100 episodes

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

Copy Chief Radio Kevin Rogers

    • Marketing
    • 4.8 • 70 Ratings

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

    CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

    CCR205: (New Breed) The Joy and Chaos of Rebuilding Copy Chief with Kevin Rogers and Rachel Mazza

    Just like business makeover shows like Restaurant Impossible or (my new favorite find) Hotel Impossible… this episode is an unfiltered look behind the curtain of the intense rebuilding project to completely overhaul Copy Chief. Call it “Copy Chief Impossible”...

    • 45 min
    CCR204: A Wisdom Tree conversation with David Deutsch

    CCR204: A Wisdom Tree conversation with David Deutsch

    David is the perfect person to add some branches of knowledge in this wisdom tree episode. He is an A-List Copywriter in the truest sense… he started at Ogilvy and Mather, pioneered the “magalog” style of direct mail sales letters, and has written for or consulted just about every major player in the industry for the over three decades. Many great moments in this one…

    • 34 min
    CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

    CCR203: (New Breed) Dominic Hodgson’s plan to dominate the luxury pet care niche (and beyond)

    Dominic Hodgson took an unconventional route to building an internet marketing empire - dog walking. In this loose and insightful conversation, Dom explains how he gained an immediate advantage by niching down into the “luxury pet care” market. This one will heat up your entrepreneurial fire in all kinds of cool ways.  

    • 29 min
    CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

    CCR202: (Freelancer's Journey) “Embrace the work” with Chris Orzechowski

    In the six years I’ve been coaching freelance copywriters, no one has blasted through the first 6 (of 7) Phases of the Freelancer’s Journey faster than Chris Orzechoski. He’s gone from teaching high school and coaching wrestling, to now running his own agency. We chatted about how the heck he’s getting all this done.

    • 49 min
    CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

    CCR201: (Wisdom Tree) The Copy Control Queen with Carline Anglade-Cole

    Carline’s new book, My Life As A 50+ Year-Old White Male is a rollicking ride through her life as a Haitian immigrant in the U.S. We talked about how she became an A-List copywriter known as “queen of the control” and raising children, two of whom are also now thriving as copywriters.

    • 45 min
    CCR200: CCR Makeover - The Four New Episode Styles!

    CCR200: CCR Makeover - The Four New Episode Styles!

    It’s our 200th episode and we’re celebrating with a total show makeover! New music, New intro, and lots of exciting new guests. Plus we’re categorizing the episodes into four different styles. Listen now to hear the new and improved Copy Chief Radio!

    • 24 min

Customer Reviews

4.8 out of 5
70 Ratings

70 Ratings

Caribbeangirlsf1234 ,

Great podcast!

I recently started listening to Copy Chief Radio podcast and it's exactly what I was looking for. Kevin is a great host and brings on really interesting guests. I always feel like I walk away with so many insights and actionable knowledge. Highly recommend!

thelayabout ,

Whatever you're selling, learn how to do it better here

Whatever you're selling will get sold using Kevin Rodgers' knowledge. A recent episode taught a roomful of people how to write like Mick Jagger. Get you some.

JKoyle1 ,

Copy Chief is outstanding

Kevin is the best in the business. So glad he is doing this podcast

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