Doing It Online : The Doable Online Marketing Podcast Kate McKibbin

So, you want to create a low ticket offer. You’ve seen the strategy and thought, “I just need to create something cheap and sell a bunch of it - easy!” But hang on - this thinking can be dangerous, because there’s actually a lot more to it than that!
 
I’m sorry to say it, but without putting all the other pieces into place, it’s going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?
 
Let’s dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!
 
Today I’m talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:
 
1. The Order Bump: A Logical and Easy-to-Understand Offer
2. The First Upsell: Complementing the Initial Purchase
3. The Second Upsell: Offering an Even More Valuable Solution
4. Bonus Tip: Adding a Third Upsell as a Downsell
 
While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. There’s no doubt you have a lot of value already existing as bonuses in your programs.
 
So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer! 

LINKS:
Website |  Instagram | Programs | YouTube

If you’ve been with me for a while now, you’ve certainly noticed that I’m a big fan of low-ticket offers.  Low Ticket Offers, when done correctly, can be an absolute game changer for your business They have the potential to not only boost sales but also enhance your marketing strategy, increase your revenue streams, and attract high-quality leads.
However, crafting a successful low-ticket offer requires careful consideration and strategic planning. That's why I want to share with you 10 questions that will help you evaluate a low-ticket offer so you can be confident it’ll work for your business.
Does your offer grab your ideal client's attention with its uniqueness and relevance?
Is your offer easily understandable, showcasing its value and target audience?
Is your offer tailored to your ideal client while appealing to a broader audience?
Does your offer provide enough value to prompt purchases?
Will customers feel they've received exceptional value after consuming your offer?
Does your offer reflect your unique approach, creating interest in working with you further?
Does your offer leave customers wanting more without overwhelming them?
Is your offer easy to implement without overwhelming the customer?
Does your offer provide clients with immediate benefits, showcasing your expertise?
Does your offer smoothly lead to your higher-tier offerings, maximizing sales potential?
I’ll walk you through each of these questions, so you’ll be able to build irresistible low-ticket offers that don’t just drive sales, but also forge a lasting connection with your audience.
Until next time, stay inspired and keep striving for success!
 
LINKS:
 
Website |  Instagram | Programs | YouTube

I have got some very good news for you, my friend: it has  actually never been easier to sell your offers online than it is today! And it’s made even easier still when you have the right tools.
 
If you’ve been in my online world for any time at all, you'll know I'm a massive geek for tools and new software. And while some parts of online business have gotten more challenging, the tech side of things - particularly automation - just keeps getting more and more fun.
 
So today, we're going to be geeking out on what the best tools are to allow you to sell on social media with a lot more ease:
 
Canva: Elevate your visual content
Airtable: Streamline your social media planning
Metricool: Optimise your social media scheduling
ChatGPT: Repurpose and generate engaging content
Manychat: Personalise your social selling
 
Selling online can actually become a joy if you’re utilising the incredible tools available out there and getting creative to tailor them to your business.
 
So, which one are you going to try? 

LINKS:Website |  Instagram | Programs | YouTube

Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.  
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie.  Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them. 
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you. 
 
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
 
LINKS:

Website |  Instagram | Programs | YouTube

If you tuned in to last week's episode you would have heard me share five low-ticket offers you could use in your business, but you might be wondering – how exactly do I promote these?
The obvious answer is to advertise but that process can be expensive and time-consuming which is something low ticket offers are meant to avoid! Don’t worry though, we’ve got other options! 
This week I’m sharing three ways for you to market your low-ticket offers without using ads. 
Live Workshops: By releasing content live you create a sense of urgency and exclusivity that will encourage your audience to purchase. 
ManyChat Funnels: ManyChat is an automated chat marketing tool that can guide people through the process of purchasing from you. 
Bundle Collaboration Join forces with another business (or multiple) that caters to a similar audience, and create a bundle together.  This approach boosts sales and lets you benefit from each other's promotion. 
If you’re ready to embrace the power of low ticket offers and boost your revenue make sure you tune in. These marketing tactics can transform your online selling process and supercharge your sales!

2024 is the year of low ticket offers. Maybe you’ve heard this before, but I mean it!
Low ticket offers are going to be a serious game changer and if you haven’t been using them now is the time. They allow you to test new ideas swiftly without the hassle of lengthy product creation or elaborate launches. This flexibility keeps you ahead of the game in a rapidly changing market. Plus, they boost your revenue with small but consistent income bumps.
Creating low-ticket offers doesn't have to be complicated. In fact, with the right approach, you can have a new offer up and running in an afternoon.  The key is to focus on high-value, easily consumable products or services that resonate with your target audience. 
In this episode, I’ll take you through five easy-to-implement low-ticket offers that can help you attract new customers, and generate additional revenue.
Run a live workshop that can deliver a quick win for your audience. Then, offer the replay as a low-ticket product.
Create and sell templates that help your audience streamline their work and save time and effort.
Create Chat GPT prompts that are tailored to your niche and offer your audience instant problem-solving. 
Leverage the power of Notion to create dashboards, planners, and templates customised to your audience's needs.
Bundling together existing digital products into one high-value package makes them irresistible to customers. 
I hope this episode inspires you to implement one or all of them in your business, and I’d love to hear your thoughts. Until next time, happy selling!
LINKS:
Website |  Instagram | Programs | YouTube