81 episodes

The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their influencer tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and to build your online community. They also open up about recognizing and asking for your value as a content creator. Maddy and Emma also share what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Content Creatives Podcast Emma Cortes & Maddy Keineker

    • Business
    • 4.8 • 40 Ratings

The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their influencer tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and to build your online community. They also open up about recognizing and asking for your value as a content creator. Maddy and Emma also share what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

    5 Easy Summer Props to Pose With

    5 Easy Summer Props to Pose With

    Today we’re sharing 5 easy summer props to pose with! We’re sharing tips on using props you already have around your house and a few inexpensive ways to find props for your next photo shoot.

    Prop #1: Pool floaties
     You don’t even need a pool to pose with a pool floatie. You can use pool floaties to pose at lake or even your backyard with a sprinkler. Pool floaties are a great way to add a pop of color. Plus, you can deflate them and they’re easy to pack and store. 
     One of the best spots to pick up an inexpensive pool floatie is Target. They have pool floaties starting at $4. The Sun Squad brand has stripe donut shaped floaties, pineapple shaped floaties, and unicorn pool floats.

    Prop #2: Lawn games
     If you have lawn games at home, you can also use them to set up a summer photo shoot. I used out giant jenga set and our giant outdoor connect 4 for a brand photo shoot last month and the photos turned out so cute!
     You can find outdoor lawn games at Target, Amazon, or even at secondhand shops. Here are other lawn games you can use as props for summer photo shoots:
    ·      Ladder ball set
    ·      Giant dice
    ·      Croquet Set
    ·      Bean bag toss or cornhole set

    Tune in to listen to the rest of props!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 11 min
    A recap of Instagram’s Blog Post: Shedding More Light on How Instagram Works

    A recap of Instagram’s Blog Post: Shedding More Light on How Instagram Works

    Are you frustrated about Instagram’s darn algorithm? Well on June 8th 2021, Instagram released a blog post shedding light on how Instagram works.

    We’re recapping the blog post + sharing our thoughts and opinions about what influencers and creators can take away from the blog post.

    #1 What is the algorithm?
     The first thing Instagram addresses is the misconception of the “Algorithm”. The truth is that Instagram doesn’t have JUST ONE algorithm that oversees what people do and don’t see on the app.
    ·      In 2010: Instagram was a single stream of photos in chronological order
    ·      In 2016: people were missing 70% of all their posts in feed.
    ·      Instagram developed a Feed that ranked posts based on what you care most about.
     As influencers, we’ve seen people villainize that darn Instagram algorithm. But if you take the time to understand how the app works, take the time to understand your audience, lay out a clear content strategy and plan for your brand, you honestly don’t need to be hyper focused on the algorithm.

    Tune in to listen to the rest of Instagram's updates!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 28 min
    Mini-sode: 4 Lessons We’ve Learned As Content Creators

    Mini-sode: 4 Lessons We’ve Learned As Content Creators

    One way we’ve learned to be better content creators is by learning from each other and learning from other content creators. We hope these real-life lessons we’ve learned can help give you insight and a little bit of perspective in your own influencer journey.

    Lesson #1: It’s okay to talk about money as content creators and influencers
    There’s been more and more discussions about how some influencers are unsure about talking about money and how it breeds the comparison game.
    But as women and women of color, it’s been so important in my journey to talk about the business side of being an influencer and to talk about money. It’s totally fine if you want to keep blogging or social media as a hobby, but there are also a good number of creators who want to make this a full-time career.

    Tune in to listen to the rest of the lessons!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 19 min
    4 TikTok Tips for Beginners

    4 TikTok Tips for Beginners

    Today, we’re going to be sharing 4 TikTok Tips for beginners. If you’re looking to get started on TikTok, this podcast episode is for you!

    What is TikTok?
    TikTok is a short-form video sharing social media platform.
    It’s been around for years and actually launched in 2016 by Beijing-based parent company called Bytedance. In 2017, ByteDance was acquired by Musical.ly, and it took off in Europe and North America. In 2021, the company is projected to hit a billion users.

    Tip #1: Get familiar with the app
    One of the biggest things when bringing on a new platform is figuring out how the platform works. Before you dive in and start learning trending dances, we recommend getting familiar with the app. The more comfortable you become navigating the app, the easier it will be to start focusing on producing content on the app.
    Be aware that there is a learning curve to learning any new platform. At one point, you probably had to figure out how to add hashtags or create Instagram stories on Instagram.

    Here are a few major things to familiarize yourself with TikTok:
    The For You Page:
    Is usually the first thing you see when you open the app. You’ll see trending videos in your feed, and you’ll see “For You” at the Top of the page. 
     FYP or For You Page basis its algorithm based on the videos you interact with and the accounts you follow. It also factors in your location and language preferences, plus your niche and the types of content you create.
     The Discover Page:
    Is like the Explore Page on Instagram. It’s curated by TikTok’s algorithm which shows trends, trending sounds or music, and trending/popular effects.

    Tune in to listen to the rest of the tips!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 38 min
    Mini-sode: 3 Ways to Improve Your Pitch

    Mini-sode: 3 Ways to Improve Your Pitch

    In today’s mini-sode, we’re sharing 3 quick ways to improve your pitches. If you’re pitching brands this summer or for fall partnerships, this podcast episode is for you. 

    Tip #1: Test out eye-catching subject lines
    One thing we’ve learned is to include the name of the brand and your brand name in the email. Additionally, one way to create an eye-catching subject line is to include an action or even a little preview of what you’re pitching.
    ·      Example: Influencer Partner Request: Brand x Emma’s Edition for NYFW2021 
    ·      Example: @Madcrayy x Brand Summer 2021: Partnership Inquiry for Holiday 2021

    Tune in for 2 more tips in this week's mini-sode!
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 9 min
    4 Ways to NOT Leave Money on the Table with Your Brand Partnerships

    4 Ways to NOT Leave Money on the Table with Your Brand Partnerships

    Today, we’re going to be sharing how to NOT leave any money on the table on your brand partnerships. If you’re starting to work with brands or have hopes of working with brands in the future, these tips are for you.

    Tip #1: Raise your rates
     Before you even talk or negotiate with a brand, one thing you need to do (if you haven’t done it yet), is raise your rates. If you haven’t raised your rates this year or this quarter, you are leaving money on the table.
     WHY is it important to raise your rates? 
    ·      Whether you’re doing this as a side-hustle or you’re doing this full-time, you have to see yourself as a brand and business. 
    ·      You’ve grown in your experience, you’ve grown your audience, and maybe you’ve even grown your engagement rate. If you aren’t sure where to start, start with a percentage. 
    ·      Raise your rates by 10% or by 20% and see what brands say to your rate.

    Tip #2: Charge for every single deliverable 
     If a brand is asking you to produce one reel, two Instagram posts, two Instagram stories with a total of 6 frames, and two TikTok Videos, price every single deliverable out. 

    While it can be tempting to just give an estimated lump sum quote, you can maximize your earnings through brand partnerships by pricing each deliverable out.
     WHY should you charge for each deliverable? 
    ·      Each deliverable, each photo, each video, takes time, effort, and creativity. 
    ·      As a creator, you need to factor your time into producing each piece of content.
     
    Tune in for the next two tips!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 24 min

Customer Reviews

4.8 out of 5
40 Ratings

40 Ratings

coffeelovinggirl ,

Love it

Content Creatives podcast is inspiring, uplifting & fun! Emma and Maddy share so many actionable business tips. If you create online content you need this podcast in your life!

EmileeKF ,

MUST LISTEN

Being a content creator isn’t always easy, but Emma and Maddy provide the best advice to help keep you inspired and motived. Not only that, but they also offer a wealth of strategy and I get so many tangible takeaways from each episode!

Syd.23.8.17. ,

Been listening for months and love it!

Great content but please fix the audio! It’s way too hard to hear and get all the information!

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