259 episodes

Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

Digital Marketing Masters Podcast Matt Rouse

    • Business
    • 5.0 • 22 Ratings

Digital Marketing Masters Podcast, brought to you by Hook Digital Marketing with your host, Bestselling Author, Matt Rouse. Actionable information and interviews with leading experts in AI, marketing, productivity, and business. Every show has a business-changing idea that you can use to grow your business and your profits.

    Referral Strategies with Brandon Barnum

    Referral Strategies with Brandon Barnum

    The episode discusses the importance of referrals in business and how to systemize and automate the process to generate more referrals. The conversation emphasizes the value of trust, networking, and creating strong relationships with referral partners. Strategies for building referral networks and the impact of referrals on business growth are highlighted throughout the episode.

    https://ravingreferrals.com/brandonbarnum/

    https://matthewrouse.com 

    (00:00:18) Introduction to the episode with host Matt Rouse and guest Brandon Farnham, CEO of hoa.com.
    (00:01:00) Discussion on the sources of referrals and the lack of a consistent referral plan in businesses.
    (00:02:03) Importance of investing in the referral process and the higher likelihood of hiring from referrals.
    (00:03:47) Accelerating the trust process through referrals and the impact of trust on business relationships.
    (00:05:17) Creating trust through referral partnerships and cross-marketing strategies.
    (00:07:03) Differentiating networking from creating a referral partner blueprint for effective partnerships.
    (00:08:51) Importance of documenting plans for accountability and commitment in referral partnerships.
    (00:11:27) Marketing ethics and the importance of serving people rather than coercing them in business interactions.

    https://serve.podhome.fm/digital-marketing-masters

    • 22 min
    Ben Albert's Strategy For Growth (253)

    Ben Albert's Strategy For Growth (253)

    In this episode, host Matt Rouse interviews Ben Albert about his journey in starting a successful podcast and business in his hometown of Rochester, New York. Ben shares his story of being let go from his corporate job and how he used his skills and local connections to build a thriving podcast and marketing business. They discuss the importance of hyper-localization and adding value to a small audience, as well as the benefits of podcasting for networking and client acquisition.

    Show Links
    Ben's Podcast: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928
    Hook Digital Marketing
    "Will AI Take My Job?" book.

    (00:00:49) Ben's podcast and how he got started
    (00:04:27) Monetizing a podcast through service-based business
    (00:06:24) Finding an audience and clients in a local or niche market
    (00:09:49) The importance of adding value and building relationships
    (00:19:54) The long-term commitment and benefits of podcasting
    (00:23:50) The potential of AI-generated content and its impact on marketing

    https://serve.podhome.fm/episodepage/digital-marketing-masters/ben-alberts-strategy-for-growth-253

    https://serve.podhome.fm/digital-marketing-masters

    • 34 min
    Christine Campbell Rapin Talks About Marketing Strategy (252)

    Christine Campbell Rapin Talks About Marketing Strategy (252)

    In this episode, host Matt Rouse interviews Christine Campbell Rapin about the fundamentals of growing a successful business. They discuss the importance of understanding your target audience, developing a marketing strategy, and creating value for your customers. Christine emphasizes the need for clarity and self-reflection in order to build a strong foundation for your business.

    Read Matt's new book, Will AI Take My Job?
    Hook Digital Marketing
    Hook Digital Marketing Canada

    • 35 min
    AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251)

    AI Discussion With George Allen Miller, Author of Eugene J. McGilliguddy's Alien Detective Agency (251)

    In this episode, I have the pleasure of talking with George Allen Miller, author of the science fiction book, Eugene J. McGilliguddy's Alien Detective Agency. George shares his insights into the role of AI in his novel and how it shapes the story. We also delve into the challenges and benefits of traditional publishing versus self-publishing. Join us as we explore the fascinating world of George's book and the creative process behind it.

    During our conversation, George discusses the inspiration behind Eugene J. McGilliguddy's Alien Detective Agency and how he developed the concept of an AI-driven detective agency. He explains how AI technology plays a central role in the book, influencing the characters and driving the plot forward. We dive into the ethical implications of AI and its potential impact on society.

    George shares his experiences with both traditional publishing and self-publishing. He highlights the advantages and disadvantages of each approach, including the creative control and financial considerations. We gain valuable insights into the publishing industry and the various paths authors can take to bring their work to readers.

    If you're a fan of science fiction, AI, or the publishing industry, this episode is a must-listen. Join us as we explore the captivating world of Eugene J. McGilliguddy's Alien Detective Agency and gain a deeper understanding of the role of AI in storytelling.

    • 38 min
    AI and Automation in Project Management (250)

    AI and Automation in Project Management (250)

    In this episode, host Matt Rouse interviews Philip Brown from Blu Pitt Automation about project management, AI, and automation. They discuss the benefits of automation for midsize companies, different types of automation, and the future of AI in automation.
    (00:00:43) Introduction to project management and automation
    (00:02:13) Integration of systems in project management automation
    (00:05:04) Automation for midsize companies
    (00:08:32) Productivity and different types of automation
    (00:12:20) Engagement and maintenance of automation systems
    (00:15:50) The future of AI in automation

    https://serve.podhome.fm/digital-marketing-masters

    • 20 min
    Business Credit with Richard Guilbeau (249)

    Business Credit with Richard Guilbeau (249)

    In this episode, host Matt Rouse interviews Richard Guilbeau about credit repair and credit for personal and business use. They discuss the importance of credit, how to fix bad credit, and strategies for building business credit. They also talk about the role of AI in the credit industry and if AI is going to decide if you get approved or declined! Arguably one of the best when it comes to credit repair and business funding, Richard Guilbeau is a serial entrepreneur, business funding consultant, and financial literacy educator who has earned the title, “Credit Rich” among other names.His sharp-shooting approach to personal credit and business credit has helped business owners and entrepreneurs get access to hundreds of thousands of dollars to start or grow a business, regardless of their age of business.In just a few short years, he has built a business education empire on the belief that any new or seasoned business owner can get access to capital with the right tools, systems, and guidance.He's the author of the book, "The Business Credit Blueprint."Links:https://instagram.com/richardguilbeauhttps://facebook.com/richard.guilbeauHook Digital Marketing: https://hookdm.comHook DM Canada: https://hookdm.ca 

    • 19 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

AR Apple Card ,

What a great Podcast!

I learned a lot from Matt Rouse and the Digital Marketing Masters Podcast about all things marketing and then had the incredible good luck to be invited as a guest and to share my expertise in video. The experience of speaking with Matt and sharing time, space and ideas in his Podcast is something I highly recommend!

ASobering ,

Such a wealth of knowledge! 🧠

Have a question about anything “digital marketing?”

DMM has got you covered. 😎

Whether you’re well established as a digital marketer, or just getting started in your career, this is a must-listen podcast for you! Matt does an incredible job leading engaging conversations with industry leaders who’ve actually experienced success themselves and every. single. episode. is jam-packed with helpful takeaways. Highly recommend listening and subscribing!

cdreincarnate ,

Great Content

I love the content on this show. Every guest has a different expertise, which means listeners get a chance to learn about every facet of digital marketing.

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