Dental Marketing Theory - A Podcast by Gary Bird Gary Bird

Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service.

Connect with our Guest:
Website: https://www.alignedprofit.com/

📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/

Austin Hair, managing partner at Leaders Real Estate, returns to the show to share why de novos are more popular than ever, how to pick the right location for yours, and how the blockchain is changing dental real estate investing.

Connect with our Guest:
Website: https://site.leadersre.com/

📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/

Patrick O’Rourke, founder of Practice Quotient, talks with Gary about all things dental insurance — do DSOs get more leverage dealing with insurance companies, does your practice actually need to take it, and what happens if you don’t?

Connect with our Guest:
Website: https://www.practicequotient.com/

📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/

Lori Mixon, vice president of marketing at Peak Dental Services, gives her take on why you can’t just declare DSOs to be bad (or good), what she’s learned helping lead a fully remote DSO, and what happened when her last group bought 170 practices — right before COVID hit.

Connect with our Guest:
Website: https://peakdentalservices.com/

📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/

Chad Johnston, director of strategic accounts at iCreditWorks, joins Gary to give a lender’s perspective on what goes into approving patients for financing, how many approval ratings are just smoke and mirrors, and what you can do to help more of your patients get the credit they need.

Connect with our Guest:
Website: https://www.icreditworks.com/

📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/

Jay Letwat, Sunbit’s vice president of dental, talks with Gary about financing problems that can blow up your relationship with your patients, plus what goes into boosting approval rates and how his company offers a solution.

Connect with our Guest:
Website: https://sunbit.com/

📧Get 5 powerful ideas to generate new patients + grow revenue, delivered monthly. ➡️dentalmarketingdigest.com

📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/events

Need new patients? Request your marketing plan: https://smcnational.com/contact/