106 episodes

The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their influencer tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and to build your online community. They also open up about recognizing and asking for your value as a content creator. Maddy and Emma also share what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Content Creatives Podcast Emma Cortes & Maddy Keineker

    • Business
    • 4.8 • 47 Ratings

The Content Creatives Podcast empowers creatives to discover, grow, and own their brand. Co-hosted by two content creators/Seattle bloggers, Maddy Keineker (@madcrayy) and Emma Cortes (@emmasedition) share their influencer tips and lessons they've learned navigating the influencer world. Maddy and Emma dive into the tools and strategies to execute content creation for social media channels and to build your online community. They also open up about recognizing and asking for your value as a content creator. Maddy and Emma also share what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

    Mini-sode: Life Updates from Emma & Maddy

    Mini-sode: Life Updates from Emma & Maddy

    In today’s mini-sode, we’re doing a life update! We haven’t done a life update in a while and we honestly should be doing these types of episodes at least once a quarter. So today we’ll be sharing trips, kitchen renovation updates, and more!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 25 min
    How do you grow your Instagram audience in 2021?

    How do you grow your Instagram audience in 2021?

    Today, we’re breaking down 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram.

    With over one billion users on Instagram, it can feel daunting and overwhelming to figure out how to establish and grow your brand on Instagram today. 
    But the truth is, it’s never too late to start and build your Instagram. We’re here to tell you that it’s 100% still possible to grow your Instagram audience in 2021.
     The first strategy to help you grow your audience is to: Establish Brand Clarity.
     If you’re looking to establish your brand identity for the first time, here are four simple questions to ask yourself:
    ·      Who are you? 
    ·      What’s your mission statement? 
    ·      What are your content pillars or niches?
    ·      And why should people follow you?

    The second strategy to help you grow your audience is to: Cultivate an engaged community.
    Building an engaged community is about creating relevant content for audience as well as taking the time to develop relationships with your audience. 
     When you produce relevant content, you’re creating photos, videos, stories, etc. that is aligned with your audience’s needs, motivations, questions, and pain points.
    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 24 min
    Mini-sode: "Help! I'm stuck at X following number!"

    Mini-sode: "Help! I'm stuck at X following number!"

    Have you ever felt stuck at a following number before? Us too! In today’s mini-sode we’re going to be sharing a few tips on shifting your perspective around feeling stuck. Just because you aren’t growing with a following number, doesn’t mean you aren’t growing.

    Tip 1: Reflect on your GOALS. 
     One way to shift and pivot your mindset is to take a step back and reflect on your goals.
    ·      Did you lay out a goal at the beginning of the year to expand and diversify your brand by X amount? 
    ·      Have you made it a goal to develop a new platform (like TikTok, Pinterest, or your own podcast)? 
    ·      How are you doing compared to your goal(s) so far?
     It’s important to reflect on your goals because you might find that you are experiencing growth in other platforms and that your total audience size is actually growing.

    Tip 2: Do a CONTENT AUDIT. 
     ·      Are you missing creating content for a specific niche or content pillar? 
    ·      Is your audience resonating with who are and what content you’re creating?
    ·      Do you even know what type of content your audience is responding to?
    Depending on your content audit findings, I’d recommend:
    ·      Either clarifying your target audience or clarifying your content and your brand.
    ·      Identifying what content works best for your audience and doubling down on that type of content.

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 22 min
    How to Plan a Month's Worth of Content in Advance

    How to Plan a Month's Worth of Content in Advance

    Today, we’re going to talk about how you can plan a month’s worth of content in advance! So if you’re a busy content creator and are wanting to get ahead on your content, this podcast episode is for you.

    Step #1: Establish your content pillars
    A content pillar (or niche) is a specific topic or segment you create content around. And surprise! You can have more than one content pillar.
    The Content Creatives Podcast mission statement is to: empower creatives to DISCOVER, GROW, AND OWN their brand. Our content pillars break down the lifecycle of aspiring influencers and creatives:
    Discover: stories and tips to help other creatives figure out who they are and how to get startedGrow: advice on learning, implementing strategy, and creating on each platform (Instagram, TikTok, blogging, etc) as well as learning how to monetize your influenceOwn their brand: encouraging others to be confident in who they are, take their brand to the next level, and expand their reach  Step #2: Determine how many times per week you want to post
    Figuring out a good posting schedule is paramount to planning content in advance! Knowing this number helps you build your outline (in the next step) and having a consistent posting schedule can help with your audience expectations and retention.
    Here are some questions to ask yourself when determining how many times per week (on average) you'd like to post: 
    What are my content pillars, and how many do I have?Do I want to speak to every content pillar every week?How much time goes into each post (including planning the photos, taking them, editing, writing the copy, posting, and engaging)?Tune in to hear the rest of the tips!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 29 min
    Mini-sode: How are you motivated? + Breaking Down Motivation Types

    Mini-sode: How are you motivated? + Breaking Down Motivation Types

    Today, we’re going to talk about intrinsic vs. extrinsic motivation and 6 different motivation types. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you.

    INTRINSIC MOTIVATION:
    According to American Psychology Association (APA), intrinsic motivations are linked to our feelings. It’s an incentive to engage or participate in an activity that derives from pleasure in the activity itself.  
    ·      You do things because it’s personally rewarding to you. You plan, pursue, and act on things because you see the benefits of your actions.

    EXTRINSIC MOTIVATION:
    According American Psychology Association (APA), you do things to either earn a reward or avoid a punishment. Your actions are driven by consequences. 
    ·      Example: Turning your homework in on time so you get a good grade and aren’t penalized for a late turn in.
    The truth is we are all intrinsically and extrinsically motivated in the different aspects of our lives. Everyone is motivated differently and if you are trying to set goals and achieve them, it helps to know how to motivated yourself.

    We share 6 motivation types in this conversation!

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 29 min
    Meet Amanda, Vice President of Influencer Marketing at Edelman + What PR Agencies Look for In Influencers

    Meet Amanda, Vice President of Influencer Marketing at Edelman + What PR Agencies Look for In Influencers

    Today, we have Amanda, the Vice President of Influencer Marketing at Edelman. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm. We’re so excited to have Amanda on the podcast today shed some light on what Public Relations companies look for in influencers.

    Here are a few questions we ask Amanda during this interview:

    Getting noticed and being casted for campaigns:
    ·      How do you find creators you’re interested in working with? How do creators get on your PR team’s radar?
    ·      What do you look for when working with influencers?
    ·      Do brands look for aesthetically pleasing feeds?

    Pitching:
    ·      How do you find the contact information for PR agencies?
    ·      What makes a good email pitch?
    ·      Do you recommend that influencers attach media kits for their first pitch?

    Brands’ Perspective:
    ·      What makes a successful influencer campaign?
    ·      What key metrics do brands look at? (# of likes, comments, shares, etc.)
    ·      Your perspective on paid usage or whitelisting – do brands prefer this in partnerships?

    Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
    Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
    Follow the Content Creatives Podcast: @contentcreativespodcast

    Join the Content Creatives Podcast Facebook Group!

    • 57 min

Customer Reviews

4.8 out of 5
47 Ratings

47 Ratings

coffeelovinggirl ,

Love it

Content Creatives podcast is inspiring, uplifting & fun! Emma and Maddy share so many actionable business tips. If you create online content you need this podcast in your life!

EmileeKF ,

MUST LISTEN

Being a content creator isn’t always easy, but Emma and Maddy provide the best advice to help keep you inspired and motived. Not only that, but they also offer a wealth of strategy and I get so many tangible takeaways from each episode!

Syd.23.8.17. ,

Been listening for months and love it!

Great content but please fix the audio! It’s way too hard to hear and get all the information!

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