The Copywriter Club Podcast Kira Hug and Rob Marsh

Joel Bergeron is our guest on the 303rd episode of The Copywriter Club Podcast. Joel is a copywriter who specializes in blockchain technology and web3. His interview dives into the world of blockchain and how copywriters can learn more about this new technology and even pivot their careers into blockchain writing.



Here’s how the interview goes:



* His transition from being a military policeman to international disaster services in Asia.

* Why he decided shift into marketing and how he found copywriting.

* How he infuses his past lives into his copywriting career.

* What the heck is blockchain?

* What’s the difference between blockchain and web 3.0?

* How to know when to pause and slow down vs. push and go harder?

* The thing that helps Joel take a step back and remember his why.

* Building a lifestyle business and realizing when you need to pivot and make changes.

* The benefits of blockchain – more than just money?

* What it means to be 100% in control of your money.

* The downsides of blockchain and decentralization.

* How blockchain can apply to copywriters.

* Breaking into the blockchain niche as a copywriter – what’s involved?

* Finding a niche that aligns with your values and finding the right business to work with.

* How to find out more information about blockchain.

* The philosophy behind blockchain technology and how it has the potential to change world.



Tune into the episode or read the transcript below.





























































The people and stuff we mentioned on the show:

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Joel's Website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

 

Full Transcript:

Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different than usual in that our guest is Joel Bergeron, who is not only a copywriter but an expert in web 3.0 and blockchain technology, something that we have to admit we didn't know much about before our interview. And maybe we still don't know that much about it after the interview. We've spent a lot of time asking Joel about blockchain and the opportunities that are there for copywriters in this emerging industry. But how does a copywriter become an expert in blockchain? Joel's path is a bit serendipitous, going from the military to international development and disaster Services, ultimately ending up where he is today,

Raven Douglas is our guest for the 302nd episode of The Copywriter Club Podcast. Raven is a Conversion Copywriter who focuses on the user experience for her clients’ businesses. In this episode, we walk through Raven’s beginning stages as a copywriter and the moves she made to go from $55 dollar projects to $37k.



Here’s how the conversation goes:



* How Raven became the go-to writer for her peers and how it paved the way for her copywriting career.

* Her cold pitch method and why she took on free work.

* Educating business owners on copy and how it helps their business.

* First website prices… You gotta start somewhere.

* Getting a feel for different niches and playing around with different writing styles.

* How a 28 hour bus ride to TCCIRL in NYC was the pivotal moment that turned Raven’s dream into a reality.

* The sales script Raven uses to quote prices and close sales calls.

* How Raven negotiated a $37 project without diminishing her value.

* The guarantee Raven used in the beginning of her career and how it helped her close more clients and boost her confidence.

* The intake and vetting process Raven uses to find out the nitty gritty details of client results.

* Ethical selling – How Raven declines projects and shifts gears into consultation calls.

* How to set a consultation call and how to set expectations.

* Money mindset and pitching high-ticket services.

* Humanizing CEOs – Why we need to reframe our perception of CEOs.

* Living the digital nomad life – How’s it possible as a copywriter?



Tune into the episode or read the transcript below.





























































The people and stuff we mentioned on the show:

How to Find Clients Workshop

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Raven's website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

 



 

Full Transcript:

Rob Marsh:  From time to time, on this podcast, we've interviewed copywriters who seem to have a golden touch. They connect with the right clients, they start out charging more than what beginners charge, their niche, their brand, their work, it all just seems to work out. And then there are copywriters who work really hard to make things come together. They take chances that may not pay off,

Tiffany A. Ingle is our guest on the 301st episode of The Copywriter Club Podcast. Tiffany is a conversion copywriter and brand strategist who finds much of her creativity from the world of fantasy. In this episode, she walks through how copywriters can tap into their most creative energy and create strong, authentic-to-them brands.



Here’s how the conversation goes:



* What is a brand and why do you need one?

* How Tiffany helps people with their big picture strategy.

* Tiffany’s process for networking and connecting with others as an introvert.

* How this one thing is inevitable through building relationships.

* A natural approach to get to know new people and actually maintain the relationship.

* Why fantasy can help you become a better business owner and copywriter – And how it will help you become more resilient.

* How to apply the CRAVE framework to your business and create a strong brand.

* The process of packaging deliverables as a brand strategist – What goes into it?

* How to sell something that doesn’t have a direct ROI but an opportunity cost.

* The importance of anchoring your brand story to your business.

* What mistakes are copywriters making when trying to create a brand?

* How to tap into fantasy (+ book examples).

* Therapy and boundaries and how they’re helpful in business.

* How to build your toolbox for mental health and negative events.

* Why you shouldn’t tie your goals to these factors.

* Running a business, home-schooling kids, and balancing life – How does Tiffany do it all?



Tune in to the episode to find out.



























































The people and stuff we mentioned on the show:

How to Find Clients Workshop

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Tiffany's Linktree

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

 



 

Full Transcript:

Rob Marsh:  After working as a copywriter for a few years, a lot of copywriters find that the title copywriter doesn't really fit all of the work that they do. Yes, they use words to help their clients communicate the right messages, but often they do a lot more than that. The strategic problems that they solve are bigger than headlines, body copy, and calls to action. They may help with content strategy. They may help with offer creation or with brand strategy.

300 podcast episodes later and Rob and Kira STILL have things to talk about… That’s copywriters for you. On this episode of The Copywriter Club Podcast, Kira and Rob sit down and answer questions from their listeners and reflect over the last 300 episodes while looking forward to the future of TCC.



Here’s how the episode goes:



* The act of mentally preparing for big changes – and getting back to your old self AFTER big changes.

* Running a business as a parent of young children and going through the motions.

* Is The Copywriting Club a thing?

* Rediscovering passions and adding more fun

* What does the future of TCC look like?

* The worst business advice Kira and Rob have received in growing their business.

* If they were to start it all over – What would they do differently?

* Mistakes Rob and Kira have made along the way and how they’ve learned from them.

* Rob and Kira’s go-to podcasts – Do they have favorites?

* What was the tipping point for the podcast?

* The current books on Rob and Kira’s bookshelves.

* A new offer all about they key to finding clients.



Listen to the podcast or check out the transcription below.

























































The people and stuff we mentioned on the show:

How to Find Clients Workshop Waitlist 

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

 



 

Full Transcript:

Rob Marsh:  Okay. So this is episode 300 of The Copywriter Club Podcast. And usually, we would start out with maybe some interesting teases about what our guest is going to share, but today it's just you and me Kira, and rather than tease the amazing content of this episode. And I'm saying that slightly facetiously, I mean, maybe it will be amazing. We haven't recorded it yet, but we're just going to jump right into the podcast and into episode 300, this is a celebration for us.



Kira Hug:  Yeah. It's a big celebration. I don't think it's fully hit me that 300 episodes is incredible. So we should really celebrate somehow. We're not great at celebrating.



Rob Marsh:  No, this is definitely a weakness. And I would love to send every listener a 300 pin, or something like that.



Kira Hug:  That'll be fun.



Rob Marsh:  But if you've been here since the very beginning, we actually would love to have a comment or hear from you,

Belinda Ellsworth is our guest on the 299th episode of The Copywriter Club Podcast. Belinda is a drummer turned direct sales expert who opens the conversation about mastering your craft. She is the author of a #1 international best seller, “Direct Selling for Dummies,” and successfully grew her podcast which is part of the iHeartRadio platform.



Take a peek inside Belinda’s genius:



* Belinda’s journey from rock band to a side-hustle in direct sales.

* Becoming a sales and motivational speaker and transitioning into a consultant helping companies scale from $1-$20 million.

* Why Belinda decided to go all-in on a podcast – and her invitation to iHeartRadio.

* How being a drummer set her up for success in every other area of her career.

* The secret behind Belinda’s success in podcast growth and becoming a skilled interviewer.

* How mastering your craft will accelerate your growth, career, and lifestyle.

* The importance of vetting guests before letting them jump on the show.

* How to analyze data and make improvements when you want to grow anything.

* Sales conversations – What’s the deal with those?

* The 4 strategies Belinda offers to become a better salesperson (even if you're a beginner).

* What does it take to start consulting? How are you supposed to package your expertise?

* How can you become an expert at anything?

* Why you need to restructure your onboarding process and how it will take you to the next level.

* The real deal on client and customer retention.

* How to get more done through the 4 pillars of success.

* Structuring your power hour – How Belinda moves the needle in her business.

* Are you letting the day run you?





















































The people and stuff we mentioned on the show:

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Belinda's website 

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 81

Episode 137

 

Full Transcript:

Rob Marsh:  Today's episode of The Copywriter Club Podcast is a little different from normal for a couple of reasons. First, our guest, Belinda Ellsworth, isn't a copywriter, she's a podcaster, a business consultant, and a productivity expert. And what she shares about getting started in business, having confidence, sales,

On the 298th episode of The Copywriter Club Podcast, Avi Webb joins the show. Avi is a copywriter who specializes in naming businesses and offers (not an easy task). Is there a method to the madness? Avi spills his secrets to his research and creativity processes, and how you can tap into the naming market.



Check out the goods:



* Avi’s transition from creative writing to persuasive writing.

* Why is there a lack of emphasis on copy?

* Are there any advantages to design vs copy first?

* How design and copy are two separate languages and how to navigate both.

* The better way to work with designers, so each vision can come to life.

* What kind of communication needs to happen between designers and copywriters?

* How Avi became the name guy.

* Do you have to love everything about copy?

* How to find your unique, comfy, copywriting chair.

* Is there a method to charging for taglines and names and how are you supposed to communicate the value?

* Avi’s naming process – What happens before the verdict is decided?

* What mistakes do people make in the naming process?

* When should you use your name vs a business name?

* How to stay creative and continue to tap into your creativity.

* The key to developing your own unique perspective.

* Avi’s lead generation process for his signature naming offer.



Tune into the episode to learn how you can improve your own naming process.



















































The people and stuff we mentioned on the show:

The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Rob’s website

Avi's website

How Much Money Can an Author Expect to Make on Their Book? Blog

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Episode 1

Episode 154

Don't Call It That by Eli Altman

 

Full Transcript:

Rob Marsh:  Have you ever been hired to name a product, or a service, or a business. Naming is one of the most fun kinds of projects that you can work on and also one of the most difficult, because so much depends on getting things right. Does the name you come up with describe the product or what it does? Is it desirable? Is it easy to say, or spell, or remember?