Decoding Real Estate Reggie Nicolay & Genie Willett

Today we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us.

In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can cut through the excuses and get started with video marketing.

Karin will also share her thoughts on the key elements of creating a successful sales funnel with video, including calls to action, landing pages, lead magnets and auto-responses. We'll discuss the importance of increasing visibility and building meaningful consumer relationships, as well as the biggest mistakes agents make when incorporating video into their marketing plans.

Finally, we'll dive into Karin's popular Market Update LIVE! and discuss the value of hyper-local market update videos. If you're looking to expand your business with video, Karin's book, "YouTube for Real Estate Agents," might be a great place to start.

So sit back, relax, and join us as we decode the power of video marketing with Karin Carr.

This installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market.

Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market. 

Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other great ideas on communication preferences, how to prep first-timers on paperwork, disclosures and key transaction dates. And of course, reasons to provide buyers with RPR property reports.

What’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence.

This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data that can ease fears and cut through the confusion.

And there’s no better expert on the subject than DRE’s own host, Reggie Nicolay. Listen in as Genie Willett asks Reggie to explain what the new housing Market Trends charts and graphs contain, including definitions of the type of market areas are in, months supply of inventory, days on market, median prices, and much more.

Reggie also offers up a slew of tips on how agents can use, share and promote these crucial stats, and he lists a handful of other impactful ways agents can promote their business (using free RPR tools and data!). Plus, a sneak preview of RPR’s next big product release.

Download show resources here: rpr.me/decoding-ep7

RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property.

Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck’s main goal is to arm agents with this data so they can help their clients understand the risks, protect themselves, and make more informed decisions.

Cal also explains that as Millennials and more Gen Zs make up the bulk of the market, the more questions they’ll have about how climate affects housing. Mitigating these risks with suggested home improvements and giving free access to this data is, as Cal puts it, “another arrow in your quiver.”

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett. 

“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good.

Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar-productive agent at the end of the day.

There’s also tips on how to say “no”, decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync.

You hear the acronym “CRM” all the time in real estate, and you probably even know it stands for Customer Relationship Management. But… are you really managing it? Ricardo Bueno, from Follow Up Boss, can help. His first take? “Your phone is not your CRM!”

Ricardo joins Decoding Real Estate to offer strategies, tactics and checklists for utilizing a CRM to its fullest potential. Get tips for managing your contacts, mastering the software, automating “busy” tasks, engaging your sphere, how to revive your touchpoint campaigns, and how to evaluate and segment your database.