Content Amplified

Masset - Content Amplified
  • 5.0 (4)
  • MARKETING
  • UPDATED DAILY

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. How Can First-Party Research Turn B2B Content Into a Scalable Growth Engine?

    4H AGO

    How Can First-Party Research Turn B2B Content Into a Scalable Growth Engine?

    What if your best-performing content didn’t start with a blog post—but with a question no one else thought to ask? In this episode of Content Amplified, Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack how quarterly first-party research became the backbone of their content strategy—and a serious competitive edge. Donna doesn’t treat research like a one-off campaign. She runs it like a product: structured, repeatable, defensible, and built for distribution. With a lean team of fewer than 10 marketers, she has led the creation of 14 in-depth industry research reports—each designed to spark conversation, earn media coverage, and fuel an entire ecosystem of content. The result? Authoritative insights that drive press, power webinars, support sales conversations, and strengthen visibility across AI-powered search. This isn’t about volume. It’s about credibility at scale. What you'll learn in this episode: How to build a quarterly first-party research program—even with a small marketing teamWhy consistency (not frequency) unlocks meaningful comparative insightsHow to design surveys that balance foundational benchmarks with fresh industry trendsA practical framework for collaborating across marketing, product, sales, and PRHow to turn one research report into press coverage, webinars, social campaigns, and executive thought leadershipThe right—and wrong—ways to use AI when analyzing primary dataWhy third-party credibility matters more than ever for AI-driven search and discoverabilityHow to protect data integrity while moving fast enough to meet market demandAbout Donna Parent Donna Parent is the Chief Marketing Officer at Dynamo Software, a leading provider of software solutions for the private investment community. With more than 25 years of experience in B2B and B2C marketing, Donna has built revenue-generating teams across enterprise software companies ranging from 50-person startups to global organizations with thousands of employees. Her sweet spot lies in entrepreneurial environments where agility, experimentation, and disciplined execution drive results. At Dynamo, Donna spearheaded a quarterly first-party research initiative serving general partners, limited partners, hedge funds, and fund accountants. She personally oversees survey design, data validation, and report development—ensuring every published insight is accurate, defensible, and actionable. Her work has fueled media placements, executive editorials in outlets like Forbes Tech Council, and a scalable content engine built on credibility. Connect with Donna: Donna's LinkedIn ProfileDynamo Software's websiteLatest Research ReportText us what you think about this episode!

    24 min
  2. How Can You Use AI to Create Authentic, Human-Centered Content Without Losing Your Brand Voice?

    5D AGO

    How Can You Use AI to Create Authentic, Human-Centered Content Without Losing Your Brand Voice?

    What if AI didn’t replace your creativity—but amplified it? In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity? Mandy has spent over 15 years in marketing—from the music industry to tech education—and she’s learned one simple rule: always start with a real story. AI can help you scale, refine, and repurpose. But connection? That begins with something human. Together, they explore how to build a content engine powered by AI while keeping your brand voice intact, your standards high, and your audience at the center. If you’ve ever worried that AI might dilute your message, this conversation will reframe how you think about it—and give you a practical path forward. What you'll learn in this episode: Why authentic content always starts with real customer storiesHow to turn one podcast into blogs, social posts, and short-form clips using AIThe practical way to train a custom GPT on your brand voice (without getting technical)How to use AI as a collaborative editor—not a replacement writerWhat to do when AI output misses the markHow to measure connection beyond clicks, shares, and impressionsWhen it’s better to delay content than publish something mediocreHow to balance consistency with quality on a content calendarWhy sometimes the smartest marketing move is to stay quietAbout Mandy Arola Mandy Arola is the Director of Marketing at Nashville Software School, where she leads strategy and execution across content marketing, brand messaging, and community engagement. With over 15 years of experience, Mandy began her career in the music industry, spending a decade working alongside marketing teams before transitioning into the technology education space. At Nashville Software School, she has built and executed content strategies both as a team leader and as a solo marketer—proving that strong strategy and thoughtful execution matter more than team size. She specializes in creating story-driven marketing that connects online and resonates offline. Her work bridges AI-powered efficiency with deeply human storytelling. Connect with Mandy: Mandy's LinkedIn ProfileNashville Software SchoolText us what you think about this episode!

    17 min
  3. How Can a Niche Attack Strategy Help You Win More B2B Sales?

    6D AGO

    How Can a Niche Attack Strategy Help You Win More B2B Sales?

    Most B2B companies don’t lose because they lack opportunity. They lose because they try to be everything to everyone. In this episode of Content Amplified, Amie Milner, EVP of Marketing and Sales Enablement at Abstrakt, breaks down how a focused niche attack strategy fuels predictable pipeline growth—and why specialization, not scale, drives stronger close rates. Amie shares how Abstrakt grew into an $80M business by narrowing its focus, aligning sales reps to specific industries, and telling one powerful story instead of a hundred diluted ones. If you’ve ever struggled to say no to a prospect, clarify your ICP, or align marketing with sales development, this conversation will sharpen your thinking. Because when you stop casting randomly and start targeting intentionally, momentum follows. What you’ll learn in this episode: Why one strong case study can outperform dozens of generic proof pointsHow to identify your most profitable niche using revenue fit, service fit, and stickinessThe difference between casting a wide net in digital—and staying hyper-focused in outboundHow to align SDRs and sales reps to industries where they naturally winWhy exclusivity can strengthen your pitch and improve close ratesWhen to say no to a prospect (and why it protects both sides)How to expand into adjacent industries without losing focusGuest Bio: Amie Milner Amie Milner is the EVP of Marketing and Sales Enablement at Abstrakt, a B2B business growth company serving more than 2,000 clients across the U.S., Canada, and the U.K. Over the past decade, Amie has worked her way up from SDR to executive leadership, building Abstrakt’s sales enablement department from the ground up and leading marketing, digital strategy, and sales development under one unified vision. Her unique vantage point across marketing, outbound sales, and enablement allows her to create alignment most organizations struggle to achieve. Amie specializes in industry-focused growth strategies, outbound pipeline development, and building predictable revenue systems for small to mid-sized businesses. Connect with Amie: Amie's LinkedIn profileAbstrakt's WebsiteText us what you think about this episode!

    16 min
  4. Is AI Ruining Thought Leadership in B2B—or Raising the Bar?

    FEB 17

    Is AI Ruining Thought Leadership in B2B—or Raising the Bar?

    Everyone is publishing. Few are saying anything new. In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and managing partner of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algorithmic noise. Jake brings a rare combination of hands-on industry experience and marketing acumen. After transitioning from consulting and marketing into the clean energy sector, he built deep operational knowledge inside a complex industry—knowledge that AI simply can’t access. And that gap? It’s where real thought leadership lives. This conversation goes beyond surface-level AI talk. It explores credibility, attention, signal vs. noise, and how companies can use AI as a force multiplier—without outsourcing their thinking. If you're building authority in your space, this episode will challenge how you create and distribute ideas. What you'll learn in this episode: Why AI can only reflect what’s publicly available—and why that limits its strategic insightThe two types of thought leadership: challenging conventional wisdom vs. elevating industry understandingHow behind-the-scenes industry knowledge becomes your biggest competitive advantageWhere AI fits in the marketing process: strategy, messaging, and tactical executionHow to use AI to repurpose expert insights without diluting authenticityWhy audiences are developing “AI filters”—and how to stand out anywayWhat the future of thought leadership may look like as AI targeting and personalization evolveHow short-form video, audio, and live content may become the new proof of expertiseAbout Jake Edie Jake Edie is a managing partner of RenewComm, a marketing agency focused on the clean energy sector. With more than 15 years of experience across consulting, marketing, business development, and commercial operations, Jake combines strategic clarity with deep industry knowledge. After beginning his career in consulting, marketing at The Princeton Review, and a software startup, Jake pivoted into clean energy to align his work with his personal values. He earned a graduate degree in environmental science and policy to complement his economics background—building expertise across business, technology, and policy. Jake is particularly passionate about how renewable energy integrates into the electric grid and how complex technical industries can communicate with clarity and credibility. Connect with Jake: Jake Edie's LinkedIn ProfileRenewComm's WebsiteText us what you think about this episode!

    17 min
  5. How Do Custom GPTs Help Teams Create More Without Losing Their Voice?

    FEB 12

    How Do Custom GPTs Help Teams Create More Without Losing Their Voice?

    Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter. In this episode of Content Amplified, host Ben Ard sits down with Fred Faulkner, SVP of Marketing at McFadden Digital, to unpack how leaders and teams can use custom GPTs as true collaborators—not replacements. Fred shares how he builds AI “bench strength,” trains GPTs to reflect real human thinking, and uses voice-based workflows to turn raw ideas into polished strategy without sacrificing authenticity. This conversation is practical, grounded, and honest about what works, what doesn’t, and why human judgment still sits at the center of every effective AI workflow. What you'll learn in this episode: How to define narrow, high-impact use cases for custom GPTsWhy “human in the loop” is a non-negotiable ruleHow to train GPTs using tone, context, and real source materialWhy voice conversations outperform typing for capturing authentic ideasHow teams can adopt AI incrementally without breaking existing workflowsWhere AI accelerates good processes—and where it amplifies bad onesGuest Bio: Fred Faulkner Fred Faulkner is the Senior Vice President of Marketing at McFadden Digital, a global commerce system integrator focused on helping B2B manufacturers and distributors prepare for an AI-driven future. With a career rooted at the intersection of marketing and technology, Fred has spent decades building digital experiences—from early web and SEO work to modern AI-enabled workflows. Today, Fred leads a lean marketing team while experimenting deeply with custom GPTs, voice-first ideation, and AI copilots designed to augment—not replace—human thinking. He is especially passionate about maintaining authentic voice, clear strategy, and strong process as organizations adopt AI tools at scale. Connect with Fred: https://www.linkedin.com/in/accordingtofred/https://mcfadyen.com/https://www.accordingtofred.com/Text us what you think about this episode!

    18 min
  6. Why Do Buzzwords Make Your Content Less Credible?

    FEB 11

    Why Do Buzzwords Make Your Content Less Credible?

    Buzzwords don’t make your content smarter—they make it forgettable. In this episode of Content Amplified, Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you’re trying to reach. Drawing from a career that spans journalism, PR, cybersecurity, and SaaS marketing, Abby shares a clear, practical approach to writing content that actually says something. No fluff. No hiding. Just words that mean what they say. What you’ll learn in this episode: Why buzzwords signal uncertainty instead of expertiseHow vague language hurts credibility with buyers and journalistsA simple test to spot buzzwords before they shipHow to replace “fancy” words with specific, valuable languageWays to push back—politely—when executives insist on jargonHow AI can amplify bad writing if you don’t guide it carefullyGuest Bio: Abby Ross Abby Ross is a corporate communications leader with a deeply unconventional path. She began her career as a television news reporter, then moved into political communications as a communications director for a New York State Senator. From there, she transitioned into agency PR, representing clients across tech, legal, and nonprofit sectors. Abby later found her way into cybersecurity, leading media relations and corporate communications at companies including Trustwave, Bay Dynamics, IBM, and Akamai. Along the way, she also served as an acting CMO and led marketing for IBM’s elite team of hackers and incident responders. Today, Abby leads corporate communications at Hydrolix, a SaaS data analytics platform that delivers real-time performance and security insights from massive volumes of log data. You can connect with Abby and explore her work here: LinkedIn: https://www.linkedin.com/in/abby-ross/Hydrolix: https://hydrolix.io/Text us what you think about this episode!

    14 min
  7. Why Does People-First Content Build Stronger Brands Than Brand Messaging?

    FEB 10

    Why Does People-First Content Build Stronger Brands Than Brand Messaging?

    People don’t trust brands. They trust people—and that changes how modern brand stories should be told. In this episode of Content Amplified, host Ben Ard sits down with Beka Wueste, Director of Brand and Marketing at Integrated Data Services, to unpack why people-centered storytelling consistently outperforms brand-first messaging. Drawing from her experience across government contracting, technology, nonprofits, and academia, Beka explains why “people content is brand content”—and how marketers can use it to build visibility, trust, and long-term relevance without chasing short-term wins. This conversation is practical, honest, and grounded in real examples—from veteran spotlights to intern capstones to customer-adjacent storytelling that actually resonates. What you’ll learn in this episode: Why people-centered content earns trust faster than brand claimsHow employee visibility increases brand awareness organicallyWhat metrics matter when content isn’t built to convert immediatelyHow to balance long-term brand storytelling with short-term performance pressureReal examples of people-first campaigns that drove engagement without sellingWhy reviews, testimonials, and human stories shape decisions more than messagingGuest Bio: Beka Wueste Beka Wueste is the Director of Brand and Marketing at Integrated Data Services (IDS), a government consulting firm supporting Department of Defense and federal civilian customers. With an academic background in art history and digital studies, Beka brings a multidisciplinary approach to brand strategy, blending storytelling, design, and marketing operations. Over the course of her career, she has led brand and content initiatives across nonprofits, foundations, technology firms, and government contractors. Her work consistently centers on people—employees, customers, students, and veterans—as the clearest expression of a brand’s value. Beka is also a published author and artist, bringing a creative lens to highly complex and regulated industries. Connect with Beka: LinkedIn: https://www.linkedin.com/in/beka-wueste/Integrated Data Services: https://www.get-integrated.com/Text us what you think about this episode!

    16 min
  8. How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?

    FEB 5

    How Can Brands Bridge the Gap Between Human Quality and AI Efficiency?

    How Can Brands Bridge the Gap Between Human Quality and AI Efficiency? How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated creative partner. Katrine breaks down the "Digital Twins" philosophy, explaining why the secret to high-end visual content isn't just the technology itself, but keeping industry experts and human talent at the very center of the process.  In this episode, you’ll learn: The Intersection of Quality and AI: Why putting AI tools in the hands of skilled industry creatives is the only way to produce work that meets professional standards. The "Digital Twin" Framework: How Pixels uses digitized versions of real models to create 100% digital campaigns while maintaining human approval and compensation. Ethical Innovation: Why an "ethically sound" approach to AI—involving contracts and consent—is becoming a competitive advantage for major brands. Legal Brand Safety: How to navigate the risks of training data and "doppelgangers" to ensure AI content doesn't lead to lawsuits. Moving Beyond the Prompt: Why technical expertise in fashion and photography is more valuable than being a "prompt engineer" when it comes to brand identity. About the Guest Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a visual content leader that manages imagery and video for the product detail pages (PDP) of global e-commerce retailers. With over five years at the company, she has overseen the transition from traditional retouching to cutting-edge generative AI. Katrine is a prominent advocate for ethical AI and frequently shares insights on how the fashion industry can adopt new tech without sacrificing quality or talent.  Connect with Katrine: Katrine's LinkedIn ProfilePixelz Corporate WebsiteText us what you think about this episode!

    17 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Information

  • Creator
    Masset - Content Amplified
  • Years Active
    2023 - 2026
  • Episodes
    402
  • Rating
    Clean
  • Copyright
    © 2026 Content Amplified
  • Show Website
    Content Amplified