72 episodes

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come.
A proud member of the HubSpot Podcast Network.

Create Like the Greats Ross Simmonds

    • Business
    • 5.0 • 11 Ratings

An investigation & observation of some of the greatest ideas, backgrounds, and strategies used by influential and innovative thinkers. Find insights into what it takes to create things that last, stories that spread, and ideas that move people for decades to come.
A proud member of the HubSpot Podcast Network.

    Junae Brown On Marketing At Browned 2 Perfection: Navigating Creativity, Digital Trends, and Personal Growth

    Junae Brown On Marketing At Browned 2 Perfection: Navigating Creativity, Digital Trends, and Personal Growth

    In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiring journey in the marketing world. Through the lens of authenticity and adaptive strategies, she showcases her deep expertise in crafting impactful marketing campaigns. Junae's insights into the importance of personal identity in marketing and the evolving landscape driven by AI provide valuable takeaways for marketers and entrepreneurs alike.

    Key Takeaways and Insights
    1. The Importance of Authenticity
    Junae emphasizes the significance of authenticity in creating brand loyalty. Authenticity helps brands connect with their audience on a deeper level and aligns with the purpose of the product or service. By being genuine, brands can build trust and long-lasting relationships with their customers.

    2. Junae's "I Am the Marketing Plan"
    The concept is twofold: it focuses on establishing strong, authentic, lucrative, and impactful personal brands, and on building loyalty-based consumer or company brands. Additionally, it emphasizes personal growth and becoming one's best self. Junae believes that while technical marketing strategies are essential, recognizing and maximizing one's inherent capabilities is equally powerful.

    3. The Evolution of Marketing Strategies
    Junae believes in the necessity of adapting to the ever-changing marketing landscape. She talks about the importance of utilizing modern tools like AI to enhance human creativity and strategy. While AI offers powerful capabilities, maintaining a human touch and being open to change are essential for sustained success in marketing.

    Resources 
    Browned 2 Perfection - https://www.browned2perfection.com/home

    — 👋🏾 Let's stay connected —
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    ╰ LinkedIn: linkedin.com/in/rosssimmonds

    — Follow Junae Brown —
    ╰ Twitter / X: @JunaeBrown
    ╰ LinkedIn: linkedin.com/in/junae-brown-1818253b/

    • 1 hr 17 min
    Erica Schneider on Mastering the Art of Writing and Editing in the Digital Age

    Erica Schneider on Mastering the Art of Writing and Editing in the Digital Age

    In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI on copywriting, and the significance of finding balance in work and family life. 

    Key Takeaways and Insights
    1. Journey to Becoming a Writer
    Erica discovered her passion for writing in high school and ventured into SEO blog writing through platforms like Upwork. She persevered and gained valuable experience working as an English teacher in Thailand. This diverse background gave her a unique perspective and a solid foundation for her career in writing.

    2. A Path to Good Writing
    Good writing is good thinking, but not all thinking is clear thinking. Many writers make the mistake of trying to edit themselves while writing, leading to confusion and poor-quality content. Erica Schneider's expertise lies in helping writers master the art of editing by separating the writing and editing processes. By stressing the importance of clear thinking, she empowers writers to produce high-quality, concise, and engaging content.

    3. The Art of the Hook: Writing Engaging Content
    Erica shares insights into crafting captivating hooks in writing. By practicing and learning from failures, writers can enhance their ability to create compelling introductions. Erica suggests finding an accountability buddy to review and critique each other's work, a process that helps writers better understand their strengths and weaknesses. Mastering the art of writing effective hooks is essential for capturing readers' attention and encouraging further engagement.

    4. AI and Copywriting: Embracing the Future
    Erica delves into the impact of AI on the field of copywriting. While AI tools can offer valuable assistance with generating ideas and crafting headlines, Erica emphasizes the importance of personal touch and human creativity in writing. By combining the efficiency of AI tools with their own unique writing style, writers can optimize their content creation process and produce engaging and tailored copy.

    Resources
    Long to Short - https://long-to-short.com/
    Cut the Fluff - https://cut-the-fluff.ck.page/

    — 👋🏾 Let's stay connected —
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    ╰ Twitter / X: @thecoolestcool  
    ╰ LinkedIn: linkedin.com/in/rosssimmonds

    — Follow Erica Schneider —
    ╰ Twitter / X: @ericasmyname
    ╰ LinkedIn:  linkedin.com/in/erica-schneider66/

    • 50 min
    Mastering Generative Engine Optimization

    Mastering Generative Engine Optimization

    Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the transformation from traditional SEO to GEO, a necessity in today's AI-driven digital landscape. We examine how the rise of AI search engines is reshaping content creation and digital marketing, offering insights and practical strategies for engaging both human and AI audiences effectively.
    Key Insights 

    The Evolution from SEO to GEO: Understand the shift from Search Engine Optimization to Generative Engine Optimization, and why it matters.

    Foundations of GEO: Discover the origins of GEO, its defining features, and how it differs from traditional SEO.

    Strategies for Success: Learn the key strategies that influence AI-driven search engines, including language uniqueness, authoritative content, and the use of citations and statistics.

    Practical Applications: Gain insights into how to apply GEO principles depending on the intent of the query—whether informational, navigational, or transactional.

    Future of Digital Marketing: Consider the future implications of GEO and how it represents the next step in the evolution of digital content strategy.

    Resources 
    What’s Generative Engine Optimization (GEO) & How To Do It - https://foundationinc.co/lab/generative-engine-optimization
    GEO Targeted: Critiquing the Generative Engine Optimization Research -  https://sandboxseo.com/generative-engine-optimization-experiment/

    — 👋🏾 Let's stay connected —
    ╰ Subscribe to my channel:  @RossSimmondsTV 
    ╰ Instagram:  @thecoolestcool  
    ╰ Twitter / X: @thecoolestcool  
    ╰ LinkedIn - linkedin.com/in/rosssimmonds

    • 21 min
    Alessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in Marketing

    Alessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in Marketing

    In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing.
    Detailed Breakdown 
    1. Harnessing Existing Data for AI:
    Leveraging customer data, use cases, and personas can inform AI-driven decisions, enhancing marketing strategies through valuable insights. Chat GPT facilitates data conversations, enabling analysis and extraction of information based on natural language patterns, thereby improving insights.
    2. Sales and AI:
    AI tools empower salespeople by enhancing efficiency, identifying the right contacts, and analyzing successful approaches for improved results.
    3. Standing Out with AI:
    AI-powered marketing serves as a unique differentiator, augmenting human efforts to achieve greater success and productivity. Shifting from repetitive tasks to strategic and creative work is essential. AI can free up time for deeper and more meaningful endeavors.
    4. Overcoming Resistance to AI:
    Resistance to AI often stems from fear or uncertainty, which can be overcome through education and understanding of its capabilities.
    5. AI in Creativity:
    AI assists agencies in generating a high volume of creative ideas. Tools like Runway and Mid Journey enable image animation for creative projects. While voice-over tools enable storytelling, meditation audio, and creation of company spokespersons.
    6. Mailshake's AI Content Creation:
    Mailshake offers AI-powered content creation tools for email marketing, emphasizing the importance of continuous improvement in outreach and marketing efforts.

    Resources:
    ChatGPT: chat.openai.com/
    Midjourney: midjourney.com/
    Runway: runwayml.com/

    — 👋🏾 Let's stay connected —
    ╰ Subscribe to my channel:  @RossSimmondsTV 
    ╰ Instagram:  @thecoolestcool  
    ╰ Twitter / X: @thecoolestcool  
    ╰ LinkedIn - linkedin.com/in/rosssimmonds

    — Follow Alessandra Colaci —
    ╰ Twitter / X: @AlessandraCo
    ╰ LinkedIn - linkedin.com/in/alessandraco/

    • 51 min
    Leveraging AI for Distribution

    Leveraging AI for Distribution

    In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI on plagiarism, the value of communities in career development, and the power of repurposing content for efficient distribution.

    Detailed Breakdown 

    1. AI as an Augmentation Tool, not a Replacement:
    Ross emphasizes that AI should be viewed as a tool to augment human capabilities rather than a complete replacement. Many people make the mistake of relying solely on AI-powered tools for creating and distributing content, expecting instant success. However, Ross points out that AI works best when integrated into a thought-out system, whether in audio, video, or written format.

    2. Streamlining Content Creation with AI
    They explore how ChatGPT can be utilized to generate SOPs for various content formats such as video production. By feeding ChatGPT specific prompts related to content creation workflows, users can efficiently streamline processes and create comprehensive SOPs tailored to their specific needs. This approach not only saves time but also ensures consistency and quality across content production endeavors.

    3. Collaboration with AI
    They discuss the approach to using AI as a partner rather than a mere task executor and highlight the importance of bouncing ideas off AI and using it as a colleague, encouraging marketers to view AI as a valuable resource in the content creation process.

    4. The Power of Communities
    They emphasize the significance of being a part of communities to grow and excel professionally. Building connections within communities can help marketers gain insights and knowledge, with AI being one such area where being well-versed can set individuals apart in their careers.

    5. Plagiarism and AI
    When it comes to plagiarism in the realm of AI, Ross presents two trains of thought. Firstly, conducting plagiarism checks at the end of producing any asset is important. Secondly, acknowledging the ideas AI generates and giving credit where due is crucial, just as one would with human-generated ideas.

    6. Amplifying Distribution Strategies
    They discuss how content creators often overlook the importance of distribution, celebrating the creation of content without incorporating effective distribution strategies. By understanding how to leverage distribution, organizations can unlock unlimited potential and opportunities for their content.

    Resources 
    Distribution First Episode

    — 👋🏾 Let's stay connected —
    ╰ Subscribe to my channel:  @RossSimmondsTV 
    ╰ Instagram:  @thecoolestcool  
    ╰ Twitter / X: @thecoolestcool  
    ╰ LinkedIn - linkedin.com/in/rosssimmonds

    — Follow Justin Simon —
    ╰ Twitter / X: @justincsimon
    ╰ LinkedIn - linkedin.com/in/justincsimon/

    • 54 min
    Book Launch - Create Once, Distribute Forever

    Book Launch - Create Once, Distribute Forever

    In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitude for his community and determination to make a difference resonate deeply
    Detailed Breakdown 

    1. Getting on Podcasts
    Ross talks about how he planned and pulled off getting on lots of different podcasts. These podcasts were all about stuff like marketing, business, and how things grow. He explains how he reached out to the people who run the podcasts and why it was super important to do this to let more people know about his book.

    2. Making Noise on Social Media
    Ross shares how he used social media to make a big deal about his book. He made videos and shared parts of the book to get more people interested. He made sure to spread the word across different social media sites to reach as many people as possible and get them excited about what he had to say about spreading stories.

    3. Overcoming Challenges with Transparency
    Ross talks about some things that didn't go as planned during his book launch, like messing up with emails. But instead of trying to hide it, Ross was honest about the mistake. He talked openly to his followers about what happened and turned it into a chance to connect even more with them.

    Resources 
    Create Once, Distribute Forever Book - https://rosssimmonds.com/book/
    Check it out on Amazon - https://www.amazon.com/Create-Once-Distribute-Forever-Creators/dp/1544541279
    Create Once, Distribute Forever Webinar - https://www.youtube.com/watch?v=w1-bmDmbjIo&t=59s

    — 👋🏾 Let's stay connected —
    ╰ Subscribe to my channel:  @RossSimmondsTV 
    ╰ Instagram:  @thecoolestcool  
    ╰ Twitter / X: @thecoolestcool  
    ╰ LinkedIn - linkedin.com/in/rosssimmonds

    • 22 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Sarah Chen-Spellings ,

Tactical marketing insights you need!

Love Ross’ deep-dives on the different marketing strategies that some of the greatest brands deploy. Well-researched and exceptionally delivered. Excited to immediately implement the tips shared in my own work!

Troy | @FindTroy ,

One Of The Best Storytellers & Strategists For Entrepreneurs!

Ross always brings such an intense level of insights, energy, perspective, and a dynamic range of storytelling to his episodes. Unlike many, it feels you are listening to him live. From entrepreneurs to founders and agencies and beyond, all can find value in his content.

Sonia E. Thompson ,

Makes me a better creator

I listened to the episode about Adobe - and what struck me while hearing this very detailed and helpful analysis - was that I was growing as a creator just by witnessing and consuming the content Ross created. Really high value show that is sure to Iole el your game as a creator and business owner. What more could you ask for?

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