170 episodes

Podcast by EMI Research Solutions

Intellicast EMI Research Solutions

    • Business
    • 5.0 • 11 Ratings

Podcast by EMI Research Solutions

    Olympics and a SampleCon 2021 Recap

    Olympics and a SampleCon 2021 Recap

    Welcome back to Intellicast! On today’s episode, we give a recap of SampleCon 2021, cover some market research news, and discuss the Olympics.
    Kicking off the episode, Brian Lamar and Producer Brian chat about the Olympics, the events they are most enjoying, and ones they don’t quite understand how they are sports. (We are looking at you Horse Dancing)
    After offending equestrians everywhere, the guys jump into some market research news, starting with some funding news from Suzy. They touch on the first-half results from Ipsos, as well as the new cookie-less approach to ad tracking from Nielsen. Finally, the guys talk about the Insights Association’s IDEA Council, and the new inclusion toolkit they have released for market research firms.
    In the second half of the interview, Mary Draper joins the guys to give us a recap of SampleCon 2021. Mary and Brian discuss the top 3 trends from the conference, as well as what Mary took away from it.
    This is a great episode!
    Thanks for listening!
    If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.
    Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.
    We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!
    The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here. If you can’t make the live version, don’t worry! Register and we’ll send you the recording.
    Want to catch up on our blogs? Click here.
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 35 min
    Ownership Changes, Tangents, and Polling Talk

    Ownership Changes, Tangents, and Polling Talk

    Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover all the latest market research news, go off on a couple of tangents, and talk polling.
    Kicking off the episode, the guys talk about the upcoming (and last) Great Lakes Chapter of the Insights Association fall conference. Brian Lamar gives some high-level details on the changes that are being made to each chapter and why the Great Lakes Chapter is going away.
    Next, the guys get into a lengthy discussion around a recent Politico article, and AAPOR report that it is based on, that talks that the experts don’t know why the 2020 polls were so off, especially at the state level. The guys discuss response bias, non-response bias, and some other items that they felt impacted the results. 
    They then switch gears and dig into some of the recent market research news. First, they talk the news around some ownership changes, first at Cincinnati-based Garage Group, then at DJS Research in the UK.
    They then touch on the news that Kantar completed its acquisition of Numerator. They give their thoughts on what they hope happens and comment on the speed at which the acquisition was completed.
    Next, Brian and Brian talk about the latest news from PureSpectrum and a proposed data protection act.
    The next story about a new panel focused on fast-moving consumer goods leads to a deep discussion about connected data, what researchers should have access to, and how people try to portray themselves versus their actual behavior.
    If you have any questions you want us to cover in an upcoming Ask Me Anything episode, you can submit them to Intellicast@emi-rs.com or on Twitter at @Intellicast1.
    Don’t forget to look out for the registration for the Great Lakes Chapter of the Insights Association’s Fall Conference, coming up in early September in Cincinnati.
    Thanks for listening!
    We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!
    The online B2B sample industry has evolved over the past few years – and it has led many organizations to wonder what they should be doing. Register for our upcoming webinar, The Evolution of B2B Sample, on Wednesday, August 4, 2021, at 2:00 PM EDT, to learn about how B2B sample has changed in recent years, and some best practices on how to navigate the evolving landscape here.
    Want to catch up on our blogs? Click here.
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 34 min
    Best Practices for Communities with Dan Fleetwood of QuestionPro

    Best Practices for Communities with Dan Fleetwood of QuestionPro

    Welcome back to Intellicast! On today’s episode, we have a special guest joining us - Dan Fleetwood, President of Research & Insights Platform at QuestionPro.
    The episode kicks off with Dan sharing a bit about his background, how he got into market research, and what let him to QuestionPro.
    Brian Lamar and Dan then jump into the main topic of today’s podcast: Communities in market research. Dan discusses some of the challenges both the industry and clients are currently facing in the current environment. Dan also discusses some of the challenges providers are facing, and how to best educate clients to make sure they are getting the results they are looking for.
    Brian and Dan also debate the pros and cons of branded versus unbranded communities, and when each is better for a client. They also touch on how the opinions on communities have shifted in the marketplace.
    Dan also gives us some best practices for starting and running a community. It is great info for anyone looking to start one.
    We switch gears for the second half of the interview and learn more about Dan with our latest round of the 4 P’s. We learn about Dan’s hidden talent, some of his favorite podcasts, and much more!
    Thanks for listening!
    If you want to learn more about QuestionPro, visit their website here.
    You can connect with Dan on LinkedIn here.
    You can also watch Live with Dan on LinkedIn here.
    Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.
    If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.
    Want to catch up on our blogs? Click here.
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 29 min
    A SampleCon 2021 Preview with Mary Draper

    A SampleCon 2021 Preview with Mary Draper

    Welcome back to Intellicast! On today’s episode, EMI’s Network Quality Officer, Mary Draper, joins Brian Lamar and Producer Brian to give us a preview of SampleCon 2021.
    The episode kicks off with the three speculating on what it will be like since this will be the first in-person market research conference since the pandemic started. 

    Then Brian and Mary discuss the line-up of speakers and Mary discusses what sessions she is most looking forward to. 

    Some sessions Mary is looking forward to include:
    ·       Talent & The Insights Industry - Led by Katie Gross | Suzy
    ·       Future Proofing the Industry | Sima Vasa (Paradigm Sample), Mario Carrasco (ThinkNow), Rebecca Brooks (Alter Agents), Patrick Comer (Lucid), Bob Fawson (Dynata)
    ·       The Supply & Demand Landscape | Sandy Casey (Innovate), Corey Julseth (JD Power), Bob Fawson (Dynata), Aaron Platshon (Tap Research), Matt Hynes (Cint)

    If you are in the Los Angeles area (or not), there is still time to sign-up to attend SampleCon next week from July 12-14 in Pasadena. Click here to get the details.

    Thanks for listening!

    Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.

    If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.

    Want to catch up on our blogs? Click here.

    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 31 min
    Combining First and Third-Party Data and MRX News

    Combining First and Third-Party Data and MRX News

    Welcome back! We have a fully loaded news episode for you today. Kicking off the episode, Brian Lamar and Producer Brian talk about an incident with Brian Lamar at his other job as a township trustee.
    After some jokes about Brian getting visited by the FBI (if you are familiar with Cincinnati city politics, you understand), the guys jump into a boatload of market research news. 
    The first few stories the guys discuss all deal with SurveyMonkey, including their new launch as Momentive, their new CFO, and their new AI-based audience targeting solution.
    Next, the guys discuss the new unicorn valuation of Morning Consult, and what it means to the industry, Toluna’s launch of a new enterprise insights subscription, a new panel created by NORC and AARP, and a recent acquisition by Sermo.
    The next story about a recent acquisition made by consumer insights platform, DISQO, leads to a lengthy discussion about the trend in market research in combining first-party and third-party data. Brian and Producer Brian discuss where the trend is going and how the other larger trend with the rise of data privacy and consumers wanting to control their data play with each other.
    After the data discussion, the guys touch on Sprinklr’s IPO announcement, Research Defender adding another client integrating their data quality tools, and Alida’s new financing to fund their aggressive growth strategy.
    In our final story, we wish friend of the podcast, Andrew McKinney, congratulations on his new role as the Director of Marketing and Strategic Accounts at the Insights Association.
    Thanks for listening!
    Were you able to catch Brian Lamar on the recent Canadian Research Insights Council’s webinar, The Role of Insights in Knowledge Management, Data Quality, and Data Diversity? If not, you can catch the on-demand version here.
    If you missed the recent Insights Association townhall, Data Quality: Combatting New Threats, you can catch the recording here.
    Want to catch up on our blogs? Click here.
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 36 min
    A Preview of the new Canadian Research Insights Council (CRIC) Event with Arundati Dandapani

    A Preview of the new Canadian Research Insights Council (CRIC) Event with Arundati Dandapani

    Welcome back to Intellicast! It’s been a while, but we are back with a new episode and a returning guest! Joining Brian Lamar and Producer Brian today is now a three-time guest, Arundati Dandapani of The Canadian Research Insight Council (CRIC) and the Certified Analytics and Insights Professionals of Canada.
    Arundati joins the guys to give a preview of the upcoming CRIC webinar, The role of insights in knowledge management, data quality, and data diversity, coming up on June 30th at 12:00 PM EDT. 
    Arundati gives the guys some background on why the CRIC decided to hold the webinar on this topic, as well as some of the influences for her, and some of the overarching industry questions she is hoping this webinar can answer. 
    She and Brian then discuss the panel of presenters Arundati has lined up for the webinar (Or as she calls them the “A B C’s of data quality), including our own Brian Lamar! Joining Brian on the panel will be Andrew Granville, Chief Research Officer of Maru/Matchbox, and Crispin Beale, Senior Strategic Advisor for mTab.
    Each presenter will tackle the topic from different angles, including:
    ·       How data diversity fuels the insights engine as data quality intersects with the quality of insights and their resulting actions to yield impact and change for organizations
    ·       A deep dive into the industry benchmarks for managing sample quality when using blended samples to maximize data quality
    ·       Tracing the origins and implications of intelligence capital for success post the pandemic
    This is bound to be a very informative and interesting webinar!
    You can register for free by visiting: https://www.canadianresearchinsightscouncil.ca/events/the-role-of-insights-in-knowledge-management-data-quality-and-data-diversity/
    You can check out Crispin’s article, The Five Essential Keys to Raising Intelligence Capital, which was featured in the Foresight blog here.
    If you want to check out past editions of the Foresight Blog, you can do so here.
    Thanks for listening!
    Did you miss our webinar, Data Quality and the Research Process: Ensuring Insights Integrity? You can watch it on-demand here.
    The Sample Landscape: 2021 Edition is now available! Download our free report to understand how panels change over time, how the pandemic impacted the sample industry, and much more! Click here to get your copy!
    Want to catch up on our blogs? Click here.
    You can learn more about EMI’s DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.
    Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.
    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 19 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Bobo Otis ,

Outstanding for market researchers!

Part market research and sampling news and part morning radio show this is the best market research podcast out there and a must listen for those in sampling. Adam and Brian do an outstanding job covering recent news and conferences and tackle other issues in the industry.

PMB 11 ,

Very informative and fun!

The podcast is a great look into the market research industry while keeping it light and fun.

joelay16 ,

Smart and Fun!

Outer goal is to make the podcast educational and personal!

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