Cocktails, Coffee, & Conversations

Tracie Patterson
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Cocktails, Coffee, & Conversations

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Cocktails, Coffee, and Conversations, a podcast about the true stories and insider secrets of digital entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

  1. Behind the Scenes of a Coaching Business with Kelsey Murphy

    AUG 8

    Behind the Scenes of a Coaching Business with Kelsey Murphy

    In this engaging episode, Kelsey Murphy dives deep into her compelling evolution from corporate to a renowned 'coach's coach.' Sharing her insights and personal anecdotes, Kelsey explores how she discovered the world of coaching, the challenges she faced, and how she strategically structured her business to achieve work-life harmony. She offers invaluable advice on defining your niche, building supportive systems, and embracing continuous growth. Learn how Kelsey balances her professional aspirations with family life and why she emphasizes intuition and adaptability in creating a fulfilling career. Tune in for a conversation filled with inspiration, practical tips, and a behind-the-scenes look at what it takes to thrive as an entrepreneur and coach. 00:00 Introduction and Welcoming Kelsey 01:06 Discovering the Coaching Path 05:30 Kelsey's Journey from Hot Dog on a Stick to Entrepreneurship 08:14 Transitioning to the Corporate World 09:49 Finding Balance and Entering the Online Coaching World 10:57 Building a Coaching Business 16:48 Defining Coaching and Specialization 24:05 Embracing Business Evolution 25:24 The Power of Niching and Expertise 27:58 Balancing Multiple Roles in Business 30:33 Creating a Flexible Schedule 36:28 Building Support Systems 40:32 Continuous Improvement and Reflection 46:42 Connecting with Kelsey Murphy A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Determine The Exact Amount To Charge & How Much You Can Make with Kelsey The #1 PRICING CALCULATOR For Coaches & Consultants https://thecoachesincubator.co/pricingcalculator Hang with Kelsey on her podcast Whiskey & Work https://www.kelseymurphy.com/podcast CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    49 min
  2. From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution

    JUL 30

    From Spinning Wheels to Solid Foundations: Balance Brand Cohesion with Evolution

    In this episode, host Tracie Patterson welcomes Kristin Lawton from the District Brand Bar, an expert in marketing and branding strategies. The discussion centers around the importance of creating solid business foundations to achieve a cohesive brand identity while allowing for evolution and flexibility. Kristin shares actionable advice on defining voice, choosing visuals, and maintaining consistency to build trust and familiarity with your audience. They also explore strategies for brand cohesion across various platforms and methods for leveraging AI tools like ChatGPT to define brand elements. The session aims to empower business owners, especially those transitioning from corporate roles or managing multiple passions, to navigate the online space effectively and hit their revenue goals. 00:00 Introduction to Branding and Business Foundations 01:05 Meet Kristin Lawton: Branding Expert 01:36 Balancing Business Foundations and Evolution 02:15 Creating a Cohesive Brand Identity 05:35 Defining Your Brand Voice and Personality 07:59 Using AI to Enhance Your Brand 10:25 Consistency Across Platforms 14:06 Personalizing Your Brand Elements 19:31 Evolving Your Brand Without Losing Identity 23:14 Finding Your Brand's Through Line 23:31 Streamlining and Simplifying Your Marketing 24:00 Understanding Your Audience's Journey 24:26 Consistency and Cohesiveness in Marketing 24:52 Illustrating Cohesive Marketing with Examples 27:33 The Importance of Visual Connection 28:34 Branding vs. Brand: Clarifying the Difference 29:37 Building Familiarity and Trust 31:10 The Role of Consistency in Branding 36:45 Avoiding Branding Overwhelm 39:22 Connecting with Kristin for Brand Audits 41:03 Final Thoughts and Gratitude A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection What's Your Signature Brand Marketing Style? Discover your marketing potential! Take the quiz to answer 10 fun questions and discover your unique cocktail persona. Plus, receive instant tips on how to market your brand more effectively based on your personal style! https://districtbrandbar.com/quiz The Marketing Bar: Subscribe to my marketing calendar, which I've used for 20+ years as a brand and marketing professional, and get the one—and only—daily task you need to do to beat overwhelm and see success in your business for only $27/month! https://cheers.districtbrandbar.com/join-the-marketing-bar CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    43 min
  3. Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact

    JUL 16

    Breaking Boundaries: Emily Reagan on Empowering Entrepreneurs & Creating Impact

    In this podcast episode, Tracie welcomes Emily Reagan to discuss the evolution of her online business focused on empowering virtual assistants through comprehensive courses and a supportive community. They delve into the nuances of transitioning from client work to focusing on mentorship and coaching, the importance of high-touch onboarding, and strategies for sustainable business growth. Key discussions include the challenges and benefits of membership models, the commitment to not just be a job board but a place of growth and connection, and the critical role proper team building plays in providing quality support to community members. Emily shares insights from her journey in refining her courses, leveraging her PR background for greater visibility, and the decision to focus on annual membership dues for a more committed community engagement. The conversation wraps up with an encouragement for listeners to engage with her community for networking, job opportunities, and further learning. 00:00 Welcome to the Podcast: A Fresh Start 00:13 The Power of Guest Coaching and Letting Go 01:38 Exploring Digital Products and Membership Models 03:15 The Journey of Pricing and Membership Evolution 05:17 Facing the Realities of Business Growth and Strategy 10:16 Navigating the Complexities of Membership Models 13:08 The Challenges and Insights of Scaling a Business 18:42 Reflecting on the Entrepreneurial Journey and Future Directions 26:53 Unlocking the Power of Networking and Referrals 27:49 The Essence of Community Over Job Boards 29:11 Navigating the Freelance World: Challenges and Strategies 30:38 Embracing Change and Growth in Online Business 32:12 The Journey to Effective Delegation and Team Building 39:28 Evolving Business Models: From Membership to Self-Study Success 49:18 Navigating Online Promises and Realities of Freelancing 50:37 Where to Connect and Learn More A free tool or two from our host and guest: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Want one of Emily's Unicorns in your business? Post your job with her workgroup: http://hireaunicorn.com/ Connect with Emily and join one of her projects https://www.instagram.com/emilyreaganpr/ Become a Digital Marketing Assistant through Emily's Unicorn Digital Marketing Assistant School https://courses.emilyreaganpr.com/selfstudy CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    53 min
  4. Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth

    JUL 9

    Adapting to Buyer Behavior: Building a Resilient Offer Stack that Builds Client Loyalty & Growth

    Adapting Your Online Business to Changing Buyer Behavior In this episode of 'Cocktails, Coffee, and Conversation™,' Tracie discusses how business owners can adapt to changing buyer behavior by diversifying their offer suite, implementing effective pricing and sales mechanisms, and retaining current customers with loyalty programs. She provides actionable strategies to create a sustainable and viable business. Tracie also highlights the importance of aligning your pricing, offer structures, and sales tactics with your business's unique needs and capacities, avoiding trends that may not serve your goals. She invites listeners to explore further resources like her course 'Audience to Client™' and her program 'Boost the Value of Your Offer in a Day™' for more detailed guidance. 00:00 Introduction to Changing Buyer Behavior 01:42 Understanding Offer Structure 03:12 Diversifying Your Offer Suite 07:04 Pricing and Sales Mechanisms 11:17 Retaining Current Clients 12:51 Conclusion and Next Steps A resources from our host: Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Interested in Audience to Client: Create a Lead Magnet Built for Sales www.traciepatterson.com/atc Want to learn more about Boost the value of your offer? www.traciepatterson.com/boostoffervalue CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    14 min
  5. Low-ticket part 2: Building Confidence & Trust

    JUL 2

    Low-ticket part 2: Building Confidence & Trust

    In today's episode of Cocktails, Coffee, & Conversations™, Tracie is joined by Sue McLachlan from the Unicorn Advisory to discuss the importance of low ticket offers in online business strategies. The conversation delves into the significance of gathering and using feedback, the role of trust in customer relationships, and how smaller priced offers can pave the way for larger investments. Sue shares her experiences with feedback and emphasizes the importance of maintaining integrity and setting clear expectations in sales messaging. Tracie emphasizes the responsibility of the buyer and the seller when it comes to creating and marketing these offers. The episode offers a holistic view on experimenting with low ticket offers and the balance of creating value while building a trustworthy brand. 00:00 Embracing Negative Feedback 01:14 Introduction to Sue McLachlan 02:06 The Importance of Low Ticket Offers 02:36 Building Trust with Your Audience 07:39 The Role of Pricing Psychology 11:30 Handling Negative Feedback 20:06 Experimentation and Flexibility in Business A free tool or two from our host and guest:Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Catch Sue on all things Kajabi https://www.youtube.com/@suemclachlan/videos Thinking about moving your digital business to Kajabi? Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    23 min
  6. Buyer Behavior vs Business Success: When it feels like tension, what do you do?

    JUN 25

    Buyer Behavior vs Business Success: When it feels like tension, what do you do?

    Adapting to Changing Buyer Behaviors in a Sophisticated Market In this episode of Cocktails, Coffee, and Conversations™, host Tracie Patterson explores strategies for business owners to understand and adapt to changing buyer behaviors amid heightened market sophistication. Tracie debunks the myth that 'no one is buying' and emphasizes the importance of details, differentiation, and loyalty in offers. She discusses how consumer behavior is a reflection of economic trends and encourages listeners to adjust their business tactics accordingly. Tracie also introduces her Speakeasy Sales Salon™ program, designed to provide personalized coaching and business strategies for sustainable success. 00:00 Introduction to Changing Buyer Behavior 01:05 Understanding Buyer Behavior Shifts 05:22 Market Sophistication Explained 06:40 Actionable Business Tactics 09:39 Invitation to Speakeasy Sales Salon 11:40 Conclusion and Final Thoughts A free tool or two from our host: Join Tracie in the Speakeasy Sales Salon™ www.traciepatterson.com/group-apply Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection CREDITS Music ColourfulSounds Podcast Editor Maia McLachlan

    12 min
  7. Speaking of Success: Heather Sager on Voice, Family, & Growing a Business

    JUN 18

    Speaking of Success: Heather Sager on Voice, Family, & Growing a Business

    Explore the transformative journey of entrepreneur Heather Sager as she discusses finding confidence in one's voice, simplifying business processes, embracing change amidst major life transitions, and the crucial role of community and adaptability in successful entrepreneurship. Learn valuable insights on setting new business goals, redefining success, and prioritizing personal well-being in business decisions. In this in-depth conversation, host Tracie Patterson and her guest, Heather Sager, discuss navigating the complex landscape of building a digital business that aligns with personal growth and lifestyle changes. They cover a range of topics including the initial challenges of starting out, the importance of using one’s voice authentically in business, and the evolution of business models in response to life events such as the pandemic and personal milestones. Key takeaways include the significance of constantly reassessing and adapting one’s business to maintain excitement and passion, the value of embracing imperfection, and tips for building a meaningful and engaged community online. Additionally, they touch on personal development, managing critical self-talk, and the impact of setting clear and aligned goals for both business and personal life. The conversation is peppered with personal anecdotes, providing a relatable and insightful look into the journey of entrepreneurship and personal growth. 00:00 Welcome to the Show: A Candid Conversation with a Mentor 00:23 Demystifying Business and Embracing the Journey 00:59 The Origin Story: Discovering a Mentor in the Online World 03:03 Evolving with Purpose: The Journey of Personal and Business Growth 03:51 Navigating Business Changes and Personal Life with Purpose 07:33 The Power of Voice: From Personal Struggles to Public Speaking 15:49 Overcoming Self-Critique: Learning to Speak Kindly to Yourself 21:34 Embracing Vulnerability and Community in Digital Business 22:20 Transitioning Skills from Corporate to Digital Entrepreneurship 26:37 Navigating Personal and Professional Life Changes 34:13 Redefining Success and Business Goals 38:53 Advice for Entrepreneurs: Embrace Imperfection and Authenticity 40:36 Connecting with Heather: Podcasts and Social Media Insights A free tool or two from our host and guest:Got a question or comment? www.traciepatterson.com/ama Want Tracie's best trainings or to find out more? www.traciepatterson.com/connection Follow Heather on Instagram https://www.instagram.com/theheathersager/ Become a Magnetic Speaker that Attracts Wishlist Clients The Speaker Society  CREDITS Music Credit ColourfulSounds Podcast Editor Maia McLachlan

    46 min
  8. AMA: Layering Excitement with Transparency and What to Do When You Don't Know Everything

    JUN 11

    AMA: Layering Excitement with Transparency and What to Do When You Don't Know Everything

    Layering Excitement and Overcoming Expert Fears in Business In this episode of 'Cocktails, Coffee, and Conversations™' with Tracie, she answers listeners' questions about how to balance excitement with conscientious selling and how to handle fears of not having all the answers as a supposed expert. Tracie offers practical advice for capturing ideas without judgment, aligning them with audience needs, and reframing fears to contribute meaningfully to conversations. She also shares a free resource on creating effective 'Work With Me' pages and encourages business owners to embrace transparency and authenticity. 00:00 Introduction to Cocktails, Coffee, and Conversations 00:54 Answering Listener Questions 01:53 Jo's Question: Balancing Excitement and Conscientious Selling 12:43 Anonymous Question: Overcoming the Fear of Not Knowing 18:15 Conclusion and Final Thoughts A free tool or two from our host:Got a question or comment? www.traciepatterson.com/ama Want the free resource Tracie mentioned? www.traciepatterson.com/4sections Want to see Tracie's best trainings or to find out more? www.traciepatterson.com/connection CREDITS Music Credit ColourfulSounds Podcast Editor Maia McLachlan

    19 min
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About

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Cocktails, Coffee, and Conversations, a podcast about the true stories and insider secrets of digital entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

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