89 episodes
Content Amplified Masset - Content Amplified
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- Business
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5.0 • 5 Ratings
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Content Amplified is all about how to get more out of your marketing content.
Each 10-15 minute episode gives you one new way to get more out of your marketing content.
We interview industry experts to give you new perspectives and ideas that will level up your content like never before.
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How Do You Get Internal Buy-In for content?
In this episode, we interview Andrew Mounier, a seasoned marketing expert with over 15 years of experience. Andrew has a diverse background, from working with pre-revenue startups to serving as a CMO for a $500 million ARR company.
What you’ll learn in this episode:
Effective strategies for securing internal buy-in for content initiatives.
The importance of consistent communication within departments.
How to create compelling budget proposals for content marketing.
The role of AI in enhancing content creation without compromising quality.
Tips on managing up and across departments to align marketing goals. -
How to align sales and marketing
In today's episode, we interview two marketers!
Jess Zukus and Jeremiah Akin came on to share some great advice on how you can build a strong bridge between marketing and sales.
In this episode you'll learn:
How to handle meetings in a remote environment
Logistics of handling requests
Reporting and alignment through data
And so much more! -
How Do You Drive Thought Leadership?
In this episode, we interview Jared Bodnar, VP of Marketing at Tango.
What you’ll learn in this episode:
Effective strategies to establish thought leadership in diverse industries.
How to balance engaging and educational content throughout the buyer’s journey.
The importance of having a unique point of view in your content.
Tips on keeping B2B content fresh and engaging. -
Less is more when it comes to content
In this episode, we interview Scott Kirkessner, Vice President of Marketing and Business Development at Castle & Cooke Mortgage.
What you’ll learn in this episode:
Strategies for effective content marketing.
The “less is more” philosophy in marketing.
How to balance content quantity and quality.
Techniques for creating engaging and customized marketing materials.
The importance of knowing your audience and tailoring content accordingly. -
How to Create Effective Educational Content
In this episode, we interview Shannon Howard, Director of Customer and Content Marketing at Intellum.
What you’ll learn in this episode:
Strategies for creating valuable educational content
How to differentiate your content from competitors
Balancing SEO with quality content
Effective use of AI in content marketing -
How Do You Nail Content Distribution?
In this episode, we interview Kacyn Goranson, Vice President of Marketing at WorkSuite.
What you’ll learn in this episode:
Strategic approaches to content distribution.
The importance of understanding your target audience.
How to measure the effectiveness of your content distribution.
The role of content formats in reaching different personas.
Tips for repurposing content for multiple channels.
Customer Reviews
Staying ahead of the noise
Being able to produce content that doesn’t just get swallowed up in the static of all of the other content is tough. There are so may strategies out there that can work, but it’s impossible to find and implement many of them. What I’ve appreciated about this podcast is being able to quickly get insights from various marketers about what is working for them. So instead of guessing what might work, I have some use cases for various strategies to think about being I try something new.