The Copywriter Club Podcast Kira Hug and Rob Marsh

This week on The Copywriter Club podcast, Marietta Gentles Crawford drops the secrets to standing out on LinkedIn without changing who you are. Marietta is a Brand Strategist and LinkedIn expert whose focus is on growing a strong personal presence *like a real human.* Amp up your personal brand and LinkedIn profile by taking notes and following along.



We also covered:



* The once upon a time of an about section. (Hint: It was called a summary section.)

* How to support the authority of your brand.

* Pulling quality traits from every experience you’ve had and why it’s highly-valuable to your clients.

* Why you should never have to chase your audience, and instead, keep them knocking at your door.

* What not to do on LinkedIn, so you can avoid being the pushy salesperson online.

* Why you shouldn’t change who you are from platform to platform. - Your voice should be the same everywhere you go.

* The secret to pitching to large businesses and landing the gig.

* LinkedIn for slackers 101 - Do more with less.

* How to turn your LinkedIn profile into a client lead magnet.

* Why LinkedIn is tried, tested, and true for growth and authority.

* The ins and outs of writing for yourself and why we tend to lose the clarity that we see in other people.

* The importance of visibility and becoming a highly sought-after copywriter. (People buy from who they know exists.)

* Why you shouldn’t chase squirrels and give yourself a break instead.

* How to structure your days for maximum productivity as a parent.

* The mistakes of underestimating how long a project will take and taking on projects just for the money.

* Defining what growth means for YOU, and why you need to run your business like a marathon.

* How to create more than just financial goals, plus the power of creating mistakes.



Hit the play button and soak up the brilliance that is Marietta. Prefer to read? Check out the transcript below.













The people and stuff we mentioned on the show:

 





Marietta’s Website

Marietta’s LinkedIn guide

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Think Tank

Bree’s Episode

Dave’s Episode

Selena’s Episode 





 



 

Full Transcript:

Rob:  Is running a business, feel like a race against your competition or a race against yourself. You find yourself setting bigger goals, or working harder, and doing more only to figure out that you need to slow down and choose, maybe, a different race. Sometimes we chase the wrong goals, stuff like 10K a month, or six figure years, maybe even wanting to be a million dollar copywriter and our guests for the 238 episode of the Copywriter Club Podcast is personal brand strategist, Marietta Gentles Crawford.

Dave Ruel joins us for the 237th episode of The Copywriter Club Podcast. Dave is a serial entrepreneur and best-selling author of the book, “Done by Noon.” There’s an ongoing need to get more done in less time, and Dave paves the way to do just that. Whether it’s working fewer hours, finding a work-life balance, or you just need more direction when it comes to productivity, this episode is a must-listen. Here’s what we talked about:

•  The plus side to bodybuilding and fitness and how it can be applied to business.

•  How to manage discipline as a business owner, so you can achieve more in less time.

•  The Effic method. What is it and how can you apply this to your life?

•  Working hard leads to more success right? Not quite. It’s about working the right way.

•  The better way to plan out goals and reach them.

•  Why you need buckets in your business.

•  How to look at your tasks from a different perspective and minimize urgency.

•  The 4 types of tasks you need to implement into your life and business.

•  What energy management can do for you.

•  Narrowing down the most important things when everything seems top of the to do list.

•  Creating the fine line between urgent and important.

•  How small things compound over time to make the greatest success.

•  5 elements to better habits and a better morning routine.

•  The quickest, easiest way to get more done.

•  Why you need to measure discipline over time and cut yourself some slack along the way.



Habits, discipline, and energy management are key components to a successful business. Hit the play button or check out the transcript to absorb it all.









 

The people and stuff we mentioned on the show:

 



Done By Noon by Dave Ruel

Dave’s Website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Think Tank



 

Full Transcript:

Kira:  How often do you get to the end of your day and think, "I was busy, but did I really get anything done?" Do you ever look back over the last month or even the last quarter and wonder why you don't have time for the big things you want to do in your business or your life? Maybe the problem isn't our calendar or our to-do list. Maybe the problem has to do with our approach to managing our time and our energy levels. Today's guest for the 237th episode of The Copywriter Club Podcast is Dave Ruel. Dave is a former bodybuilder who realized that his approach to exercise might be a good way to approach all the projects he wanted to get done each week.



Rob:  Before we get to the interview with Dave, this podcast episode is brought to you by The Copywriter Think Tank. That's our private mastermind that we've been telling you about for the last couple of weeks. It's for copywriters and other marketers who want to challenge each other.

Nicola Moors brought so much to the 236th episode of The Copywriter Club podcast. Nicola started her career as an investigative journalist who wrote about topics that are not easy for everyone to tell or to write. In her time as a journalist, she was able to gain essential skills that make her a great and sought-after copywriter today. Dive into this episode to uplevel your “interview” skills.



We also talked about:



* How becoming a copywriter leads to more things you love.

* Creating a safe space for women to share stories that severely impacted their lives.

* The challenge of making stories unique and different from each other.

* Why you should never call an interview “an interview.”

* How to replicate someone’s voice without a brand guide and do it effectively.

* Mental and emotional stability when writing about mentally exhaustive topics.

* Why it’s vital to separate yourself from the story, so you can help people share their experiences in an impactful way.

* The best way to find captivating hooks that pique interest.

* The importance of letting people speak more than you do.

* The advantages of Facebook and finding your first few clients.

* Why backing yourself is the key to your own success.

* How to grow with a network of supportive copywriters in a lonely online world.

* How being cheeky and upfront will get you what you want and boost confidence.

* The truth about the stories you tell yourself and when it’s time to let them go.

* The back and forth of being both a procrastinator and a perfectionist. - Can they live in harmony?

* The better way to get testimonials and feedback. (Hint: It’s all about making it less work-like.)

* The plus side to being organized and putting together systems that streamline.

* Why it's important to celebrate your own wins as much as your clients.

* The secret to nailing Kira and Rob’s voice. Is it possible?

* The trick to making your previous clients feel special and remembered.

* Reversing into brick walls. - Ever done it?















Be sure not to miss this episode whether it be by listening or reading the transcript.









 

The people and stuff we mentioned on the show:

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Nicola’s website

Celeb Copywriter

Brand Voice Buddy

Think Tank



 

Full Transcript:

Rob:  This probably doesn't come as a surprise, but a lot of copywriters get their start in the world of journalism, whether they earn a degree or actually work writing news stories. As reporters, they learn how to find a story that readers are interest...

For the 235th episode of The Copywriter Club Podcast, we’re joined by Jill Wise. Jill is a brand and marketing strategist, conversion copywriter, and business coach. As much as she’s dedicated to her craft and her clients, she’s also driven to create an authentic online presence. Pushing through the noise and the “rules'' of what she’s supposed to do online, she’s been able to showcase who she truly is and attract clients who align with her same brand values. Don’t miss this episode all about being more YOU in a crowded space while serving your clients at the maximum level. In this episode, we dive deep into:

•  Going from a side-hustle to full-on copywriter.

•  How to break the rules the RIGHT way and feel great about it.

•  Creating a safe space for clients and allowing open communication right from the discovery call.

•  The step-by-step process of a white-glove experience and making sure your clients are supported every step of the way.

•  Why an automated system can be a great addition to your business and enhance your workflow and respect your boundaries.

•  3 tips to enhance productivity and getting your ideal schedule defined.

•  How to shift mindset from freelancer to business owner and what it will do for your business.

•  The question: Should you give your client a to do list?

•  The truth about showing up online and finding your true voice

•  The secret to building discipline—no, it’s not a trait you're born with

•  The ins and out of solving problems and finding real solutions for clients

•  When something doesn’t work… how to reframe, reevaluate, and get back out there

•  Why you should add other skills to your repertoire

•  How to properly evaluate competitors—mimic or do better?

•  When you get the advice to “dumb yourself down…” run!



Whether you’re a new freelance copywriter or an established business owner, you’ll gain new insights and ideas on how to project your own business forward. Click the play button below to listen, or scroll down for a full transcript.









 

The people and stuff we mentioned on the show:





The Copywriter Think Tank

Jill’s website

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground





 

Full Transcript:

Kira:  Does this ring a bell for you? You see what everyone else in the copywriting world is doing. You hear what clients expect and you even get advice from a coach that you need to act just like everyone else to get the thing you want. The game's got rules and if you don't play by them, you'll stay on the bench. That's what Jill Wise, Think Tank mastermind member and our guest for the 235th episode of the Copywriter Club Podcast was told. Play nice, dumb things down, don't rock the boat, or you won't attract the clients you want. But something was off and recently, Jill decided to ignore that advice and be more true to who she is. And in this interview, she revealed her new brand transformation with us.



Rob:  Before we share what Jill told us, this podcast episode is brought to you by the Copywriter Think Tank. That's our private
Kira Hug and Rob Marsh

1:14:22


TCC Podcast #234: Business Metamorphosis with Linda Perry
https://thecopywriterclub.com/business-metamorphosis-linda-perry/
Tue, 13 Apr 2021 06:50:57 +0000
https://thecopywriterclub.com/?p=4029
Mindset coach and business strategist, Linda Perry, is back for the 234th episode of The Copywriter Club Podcast. Linda is a recovering copywriter who sheds light on how to make mindset approachable in business. No matter what stage of business, everyone experiences struggles with mindset in one way or another. There's a ton of great advice in this episode. You’ll want to note all the ways you can make mindset practical in your own business.

For the 233rd episode of The Copywriter Club Podcast, Mariah Phillips shares the secret to building a copywriting business in the nonprofit sector. Mariah is a Digital Marketing Strategist and Copywriter based in Baltimore, Maryland. She teaches entrepreneurs how to market their businesses and tell their stories. If you’ve been looking for a way to make an impact in your copywriting career, give this episode a listen. (Or read.) Here's what we talked about in this interview:

•  Mariah’s journey through brand story development and the secret to long standing brands.

•  How to write for top nonprofits AND earn a living.

•  The right way to build a local community event with the power of words.

•  The brilliant way to pivot and share knowledge with others about your expertise.

•  A day in the life of an agency writer: sampling 10’s of voices?!

•  The truth about going down the rabbit whole. (Can it actually be a good thing?)

•  What you need to know about working in fundraising. - and storytelling.

•  The formula to learn when writing to people not directly receiving a benefit.

•  The better way to navigate a conversation with agencies and their strategy.

•  Why you should give more value than your client pays for.

•  How to go from scrappy freelance mindset to empowered CEO mindset.

•  The quickest, easiest way to NOT connect with your clients.

•  Why it’s vital to connect with people where they’re at.

•  5 ways you should use the same metaphor. - or shouldn’t.



This is an interview you won't want to miss. To hear it, click the play button below. Or school down to read the full transcript below and while you’re reading… subscribe with your favorite podcast app and never miss an episode.









 

The people and stuff we mentioned on the show:

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground





 

Full Transcript:

Kira: Time and time again, guests on our podcast have told us they started copywriting without actually knowing that what they were doing was writing copy. They were just figuring out how to market a product or service and copy was a natural part of the process. That's also true of today's guests for the 233rd episode of The Copywriter Club Podcast, Mariah Phillips. Mariah jumped from PR to fundraising to SEO before figuring out that the thing she did best in all of those roles was copywriting. 



Rob: Before we share our interview with Mariah, this podcast episode is brought to you by The Copywriter Think Tank. The Think Tank is a private mastermind group for copywriters and other marketers who want to challenge each other, create new revenue streams in their business, receive one on two coaching from the two of us and ultimately grow their businesses to six figures or more. If you've been looking for a mastermind to help you grow, email us at help@thecopywriterclub.com to set up an interview or go to copywriterthinktank.com. 

Magic Agency founder Marcus McNeill talks about what led him to start an advertising agency, how he's grown it over the past few years, researching opportunities, focusing on culture, using advertising to make the change you want to see in the world and much more.