47 episodes
How I Write David Perell
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- Education
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5.0 • 41 Ratings
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How I Write is about helping you find what works best for your own writing. You can read what an author writes anywhere, but only on this show will you hear how they write. This show isn’t just about methods and styles, though. It’s also about what it means to be a writer today. How can you earn a living? What about building an audience? Should you use GPT? How I Write is your compass for navigating these changes. It’s a show by writers, for writers, built for the age of the Internet.
New episodes of the How I Write show go live every week on Apple, Spotify and YouTube.com/DavidPerellChannel.
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Mark Forsyth: How to Make Your Writing Memorable | How I Write Podcast
What do Katy Perry, Charles Dickens, and the Bible all have in common? They’re responsible for some of the most famous lines in history. And in this episode, you’ll find out why.
Mark, an author and mad scientist of language, reveals the secret sauce to memorable writing: rhetorical devices. Chiasmus. Anaphora. Antithesis. Synecdoche.
Writing today (i.e. texting and Tweeting) is concise and hyper-minimal — which is fine, if you’re writing the instruction manual for a new dishwasher. But the most memorable works of writing lean into the beauty of words. It’s not about using overly purple prose. It’s about using rhetorical formulas to create unforgettable lines, to shape ideas that stick in your reader’s brain.
If you want to write something that sticks in your reader’s brain — a book, a poem, a speech — then this episode is for you.
SPEAKER LINKS:
Twitter: https://x.com/inkyfool
Blog: https://blog.inkyfool.com/
Books: https://www.amazon.com/stores/author/B005Z05REO
WRITE OF PASSAGE:
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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Learn Great Copywriting in 76 Minutes | Harry Dry
Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.
Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.)
Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.
Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.
If you want to grow your marketing skills, this is your Harry-sent solution. Come learn the art of masterful copywriting.
SPEAKER LINKS:
Website: https://marketingexamples.com/
Newsletter: https://marketingexamples.com/newsletter
Twitter: https://twitter.com/harrydry
Instagram: https://www.instagram.com/marketing_examples/
LinkedIn: https://uk.linkedin.com/in/harrydry
WRITE OF PASSAGE:
Want to learn more about the next class for Write of Passage?
Click here: https://writeofpassage.com/
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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How to Write Fearlessly (like Scott Galloway)
Scott is a cocktail of crass humor, brutal honesty, and millionaire advice. He spent ten years wanting to write a book, and when he finally did, everything he learned could be summed up into two words: Be fearless.
So buckle up — because today, you’re going to learn how to write fearlessly.
In this episode, we break down the nitty-gritty mechanics of fearless writing: how to create intimacy with your reader, how to craft a narrative, how to share bold opinions, how to use humor as a weapon, and most importantly, how to write from conversation. (This is one of our favorite concepts we teach in Write of Passage. Your best ideas don’t come from typing; they come from talking.)
Put simply, Scott is the king of strong opinions, loosely held. And that’s why his writing resonates. If you want to be bold and fearless in your writing, then this episode is for you.
SPEAKER LINKS:
Newsletter: https://www.profgalloway.com/
Twitter: https://twitter.com/profgalloway
Instagram: https://www.instagram.com/profgalloway
Linkedin: https://www.linkedin.com/in/profgalloway
YouTube: https://www.youtube.com/c/TheProfGShow-ScottGalloway
Books: https://www.amazon.com/stores/author/B001KCK57K
WRITE OF PASSAGE:
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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Everything Nat Eliason Learned Writing His First Book
Two words: Storytelling. Masterclass.
Yeah, yeah, we know — “become a better storyteller” is probably the most basic writing advice out there. But this episode is far from basic. It’s all about the storytelling advice you actually need that you didn’t get in school.
Once upon a time, Nat wrote online SEO blogs: simple, generic, and kind of boring. What he really wanted was to write a memoir: something narrative, beautiful, and exciting. But his storytelling skills didn’t match his vision. So, for two years, Nat disappeared into a cave to master the art of storytelling. He emerged with Crypto Confidential, a captivating memoir that Grammarly hates and readers love. And in this episode, he reveals the not-so-basic tactics he learned as a self-made storyteller.
Want to write stories that people actually read? This episode is for you.
SPEAKER LINKS:
Website: https://www.nateliason.com/
Twitter: https://x.com/nateliason
Instagram: https://www.instagram.com/nat_eliason
TikTok: https://www.tiktok.com/@nateliason
Newsletter: https://substack.com/@nateliason
Book: https://a.co/d/7axrA8F
WRITE OF PASSAGE:
Want to learn more about the next class Write of Passage?
Click here: https://writeofpassage.com/
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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How to Write a Book Like Ryan Holiday
Sign Up for "Writing Examples" and Learn From The Best Writing of All Time:
https://www.writingexamples.com
Ryan Holiday is one of the world’s most prolific writers. He’s published sixteen books, written a daily email newsletter every day for the past eight years, has 1.7 million YouTube subscribers, and runs his own creative agency. (Reciting that list is difficult enough to remember, let alone accomplishing all of those things).
This conversation will get you off your butt as a writer. It’s 78-minutes of learning how to generate creative inertia for yourself — because that’s where Ryan thrives. He’s a no-BS writer. And by “no BS,” I mean: no coddling or making excuses for himself. He just does the work.
Generating that kind of momentum is exactly what fires me up, and exactly what I teach at Write of Passage. If you’re feeling called to write, you should join one of our programs. I’m telling you: Write of Passage will light a fire inside of you.
I recently heard a story about Ryan that sums him up in a nutshell. His editor called to congratulate him on hitting the #3 spot on the New York Times Bestseller list. His book had only been out for a week. I don’t know about you, but I would be camped out by the phone, biting my nails while I waited for that call.
But Ryan? Ryan was heads-down writing, halfway done with his next book. And today, you’ll learn exactly how he generates that level of momentum.
SPEAKER LINKS:
Website: https://ryanholiday.net/
Twitter: https://x.com/RyanHoliday
Instagram: https://www.instagram.com/ryanholiday
Newsletter: https://ryanholiday.net/reading-list/
Books: https://ryanholiday.net/books-courses/
WRITE OF PASSAGE:
Want to learn more about the next class at Write of Passage?
https://writeofpassage.com/weekly
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
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Jerry Seinfeld’s Rules for Writing | How I Write Podcast
Jerry Seinfeld taught me more about writing than all my English teachers combined. People forget that comedians aren’t just jokesters — they’re writers. And with 10 Emmy Awards, 3 Golden Globes, and a TV show that’s generated over three billion in revenue, it’s safe to say that Jerry Seinfeld is a dang good one.
In this episode, I share the top ten writing lessons I’ve learned from Jerry Seinfeld over the years. You’ll learn five lessons on getting your work done, and five lessons on making your work great. And buckle up. After 50 years of refining his jokes on stage, Jerry deals out spiky writing advice like cards in a casino. If you’re ready to become a writer who stands out from the masses, then you’re in the right place. Happy listening.
WRITING EXAMPLES:
Sign Up for "Writing Examples" and Learn From The Best Writing of All Time: https://www.writingexamples.com/
JERRY SEINFELD LINKS:
Website: https://jerryseinfeld.com/
Twitter: https://twitter.com/jerryseinfeld
Instagram: https://www.instagram.com/jerryseinfeld
Article: https://www.newyorker.com/culture/the-new-yorker-interview/the-scholar-of-comedy
PODCAST LINKS:
Website: https://writeofpassage.com/how-i-write
YouTube: https://www.youtube.com/@DavidPerellChannel/videos
Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470
Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Inspiring and Worth Your Time!
I LOVE this podcast. I haven’t felt this inspired to create and produce meaningful work in a long time. Thank you, Dave and the Write of Passage team, for delivering flawlessly!
A Legacy in the Making
It’s rare to see a concept get revealed and know it’s going to be big. I held out to make sure it was steak and not just sizzle. It more than checks out.
If you are a writer or a creative personality - you will benefit from listening to this growing library. It praises the benefits of writing in public - but it also just shows how important writing is for everyone. Save some time for reflection.
I know this is overly glowing - and before you ask “did you get paid to write this?” - no, I just want this timestamped review here. Inked approval from someone who listens to A LOT of podcasts.
Great guests + packed with insights
From the episodes I’ve heard so far, this podcast has a wide mix of different types of guests pursuing different types of writing. It has a high density of insights-per-minute (ex: Derek Thompson defining interesting as “novel and important”. So simple!) Great show so far, excited to see how it progresses