123 episodes

Podcast by EMI Research Solutions

Intellicast EMI Research Solutions

    • Business
    • 5.0, 11 Ratings

Podcast by EMI Research Solutions

    S3E34 - Colour of Research, Ribnik Research, and More MRX News

    S3E34 - Colour of Research, Ribnik Research, and More MRX News

    Welcome back to Intellicast! We hope everyone had a good holiday weekend. On this episode, Brian Lamar and Producer Brian discuss the latest market research news over the past couple weeks, as well as catch-up on what they have been up to over the holiday. Brian Lamar even has a couple of new rants for us.

    Kicking off the episode, Brian Lamar and Producer Brian catch-up with one another after the long holiday weekend (longer for some than others!). Brian then gives an update on some upcoming Insight Association Great Lakes Chapter virtual events coming up over the next few weeks. Here is the list and the links to register:

    Evolving to a Work from Home Call Center Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-evolving-work-home-call-center

    How COVID-19 Has Affected Multicultural Consumer Behavior Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-how-covid-19-has-affected-multicultural-consumer-behaviors

    Sustaining Inclusion for Business Success Webinar – Register Here: https://www.insightsassociation.org/event/great-lakes-chapter-webinar-sustaining-inclusion-business-success

    Brian also gives a shout-out to the next SampleCon Summer Happy Hour Series. You can register for the next one here: https://samplecon.wufoo.com/forms/q3vofo31it64rv/

    Next, Brian and Producer Brian discuss the new report released by Jeremy and John Zogby of John Zogby Strategies called The Main St. / K St. IntelligenSEER. Issue 3 was just released and delves into people’s opinions on government and national sovereignty. You can check it out here: https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

    The guys then turn to market research news, including Research For Good’s new data tool suite called DataForce, the new Iraq panel for Ipsos, Facebook’s new settings regarding political advertising, the extension of the Qualtrics/Voxpopme partnership, and the launch of Ribnik Research.

    The guys also discuss the new reports launched by ThinkNow, including one that measures the impact of corporations' support for social and environmental initiatives on consumer brand perception and purchase behavior, and the other one around the 2020 election.
    They also touch on the GRBN Trust Survey findings. ‘
    The episode ends with Brian Lamar giving us two new rants. The first on the “like” or “thumbs up” on a text message and the second on the enormous amount of fireworks set off this Fourth of July season.

    If you are interested in signing up for the Colour of Research (CORe), click here: https://www.colourofresearch.org/mentoring

    If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

    You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 30 min
    Intellicast S3E33-- Data Quality from the Client-Side with Tia Maurer

    Intellicast S3E33-- Data Quality from the Client-Side with Tia Maurer

    Welcome back to Intellicast! We continue our thought leadership series with another great guest! Joining Brian Lamar and Producer Brian is Tia Maurer, a Group Scientist for Product Research Testing at Proctor and Gamble.

    The interview kicks off with Tia describing a bit of her background, as well as her current role with Proctor and Gamble and where it fits in the market research industry.

    Then Brian and Tia jump into a detailed discussion on data quality, starting with Tia talking about a presentation she has given a few times over the years about the topic, and how it still applies today. Tia also gives some examples of how they do it at P&G, as well as some examples of the different types of fraud she has encountered.

    Tia then gives us an example of ghost completes, and how they are impacting the sample industry, and how brands view the problem. She then turns the example into a holistic view on how poor data quality and fraud is impacting how brands view sample suppliers.

    This leads to a discussion on changes to the overall industry they both want to see happen and how it can lead to better data quality.

    Brian then asks Tia about where she sees the future of market research and sample heading and is she optimistic about it. You don’t want to miss her answer!

    In the final segment of the interview, we find out that Tia was a competitive baton twirler, and still twirls to help relieve stress. And what is probably the best “Pandemic” answer we’ve ever had, we learned that she and her husband have been watching regional Elvis tribute artist (she told us they are more than impersonators) competitions on Facebook and Zoom. There is even a website that streams the performances every weekend. It is right up there with Brian’s newfound love of marble racing. It was such a great answer, Brian skips the rest of the 4 P’s!

    If you are all about data quality – this is the episode you do not want to miss!

    You can connect with Tia on LinkedIn here.

    If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here.

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here.

    You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here.

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 51 min
    S3E32 - Talking Healthcare Research with Steve Barnard of The Link Group

    S3E32 - Talking Healthcare Research with Steve Barnard of The Link Group

    Welcome back to Intellicast! We continue our special thought leadership series this week with another great guest. Joining Brian Lamar, Producer Brian, and Andrew DeCilles on this episode is Steve Barnard, the Senior Vice President at The Link Group, to discuss healthcare research.

    Before we jump into the interview, Brian Lamar confesses he got the Intellicast Twitter account suspended by changing the birthday settings. (Update: It’s now back up and running!) The revelation leaves Producer Brian a bit perplexed.

    We then jump into the interview with Steve. It starts with the guys learning about Steve’s background and what his current role is at The Link Group.

    We then jump into discussing healthcare research, starting off with a discussion if COVID-19 has had an impact, if there had been any changes in methodology, and if Steve had seen any changes in response rates. This leads into some tips on if certain questions should be included in the research.

    This leads to a discussion around The Link Group’s new report using their unique methodology called LinkEQ (Emotional Measurement Research) that focuses on primary care physicians. They guys discuss the goals of the research, a quick review of LinkEQ, and some of the key findings.

    The guys then discuss data quality in healthcare research, and if there are any differences when compared to consumer research.
    We then get a bit philosophical when Andrew and Steve discuss the impact of the research they do on the world and how they feel about it.

    In the last segment of the interview, we do an abbreviated version of the 4 P’s and learn that Steve has recently gotten chickens. This leads to Andrew letting us know that he has built a worm farm in his garage for better compost.
    This is an insightful episode!

    You can connect with Steve on LinkedIn here (https://www.linkedin.com/in/steve-barnard-2b3a181/). You can also learn more about The Link Group and LinkEQ by visiting their website: http://tlg.com/

    If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

    You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 1 hr 5 min
    S3E31 – Data Quality with Terry Crawford of MMR

    S3E31 – Data Quality with Terry Crawford of MMR

    Welcome back to Intellicast! We have another special episode for you. This week Brian Lamar, Producer Brian, and Andrew DeCilles are joined by Terry Crawford, the Senior Vice President of Operations for MMR, to have an in-depth discussion on data quality.

    The episode kicks off with Brian and Andrew discussing with Terry his background and his current role at MMR.

    This leads to the meat of the interview, where all three have a deep discussion around sample and data quality. It starts with a discussion with Terry where he believes good data comes from, and what he looks for in sample providers to work with.

    The conversation then turns into some of the methods and best practices that Terry and MMR go through to ensure the quality of their sample and the subsequent data. It includes a wide variety of measures, from different questions, systems, etc.

    Brian then brings up removals and the criteria that should be used to remove potential bad data. Terry gives us some great perspective on what to look for, and why there needs to be several criteria met to have someone excluded, rather than a respondent who just triggers a single quality measure, like speeding through a survey.

    In what may the best part of the interview, we discuss with Terry where the ownership of data quality lies. You may be surprised by his response!

    In the final segment of the interview, we get to know Terry on a more personal level with a new round of 4 P’s. We find out Terry’s hidden talent (or lack thereof), as well as his new quarantine habit, as well as a source of pride for him.

    This is a great interview – especially if sample and data quality matter to you.

    You can connect with Terry on LinkedIn here: https://www.linkedin.com/in/terry-crawford-95758140/

    You can learn more about MMR by visiting their website: https://mmrresearch.com/

    If you missed our most recent webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, you can check out the on-demand version here: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

    You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 1 hr 2 min
    S3E30 – John and Jeremy Zogby of John Zogby Strategies

    S3E30 – John and Jeremy Zogby of John Zogby Strategies

    Welcome back to Intellicast! We have another great episode for you. Today, Brian Lamar is joined by John Zogby and Jeremy Zogby of John Zogby Strategies.

    They discuss a new research report series that they have launched called The Main St. / K St/ IntellgenSEER. We learn what the idea was for it, and how it came to fruition. Jeremy and John also discuss some of the goals they have for it going forward.

    Jeremy then gives us a quick preview into some of the topics the first report covered, as well as what is going to be covered in the second report. This leads to a great discussion on how quickly the world is changing, and the need to understand what people are thinking will come next.

    In the final segment of the interview, Brian discusses the Zogby Report podcast with John and Jeremy, and what to expect next from it.

    This is a great interview.

    You can download your free copy of The Main St. / K St/ IntellgenSEER here. https://johnzogbystrategies.com/the-main-st-k-st-intelligenseer/

    You can learn more about John Zogby Strategies by visiting their website here: https://johnzogbystrategies.com/

    You can listen to The Zogby Report podcast here: https://johnzogbystrategies.com/zogby-podcast/

    If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, to get the latest insights from our research-on-research, click here to register: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 47 min
    S3E29 – Research For Good, Cint, TruthSet, and Prodege

    S3E29 – Research For Good, Cint, TruthSet, and Prodege

    Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian sit down to discuss the latest news from the market research industry.

    Brian Lamar kicks off the episode with a statement regarding the current protests going on around the globe.

    The guys then turn their attention to some market research news, starting with Research For Good’s new collaboration project. You can get involved with it here: https://lnkd.in/erF6SNM

    The guys also discuss the new partnerships that CINT announced last week with GfK and Survey2Connect, as well as Prodege’s acquisition of Upromise, and SurveyMonkey’s post-pandemic offering.

    In the last couple of stories, the guys discuss the Insights Associations’ lobbying of Congress for limiting liability for insights businesses, as well as the launches of TruthSet, as well as Mastercard’s new data and toolset.

    This is another great episode!

    If you are interested in joining us for our upcoming webinar, The Sample Landscape 2020: Trends and Insights on the Sample Industry, to get the latest insights from our research-on-research, click here to register: https://us02web.zoom.us/webinar/register/WN_LHgh1jl_TsyLGJDDUqetkA

    You can learn more about EMI’s new DIY sample platform, CONNECTOR, and request a demo by visiting our website at www.emi-rs.com/connector/.

    The new edition of EMI’s annual report on the sample industry, The Sample Landscape, is now available! You can download a copy of this insightful report on how the sample industry differs, and what you need to know to navigate this industry. Download it here: http://www.emi-rs.com/the-sample-landscape/

    You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/

    Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463.

    • 31 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Bobo Otis ,

Outstanding for market researchers!

Part market research and sampling news and part morning radio show this is the best market research podcast out there and a must listen for those in sampling. Adam and Brian do an outstanding job covering recent news and conferences and tackle other issues in the industry.

PMB 11 ,

Very informative and fun!

The podcast is a great look into the market research industry while keeping it light and fun.

joelay16 ,

Smart and Fun!

Outer goal is to make the podcast educational and personal!

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