24 episodes

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets.

WRITERS IN TECH Yuval Keshtcher

    • Careers
    • 5.0, 8 Ratings

A podcast where content strategist, UX writers, and content designers share their well-kept industry secrets.

    Behavioral Economics & Customer Experience in the Digital Age | Interview with Liraz Margalit (PhD)

    Behavioral Economics & Customer Experience in the Digital Age | Interview with Liraz Margalit (PhD)

    Liraz Margalit, PhD, is a Social Psychologist who specializes in Behavioral Design and Decision Making.

    She integrates Neuropsychology and Behavioral Economics perspectives to analyze User behavior and deliver actionable insights for business stakeholders.

    Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing and was chosen as CMSWire contributor of the year 2017.

    Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.

    In our episode we’ve talked about digital interactions that matters.

    Listen to this episode in order to learn
    Different approaches to customer experience
    Shaping moments for our customers and users to remember
    How to use words to shape customers experience
    What part of the journey you should pay attention too

    • 24 min
    Becoming a UX writing expert | Mattias Åkerberg of Please Copy Me

    Becoming a UX writing expert | Mattias Åkerberg of Please Copy Me

    Writers in Tech is back for Season 3!

    A few years back, when we first started our UX Writing Academy program, I got a call from Mattias Åkerberg, then a Swedish copywriter.

    We shared the same vision about the future of UX writing, and I realized I was speaking with someone who was ready to invest all of his resources and energy into learning what UX writing is all about.

    Since completing our training program, Mattias has probably become the biggest UX writing influencer in Sweden.
    He now lands the best clients, runs his own Swedish UX writing course, and publishes a UX writing newsletter called Please Copy Me.

    We spoke about his transition from copywriter to UX writer and the first steps he took to make it happen.

    We also talked about his strategies for landing new projects. Great tips for all you freelancers out there.

    Super informative episode—don’t miss it!

    • 38 min
    Remote UX writing at a scaling company | Interview with Li-Na Koh, Senior Content Designer at Zapier

    Remote UX writing at a scaling company | Interview with Li-Na Koh, Senior Content Designer at Zapier

    In this episode, we spoke withLi-Na Koh, a senior content designer at Zapier. I have to say, Zapier is one of my favorite digital products out there today. It allows you to easily connect your favorite services.

    For example, every time someone signs up for one of our webinars, Zapier automatically creates a Zoom event and sends a confirmation email at the same time. It's pretty magical!

    Two aspects of this product are really interesting:

    -Their copy is particularly well done, even though they don’t have a lot of writers on their team
    -They've been an all-remote company for more than nine years

    Li-Na Koh is the first writer on the team and we spoke about being a remote UX writer, working on a product like Zapier, and much more.

    This episode is a must!

    • 43 min
    A practical guide to ethical design | Interview with best selling author Nir Eyal

    A practical guide to ethical design | Interview with best selling author Nir Eyal

    As the digital products we use continue to tighten their grip on our society and adversely affect our mental health, one question has become paramount: Are we doomed to digital addiction or can we break the spell and learn to live in harmony with our devices?

    No one knows more about this subject than my recent guest Nir Eyal, the bestselling author of Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

    Nir’s expertise on both sides of the issue gives him an invaluable and compelling perspective that is not to be missed.

    We covered topics such as:
    -Combating digital addiction and the link between product design and mental health
    -Staying focused when your phone is buzzing with notifications
    -The difference between drug dealers and designers
    -Promoting ethical design in your company
    -Why people don’t like to read digital interfaces
    -What industries are most infamous for having dark patterns
    -Should creating digital experiences be licensed
    -The undervalued skill of writing in tech companies

    • 51 min
    How I built 140K strong UX community | Interview with the founder of UX Goodies

    How I built 140K strong UX community | Interview with the founder of UX Goodies

    The rapid growth in the practice of UX—and UX writing in particular—is due in no small part to the power of the community.

    The feedback and knowledge sharing seen throughout the UX community are what is helping many writers and designers improve their practices.

    I was curious to speak with the founder of one of the biggest UX communities in the world, Ioana Adriana Teleanu of UX Goodies. We spoke about her best practices when it comes to creating content for the international UX community and about the UX writer’s role within the product team.

    Give it a listen if you want to learn:
    -How to stay up to date with current UX trends
    -How to build a flow for content creation for the UX community
    -What makes a UX community thrive

    • 33 min
    How to design a bot in 2020 | Interview with Amir Shevat author of Designing Bots

    How to design a bot in 2020 | Interview with Amir Shevat author of Designing Bots

    Amir Shevat has worked for companies such as Microsoft, Google, Slack, and was the VP of product at Twitch. He also wrote the book “Designing Bots” and currently runs his own start-up called Reshuffle. Quite a resume!

    As he’s someone with so much experience in the valley, I was curious to talk to him about the future of writers in tech and where he thinks our field is headed.

    In this episode you’ll learn:
    -The current status of bots
    -The future of conversational software
    -About the best case studies and use cases for conversation design
    -How to start a conversation design product
    -How to design a delightful conversation
    -All about the bot “beer test”
    -Ethical design suggestions

    • 30 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Rena-R ,

Excellent info and engaging host

After years of attempting to learn to code, then more years of attempting to enjoy marketing copywriting, I’ve recently realized that UX writing is where I belong in tech. This podcast has been an invaluable source of information and inspiration as I embark on this new career path. Huge thanks Yuval and his guests!

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