagement[24:01] Process for designing a quiz lead magnet[27:05] Brainstorming categories and empowering labels for mom archetypes[35:04] Design questions around client’s progress pathways[44:07] How the audience should feel after taking the quiz[44:50] Exploring actionable steps based on quiz results[49:00] Reviewing examples of quiz questions and multiple choice answers[53:50] Nurturing post-quiz engagement 

Key Takeaways


Speak to Lived Experiences: Crafting engaging lead magnets requires speaking directly to the pain points and experiences.
Tailored Content: Deliver result-specific content tailored to different audience segments or archetypes.
Empowering Labels: Utilize empowering labels in quizzes or assessments to guide leads toward solutions.
Intentional Question Design: Craft questions to reveal the correct result while helping the audience feel understood and seen.
Empowering Action: Post-quiz, provide audience with actionable steps that are tangible and doable.
List building is a major priority for the majority of Hive members this year, so we’re focusing on building easy habits to build your list without feeling overwhelmed. We’d love to welcome up to six new members into The Hive this month and we’ve got a spot with your name on it. You can apply for The HIVE at dallastravers.com/apply.


CONNECT WITH VALERIE:WEBSITE: www.strideproductivity.comINSTAGRAM: @strideproductivity

CONNECT WITH ME:INSTAGRAM: @dallastraversWHAT'S YOUR SUPERPOWER - TAKE THE QUIZ: www.dallastravers.com/quiz