50 episodes

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.
Take our FREE UX Writing course: http://bit.ly/2PBDMWy

Writers in Tech Yuval Keshtcher

    • Business
    • 5.0 • 10 Ratings

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.
Take our FREE UX Writing course: http://bit.ly/2PBDMWy

    Becoming a UX Writer from Scratch with Sarah Kessler of Gympass

    Becoming a UX Writer from Scratch with Sarah Kessler of Gympass

    Sarah Kessler went from zero product experience to landing a UX writing job at the unicorn company Gympass in only two years. In this episode of Writers in Tech, she shares how she got there and what she did to position herself as a UX writer.

    • 38 min
    How to create copy for global products with Diego Graglia @ Netflix

    How to create copy for global products with Diego Graglia @ Netflix

    Netflix content designer Diego Graglia has a lot to say about creating English copy for a global audience. Being bilingual helps him to understand the complexities involved in localization, which comes in handy when your product is available in 30 languages. His collaboration with the localization team often starts even before he starts writing. But it’s not just about a multilingual perspective – it’s just as important to have a multicultural approach.

    • 26 min
    Ditch the voice and tone with Nicole Michaelis @ Spotify

    Ditch the voice and tone with Nicole Michaelis @ Spotify

    Nicole Michaelis popped by for an open chat about everything from the effects of psychedelics to ageism in the tech industry.

    • 38 min
    Boost your UX writing process with lo-fi copy and rap

    Boost your UX writing process with lo-fi copy and rap

    Get inspired to work on your UX writing process with Helen Legendre, UX writer at OpenClassrooms. Helen uses a bunch of creative methods to inform her UX copy, including lo-fi copy and even listening to rap.

    The educational tech platform OpenClassrooms has been around for 20 years. They offer online courses in English and French and have students all over the world. In this episode, Helen walks through her UX writing process from start to finish:

    Planning and prioritizing tasks
    Doing UX copy research
    Collaborating with designers and developers
    Using lo-fi copy to get feedback
    Setting KPIs (key performance indicators)
    The best tools for UX writers
    Tips for new UX writers


    ...and last but not least: How rap tunes can inform your UX copy!

    • 31 min
    The future of copywriting with best selling author Neil Patel

    The future of copywriting with best selling author Neil Patel

    Interview with Neil Patel
    New York Times bestselling author, top influencer on the web, and digital marketing legend.

    Neil shares content best practices, tips to build your brand, and how he sees the future of copywriting.

    Few names are more synonymous with SEO and digital marketing than Neil Patel. As one of the world’s most influential entrepreneurs, Neil has elevated content to an art form. His videos, blog posts, and social media channels get millions of visits a month.

    Neil stopped by Writers in Tech to share strategies for creating and promoting content, tips for growing your brand (hint: consistency and experimentation), and using Ubersuggest to spy on your competition.

    Neil also talks about his plans for Ubersuggest, how he views content design, and why copywriting is an important skill set for the future. Check it out.

    • 19 min
    How creating chatbots can be a slam dunk | Eran Soroka of CoCoHub

    How creating chatbots can be a slam dunk | Eran Soroka of CoCoHub

    As a long-time NBA analyst, Eran Soroka knows a winner. Today, he champions the use of chatbots to help organizations drive conversations with their users.

    He talks about the endless possibilities not only for commercial use, but also for the greater good: like helping Pakistani girls learn about feminine hygiene, teaching civics, and how his 9-year-old set up a chatbot to study English.

    Eran also discusses the opportunities that conversational AI offers UX writers and conversation designers.

    • 32 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Customer XX ,

Great Content!

While these episodes are very informative and helpful, I wish Yuval would improve his audio setup. I often hear echos and have to 2X the sound compared to all other podcasts.

Rena-R ,

Excellent info and engaging host

After years of attempting to learn to code, then more years of attempting to enjoy marketing copywriting, I’ve recently realized that UX writing is where I belong in tech. This podcast has been an invaluable source of information and inspiration as I embark on this new career path. Huge thanks Yuval and his guests!

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