Cocktails, Coffee, & Conversations Tracie Patterson

In this episode, Tracie challenges the common marketing advice that discourages sharing the 'how' in sales messaging. She argues that by detailing how a product or service fits into a potential buyer's daily life, marketers can connect more deeply with their audience. Tracie emphasizes the importance of demonstrating the practical application of solutions, rather than just theorizing about their benefits. She uses the example of healthy living to illustrate how people struggle to translate general advice into actionable steps that fit into their busy lives. Tracie suggests that by showing customers how a product or service can realistically be implemented, businesses can create lasting relationships, generate genuine interest, and help their audience achieve their goals in a sustainable manner.
00:00 Welcome to the Show: The Importance of 'How' in Sales Messaging
00:14 Challenging Traditional Sales Advice
00:45 The Power of Showing 'How' in Your Solution
01:05 Bridging the Gap Between Dream and Reality
01:31 The Disconnect in Sales Messaging
02:33 Healthy Living: A Case Study on 'How'
03:19 The Reality of Implementing Advice
04:06 Reframing the 'How' to Fit Reality
05:22 Making Your Sales Message Stick
06:04 Meal Prepping: An Example of Effective 'How' Messaging
08:37 Creating Lasting Fans and Clients
09:20 Closing Thoughts and Encouragement

A free tool or two from our host:
Got a question or comment?
www.traciepatterson.com/ama

Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection

Credits
Music  ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk

In this episode of Cocktails, Coffee, and Conversations, host Tracie, a digital entrepreneur and business coach, engages with online business strategist and Kajabi expert, Sue McLachlan, from the Unicorn Advisory, to explore the strategic advantages of low ticket offers in the digital business landscape. They discuss the concept of low ticket offers, characterized by products priced under $100, and their potential to build customer trust, attract new clients, and serve as an entry point for further premium offerings. Tracie and Sue share insights on experimenting with pricing models, engaging in customer feedback, and using low ticket items as a marketing tool to increase visibility. They highlight the importance of understanding what low ticket offers mean in the context of one's audience and business model, emphasizing that these offers can serve various purposes including testing new ideas, accessing a broader audience, and functioning as a loss leader to promote higher-end products. This episode provides a practical guide for entrepreneurs looking to leverage low ticket offers as part of a comprehensive business strategy.
00:00 Welcome to the Digital Entrepreneur Life
01:03 Introducing Sue McLaughlin and the Power of Low Ticket Offers
02:29 Exploring Low Ticket Offers: Definitions and Strategies
05:47 The Benefits and Challenges of Low Ticket Offers
09:13 Leveraging Low Ticket Offers for Business Growth
13:31 Creating Value with Low Ticket Offers
18:00 The Evolution of Your Business and Offers
38:02 Closing Thoughts and Next Steps

A special resource or two from our host and guest:
Got a question or comment?
www.traciepatterson.com/ama
Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection

Catch Sue on all things Kajabi
https://www.youtube.com/@suemclachlan/videos
Thinking about moving your digital business to Kajabi?
Sue offers a $1,000 bonus suite, including a 1:1 Kajabi strategy call when you use her link theunicornadvisory.com/kajabi
Already have Kajabi and want someone by your side to navigate it? Unicorn Heroes Kajabi Support membership is $27 per month and gives you access to live calls and Voxer support on all things Kajabi! theunicornadvisory.com/heroes

Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk

In this 'Cocktails, Coffee, and Conversations' podcast episode with Tracie, we reframe sales messaging for a positive impact where the focus is on the importance of properly understanding and utilizing sales terminology, particularly 'pain points' and 'objections', in messaging. Tracie describes the common misconception that makes sales language seem negative and suggests a shift from simply labeling to more descriptive, insightful communication. She emphasizes the significance of recognizing 'pain points' as the audience's current situation and 'objections' as their need for more information rather than outright rejections. The episode also introduces the concept of an 'offer' as a strategic combination of product features and bonuses designed to address pain points and objections, aiming to better match the needs of the audience with what the business provides. Tracie encourages listeners to see beyond the negative connotations of sales language, offering strategies to reframe and apply these concepts positively in business messaging for increased impact and profit.
00:00 Welcome to the Podcast: Unpacking Sales Messaging
00:25 Labeling vs. Describing: A Deep Dive into Sales Terms
01:14 The Misunderstood World of Pain Points and Objections
06:33 Reframing Pain Points: More Than Just Discomfort
09:51 Understanding and Addressing Objections Effectively
13:27 Crafting Your Offer: The Ultimate Solution to Pain Points and Objections
16:41 Conclusion: Reclaiming Sales Messaging for Positive Impact

Links mentioned in this episode:
Got a question or comment?
www.traciepatterson.com/ama
Want Tracie's best trainings or to find out more about group coaching?
www.traciepatterson.com/connection

Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk

In this episode, host Tracie Patterson chats with Belinda Weaver, a renowned copywriter and creative business growth coach. Belinda shares her transition from the corporate sector to embracing entrepreneurial freedom, highlighting her struggles with conventional success paths and the importance of giving oneself permission to experiment. She discusses her coaching approach, emphasizing skill development, system creation, and confidence building for writers. The conversation also explores the concept of 'personal branding' versus 'business identity,' the fear of letting go, and the balance between following a model and trusting oneself. They delve into the benefits of slow thinking, the use of artificial intelligence tools in copywriting, and the significance of physical cues in determining job satisfaction. Throughout the episode, Belinda emphasizes the value of finding joy in one's work, the power of experimentation, and the freedom to redefine success.
00:00 Breaking Free from Conventional Wisdom
01:10 Introducing Belinda Weaver: From Corporate to Copywriting Titan
02:25 The Journey of Experimentation and Evolution in Business
03:51 Embracing Flexibility and the Power of Letting Go
04:58 The Identity of Your Business and Personal Growth
09:05 The Liberating Realization of Making Your Own Rules
11:27 The Importance of Personal Development for Entrepreneurs
12:20 Unlearning Corporate Constraints for Entrepreneurial Freedom
13:47 Action Over Planning: Learning to Move Forward
17:59 The Power of Starting Small and the Growth Mindset
21:44 Embracing Action and Refinement in Your Business
23:13 Embracing Self-Trust and Action
23:43 Finding Inspiration and Taking the Leap
25:02 Transitioning from Corporate to Freelance
26:16 The Journey of Setting Boundaries and Finding Balance
29:44 Navigating the Shifts in Business and Copywriting
36:57 The Power of Slow Thinking in Creativity
39:44 Granting Permission to Play and Innovate
A free tool or two from our host and guest:
Got a question or comment?
www.traciepatterson.com/ama

Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection

If you're not sure where to focus your time and energy as a copywriter wanting to grow their biz, Belinda's quiz is a great place to start:
https://www.copywritematters.com/copy-biz-shortcut-quiz/ It tells you what your focus should be for where you're at right now.

If you want more guidance to create a business you love to work in, Confident Copywriting is Belinda's paid membership. There are resources, templates, coaching and the best community.
https://www.copywritematters.com/confident-copywriting-registration/

Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk

Maximizing Lead Magnet Effectiveness and Audience Engagement
In this episode of Cocktails, Coffee, and Conversations, host Tracie discusses the importance of selecting and creating the right lead magnet for your audience to support your business effectively. She answers a listener's question about improving a lead magnet that isn't performing as expected. Tracie emphasizes the need to align lead magnets with one's brand and overall offer suite and the significance of understanding one's audience to achieve better conversion rates. She also touches on the role of traffic sources and their impact on conversion. The conversation includes insights on experimenting with different formats and ensuring lead magnets serve as a valuable initial contact point between a business and its potential clients. Tracie encourages leveraging this opportunity to demonstrate the value and results a business can provide, thus setting the stage for a positive and engaging relationship with the audience.

00:00 Welcome to Cocktails, Coffee, and Conversations!
01:46 Diving Into Listener Questions: The Lead Magnet Dilemma
02:09 Breaking Down the Lead Magnet Strategy
04:25 Understanding Conversion Rates and Audience Engagement
12:28 Optimizing Lead Magnets for Your Brand and Audience
17:18 Exploring the Right Vehicle for Your Freebie
20:24 Wrapping Up: Key Takeaways on Creating Effective Freebies

Resources mentioned today:
Have your own question or comment?
www.traciepatterson.com/ama

Want the training Tracie mentioned today or to find out more?
www.traciepatterson.com/atc

Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk

In this episode of 'Cocktails, Coffee, and Conversations,' host Tracie, alongside guest Sue McLachlan from the Unicorn Advisory, delves into the concept of VIP upsells within the realm of digital products and online business strategies.
They explore whether entrepreneurs need VIP options, the motivations behind offering such upsells, and how they can be more than just a higher price point. The discussion covers different scenarios where VIP offers can be beneficial, addressing them not as exclusive or premium for the sake of higher charges but as tailored solutions for specific client needs.
They emphasize the importance of making VIP offers meaningful by aligning them more closely with what customers truly need rather than just adding more of the same services. Furthermore, the conversation shifts towards understanding one's audience and ensuring any upsell or offer directly addresses their journey and requirements. The notion that 'there is no one-size-fits-all' in business offers is a recurring theme, encouraging entrepreneurs to constantly evaluate and adapt their strategies to best serve their audience while also making conscious decisions that align with their business values and goals.
00:00 Welcome to the Digital Entrepreneur Life: Insights and Introductions
00:58 Diving Deep into VIP Upsells: Strategies and Controversies
01:48 The True Value of VIP Offers: Beyond the Money
07:30 Crafting VIP Offers: Ethical Pricing and Personal Capacity
15:47 Exploring Alternatives to Coaching in VIP Offers
20:26 Exploring VIP Offers and Their Impact
21:27 Understanding Your Audience's Preferences
22:29 The Importance of Pricing and Customer Feedback
23:44 Navigating Business Growth and Audience Evolution
29:37 Creating Distinct and Valuable Offer Tiers
37:15 Final Thoughts on Launching and Learning
A free tool or two from our host and guest:
Got a question or comment?
www.traciepatterson.com/ama
Want Tracie's best trainings or to find out more?
www.traciepatterson.com/connection
Catch Sue on all things Kajabi
https://www.youtube.com/@suemclachlan/videos

Music Credit ColourfulSounds
Podcast Editor Maia McLachlan
Digital Marketing VA Lisa Harmatuk