The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare - Mentors in Revenue optimization and Sales Development

Marketing and sales - a powerful combination that can make or break your entire business.

The key word here is alignment between those two.

Creating an effective collaborative space is more than just asking both parties to work together; it requires defined steps toward cooperation.

Let's start with a simple question in mind:

Why should you build a marketing ecosystem that aligns with the sales process to achieve measurable success and maximize automation?

To help us with this today, we have Ben Sturtevant, Co-Founder and CEO of Elite360. Ben is a marketing expert passionate about helping entrepreneurs master the art of online marketing. He is also the Chief Operating Officer and Chief Marketing Officer at Elite CEOs.

The evolution of the buyer-seller journey is a never-ending story between the two sides.

However, in the last 5 years, the changes have been remarkable.

We wanted to find out:

How are changes in buyer-seller dynamics causing friction in the sales process?

To help us with this today, we have Greg Brown, Managing Partner at ValueSelling Associates. Greg brings 30 years of experience in sales leadership, working with leading technology companies. As a Managing Partner, he has a proven history of significantly increasing revenue for emerging tech companies, including Salesforce.com, PeopleSoft, E.piphany, Apttus, and Blend Labs.

Imagine a Venn diagram where leadership's vision overlaps with the practicalities of product marketing, the product team, and customer feedback.

That is sales enablement.

Sales enablement has become an integral part of every successful organization.

So then, we asked ourselves:

How can you effectively integrate sales enablement with your sales strategy to drive measurable impact and results for your overall organization?

To help us with this today, we have Gail Behun, Director of Revenue Enablement at LivePerson. Gail is an experienced sales enablement leader passionate about producing measurable results. She has a strong background in sales and marketing roles, processes, methodologies, and business practices, and has held leadership positions in fast-growing SaaS companies throughout her career.

Many startups get their Ideal Customer Profile (ICP) wrong.

The results?

Low-quality leads, decreasing revenues, and unhappy customers.

It's time to fix that.

How can you identify your ICP to achieve higher win rates, lower cost of acquisition, and better customer retention?

To help us with this today, we have Eric Holmen, Former CEO of Splash. Eric brings more than 20 years of experience in sales, marketing, and leadership to his work. He has consistently driven growth, innovation, and customer success in the mobile and digital industries. Throughout his career, Eric has held key leadership roles at companies such as Airship, cielo24, Invoca, and Silverpop, an IBM Company.

Sales training plays a key role in the success of any business.

It equips sales professionals with the necessary skills and knowledge to effectively engage with customers and close deals.

If you're one of them, you've probably gone through sales training programs that start strong, but within weeks or months, they often lose momentum and fail to produce measurable results.

Therefore, we were wondering:

Why do some sales training initiatives programs fail while others deliver amazing results?

To help us with this today, we have PJ Nisbet, Managing Director of Nisbet Associates and Managing Partner EMEA at ValueSelling Associates.

It used to be so easy to hire a professional with hundreds of CVs flooding your inbox.

But the game has changed, and to become the best, you need the best.

Technology has changed the rules, and that's where the problem lies.

Well then, we have a big question:
How can you shed some of your limited beliefs when it comes to hiring criteria and modernize them to help you hire effective leaders?

To help us with this today, we have Ken Schmitt, Founder and CEO of TurningPoint Executive Search. Bringing nearly three decades of experience in executing recruiting, Ken has witnessed the industry's transformation firsthand and has developed his skills in identifying exceptional talent. Additionally, Ken hosts the Hiring Matters podcast and serves on the boards of organizations like San Diego Sport Innovators, Junior Achievement of San Diego County, and Talentor International.