149 episodes

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

The Copyblogger Podcast with Tim Stoddart: Content Marketing, Copywriting, and Entrepreneurship Rainmaker.FM

    • Business
    • 4.6 • 281 Ratings

The Copyblogger Podcast is a weekly show hosted by Tim Stoddart. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

    How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson

    How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson

    A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval Ravikant.

    In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant.

    Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business?

    These days, it’s not uncommon for a one-person business to generate a million dollars of revenue. It’s not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible?

    In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It’s a special privilege given to you as a member of the Copyblogger community.

    Eric is great. He’s generous, kind, and easy to talk to.

    Check out his course at https://www.ejorgenson.com/leverage. The link to his course is in the show notes of the podcast, which is found anywhere you listen to podcasts.

    I’m excited for you to listen to this episode. Please help me welcome, Eric Jorgenson.


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    • 49 min
    How Curiosity and a Low Point in Life Helped Create a Global Podcast with Bilal Zaidi

    How Curiosity and a Low Point in Life Helped Create a Global Podcast with Bilal Zaidi

    It’s easy to feel “on top of the world” when things are going well in life. Inevitably, we all come across challenges and hardships. My guest today, used his hardships as inspiration to create one of the most popular podcasts of the time.

    Bilal Zaidi is the host of Creator Lab. Bilal interviews world-class entrepreneurs in hopes to learn the skills, tips, and strategies that he can apply to his own business.

    Of of the things I like most about Bilal’s podcast is his curiosity. When Bilal interviews guests, you can truly feel the curiosity and eagerness to learn, which is why he has booked guests such as Gary Vaynerchuk, Daymond John, Erika Alexander, Feresteh Forough, Dru Riley, and more.

    I loved this conversation. Bilal has a great personality and he was so generous with his experience and knowledge. You will level up by listening to this episode.

    Please help me welcome, Bilal Zaidi.

    You can learn more about Bilal at https://linktr.ee/creatorlabfm


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    • 49 min
    How Crypto is Reshaping Content Entrepreneurship

    How Crypto is Reshaping Content Entrepreneurship

    Hey everyone. Welcome to the Copyblogger Podcast.

    My name is Tim Stoddart, thank you so much for joining me.

    This week’s episode is something different. Copyblogger has always been dedicated to helping you build a better business by creating better content. The internet provides us all with an even playing field in which to write articles, serve our audience, and build a great business.

    But what happens when the fabric of the internet itself is changing. How do you adjust to such drastic changes, and stay ahead of the curve?

    To get to the bottom of some of these questions, I invited Dror Poleg onto the episode. Dror writes a weekly newsletter at drorpoleg.com, and he writes about what the future of work will look like as blockchain, crypto currencies and NFT’s will becomes an integral part of how we interact with each other and make transactions.

    In addition, Dror has some very interesting ideas on how products will be created and sold. For instance, now that anything can be tokenized, what is to stop entrepreneurs from selling services and products that are broken down to each level. What if you could write a sentence of copy, and be paid through an NFT?

    What is gestures, or even good behavior can be rewarded through digital tokens on the blockchain?

    It’s a fascinating topic, and I am so thrilled Dror took the time to speak with us. He’s a brilliant mind and I look forward to reading his newsletter every week.

    As content marketers, it’s important we keep up with the times.

    With that, please help me welcome Dror Poleg.


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    • 55 min
    Rohan Gilkes: How to Build a 7 Figure Business by Going Local

    Rohan Gilkes: How to Build a 7 Figure Business by Going Local

    Hello and welcome to the Copyblogger podcast.

    My name is Tim Stoddart. Thank you so much for joining me.

    Too often, young entrepreneurs jump headfirst into industries and markets that have cut throat competition. How many of you are dreaming of starting the next TikTok or the next Facebook? More often then not, the million dollar business idea is sitting right outside your front door, waiting to be discovered.

    Local service businesses are the lifeblood of our economy, they are also the easiest and most opportunistic entry points for aspiring entrepreneurs.

    In this episode, I sit down with successful entrepreneur, Rohan Gilkes, and we go in depth on the tactics and strategies you need to start building your local business right now.

    Rohan got his start by building a multi million dollar cleaning business. Now, he helps other entrepreneurs build local service business by teaching them the model he has used over and over again.

    In addition, Rohan has stepped out of the local market to create a SaaS company, of which he exited with partners.

    In this conversation, Rohan and I talk about where the opportunities are in the local markets, why this is the best place to start, and how these small industries have such tremendous upside.

    Rohan was a great guest, and I loved our conversation. You will learn so much from this interview.

    Please help me welcome my new friend, Rohan Gilkes.


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    • 49 min
    Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business

    Anne-Laure Le Cunff: How Great Writing Helped Build a Thriving Community Business

    Hey everyone. Welcome to the Copyblogger Podcast.

    My name is Tim Stoddart (@timstodz), thank you so much for joining me.

    Today is an exciting day. After a year of hiatus, I am starting the Copyblogger podcast back up. We've had an exciting year with the launch of Copyblogger Pro. Our online business community is thriving and the results our members are seeing has been a priority.

    In addition, we launched Digital Commerce Partners, which is an industry leading content and SEO agency, dedicated to help entrepreneurs market their products and make more money. Things are in full swing, and the time has come to bring back our podcast.

    The Copyblogger podcast is returning with a familiar format. I will be interviewing the worlds most successful online entrepreneurs, and dissecting the tricks, habits and processes that has helped them establish profitable online businesses.

    Each episode of the Copyblogger Podcast will be published on YouTube.

    It's an exciting time for online entrepreneurship, and I can't be more excited about this week's guest.

    My guest this week is Anne-Laure Le Cunff. She's the founder of Ness Labs, which is an online platform and dedicated to helping you build a lab for your mind with neuroscience-based content and conversations.

    In this episode, Anne-Laure and I speak about her writing process and why she thinks Ness labs has been so successful.

    We talk about her plans to grow an in person community, and why building her newsletter has been one of the best business choices she has made.

    Anne-Laure is intelligent and honest. I had a great time speaking with her. She gives so many tips and pointers to help you become a better writer, a better marketer, and help you grow a bigger more profitable business.

    With that, please help me welcome, Anne-Laure Le Cunff.


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    • 49 min
    Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io

    Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io

    Founder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success.

    Aurelian Amacker spent over a year, tens of thousands of euros, and lots of blood, sweat, and tears before he found the right formula (and team) for his popular software as a service, now used by thousands of customers to launch and run their own online businesses.

    In this episode, Darrell and Aurelian discussed:

    The tools Aurélien used to build a list of over 10,000 email subscribers for his first product launch (and why it was so stressful)
    Why he chose to move away from the “Product Launch Formula”
    3 questions to ask yourself before taking a big financial gamble
    Why building the right team from the start is so important
    And much more!

    The Show Notes

    Systeme.io
    Aurélien Amacker on Twitter
    Darrell on Twitter


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    • 41 min

Customer Reviews

4.6 out of 5
281 Ratings

281 Ratings

J. Barshop ,

Insightful, entertaining and actionable

Sonia and her talented guests talk all things marketing, giving you the tools you need to get hands-on with your business.

The best part is these tools come from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show Sonia - keep up the great work!

Alexor H. ,

Surface Level and Condescending at Times

I gave about ten or twelve episodes a chance before unsubscribing. The podcast can definitely have some useful information, but often times it will stop just short of the juicy details and instead refer you to a link in the show notes for more details. It isn’t really helpful while driving or on a flight. I’m not sure the producers understand the strengths and weaknesses of podcasts in that regard.

It’s possible that I came in during this show’s “NPR annual fundraiser”, but every other episode felt like they were trying to sell me on a class or conference. The worst instances were when they’d roll out manufactured scarcity and tell you to “buy now, because next week the price triples!” For me, it felt condescending and more like an MLM pitch than a real opportunity for professional development.

If you’re trying to teach people how to sell, at least assume we’re savvy enough to know when we’re being sold.

55y/oNovice ,

Pragmatic and Artful

I have listened to around 20 episodes over the last two months and have found them to be practical, clear and imbued with the experience of people who have been at copywriting a long time. Copyblogger is not the only place to learn about copywriting in the age of content marketing, but it is among the best. My thanks to Sonia and her fellow Rainmakers for sharing what they know.

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