Intellicast

EMI Research Solutions
  • 5.0 (11)
  • BUSINESS
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Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.

  1. 1D AGO

    Fraud Detection Consolidation and a New CEO for the Insights Association

    Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to discuss the latest news from around the market research industry. Before jumping into the news, Brian and Gabby trade notes on the Super Bowl. (Not the game, as they both agree it was a bit of a snoozer) They talk about their favorite commercials, the ones they were less impressed with, and Bad Bunny’s performance. Then they jump into the latest news, starting with the news that Anita Watkins has been named the new CEO of the Insights Association. Both are excited with the experience Anita is going to bring to the role. Additionally, Gabby and Brian touch on: The acquisition of Rare Patient Voice by Konova The launch of Knowledge Navigator by MRII and UGA Sago Health’s rebrand to Trivoca Health The launch of the GDQ Feedback Loop In the final segment, Brian and Gabby talk about the announcement that Rep Data acquired the in-survey data quality provider, ReDem. Brian and Gabby are both excited to see how the ReDem tool set will be integrated into the Research Defender platform. Thanks for tuning in! We’ve just launched our new whitepaper, The Fraud Detection Reality Check. Get your copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report   Did you miss one of our webinars or want to get some of our whitepapers and reports?  You can find it all on our Resources page on our website here:  https://emi-rs.com/resources/  Learn more about your ad choices. Visit megaphone.fm/adchoices

    27 min
  2. The 300th Episode

    JAN 28

    The 300th Episode

    Welcome to season nine of Intellicast! On today’s season premiere (and very special episode), Brian is joined by Gabby Blados, Matthew Alexander, and Jason Inderhees to celebrate a major milestone for the show; its 300th episode! The team takes some time in the first half of this episode to take a step back to reflect on the conversations, people, and moments that have shaped Intellicast over the years. Kicking things off, the group reflects on how Intellicast started and how far it’s come. What began as a loose, informal podcast quickly evolved into a regular space for honest industry dialogue — sometimes polished, sometimes chaotic, but always real. From early technical hiccups to live recordings that didn’t quite go as planned, the team laughs through the growing pains that came with finding their rhythm. The conversation naturally turns to the people who’ve made the podcast what it is. Over 80 guests have joined Intellicast over the last 8 season, including researchers, clients, partners, and industry voices who were willing to speak candidly, challenge assumptions, and occasionally disagree. The group reflects on recurring guests and familiar names that listeners have come to recognize, as well as first-time appearances that sparked memorable discussions. Brian, Gabby, Matthew, and Jason also share some of their favorite moments from past episodes, from COVID-era conversations recorded in the middle of uncertainty, to debates that ran long because no one wanted to wrap them up, to the occasional episode that earned an explicit tag. These moments weren’t scripted or planned, but they helped define the personality of the show and made it feel less like a production and more like a conversation. Another theme that surfaces throughout the episode is how Intellicast became a place for the industry to talk honestly about what wasn’t working. Long before data quality became a headline issue, the podcast was already digging into fraud, feasibility challenges, client pressure, and unrealistic expectations. Those conversations didn’t always have neat conclusions, but they reflected what people were actually dealing with day to day. The group also acknowledges how the podcast has evolved alongside the industry. As new voices joined the conversation and new challenges emerged (AI, synthetic data, tighter budgets, shifting client expectation), Intellicast adapted without losing its core identity. The format changed, contributors rotated in and out, but the focus stayed the same: curiosity, skepticism, and real discussion over rehearsed talking points. It wouldn’t be Intellicast without discussing some of the latest headlines. The team discusses a few of the recent headlines from around market research including: New partnership between Qualtrics and ROI Rocket PureSpectrum’s new partnership with TA Associates New roles for Michael Polster and Vignesh Krishnan IRB’s new healthcare professional panel. Thanks to everyone who has been with us on this ride! We’ve just launched our new whitepaper, The Fraud Detection Reality Check. Get you copy and find out why relying on a single fraud detection tool is a mistake. Download here: https://content.emi-rs.com/fraud-detection-report Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here: https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  3. The 2025 Recap

    12/30/2025

    The 2025 Recap

    Welcome back to Intellicast! On the final episode of 2025, Brian is joined once again by Gabby Blados to reflect on some of the biggest trends, news stories, and more that shaped market research this year. Kicking off the episode, Brian and Gabby walk through some of the major people-on-the-move news from across the industry. Leadership changes, promotions, and board elections signaled a period of transition for some in the industry. The conversation quickly turns to data quality, which Brian and Gabby agree became the single most important issue of 2025. While concerns around fraud and quality have existed for years, this was the year those conversations became unavoidable. The OP4G and Slice MR case stands out as the defining moment, not just because of its scale, but because it introduced real consequences. Legal action, charges, and accountability forced the entire industry to pay attention in a way it hadn’t before. As a result, data quality went from being a recurring conference topic to a priority in client conversations. Gabby notes that more clients began asking pointed questions about sourcing, fraud prevention, and panel management, opening the door to deeper transparency and more honest discussions. What had once been abstract suddenly became operational. Brian and Gabby also reflect on how fraud itself evolved throughout the year. Bad actors became more sophisticated, leveraging automation, AI-driven tools, and new techniques to bypass existing safeguards. In response, research teams adopted more layered and proactive approaches to fraud detection. Still, both acknowledge that true deterrence remains elusive, as most fraudsters face few real consequences beyond being blocked from a panel. The episode also revisits the role of AI and synthetic data in 2025. Early optimism gave way to a more grounded reality as the year progressed. While AI proved valuable as a tool to support research, the idea that it could fully replace human respondents faded. Brian and Gabby agree that the industry landed in a healthier place, recognizing that human judgment, context, and unpredictability remain essential. Gabby and Brian also discussed a few broader market trends they experienced in 2025. Budgets were tighter, competition increased, and feasibility became more challenging across many projects. This was a great recap of 2025. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here:  https://emi-rs.com/resources/ Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  4. Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research

    12/16/2025

    Financial Stress, AI Anxiety, and the New Work Mindset: Highlights from the Latest Future of Money Report with Lilah Raynor of Logica Research

    Welcome back to Intellicast! On today’s episode, Brian is joined by Lilah Raynor, CEO of Logica Research, to break down the newest edition of their Future of Money report. The report is one of the most consistent and revealing longitudinal studies on how Americans think about money, work, and the economy. This semi-annual study, which has been running since 2017, offers an in-depth look at the financial mindset of U.S. consumers, and this wave highlights some of the clearest shifts in sentiment to date. Kicking off the episode, Brian and Lilah discuss Americans' overall mood of the economy. According to the latest data, half of Americans believe the economy is worse than it was six months ago, and a third expect it to get worse over the next year. Even among those who describe themselves as financially stable, financial stress remains high, with many feeling stretched thin by rising costs, housing pressures, and inconsistent income trends. The conversation then shifts to how Americans are adjusting. Lilah shares that this wave shows a notable uptick in emergency savings behaviors. At the same time, people are making trade-offs in discretionary spending, cutting back on dining, entertainment, and nonessential purchases while prioritizing everyday needs. Brian and Lilah also explore how the Future of Money report offers a window into the changing work mindset. Job movement intent has increased compared to the spring wave, and more people are open to switching jobs if they believe they can improve their stability or flexibility. Some of this is linked to economic pressure, but a growing portion is connected to technology-driven job anxiety, particularly for younger generations. That leads directly into one of the most fascinating sections of the report: AI at work. This wave shows that over half of Americans are now using AI tools in the workplace, with ChatGPT, Gemini, and Copilot topping the list. Lilah explains that while AI adoption is increasing, it’s also creating uncertainty for those whose roles involve repetitive or administrative tasks. Younger workers, in particular, feel that AI is reshaping the path for entry-level opportunities. The episode also touches on the report’s findings around saving, spending, and consumer behaviors across demographics. Lilah highlights differences across generations, noting that younger consumers are balancing optimism with caution, while older generations are more skeptical about the economic outlook but often feel more financially prepared. Together, these segments paint a complex picture of today’s financial mindset — one shaped equally by economic strain, evolving technology, and long-term uncertainty. In the final segment, Brian and Lilah reflect on why long-running studies like the Future of Money matter. With nearly a decade of continuous data, the report helps brands, financial institutions, and researchers understand not just where consumers are today, but how and why their behaviors are changing over time. You can download your copy of The Future of Money here. You can learn more about Logica Research by visiting their website: https://logicaresearch.com/ You can connect with Lilah via email at LRaynor@logicaresearch.com or via LinkedIn here. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here:  https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min
  5. The “No Sh*t, Sherlock” Episode

    11/24/2025

    The “No Sh*t, Sherlock” Episode

    Welcome back to Intellicast! On today’s episode, Brian is joined by Matthew Alexander for a news-heavy, and slightly feisty, conversation covering mergers, data quality, respondent experience, and a brand-new recurring segment we didn’t know we needed: the “No Sh*t, Sherlock”* news section. The episode kicks off with a look at recent M&A activity, as Voxco’s owner, Terminus Capital Partners, acquires Discuss.io, merging the two brands under the Discuss name. Brian and Matthew talk about the ongoing wave of private equity–driven consolidation in the industry, and why so many deals now seem to be led by outside investors rather than research insiders. Next, they highlight Research Results’ new partnership with Verisoul, marking another big win for the fraud-detection newcomer. Henry LeGard and his team have gone from zero market research clients to over fifteen in less than a year, and both the guys agree it’s just the start of a larger industry shift toward fintech-grade data quality tools. The duo then dives into the latest releases from the Global Data Quality Initiative (GDQ), including new resources on participant incentives and procurement standards. While Brian sees these guidelines as an important step toward consistency, Matthew plays devil’s advocate: “How much impact can guidelines really have when there’s no incentive to follow them?” From there, the conversation gets spicy with the debut of the “No Sh*t, Sherlock” segment, tackling three headlines that state the obvious: Poor customer experience costs companies trillions (who knew?). Surveys are competing with social media for attention (no kidding). Researchers want more time for research (join the club). Brian and Matthew share real-life stories about bad customer experiences, shrinking attention spans, and the ongoing disconnect between respondent expectations and survey design. It’s part vent session, part industry therapy, and all in good fun. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here:  https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our website's Resources page here. Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  6. Evolution of Data Quality: Inside the Largest Fraud Study Ever Conducted with Henry LeGard of Verisoul

    11/10/2025

    Evolution of Data Quality: Inside the Largest Fraud Study Ever Conducted with Henry LeGard of Verisoul

    Welcome back to Intellicast! On today’s episode, Brian is joined by Henry LeGard, CEO and founder of the fraud detection company Verisoul, for an in-depth discussion on the evolving state of data quality and fraud detection in market research. We kick off the podcast by having Henry share how Verisoul, a company built initially to stop banking and fintech fraud, has quickly become one of the most talked-about new players in market research. He details how the company came to be, and how they entered the market research industry in 2025 with zero clients and are now protecting nearly 100 million survey clicks per month across the industry. Henry explains how Verisoul’s advanced fraud detection platform has had such a rapid impact on the industry. He shares how the team applied financial-grade fraud-prevention techniques to survey data collection, enabling them to detect and block the most sophisticated forms of digital fraud, including device spoofing, cross-continental proxy traffic, and bot farms operating at scale. From there, Brian and Henry dive into Verisoul’s newly released Market Research Quality Report, which Henry describes as the largest fraud analysis ever published in the industry. For the report, the team analyzed more than 50 million sessions across 3,700 mobile apps in 190 countries, using a new proprietary technology that can identify the exact app where each respondent originated. Henry explains how this innovation was crucial in uncovering real patterns of fraud across the ecosystem, revealing which app categories generate the cleanest and riskiest respondent traffic. Brian and Henry also discuss how Verisoul’s findings challenge many long-held assumptions about data quality. While larger apps and panels tend to have lower fraud rates, older respondent sources didn’t necessarily perform better. The study also found that just five mobile apps accounted for more than 10% of all detected fraud, underscoring how small clusters of bad respondent sources can distort large portions of the industry’s data. Later in the episode, Henry offers a perspective on the evolving sophistication of fraud, explaining that much of today’s market research fraud is human-driven rather than automated. Organized groups in low-income countries are using SIM card farms, aged burner domains, proxy networks, and more to appear as legitimate U.S. or European respondents. Henry and Brian also talk about how Verisoul’s recently launched transparency initiative — a “fraud or not” ranking, complete with a lighthearted tomato-throwing Easter egg for bottom performers, is designed to help the industry recognize who’s getting data quality right. Rather than shaming providers, the goal is to encourage progress, reward transparency, and strengthen collaboration around fraud prevention. To close out the episode, Brian and Henry discuss Verisoul’s creative marketing campaign, “We Smoke Fraud,” which debuted at the ESOMAR Congress in Prague. What started as a marketing stunt ended up earning the company some serious attention from venture capital investors. For those who live and breathe data quality, this episode is for you. Want to get a copy of Verisoul’s Market Research Quality Report? Download here: https://reports.verisoul.ai/mr-qualityreport-25 Want to check out the Fraud or Not Ranking list? Take a look here: https://rankings.verisoul.ai/ If you want to learn more about Verisoul, visit their website at www.verisoul.ai You can connect with Henry on LinkedIn here: https://www.linkedin.com/in/henrylegard/ Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here:  https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

    46 min
  7. The Big Qualtrics Acquisition, Melanie’s New Role, and Halloween Candy

    10/22/2025

    The Big Qualtrics Acquisition, Melanie’s New Role, and Halloween Candy

    Welcome back to Intellicast! On today’s episode, Brian is joined by Gabby Blados to cover one of the busiest news weeks the insights industry has had in a while, featuring a billion-dollar merger, a major leadership shake-up, and plenty of questions about what’s next. The episode kicks off with the biggest headline of the week: Qualtrics’ announcement that it plans to acquire Press Ganey Forsta for over $6 billion. Brian and Gabby dive into what this means for the market research world, especially as two of the most widely used survey programming platforms — Qualtrics and Decipher — will soon fall under one roof. Brian wonders if this level of consolidation could raise antitrust or competition concerns within the industry, while Gabby reflects on what this might mean for current Decipher users, including EMI. They also explore whether this deal might spark a new wave of innovation from smaller, niche platforms looking to position themselves as alternatives to the latest “industry Goliath.” Next, Brian and Gabby turn their attention to the surprising news that dropped the same morning — Melanie Courtright, CEO of the Insights Association, is stepping down after five years to join Sego as Chief Strategy Officer. Both agree that this was a major surprise for many across the industry. The pair discusses Melanie’s strong legacy with the Insights Association, including how she unified chapters, modernized the association’s structure, and strengthened its position as the leading voice for research professionals. Gabby and Brian share their excitement for her new role at Sego, while also speculating about what comes next for IA’s leadership and the direction the organization will take. In between these two major headlines, Brian and Gabby also touch on a few other key stories — including the Census Bureau's recent layoffs and their potential implications for data accuracy, and new developments in the ongoing conversation around data quality and AI-driven fraud detection. And because no episode would be complete without a little fun, they close out the episode by ranking their top Halloween candies. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

    40 min
  8. The State of Privacy Legislation with Howard Fienberg of The Insights Association

    10/02/2025

    The State of Privacy Legislation with Howard Fienberg of The Insights Association

    Welcome back to Intellicast! On today’s episode, Brian is joined by market research’s favorite lobbyist, the Senior Vice President of Advocacy for the Insights Association, Howard Fienberg. He makes his return to Intellicast to discuss the latest developments in privacy legislation and more. Kicking off the episode, Brian and Howard discuss the current state of privacy legislation in the United States. Howard gives an update on his efforts to help the industry navigate new state privacy legislation in 2025, on where we stand on new state privacy legislation that may be coming down the pipe.   The conversation changes its focus to a potential federal version of privacy legislation. Howard discusses the various efforts that have taken place in the past and why he believes the current efforts are distinct. He is cautiously optimistic that we could see a serious proposal introduced in 2026. Brian and Howard then discuss the LiveRamp lawsuit and its current and future impact on the market research industry. Howard mentions how this lawsuit has spotlighted how trial lawyers are twisting old surveillance laws, initially written for phone wiretaps, to sue companies over tracking cookies. Even if most cases aren’t held up in court, they’re expensive and distracting. In the final segment, Brian and Howard discuss the recent decision in the EU to uphold the Data Privacy Framework, the current agreement that allows U.S. companies to transfer data from the EU. This may have flown under the radar for many, but Howard talks about how important this court ruling is for every business in market research. Want to stay up to date on Howard’s advocacy work for our industry? Log into you IA account and head to the Advocacy section: https://www.insightsassociation.org/Advocacy/Protecting-the-Profession You can connect with Howard on LinkedIn (https://www.linkedin.com/in/howardfienberg/), or by email at Howard.Fienberg@insightsassociation.com. Thanks for tuning in! Want to download your copy of The Sample Landscape: 2025 Edition? Get it here: https://content.emi-rs.com/sample-landscape-report-2025 Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here. Learn more about your ad choices. Visit megaphone.fm/adchoices

    30 min
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5
out of 5
11 Ratings

About

Intellicast is a market research industry podcast presented by EMI Research. In this podcast, join host Brian Peterson as he discusses the research industry from a vendor perspective, as well as current trends and happenings in the industry, upcoming events, and interviews with other industry professionals. Intellicast is brought to you by EMI Research Solutions.

Information

  • Creator
    EMI Research Solutions
  • Years Active
    2018 - 2026
  • Episodes
    301
  • Rating
    Explicit
  • Copyright
    © All rights reserved
  • Show Website
    Intellicast