57 episodes

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.
Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius
An award-winning B2B podcast production company: https://www.shareyourgenius.com/

Don't Say Content Devin Bramhall & Margaret Kelsey

    • Business
    • 5.0 • 32 Ratings

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing.
Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite.
Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius
An award-winning B2B podcast production company: https://www.shareyourgenius.com/

    Never Forget - Human Connection Sets You Apart

    Never Forget - Human Connection Sets You Apart

    We’ve talked about a lot of things the past 17 episodes—so where have we landed among the strategies and thoughts and endless fodder around the “state of marketing” at the end of this season? Well, we can tell you we’re looking forward to some genuine human connection and fostering authentic content creation in the coming months more than we are into slangin’ the same old worries we’ve been talking about (idk, marketing/exec alignment, AI takeovers, and old school marketing strategies, to name a few). 
    So tune in for a snorkel (not a deep dive) through the topics we’ve covered in season 4, and we hope you’ll stay tuned in for some bonus content to come before season 5 drops this fall. Catch ya later, you jerks. 😉

    Resources: 
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 31 min
    Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)

    Adaptive Content Marketing is the Way Through This Mess (with George Chasiotis)

    When times are changin' the rigidity of prescriptive playbooks simply don't work. Instead, companies need adaptive strategies that enable them to capitalize on timely opportunities (the term "growth hacks" comes to mind - with shame), and experiment constantly all while making progress towards their growth goals. Is this the marketing utopia we've all been waiting for? Who knows, but we're excited to hear more about this new, more flexible approach from founder/CEO of Minuttia & GrowthWaves, George Chasiotis.
    Resources: 
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 54 min
    The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days

    The K-Hole Echo Chamber of Marketing Lunatics aka LinkedIn These Days

    For all the hype around marketing right now, very little is actually happening besides Google solidifying its dictatorship over businesses trying to use the internet for some free marketing. 

    Nothing is free anymore it seems, except the public displays of insanity by humans on the internet. It’s basically become an adult children’s book of attempted quips gone wrong, and we love it. It’s a stage for guileless dopes fighting for fame in small, dark corners and megaphone platforms alike. 

    This week, instead of trying to flip nothing burgers into $50 wagyu appetizers topped with fake truffle oil, we’re using the internet for the thing it’s best at: free fun. Gather round, children, it’s storytime, and all your favorite characters are here. 

    Links from the show:
    Chocolate Meditation Collection: https://www.vosgeschocolate.com/products/chocolate-meditation-collectionHeike Young's Video: https://www.linkedin.com/posts/heikeyoung_if-i-talked-to-my-kids-like-some-brands-talk-ugcPost-7196524826096730112-DES-Clark Barron's post: https://www.linkedin.com/posts/clarkbarron_if-i-see-another-marketing-post-on-linkedin-ugcPost-7197237317206425600-zI8x
    Resources: 
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 39 min
    How’s Misogyny Doing Since The Last Time We Talked About It?

    How’s Misogyny Doing Since The Last Time We Talked About It?

    We’re not outspoken; we’re speaking…the truth. Our culture doesn’t support women in the workplace effectively (or in some cases, at all), and it doesn’t support the men who are trying to operate and lead equitably, either. But let’s give the bulk of the credit where it’s due: there’s a significant number of  men and women who don’t support change either, often in ways that are subtle and thus difficult to identify, let alone fix.  

    As a follow up to “Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First”, we’re getting even more vulnerable as we continue the discussion about the impact our still misogynist work culture is having on us personally, our friends, the industry, and society as a whole. And the biggest question on our mind: what happens if women simply opt out of the workforce altogether? 

    Resources: 
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 40 min
    Senior Marketers Gather & Pretend Everything is OK

    Senior Marketers Gather & Pretend Everything is OK

    We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of fake paparazzi, Lindsey Sterling’s eating disorder, and a decadent setting that didn’t quite convince any of us that everything is going to be OK—but did show us that we’re not alone. And that felt pretty good. 

    Resources: 
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 24 min
    CRO & the Future of Marketing Strategy (with Ned MacPherson)

    CRO & the Future of Marketing Strategy (with Ned MacPherson)

    Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.Resources:
    Subscribe to our newsletter: https://www.dontsaycontent.com/
    Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    • 56 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

ap.marketer ,

Fresh perspective

I listened to the recent podcast from Don’t Say Content and I liked the message: to sound human on our content production. I also appreciate the genuineness of the discussion.

amcgovea ,

Do Say Yes!

I’m a huge fan of this podcast. Devin and Margaret share practical, honest and actionable tips for marketers and founders! I love their personalities too which make the show SO enjoyable. 10/10!

Tg210707 ,

10/10 Highly Recommended

Margaret and Devin are credible industry experts who offer fresh and insightful perspectives on how and why your business should utilize an intentional marketing strategy.

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