56 episodes

Welcome to the the Data Gurus Podcast!

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.



About the Host, Sima Vasa

Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.

Data Gurus Sima Vasa

    • Business
    • 5.0, 39 Ratings

Welcome to the the Data Gurus Podcast!

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.



About the Host, Sima Vasa

Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

J. Barshop ,

Awesome show, highly recommend!

Sima and her guests provide some incredibly actionable and compelling content, spotlighting the latest data trends that will help improve your business and / or life.

Highly recommend listening and subscribing to Data Gurus if you want the knowledge AND mindsets to take you and your business to the next level (and reach your overall goals as a result)!

pkirch host of BOSS Academy ,

Practitioner Perspectives

Sima is a practitioner who knows the research and analytics industry. She brings a great perspective to the show and is bringing in great guests to complement her knowledge. Great job, Sima!

Shiney Insights ,

A Gem

I was so pleased to find such a well produced podcast discussing the most relevant topics in the MR and analytics industry. I’ve already shared with several colleagues and cannot wait for more episodes. Great work!

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