Content Amplified

Masset - Content Amplified
  • 5.0 (4)
  • Marketing
  • Updated Daily

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. 1d ago

    Why overnight success actually takes eight to twelve years

    The statistical truth of an overnight success is eight to twelve years. In this episode of Content Amplified, Bill Harper, founder of BrandBossHQ and a 35-year veteran of helping businesses stand apart, breaks down why brands like Dollar Shave Club and Liquid Death only look like they exploded out of nowhere. Bill's core argument: people don't buy the best products, they buy the products they like the best, and no consumer owns a micrometer to test whose razor blade is actually sharper. He walks through his "hole to the goal" framework, where the brand is the ladder that gets a specific group of people out of one specific pain point: a Raleigh plumber who wins on "we're on time or you don't pay a dime," Volvo owning safety, and FedEx building an empire on "absolutely, positively overnight" back when it was a pure B2B play. He also explains why B2B buyers don't stop being emotional consumers just because they put on a tie. If you've ever been told to compete on having the best product, this episode will change how you pick your story. About Bill Bill Harper is the founder of BrandBossHQ, where he helps businesses figure out the story they have to tell in order to scale, a philosophy he sums up as "no story, no glory." Classically trained in visual communications, he fell in love early in his career with the external side of business: getting the buyer as excited as the person selling. This year marks 35 years of that work. Bill also shares free brand-building advice through more than 2,500 videos on TikTok. Show Notes Connect with Bill on LinkedIn: https://www.linkedin.com/in/brandbosshq/Bill on TikTok: @BrandBossHQ (2,500+ free brand-building videos)Work with Bill: brandbosshq.comText us what you think about this episode!

    Why overnight success actually takes eight to twelve years

  2. 3d ago

    Why translating your content is not the same as localizing it

    Translation is getting the words right. Localization is making the culture fit. In this episode of Content Amplified, Lina Tonk, three-time SaaS CMO and current CMO at Smartling, breaks down why "just translate the website" is the mistake almost every team makes when expanding globally. Lina shares the moment a customer presentation in EMEA lost her completely because the deck used US spelling, and why German buyers take entirely different steps to reach a click than independent, skip-the-meeting US buyers do. She explains how OpenAI's localization team lifted click-through conversion just by reviewing what their buttons said in each region, why localization teams are increasingly landing under marketing and struggling to speak CMO language, and what "true localization" looks like when AI makes it possible to localize down to the individual, not just the region. If global expansion is anywhere on your roadmap, this conversation will change how you think about every word on your website. About Lina Lina Tonk is the CMO of Smartling, a localization software company whose customers include OpenAI. She has spent her entire career in B2B SaaS, much of it in PE-backed companies, and has now been a CMO three times at three different SaaS companies. Originally from Colombia, Lina started out as a graphic designer before realizing she was a marketer and storyteller at heart, and she has built marketing teams from a team of one to more than seventy. She measures her legacy by the growth of the people on her teams. Show Notes Connect with Lina on LinkedIn: https://www.linkedin.com/in/linamtonk/Text us what you think about this episode!

    Why translating your content is not the same as localizing it

  3. Aug 27

    Why guest experience is marketing, and how a dog ran for president

    The election year emptied out Washington DC, so Meredith Goldberg ran the hotel's beagle for president. In this episode of Content Amplified, Meredith, Regional Director of Marketing for the East Coast at Lore Group, explains how guest experience became her marketing discipline and how she finds cultural moments that actually land. She walks through building guest personas out of booking data (midweek one to two night stays from out of state versus longer weekend stays with double rooms that read as family travel), and why a hotel marketer wears a different hat every day across digital, CRM, social, experiences, and PR. Then she tells the Monti story: a rescue beagle at The Jefferson in DC who got a campaign video, a platform, a poster from a local artist, business cards, a cabinet of dogs from other hotels, a convention in August that infuriated housekeeping, and a spot in People magazine. Meredith also shares how she scouts milestone anniversaries, like The West Wing turning twenty, and what she did the morning after a preview event where only two creators showed up. About Meredith Meredith Goldberg is New York born and raised and has been based in Washington DC for about twenty five years, after coming for college and staying. Her first job out of school was as a matchmaker for a dating service, where she learned she was a very bad matchmaker but a very good storyteller. A stint in clothing sales, and a shirt that appeared on an episode of The O.C. for about two seconds, pulled her into marketing, and she went on to earn a marketing master's at Johns Hopkins before landing in PR at a historic DC hotel. She has worked in small luxury properties, a convention center hotel, and a resort, and she is a dog person who now makes sure every property she works with is dog friendly. Show Notes Connect with Meredith on LinkedIn: https://www.linkedin.com/in/goldbergmeredith/Follow Meredith on Instagram: https://www.instagram.com/mjg0614/Text us what you think about this episode!

    Why guest experience is marketing, and how a dog ran for president

  4. Aug 25

    How to take over a social community you did not build

    Most social media managers never build the community they run. They inherit it. In this episode of Content Amplified, Van Raynor, Director of Social Media and Influencer Marketing at Americares, walks through what to do in the first weeks after you take over a page someone else built. He starts with the snapshot: average reach, the campaigns your predecessor ran, growth rate, attrition rate, and whether the page has really been used as a broadcast channel, a customer support channel, or a sales channel. Then he compares that reality against the KPIs you were handed and decides whether they are feasible or need adjusting. Van also shares the "vegetables and desserts" framework he was taught, where vegetables are the posts you have to hit (donate now, sales messages, major updates) and desserts are the vibe posts that build the brand. He explains why a community fed ice cream for years will ask where the ice cream went the day you serve broccoli, and why the organic team at Americares runs campaign sprints instead of posting daily. If you have just walked into a community you did not build, this is your first-month plan. About Van Van Raynor is the Director of Social Media and Influencer Marketing at Americares, a global health and disaster relief organization, where he has worked for about three years. Most of his career has been spent in nonprofit and arts marketing, including a stretch of PSA work and a short stint in finance. He is based in Manhattan, where he works with his dog Navy asleep under the desk. Van believes every social community is on a diet of content, and that changing it takes a gradual shift, a real plan, and a willingness to test and learn. Show Notes Connect with Van on LinkedIn: https://www.linkedin.com/in/vanraynor/Van's website: https://vanraynor.comText us what you think about this episode!

    How to take over a social community you did not build

  5. Aug 20

    How AI unlocks marketing outcomes that weren't possible before

    Most teams use AI to do the same work faster, which Nav compares to building a faster photocopier. In this episode of Content Amplified, Navneet Singh, Chief Marketing Officer at Eightfold AI, explains what happens when you aim AI at outcomes that were never possible in the first place. Nav walks through Mira, Eightfold's marketing intelligence and response architect: an agent that takes an ICP, campaign goals, and a timeframe, then generates a full campaign blueprint with social, PR, analyst relations, and paid media components, cutting campaign execution from 10 weeks to 3 days. He shares how sales call insights from Clari Copilot feed the agent, how recursive learning improves campaigns after launch, and why the marketer's job shifts to goals, judgment, and orchestration. His biggest lesson: the hardest part of AI adoption is not the AI or the tools, it is the knowledge architecture that feeds it. If you want a practical picture of agent-driven marketing, start here. About Nav Navneet Singh is the Chief Marketing Officer at Eightfold AI, the talent-intelligence platform with customers in more than 100 countries. He spent the first 16 years of his career in product management at Deloitte, Oracle, Cisco, and startups, building product lines up to a billion dollars. He then moved into marketing and spent 10 years building the marketing function at Palo Alto Networks as the company grew from 2,000 to nearly 20,000 people. He joined Eightfold AI as CMO six months ago. Show Notes Connect with Nav on LinkedIn: https://www.linkedin.com/in/nasingh/Text us what you think about this episode!

    How AI unlocks marketing outcomes that weren't possible before

  6. Aug 18

    Why your budget tells the truth about your marketing strategy

    Your strategy document says one thing. Your budget says what you actually believe. In this episode of Content Amplified, Heidi Wurpel, Head of Marketing at Emburse, shares how she audited every marketing dollar by backing in from bookings all the way to budget, a journey she frames as "there and back again" in a nod to The Hobbit. Heidi walks through building a taxonomy that slices spend by segment, vertical, channel, campaign, and persona, and what she found when the matrix came back full of goose eggs: line items with zero return. She explains why startups, growth companies, and market defenders should each see a different story in their budgets, how to layer in headcount with good-enough percentages, why you have to be honest about the bias in your attribution model, and why finding your own goose eggs first beats having finance find them for you. If you lead a marketing budget, this episode shows you how to make it confess. About Heidi Heidi Wurpel is the Head of Marketing at Emburse, the spend-management company that covers everything from purchase orders and virtual cards through reimbursement and expense intelligence. She joined Emburse six years ago after a career on the brand and corporate side of marketing, starting with a journalism undergrad focused on advertising, then an MBA that took her into technology and ten years in corporate IT. Her first marketing job was selling jewelry for a luxury chain through the 2008 recession, where the team grew the business by pairing e-commerce with experiential, event-based marketing. Show Notes Connect with Heidi on LinkedIn: https://www.linkedin.com/in/heidiwurpel/Text us what you think about this episode!

    Why your budget tells the truth about your marketing strategy

  7. Aug 13

    How to build a marketing team when you're the first hire

    Being the first marketing hire at a company means the strategy, the budget, and the doing all land on you at once. In this episode of Content Amplified, Bronwyn Pope, Vice President of Marketing & Communications at St. Croix Hospice, shares what she learned doing it twice: first at Special Olympics Minnesota about 20 years ago, then at St. Croix Hospice, where she joined as the first marcomm hire eight years ago. She walks through her first 90 days, including handing a graphic designer $3,000 and asking for a year's worth of templates so one person could look like a whole department. She explains how she justified her first hires by targeting roles that would pay for themselves immediately, why she loves hiring people smarter than she is, and the question she asks everyone on her team: what is the job you want eventually? She also tells the story of how letting people pivot across the team turned a front-desk employee with a law enforcement degree into her head of internal communications. If you are building a marketing function from scratch, or leading one through fast growth, this episode maps the road ahead. About Bronwyn Bronwyn Pope wanted to be a reporter from the time she was a child. She earned a degree in print journalism, worked at newspapers, and spent a year at the Associated Press before joining a big PR agency, where she discovered she loved the variety of writing for different clients. She has spent most of her career in healthcare marketing and has twice been the first marketing communications hire at an organization, first at Special Olympics Minnesota and later at St. Croix Hospice. Today she is Vice President of Marketing & Communications at St. Croix Hospice, where she has spent the past eight years building the team through a period of rapid growth. Show Notes Connect with Bronwyn on LinkedIn: https://www.linkedin.com/in/bronwyn-pope-4528b44/Text us what you think about this episode!

    How to build a marketing team when you're the first hire

  8. Aug 11

    How to build growth content that actually moves buyers

    Most content gets measured by whether it was consumed. Growth content gets measured by what happens next. In this episode of Content Amplified, Erin McReynolds, Vice President of Marketing at Fremont Bank, breaks down the difference between volume content (did they download the PDF?) and growth content (what did they do after?), then walks through her four pillars for making content matter to the business: contributing to pipeline, impacting revenue, shortening the sales cycle, and addressing objections. Erin explains how growth content creates, captures, and accelerates demand, why the fastest way to surface objections is to befriend the sales team and mine sales call transcripts, and which objections show up almost everywhere: long evaluation periods, confusion about value, and the internal "do we really need this" friction that ROI content can preempt. She also gives her honest take on AI: it makes production cheaper and faster, but it cannot talk to your sales team or build the system that moves buyers forward. Her advice for this month is simple: optimize your content for progress, not attention. If you have ever had to justify content's existence to the business, this episode gives you the language. About Erin Erin McReynolds is a career marketer of more than 15 years whose experience is in building brands and content systems that move business outcomes and contribute to growth. She is the Vice President of Marketing at Fremont Bank, one of the largest privately owned banks in California, where she built and launched both content marketing and social media marketing from scratch. There she leveled up the whole brand and created a content engine that is scalable and replicable. She loves talking about this stuff and is happy to help other marketers brainstorm what is next for their content teams. Show Notes Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinmcreynolds/Erin's website: https://www.erinmcreynolds.comText us what you think about this episode!

    How to build growth content that actually moves buyers
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About

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Information

  • Creator
    Masset - Content Amplified
  • Years Active
    2023 - 2026
  • Episodes
    497
  • Rating
    Clean
  • Copyright
    © 2026 Content Amplified
  • Show Website
    Content Amplified