103 episodes

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.
Take our FREE UX Writing course: http://bit.ly/2PBDMWy

Writers in Tech Yuval Keshtcher

    • Technology
    • 4.7 • 19 Ratings

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets. This show is brought you by the UX Writing Hub.
Take our FREE UX Writing course: http://bit.ly/2PBDMWy

    Leading the Future of UX Writing and Content Design with Empathy with Lina Ramona Vitkauskas @BIMM

    Leading the Future of UX Writing and Content Design with Empathy with Lina Ramona Vitkauskas @BIMM

    Nina delved into the evolving landscape of AI in content design, stressing the necessity of human oversight to prevent misuse and maintain context integrity. Discussions expanded to future trends like subscription models for car ownership and the impact of AI-driven technologies in reshaping industries, highlighting the continual need for human intervention in technological advancements to ensure ethical standards and optimal user experiences.

    From the foundational role of understanding user needs and aligning them with business goals to exploring the dynamic interplay between human oversight and AI in content creation, this conversation covers crucial ground. Nina shares insights on collaboration strategies, the importance of ethical considerations, and the impact of technological advancements on the industry.

    🔑 Main Points

    Empathy as Foundation for Approaching Initiatives: Empathy is crucial for success in any business or industry.

    Collaboration Strategies: Working closely with stakeholders, determining objectives, and aligning teams for smooth operation.

    OKRs Implementation: Using OKRs to link detailed tasks to broader business objectives.

    User Experience Focus: Tailoring experiences to individual needs and preferences.

    Future Trends in UX Writing: Emphasis on inclusivity, conversational tone, and personalized interactions.

    Challenges of Localization: Addressing nuances in language and culture for successful product localization.

    Legal Considerations: Importance of clear policies, terms, and conditions in UX writing.

    Scaling Content Strategy: Starting with empathy and understanding user needs before scaling content.

    Continuous Improvement: Incorporating data and feedback for iterative process in becoming a better UX writer.

    • 41 min
    Transitioning to AI Content Design with Deiadora Blanche

    Transitioning to AI Content Design with Deiadora Blanche

    In this episode of Writers in Tech, we're diving into the work of Deiadora Blanche, who knows a ton about making content that's easy and fun to use, especially when it comes to working with AI.

    Deiadora's got this knack for explaining things in a way that makes you go, "Oh, I get it now!" and today, she's unpacking what "AI content design".

    So, what's the deal with AI content design? Imagine you're crafting a story or designing a webpage, but instead of just relying on your brain and maybe a cup of coffee, you've got this smart assistant that can suggest ideas, help with writing, or even predict what your audience will love. That's where AI steps in. It's like having a supercharged brainstorming buddy that's also a bit of a tech whiz.

    Deiadora breaks it down: companies that already value good content are starting to see AI as this awesome tool to get even more creative and efficient. But it's not just about using AI; it's about understanding it enough to make it work for your projects. She's all about encouraging folks in the content game to get comfy with AI, learn a bit of the techy language, and start experimenting.

    Enjoy!

    • 31 min
    How to Start a UX Writing Content Design Agency Like a Pro

    How to Start a UX Writing Content Design Agency Like a Pro

    In this episode, Tricia Hingpit shares her journey from junior content writer to founding one of the largest content agencies in the Philippines, Blue Salmon Solutions.

    Listen in to find out what key strategies Tricia uses for finding and managing clients.

    From one-time projects to retainer agreements, she’s a pro when it comes to developing relationships and building lasting partnerships.

    Ever had to fire a client?

    It happens, and Tricia has experienced that as well.

    It’s an awkward moment, but she offers some great advice on handling that sticky situation with honesty and professionalism. Trisha's advice underscores the significance of trust, communication, and continuous learning in building successful freelance and agency careers.

    From networking tips to content marketing strategies, this episode offers invaluable guidance for aspiring UX writers and agency owners alike.

    • 31 min
    Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit

    Bridging the Gap Between Translation and UX Writing with Michal Kessel Shitrit

    Meet Michal Kessel Shitrit, a real game-changer in the world of localization and UX writing. Starting off as a translator, Michal quickly rose to become a key player in blending language with technology. She's all about making sure people around the world get content that feels right, no matter the language. What's cool is how she uses AI to make this process smoother and more efficient. If you're interested in how businesses reach global audiences, Michal's insights are gold.

    • 43 min
    Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford

    Breaking into UX Writing and Content Design with Yuval Keshtcher and Andrew Astleford

    Last month, Yuval Keshtcher and Andrew Astleford held a session on "Breaking into UX Writing and Content Design."

    There were literally more than 50 questions to cover, and it took us a while to sort them out and go through all of them. So, we decided to have another recorded call where Andrew and Yuval cover everything you need to know about getting into the field.

    Stuff we covered during our call:

    1. Entry-Level vs. Higher-Up Roles
    2. Building Connections in UX Writing
    3. Favorite UX Research Methods for Writers
    4. Personal Exercises in Portfolios

    And so much more

    • 31 min
    Changing the World Through AI-Driven Design with Jakob Nielsen

    Changing the World Through AI-Driven Design with Jakob Nielsen

    This was one of the best moments in my career when I had the chance to interview Mr. UX himself - Jakob Nielsen.

    Co-founder of Nielsen Norman Group, which was the organization that notably coined the term "user experience" along with Don Norman.

    During our conversation, we mostly talked about how to implement standard UX methodologies in the ever-changing digital world we live in.

    • 49 min

Customer Reviews

4.7 out of 5
19 Ratings

19 Ratings

Customer XX ,

Great Content!

While these episodes are very informative and helpful, I wish Yuval would improve his audio setup. I often hear echos and have to 2X the sound compared to all other podcasts.

Rena-R ,

Excellent info and engaging host

After years of attempting to learn to code, then more years of attempting to enjoy marketing copywriting, I’ve recently realized that UX writing is where I belong in tech. This podcast has been an invaluable source of information and inspiration as I embark on this new career path. Huge thanks Yuval and his guests!

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