61 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Content Rookie Nicole Michaelis

    • Arts
    • 5.0 • 13 Ratings

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

    My UX Writing and Content Design focus areas this year

    My UX Writing and Content Design focus areas this year

    Episode 61: My UX Writing and Content Design focus areas this year

    I'm focusing on 5 main areas this year in my role as a content design lead. I'm sharing them here along with how I came up with them and why.



    Read my article on the topic: https://medium.com/p/f6cc9983e4dc



    Learning outcomes: 


    How to focus your craft and leadership skills
    What I'm focusing on this year
    How I view AI
    What I think about team dynamics
    How being a content design lead is different from other lead roles



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com


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    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 23 min
    How to be creative when the world is on fire

    How to be creative when the world is on fire

    Episode 60: How to be creative when the world is on fire

    Well, I feel like this episode needs no introduction. The world is...strange right now. And as creatives, we tend to put ourselves out there a lot. It can be difficult to produce good work when everything around us seems to be falling apart. Listen in to this open conversation between my friend Anders and me as we try to make sense of it all. 100% authentic, 25% controversial.



    Learning outcomes: 


    What is creativity?
    Tips for being creative in strange times
    Mindfulness practice for creatives
    Creative communities and how they can help you
    Claiming your time off
    Why you need to be authentic
    How to survive as creative freelancers



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com



    Connect with guest, Anders Tallvik:

    https://anders-creative.com/

    https://anders-creative.com/podcasts






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    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 55 min
    Get started with information architecture

    Get started with information architecture

    Episode 59: Get started with information architecture

    Information architecture can elevate lots of content design and UX writing efforts. But how do you get started on it and how do you manage the many stakeholders that need to be involved when working on IA? In this episode I share my experience working with IA and what has worked well for me (and what hasn't)



    Learning outcomes: 


    What is Information Architecture?
    What is taxonomy?
    How to lead IA projects and collaborate with others
    How to document IA
    Why IA impacts other content design efforts



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 24 min
    Am I crazy or am I just context-switching?

    Am I crazy or am I just context-switching?

    Episode 58: Am I crazy or am I just context-switching?

    Context switching is one of the leading causes of overwhelm and burnout among content designers and UX writers. But why is it like that and what can you do to help yourself (and others)? In today's episode, I share my best tips for tackling the context overwhelm and managing up!



    Learning outcomes: 


    What is context switching?
    Why are UX Writers and Content Designers context-switching more?
    How to mitigate it
    Hang in there!



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com




    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 19 min
    Why I no longer believe in Content Design v 2.0

    Why I no longer believe in Content Design v 2.0

    Episode 57: Why I no longer believe in Content Design v 2.0

    A while ago I wrote an article for UX Collective on the above topic. It went viral and started a major debate. In this episode, I talk a little bit more about my points from the article and how we can save Content Design.

    Link to article: https://medium.com/p/e71aeb5f060c



    Learning outcomes: 


    Why is Content Design struggling?
    How can we help Junior UX Writers?
    What can leaders do to help?
    What can you do to be a more successful Content Designer?



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 23 min
    How poetry, search intent, and social media can make you a better Content Designer

    How poetry, search intent, and social media can make you a better Content Designer

    Episode 56: How poetry, search intent, and social media can make you a better Content Designer

    In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole



    Learning outcomes: 


    What is SEO/search intent?
    How can you use SEO for Content Design?
    The future of SEO
    What does Poetry and UX Writing have in common?
    How Social media can inform your tone and voice



    Connect with host, Nicole Michaelis: 

    nicoletells.com // Contentrookiepod.com 

    https://www.linkedin.com/in/nicoletells/ 

    hi@nicoletells.com

    Connect with the guest, Dan Porder:






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    Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

    • 21 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

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