Don't Say Content

Devin Bramhall & Margaret Kelsey
  • 5.0 (33)
  • MARKETING
  • UPDATED WEEKLY
Don't Say Content

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

  1. 1 DAY AGO

    Bonus: What We've Been Up To

    We’re back! With a quick bonus episode before season 5 kicks off in January 2025. We’re keeping the feed rolling until then with some replays and bonus episodes to keep you company, and in this bonus episode, we’re catching you up on what we’ve been up to lately. Hope you enjoy, and see you in January! Connect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/ Subscribe to Devin's new newsletter, Ta Gueule: https://www.devinbramhall.com/newsletter Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    35 min

  2. OCT 29

    Replay: Why CEOs & Marketing Leaders Don't Get Along

    In this replay episode, Devin and Margaret share stories from their experiences working with founders/CEOs in-house and agency-side over the last decade to discuss the issues at play in the CEO/founder and marketing leader relationship.  Some bigger themes they cover are the importance of shared language and understanding of metrics, how communication and trust impact the CEO/head of marketing relationship, and the balance between brand and funnel, and why CEOs and founders should step back from leading marketing departments. Plus Devin shares what she learned from being CEO and working with her marketing team, as well as anonymous stories from their clients. Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    1h 2m

  3. OCT 22

    Replay: Marketing Attribution, So Hot Right Now

    Welcome back to Don't Say Content! While we gear up for season 5, we are re-releasing a timely episode on marketing attribution, AI in content strategy, and the evolution of SEO and brand awareness. To get even more specific, we dive into the ongoing debate over the relevance of attribution models, the necessity of integrating quality relationship-building content, and the balance between human-centric and algorithmic approaches. Enjoy! Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    37 min

  4. AUG 13

    Bonus: Devin Bramhall on Grow and Tell

    On this bonus episode, you'll hear our own Devin Bramhall in conversation with Alex Kracov from Dock on his show, Grow and Tell. They talk about how startups should be thinking about content, how she scaled Animalz, and how she grew our podcast, Don't Say Content. Check out Grow and Tell here: https://www.dock.us/grow-and-tell

    47 min

  5. AUG 6

    Replay: What Founders/CEOs Are Getting Wrong When Hiring and Managing Marketers

    In this replay, we're talking about one of those tough moments in leadership. You’re ready to hire marketing talent (either your first hire or a head of marketing), but you don’t have a background in marketing. What background do you look for? How do you set them up for success? We’ve seen the downward spiral of failure: your VCs/board giving bad advice, a lack of shared language around marketing roles and responsibilities, an over-indexing on tactics and copy edits— and they all lead to a revolving door of bad-fit marketers coming in and out of your organization.  Devin and Margaret explore how to successfully hire for and manage a role that you’re not an expert in—on this episode of Don’t Say Content. Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    39 min

  6. JUL 30

    Bonus: What's it Really Like to Grow an Audience? (with Rachel Elsts Downey)

    Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Say Content with Share Your Genius, so today we're going to share all the things we tried, what really happens, and how we view audience-building strategy after 2 years of building our own.

    55 min

  7. JUL 16

    Bonus: Devin Bramhall on 2 Pizza Marketing

    In this episode, Devin Bramhall joins Ashley McGovern and Melissa Moody on their show, 2 Pizza Marketing. Like what you hear? Check out their show here: https://www.2pizzamarketing.com/ Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    39 min

  8. JUL 9

    Replay: What to Do When You Feel Like a Failed Marketer

    In this replay episode, we're revisiting lessons we've learned around failure. Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work?  It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership.  Devin and Margaret explore our own relationship with failure—and what you can do next—on this episode of Don’t Say Content.  Resources:  Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

    1h 4m
See All (65)

5
out of 5
33 Ratings

About

Marketing and business strategy podcast for executives and marketing leaders who want to improve outcomes from marketing. Marketing veterans Devin Bramhall (Animalz, Help Scout) & Margaret Kelsey (InVision, OpenView) use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs & others in the C-suite. Join us for in-depth conversations about B2B marketing behind the scenes:How to run effective marketing teamsHiring best-in-class marketing teamsMarketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencersTrends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and moreCreated in partnership with Share Your Genius An award-winning B2B podcast production company: https://www.shareyourgenius.com/

Information

  • Creator
    Devin Bramhall & Margaret Kelsey
  • Years Active
    2023 - 2024
  • Episodes
    65
  • Rating
    Clean
  • Copyright
    © 2024 Devin Bramhall & Margaret Kelsey
  • Show Website
    Don't Say Content

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