54 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Arts
    • 5.0 • 13 Ratings

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    Freelance writing is hard but worth it

    Freelance writing is hard but worth it

    Episode 54: Freelance writing is hard but worth it

    In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out.

    Learning outcomes: 


    Freelance writing day-to-day
    How to get started as a freelancer
    What to look for when scaling your business
    Negotiating with clients
    Pricing for freelance writing and content design



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com

    Connect with the guest, Jenn Marie:Linkedin: https://www.linkedin.com/in/jennifermcknight/

    Website: https://www.whoisjennmarie.com/






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    • 30 min
    (Content) Design that includes all

    (Content) Design that includes all

    Episode 53: (Content) Design that includes all

    My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.

    Learning outcomes: 


    What is accessibility?
    Why is it important?
    How to improve accessibility
    Working on accessibility day-to-day

    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com

    Connect with the guest, Lizzie Cass-Maran:Twitter: https://twitter.com/LizzieCassMaran

    Linkedin: https://www.linkedin.com/in/lizziecassm




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    • 29 min
    Upskilling as a UX Writer and going into leadership

    Upskilling as a UX Writer and going into leadership

    Episode 52: Upskilling as a UX Writer and going into leadership

    Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.

    Learning outcomes: 


    Learning leadership and management
    Activating your network
    New skills are everywhere
    Upskill opportunities such as AI, Chatbot design, Content Marketing
    Upskilling in your current position

    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com

    Leadership workshops:
    https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023


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    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 18 min
    UX Writing at IKEA and why AI probably won't steal your job

    UX Writing at IKEA and why AI probably won't steal your job

    Episode 51: UX Writing at IKEA and why an AI probably won't steal your job
    In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden. 
    Learning outcomes:

    The development of AI for writing
    The future of ChatGPT and other writing-related AIs
    How AI will change the writing landscape
    UX Writing at IKEA


    Connect with guest, Bilgi Karan:
    Website bilgikaran.com
    Twitter https://twitter.com/machineError
    Connect with host, Nicole Michaelis:
    nicoletells.com // Contentrookiepod.com
    https://www.linkedin.com/in/nicoletells/
    hi@nicoletells.com


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    • 27 min
    I was laid off

    I was laid off

    Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com

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    • 12 min
    What's the ROI of UX Writing?

    What's the ROI of UX Writing?

    Episode 49: What's the ROI of UX Writing?

    In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer. 

    Learning outcomes:


    Writing a book
    The ROI of UX Writing
    Collaborating with business stakeholders

    Connect with guest, Yael Ben-David:

    Website https://www.yaelbendavid.me/
    Book https://abookapart.com/products/the-business-of-ux-writing

    Connect with host, Nicole Michaelis:

    nicoletells.com // Contentrookiepod.com

    https://www.linkedin.com/in/nicoletells/

    hi@nicoletells.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 31 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

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