Easy Email Marketing with Yael Keon

Yael Keon
  • 4,9 (7)
  • MARKETING
  • SEMANAL
Easy Email Marketing with Yael Keon

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

  1. Ask This Question Before You Write Any Email

    20 DE JAN.

    Ask This Question Before You Write Any Email

    Are you finding it hard to find the WHY behind your emails? You've been told you need to send them on the regular yet you struggle to see the point - not only unless you "sell" in every email but you don't want to do that. The answer? Ensuring every email has an intention. In this episode I'm sharing the one question you need to ask before you write any email and the 3 main strategic intentions behind them. Resources mentioned in this episode: Ep 6 - 6 Types of (non-salesy) content you can send your email list Ep 17 - 10 creative ways to quickly boost your email engagement WTF Can I send (to my list) course   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    11min
  2. 2025 Email Marketing Predictions

    5 DE JAN.

    2025 Email Marketing Predictions

    Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop: 88% of people check their emails every day Half of marketers see email marketing as their most impactful channel People are 3 times more likely to make purchases from email marketing than social media 50% of people say they buy from a marketing email at least once a month But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including: Deliverability challenges and what you can do about it Attention and Engagement getting strategies The rise of AI And how being yourself may actually be the key to standing out. Resources mentioned in this episode: Episode 120 Episode 121 Forbes 2025 Email Marketing Statistics Get Started with Email Marketing   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    21min
  3. 3 Must-Do End of Year Tasks

    22/12/2024

    3 Must-Do End of Year Tasks

    This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are: Checking your Numbers Doing a Deliverability Review Cleaning your List PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year.   Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox -  https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon EP80 - How to Clean your List   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    18min
  4. Software Update 2024

    09/12/2024

    Software Update 2024

    Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn: The latest features from MailChimp, MailerLite, and Kit (formerly ConvertKit) Major pricing and functionality changes at ActiveCampaign Exciting new capabilities in Klaviyo How these updates can potentially improve your email marketing strategy My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo. But there is so much more. Listen in now!   TIMESTAMPS: MailChimp - 2:54 MailerLite - 3:18 Kit (formerly ConvertKit) - 4:53 ActiveCampaign - 6:16 Klaviyo - 16:16   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    26min
  5. Black Friday Boosters

    24/11/2024

    Black Friday Boosters

    If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly. A word of warning though: Don’t do them all!   Other helpful resources: EP68 - Top Black Friday Email Marketing Tips EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing Ecommerce Sales Pack How to… Klaviyo Birthday Bundle Black Friday Offer   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    21min
  6. BTS of My Tech Stack

    10/11/2024

    BTS of My Tech Stack

    After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions. I’m also sharing: The 7 criteria I used in deciding what stays and what goes Why all-in-one solutions aren’t all they have cracked up to be Why you don’t need to have a subscription for everything Plus my top 2 newest finds.   Resources mentioned (*=affiliate link): ActiveCampaign*  TidyCal  BreezeDoc  Typeform  Zoom  ThriveCart*  ThriveCart Learn*  Hyvor Membership.io* (Formerly Searchie)  ConvertBox* OmnyStudio  KeySearch  Tailwind  Canva  Xero  Quaderno  Audacity  Notion  Scribe    Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting   See omnystudio.com/listener for privacy information.

    24min
  7. The Quarterly Client Invitation Strategy

    27/10/2024

    The Quarterly Client Invitation Strategy

    Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn: Why you don’t need to constantly promote your services How to send invitation emails without being pushy The five key elements every client invitation email should include Why scarcity and clear calls to action are essential How to manage follow-ups and get bookings fast Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    13min
  8. Hidden Sales-Increasing Hacks for Email Marketing

    14/10/2024

    Hidden Sales-Increasing Hacks for Email Marketing

    The best way to increase your email marketing sales is not just about adding more emails or more automations. Instead the secret is to increase the relevance of your emails and your offers to your subscribers. It makes sense right? The more relevant an offer or the email content is to me, the more likely I will read it and take action on it. The challenge of course, is how do you do this when you have a list of subscribers who fit a whole range of scenarios. This is one of the untapped potential areas of email marketing and something that differentiates it from other marketing channels. Email gives you the ability to send some emails to some subscribers and not others. Or, even better, send different versions of those emails to different groups. In both your campaigns and your automations. Inside this episode, I’m sharing some of the little-known extra layers that you can put within your emails or automations that take them from stock standard to standout. You’ll learn 3 different methods of getting the data and information you need about your subscriber and then how to use this information to: Send different emails to different groups Trigger automation or flows Send emails to different subscribers at different times Write one email but have subscribers see different versions (using dynamic or conditional content) This is an idea filled episode with a tonne of ideas. The goal is just to choose your own! If you want other episodes on specific sales ideas check out these episodes: EP22 - How to get more sales without feeling salesy https://yaelkeon.com/how-to-get-more-sales-without-feeling-salesy-episode-22/ EP25 - How to get more out of your next sales promotion with these 10 tips https://yaelkeon.com/get-more-out-of-your-next-sales-promotion-with-these-10-tips-episode-25/ EP61 - Essential Ecommerce Automations https://yaelkeon.com/essential-ecommerce-automations-episode-61/ EP63 - Streamlined Services with Automation https://yaelkeon.com/streamlined-services-with-automation-episode-63/ EP65 - Automation for Online Business https://yaelkeon.com/automation-for-online-businesses-episode-65/   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting   See omnystudio.com/listener for privacy information.

    27min
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Sobre

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

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